18/07/2023
Al Asha - MOC Riyadh
The romantic poet, Al-A'sha's writings were way ahead of their time. Al-A'sha used his poetry skills to charm many and his name came from the fact that he was blind. Despite this he travelled from town to town on camelback with only a harp.
To commemorate the prolific writer, we designed an event to highlight and preserve this part of our Saudi heritage. This project was commissioned by the Saudia Arabia Ministry of Culture and we collaborated with Sidra to bring this event to life.
Alphaplus created a village combining traditional building techniques and materials with the latest digital technologies to create a memorable experiential journey. Concept development, user journey, and experience to building the city. We worked with specialized artisans to build structures using traditional mud techniques and construction methods. We design-built an architectural installation that integrated a verse of the writer's poem on its facade and that housed an exhibition celebrating the poet's life, journey, and achievements. We also used projection mapping on the main entry gates, to tell the author's story.