22/02/2023
Role: Social Media Specialist / Media Buying (FEMALES ONLY)
Work Location: Sheikh Zayed City, 6 October, Egypt.
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Use the solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Take part in any product-related projects e.g. awareness campaigns, etc.
- Perform any additional tasks as requested.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- The ability to create the yearly marketing plan for the application including the required budget, the expected conversions of the clients, and the targeted audience.
Requirements and skills:
- 3+ years of proven working experience in digital marketing
- Graphic Design Experience is preferred.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript is preferred
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
