23/06/2024
Probably no surprise but š¤·š»āāļø. My sister said this statement to me and it really resonated, āNoble but unsustainableā.
After 2 months of having a break I decided I donāt have the energy to continue with Fanatic. I know I said I would sell feathers and aluminium fans however I canāt bring myself to do it especially with the high costs of running a website on an e-commerce platform.
When I reflect over these past few years I have learned a lot and did things I actually never wanted to do ā namely commissions. Commissions are incredibly challenging and have very little to no profit margin. And meeting expectations is so very hard compared to my original dream of being a prĆŖt-Ć -porter business (ready to wear & decorate by the customer).
Probably my biggest learning wasā¦itās impossible to build, manage, and grow a biz when youāre personally stretched too thin with very little support networks. Hard lesson that to direct a team successfully you need to be present and I wasnāt there enough. Additionally getting financial support for the business was challenging particularly in industries modern day banks donāt understand, like manufacturing garment. And letās not talk about the impact of censorship by Meta and Google which makes attracting new customers near impossible. Finally Fanatic cannot compete with the prices offered by Shein, Temu, Aliexpress especially while people are struggling with the basics in life (me included).
Iām not exactly sure how other small businesses are making it work, but it now or never to support these businesses especially with the economy as it is. Small business is risky, non-stop, costly, and at times, incredibly brutal.
To the costume group Iām a member of ā thank you for being a sounding board and providing a safe place to let off steam. The advice I received was incredibly relevant and useful in knowing there are others who understand.
Thank you to the customers who have supported us. Iām not sure if Fanatic will ever relaunch however will remain open for business.
Within hours of taking the website down the URL was stolen so if you go to our website itās a random thing right now š¤¦š»āāļø