Verve Communications

09/12/2021

09/09/2020

The right PR strategy can support or accelerate a liquidity event or deal - like an IPO, acquisition, or merger. It starts with the right positioning.

18/04/2020

Have you been zooming?

A month ago how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates, host new business meetings, conduct weekly call...

07/03/2020

"Cameraphobia is real. What is not real is your worry about other people's opinion." - Quang Huynh - Video Content Marketing Coach

Cameraphobia, the fear of being in front of a camera and having your pictures taken is not a new condition. While cameras were invented in the recent history, this condition has been in existence since the prehistoric days in the form of scopophobia; the fear of being stared at.

13/01/2020

"By not engaging with media you lose any hope of controlling the narrative." Adam Fisher - Media First Ltd.

It is the story that has dominated the news for the past few days. And while we have little to add to the endless overall coverage of the Meghan and Harry saga – or Megxit at it has inevitably bee......

09/06/2019

'If you try to project confidence but haven’t first established trust, your efforts will backfire" - Dr. Travis Bradberry - "Here are some tips to help you make that happen the next time you meet someone new".

Amy Cuddy, a psychologist at the Harvard Business School, has been studying first impressions for more than a decade. She and her colleagues found that we make snap judgments about other people that answer two primary questions: Can I trust this person? Can I respect this person’s capabilities? Ac...

22/04/2019

Open with one big idea, use visual aids to crystallize crucial information, and close with a strong call to action. No matter how many times you’ve done it, presenting in front of peers, clients, colleagues or strangers is a nerve-wracking challenge. It’s difficult—but not impossible—to conv...

17/04/2019

“ 'PR' generally means negative media coverage, but the coverage is often a symptom rather than the problem. You can’t fix the situation until you understand what’s causing it."

"Bad PR" usually means negative media coverage, but that coverage is often a symptom rather than the problem. You can't fix your "PR" until you understand and acknowledge what's causing it.

24/01/2019

‘’In press releases, it’s not necessary to quote business leaders more than twice at most, and one well-written quote is better. Too many executive quotes can be tedious and unwieldy. If remarks by executives multiple organizations must be included, consider a quote sheet and a press release addendum’’ (Richard Etchinson, Crenshaw Communications).

How do you make something as ordinary as executive quotes a real asset? Here are 5 PR tips for stellar executive quotes in press releases.

30/08/2018

...not new, but fundamental to building and maintaining brand recognition and respect.

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. That was my thought when I read ’s tweet about an incident involving a Wisconsin Costco. Monty’s screengrab recounted the experience of a resident stranded by heavy rains and fl...

22/07/2018

"A PR professional walks a fine line between skillful management of a situation and undesirable interference. PR people act as facilitators, diplomats, and counselors, and the two most important factors in such situations are typically those that are earned over years of practice — experience and good judgment."

The job of a PR pro is to help control the narrative. When does that mean controlling an interview? When should PR interfere in media interviews?

26/06/2018

"Shining on a panel at a conference can lead to other thought leadership opportunities for an executive spokesperson, like invitations to other panels, podcast guesting, byline contribution, and media placements."
, !

An essential component of a PR thought leadership plan is panel speaking gigs. Here's how to be the star of your next panel.

22/06/2018

"When silence makes sense"

Experts maintain that silence is not an option. But here are four scenarios in which strategic silence by the corporation is the most sensible path forward.

09/05/2018

The retailer faces backlash after police were called on three young men shopping for the prom. Will its apology be enough, or has the tactic worn thin for the African-American community?

23/03/2018

After noticing a misspelling on thousands of its bags, the UK-based retailer tweeted out the error with a joke. Many applauded the decision.

09/03/2018

Just about a perfect speech – It’s attention-grabbing, interesting, it had humor, it made tears flow... Danai Gurira’s acceptance speech at ESSENCE Black Women In Hollywood Awards.

04/03/2018

"Pick a side, and stick to it."

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues. But increasingly, corporate America is being asked to pick a si...