Customer Contact Week Asia

Customer Contact Week Asia Maximising customer experience whilst working with a very lean contact centre operations model

It doesn’t take very much to jeopardise a well-planned customer experience strategy. More and more, customers are interacting with organisations through their contact centres, whether it is sending through an email enquiry, calling up a customer service hotline or even getting real-time help via a web chat portal. These are the key interactions that develop customer loyalty, enable you to build a

more complete picture of your customer and ultimately, keeping them as satisfied, repeat customers. Yet, in a contracted economy, how then do you balance the delivery of a Service Strategy that maximises customer experience whilst working with a very lean contact centre operations model?

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