An emerging Portuguese company that links braintech with top notch concept design, user centered design, creative technology, prototyping and business innovation. This collective is the integration of a new transdisciplinar and transversal field of research and design in NeuroTech specifically named "Brain New-Media and Interactivity". Our core paradigm is the Neurofeedback model of accessing and
processing the brain information in real-time and feeding it into a digital or physical interface so the client can have access to it and control it´s environment. To fulfill this purpose and act as a spinoff of what is been doing in the academia, µARTs was born to design artistic experiences, audio-visual performances, interactive installations, interactive clothes and accessories, etc.. We usually work as a core Neurotech group searching or being spotted for satellite projects in the field of the arts, design, other technologies, education and the clinical practice. All areas that somehow need and are at the moment in need of project consultancy or collaboration in Neurotech. After these collaborations the outcomes are usually: market-ready products; prototypes; concepts for a tools, methods or ideas; performances; installations; further co-labs. We work close related to a Neuroscience Institute (Neurobios), where the neurobehavioural models underneath of all this technology are tested and our algorithms cross-checked with pools of subjects, clients and patients.
