23/10/2024
SMS GROUP深度探索金賓品牌重塑要望，精準鎖定目標族群需求，成功實現品牌年輕化，打破傳統威士忌的刻板印象，創造出嶄新的消費體驗!
「意想不到的金賓嗨DAMN」韓系洗衣店主題快閃店，完美詮釋了金賓「Whisky for People」的品牌理念。SMS GROUP透過線上社群操作與線下實體活動體驗相結合的策略，將品牌與粉絲文化深度融合，成功吸引年輕消費族群的高度參與。從洗衣店風格的拍貼機、LE SSERAFIM限定套餐，到創意的金賓Highball特調試飲，活動不僅帶來豐富的現場互動和打卡亮點，更將線上社群熱度轉化為現場實體參與，極大提升了品牌的曝光度與影響力。
SMS GROUP has conducted an in-depth exploration of the rejuvenation objectives for the Jim Beam brand, precisely targeting the needs of its desired audience to successfully achieve brand youthfulness. This initiative breaks traditional stereotypes associated with whisky, creating a completely new consumer experience.
The "Unexpected Jim Beam Hi DAMN" pop-up store, designed with a trendy Korean laundromat theme, perfectly embodies Jim Beam’s brand philosophy of "Whisky for People." By seamlessly blending social media engagement with immersive offline experiences, SMS GROUP has effectively woven the brand’s ethos into fan culture, drawing substantial participation from younger consumers.
Featuring laundromat-style photo booths, exclusive LE SSERAFIM meal sets, and creatively crafted Jim Beam Highball cocktails, the event not only provided engaging interactions and Instagrammable moments but also transformed online excitement into tangible real-world participation, significantly boosting the brand's visibility and influence.
主辦單位｜Beam Suntory Taiwan
活動承辦｜SMS GROUP
活動監製｜Charlie Chen, Sandia Chiu
專案總監｜Sunny Liu
工程總監｜Wythe Wu
執行統籌｜PinChia Liu
執行製作｜Allen Lin, Sandra Shih, Maggie Wu, Kevin Lin
美術指導｜Ian Ho
空間及平面設計｜Monica Lin, May Wan
平面攝影｜Kaiming Lee
動態紀錄｜Vivi
餐點統籌｜Lit Lit
#金賓
