SMS GROUP

SMS GROUP SMS GROUP 成立於2001年,服務據點分佈於臺北、北京、上海、首爾

23/01/2025

熱血回顧 SMS GROUP 2024 的炸裂瞬間!
Let’s Relive SMS GROUP’s Blast Moment of 2024!






SMS GROUP祝福您蛇麼都好、蛇麼都行、蛇麼都如意!
21/01/2025

SMS GROUP祝福您
蛇麼都好、蛇麼都行、蛇麼都如意!




SMS GROUP 祝您聖誕快樂,新年順遂!Wishing you a Merry Christmas and a prosperous New Year!
19/12/2024

SMS GROUP 祝您聖誕快樂,新年順遂!
Wishing you a Merry Christmas and a prosperous New Year!




SMS GROUP參加Campaign Asia-Pacific Agency of the Year Awards (AOY) 評選,很榮幸榮獲「2024 Greater China Event Marketing Agency of t...
10/12/2024

SMS GROUP參加Campaign Asia-Pacific Agency of the Year Awards (AOY) 評選,很榮幸榮獲「2024 Greater China Event Marketing Agency of the Year」銀獎!
AOY獎項由享譽國際的 Campaign Asia-Pacific主辦,每年選出廣告、公關、傳播行銷行業具有卓越經營、創意表現及專業能力的代理機構,本次能與AUDITOIRE、Dentsu Activation、Havas Event和Uniplan等業界知名公司同台角逐,感謝Campaign Asia-Pacific的肯定,我們深感榮幸。
這次獲得銀獎肯定,源自客戶的信任、合作夥伴的支持,及讓精彩實踐的卓越SMS GROUP團隊。在競爭激烈的環境中,我們憑藉對每一個項目的精彩追求,創造令人難忘的精彩品牌體驗。
SMS GROUP始終堅持「追求精彩,立足亞太,放眼全球」的企業願景,我們以優秀的人才及創新的能量,實現了多次令人矚目的突破。未來,再接再厲,攜手夥伴及客戶,創造更多的精彩案例及成功的市場價值。
Together, We March!

SMS GROUP is honored to have been awarded the Silver Award for 2024 Greater China Event Marketing Agency of the Year at the prestigious Campaign Asia-Pacific Agency of the Year Awards (AOY)!
Organized annually by the internationally renowned Campaign Asia-Pacific, the AOY Awards recognize agencies in the advertising, public relations, and marketing communications industries for their outstanding performance, creativity, and professional excellence. Competing alongside industry leaders such as AUDITOIRE, Dentsu Activation, Havas Event, and Uniplan, we are deeply grateful for this recognition and truly honored to be part of this esteemed group.
This Silver Award is a testament to the trust of our clients, the support of our partners, and the extraordinary efforts of the remarkable SMS GROUP team. In a fiercely competitive environment, our relentless pursuit of excellence in every project has enabled us to create unforgettable and impactful brand experiences.
At SMS GROUP, we remain committed to our vision of "Pursuing excellence, Rooted in Asia-Pacific, with a Global perspective." With exceptional talent and innovative energy, we have consistently achieved remarkable breakthroughs. Looking ahead, we will continue to work hand in hand with our partners and clients to create even more inspiring campaigns and deliver greater market value.
Together, We March!





五個月、26個國家、超過1000位投資人、媒體與準消費者的共同見證,2024 Kia EV Day | Asia Pacific 不僅宣示Kia電動車的亮眼成績及未來計劃,更是我們團隊專業與用心的最佳呈現!SMS GROUP以 "Kia M...
04/12/2024

五個月、26個國家、超過1000位投資人、媒體與準消費者的共同見證,2024 Kia EV Day | Asia Pacific 不僅宣示Kia電動車的亮眼成績及未來計劃,更是我們團隊專業與用心的最佳呈現!
SMS GROUP以 "Kia Moment that Inspires" 為靈感,每週與5個以上的國家團隊連線,全英文無礙溝通,確保每個細節無縫接軌。同時在3個活動現場高效執行,展現了我們對汽車產業與活動執行的深入理解與高效協作。
最重要的是,與客戶從初識到獲得信任,我們不僅僅完成了一場活動,而是為未來兩年一度的Kia EV Day樹立了堅實模板!
這是一場以整個汽車時代為背景,拔高kia電動車品牌定位與願景,由26個國家匯聚,點亮台灣地標、展現台灣魅力的圓滿盛會,這份與客戶並肩作戰的豐碩成果,讓我們倍感自豪,也更充滿動力!
成功,不只在於結果,更在於每個為之努力的瞬間。我們深信:每一份用心,都會創造靈感;每一場挑戰,都是邁向成就的墊腳石!
感謝Kia和所有參與者的支持及信任
感謝夥伴的勇敢奔赴
Together, we can make it!

Five months, 26 countries, and over 1,000 investors, media representatives, and potential consumers came together to witness the 2024 Kia EV Day | Asia Pacific. This wasn’t just a Significant occasion but also the perfect showcase of our team's expertise and dedication!
Inspired by "Kia Moment that Inspires," SMS GROUP worked seamlessly with over five national teams each week, conducting fluent English communication to ensure every detail was flawlessly executed. Across three event venues, we demonstrated our deep understanding of the automotive industry and unmatched efficiency in event management.
Most importantly, from the first introduction to earning our client's trust, we didn’t just deliver an event—we established a solid blueprint for Kia EV Day, which will now take place biennially for years to come!
This grand event, set against the backdrop of the entire automotive era, elevates Kia's electric vehicle brand positioning and vision. With representatives from 26 countries coming together, it illuminated Taiwan's landmarks and showcased the nation's charm. The fruitful results of this collaboration with our client make us incredibly proud and even more motivated. Success is not just about the outcome—it’s about every moment of effort along the way. We firmly believe that every ounce of dedication sparks inspiration, and every challenge serves as a stepping stone to greater achievements.
A heartfelt thank you to Kia and all participants for their support and trust.
And to our partners—thank you for your unwavering courage and commitment!
Together, we can make it!

主辦單位|Kia Asia Pacific & Sime Darby Kia Taiwan
活動承辦|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Sunny Liu
創意總監|Alan Cheng
美術總監|Silence Wen
工程總監|Wythe Wu
執行統籌|April Chang, PinChia Liu
製作執行|Chiao Tsai, Liang Wu, Sophie Hu, Serena Lu, Helena Lu, Claire Shih, Jane D**g, Hayden Hong, Vivian Chiu, Carly Shi, Ting Chou, Ashley Lee, Wen Chen, Lei Yao, Allen Lin, Kevin Lin
空間及平面設計|Eva Wang, Ian Ho, Skylar Lin
燈光設計|Dennis Che
音響設計|Rere Chen
雷射設計|Bala Chen
舞台導演|Joyce Wu, Angela Kung
控台導演|Evita Wu, Milly Ho
舞台經理|Camille Cheng
影像製作|Alan Cheng, Aqual Yeh, Tim Tsai, Clyde Cheng
3D動畫製作|River Lin, Andy Kuo, Aqual Yeh
視訊統籌|Jason Ling, Byron Yang
動態攝影|Alex Kao, Joseph Chou, Geez Lin, Oldman Pan, Jeffrey Chung, Marshall Ho, Moose Huang, Ko Zhilin, Mrcheu Hsu, James Tsai
平面攝影|Ian Hsu, Ethan Sun, Ernie Don, Katie Ou, Mrcheu Hsu
車手統籌|Jay Chen
演出車手|Lawson Chang, Dirk Tu, Ryan Chiu
直播統籌|Shi Yan Fu
妝髮統籌|JoJo Wu





火紅團隊的魅力,在於可以創造「一加一」大於二。無論在活動上扮演什麼角色,每一個人都是獨一無二,不可取代;你們的全情投入,成就不同以往的成績,我們深受肯定,獲得成功。一個人,很自由;一群人,有力量。感謝Mary Kay的支持及信任, 也感謝每...
18/11/2024

火紅團隊的魅力,在於可以創造「一加一」大於二。
無論在活動上扮演什麼角色,每一個人都是獨一無二,不可取代;
你們的全情投入,成就不同以往的成績,我們深受肯定,獲得成功。
一個人,很自由;一群人,有力量。
感謝Mary Kay的支持及信任, 也感謝每一位參與的夥伴們,因為有你們,我們才可以成就這一切!

The magic of a team lies in the ability to make “one plus one” exceed the limits of two.
Regardless of the role or the responsibilities shouldered, each of you is unique and irreplaceable.
Your full commitment has led to results unlike any before, and we have been recognized for our success.
One person may travel swiftly; together, we possess strength.
We extend our deepest gratitude to Mary Kay for their unwavering support and trust, and to each and every partner who participated — it is because of you that we were able to achieve all of this!





06/11/2024

來一場Doterra的沈浸式體驗吧!
Let's dive into an immersive experience with Doterra!





158天日夜琢磨1300稿創意設計2500個場景內容8000人喝采贊嘆成就一齣無與倫比的精彩大秀~ 感謝DOTERRA的支持及信任,也感謝每一位參與的夥伴們,因為有你們,我們才可以成就這一切!158 hard core days and n...
04/11/2024

158天日夜琢磨
1300稿創意設計
2500個場景內容
8000人喝采贊嘆
成就一齣無與倫比的精彩大秀~

感謝DOTERRA的支持及信任,也感謝每一位參與的夥伴們,因為有你們,我們才可以成就這一切!

158 hard core days and nights,
1,300 meticulously crafted ideas,
2,500 soul-stirring spaces,
8,000 rounds of resounding applause—
all culminating in an unparalleled masterpiece of brilliance and wonder.
Our deepest gratitude to DOTERRA for their trust and faith.
We also extend our highest regard to the SMS GROUP teamRED’s dynamic project team.
Thank you all; your hard work and dedication are profoundly appreciated!





SMS GROUP深度探索金賓品牌重塑要望,精準鎖定目標族群需求,成功實現品牌年輕化,打破傳統威士忌的刻板印象,創造出嶄新的消費體驗!「意想不到的金賓嗨DAMN」韓系洗衣店主題快閃店,完美詮釋了金賓「Whisky for People」的品...
23/10/2024

SMS GROUP深度探索金賓品牌重塑要望,精準鎖定目標族群需求,成功實現品牌年輕化,打破傳統威士忌的刻板印象,創造出嶄新的消費體驗!
「意想不到的金賓嗨DAMN」韓系洗衣店主題快閃店,完美詮釋了金賓「Whisky for People」的品牌理念。SMS GROUP透過線上社群操作與線下實體活動體驗相結合的策略,將品牌與粉絲文化深度融合,成功吸引年輕消費族群的高度參與。從洗衣店風格的拍貼機、LE SSERAFIM限定套餐,到創意的金賓Highball特調試飲,活動不僅帶來豐富的現場互動和打卡亮點,更將線上社群熱度轉化為現場實體參與,極大提升了品牌的曝光度與影響力。

SMS GROUP has conducted an in-depth exploration of the rejuvenation objectives for the Jim Beam brand, precisely targeting the needs of its desired audience to successfully achieve brand youthfulness. This initiative breaks traditional stereotypes associated with whisky, creating a completely new consumer experience.
The "Unexpected Jim Beam Hi DAMN" pop-up store, designed with a trendy Korean laundromat theme, perfectly embodies Jim Beam’s brand philosophy of "Whisky for People." By seamlessly blending social media engagement with immersive offline experiences, SMS GROUP has effectively woven the brand’s ethos into fan culture, drawing substantial participation from younger consumers.
Featuring laundromat-style photo booths, exclusive LE SSERAFIM meal sets, and creatively crafted Jim Beam Highball cocktails, the event not only provided engaging interactions and Instagrammable moments but also transformed online excitement into tangible real-world participation, significantly boosting the brand's visibility and influence.

主辦單位|Beam Suntory Taiwan
活動承辦|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Sunny Liu
工程總監|Wythe Wu
執行統籌|PinChia Liu
執行製作|Allen Lin, Sandra Shih, Maggie Wu, Kevin Lin
美術指導|Ian Ho
空間及平面設計|Monica Lin, May Wan
平面攝影|Kaiming Lee
動態紀錄|Vivi
餐點統籌|Lit Lit

#金賓



SMS GROUP相當榮幸能參與本次歐肯紫雪莉全新代言人計劃,透過全方位的體驗式行銷策略,由獨特的品酒角度切入,完美契合代言人E.SO瘦子與品牌精神。2024年唯一一場瘦子個人mini演唱會——「瘦子狂歡派對」,由SMS GROUP精心策劃...
16/10/2024

SMS GROUP相當榮幸能參與本次歐肯紫雪莉全新代言人計劃,透過全方位的體驗式行銷策略,由獨特的品酒角度切入,完美契合代言人E.SO瘦子與品牌精神。
2024年唯一一場瘦子個人mini演唱會——「瘦子狂歡派對」,由SMS GROUP精心策劃,線上線下同步推進,將粉絲的熱情轉化為實際銷售力,活動中沉浸式的互動體驗,讓現場超過四百位參與者在音樂與威士忌的共鳴中,深度感受品牌的創意與深度。

SMS GROUP is excited to participate in the new brand ambassador program for Auchentoshan, utilizing a comprehensive experiential marketing strategy that uniquely highlights the brand through a distinct tasting experience. This approach aligns seamlessly with the brand's essence and its ambassador, E.SO (Shouzi).
The "E.SO Celebration Party," E.SO's only mini-concert in 2024, is meticulously orchestrated by SMS GROUP, incorporating synchronized online and offline initiatives designed to transform fan enthusiasm into tangible sales. This immersive experience engages over 400 attendees, allowing them to fully connect with the harmonious blend of music and whisky while delving deeper into the brand's creativity and depth.

主辦單位|Beam Suntory Taiwan
活動製作|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu, Sunny Liu
專案總監|Sandra Shih
工程總監|Dicky Dai
製作執行|PinChia Liu, Allen Lin, Ash Lin, NaNa Lin
空間及平面設計|Eva Wang, Silence Wen, Ian Ho
控台導演|Ricky Han
影像製作|Jack Hung, Yoyo Lin

#歐肯 #歐肯威士忌 #豐馥紫雪莉
#瘦子 .SO



熱火朝天的The new ID. Unboxing全台開箱巡展已經在九月中順利結束,SMS GROUP 巧妙延伸開箱玩具小汽車的創意概念,打造出專屬展車空間,並融合 AR 互動賞車與試乘活動,帶領全台體驗純電駕馭樂趣與德製工藝卓越品質!Th...
16/10/2024

熱火朝天的The new ID. Unboxing全台開箱巡展已經在九月中順利結束,SMS GROUP 巧妙延伸開箱玩具小汽車的創意概念,打造出專屬展車空間,並融合 AR 互動賞車與試乘活動,帶領全台體驗純電駕馭樂趣與德製工藝卓越品質!

The new ID. Unboxing nationwide exhibition tour successfully wrapped up in mid-September, with SMS GROUP cleverly leveraging the miniature toy car concept to create a unique branded exhibition space. The tour featured AR-powered interactive car showcases and test drive experiences, delivering a hands-on engagement with the exhilaration of electric mobility and showcasing the superior craftsmanship of German engineering.

主辦單位|Volkswagen Taiwan
活動製作|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Ruby Sung
工程總監|Wythe Wu
製作執行|Kevin Lin, Liang Wu, Nana Lin
空間及平面設計|Eva Wang, Ian Ho
教練統籌|Raymond Wu
活動紀錄|Jin Chia Lin
PG 統籌|Jeff Hsu





台灣福斯汽車全新純電休旅 The new ID.4 及純電跑旅 The new ID.5 正式開啟純電時代!SMS GROUP注入最前沿科技,打造了沉浸式的未來場景,讓每一位來賓親身感受電動科技與永續未來的無限可能。這不只是一場發表會,更是...
07/10/2024

台灣福斯汽車全新純電休旅 The new ID.4 及純電跑旅 The new ID.5 正式開啟純電時代!
SMS GROUP注入最前沿科技,打造了沉浸式的未來場景,讓每一位來賓親身感受電動科技與永續未來的無限可能。
這不只是一場發表會,更是一段電動車革命之旅,讓未來的駕駛夢想今日成為現實!

Volkswagen Taiwan's all-new electric SUV, The new ID.4, and electric coupe SUV, The new ID.5, officially usher in the era of electric mobility!
With cutting-edge technology, SMS GROUP has created an immersive future scene, allowing every guest to personally experience the limitless possibilities of electric technology and a sustainable future.
This is not just a press conference; it’s a journey of electric vehicle revolution, making the dream of future driving a reality today!

主辦單位|Volkswagen Taiwan
活動製作|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Sunny Liu
執行統籌|Sandra Shih
工程總監|Dicky Dai, Nana Lin
製作執行|PinChia Liu, April Chang, Allen Lin, Winson Chin, Jang Tung,
空間及平面設計|Monica Lin, Ian Ho
燈光設計|Dennis Che
舞台導演|Sunny Liu
控台導演|Milly Ho
影像製作|Jack Hung
車手統籌|Jay Chen
紀錄統籌|Wei Zhou
平面攝影|Jin Chia Lin
演出統籌|Fiona Chen





海闊天空心相連,團圓美滿又一年SMS GROUP在中秋佳節祝福您月來月好,月來月棒!
12/09/2024

海闊天空心相連,團圓美滿又一年
SMS GROUP在中秋佳節
祝福您月來月好,月來月棒!



The new ID.4 & ID.5純電來襲,你是否也蓄勢待發#全台開箱巡展 進行中邀您親身試乘體驗來電魅力8/30(五)~9/01(日)   台南美術館二館9/06(五)~9/08(日)  新竹大魯閣湳雅廣場9/13(五)~9/15(日...
26/08/2024

The new ID.4 & ID.5
純電來襲,你是否也蓄勢待發

#全台開箱巡展 進行中
邀您親身試乘體驗來電魅力

8/30(五)~9/01(日) 台南美術館二館
9/06(五)~9/08(日) 新竹大魯閣湳雅廣場
9/13(五)~9/15(日) 高雄棧貳庫
9/20(五)~9/22(日) 台北遠百信義A13





SMS GROUP攜手台灣保時捷迎接全新品牌里程碑 - 亞洲首座也是唯一一座“保時捷駕駛中心”於麗寶國際賽車場盛大開幕!全新車款718 Spyder RS率領台灣保時捷駕駛中心的豪華車款陣容,運用pit房以及頒獎台設計,推出一場獨特的賽道演...
20/06/2024

SMS GROUP攜手台灣保時捷迎接全新品牌里程碑 - 亞洲首座也是唯一一座“保時捷駕駛中心”於麗寶國際賽車場盛大開幕!
全新車款718 Spyder RS率領台灣保時捷駕駛中心的豪華車款陣容,運用pit房以及頒獎台設計,推出一場獨特的賽道演出,除了呼應這次的主題 “Beyond The Pit”,並強調保時捷的創新理念以及這50年來在台灣的優越成果。
週末活動延續相同創意主題,針對保時捷俱樂部以及一般大眾,我們設計了老少皆宜的互動體驗,呼應保時捷 “Driven by Dreams”的理念,更根據不同的客群籌劃了各種賽道體驗,充分體現了保時捷的賽道DNA,現場超過1,200位消費者一同慶祝這歷史性的重要里程碑。

SMS GROUP partners with Porsche Taiwan to celebrate at LihPao International Circuit for grand opening of the first and only Porsche Driving Centre in Asia!
The new 718 Spyder RS with Porsche Driving Centre entire car fleets to present a unique performance, which utlize pit room & podiu design in circuit. In addition to echoing the creative theme “Beyond The Pit”, also emphasizing the achievements in the past 50 years in Taiwan to celebrate this historic moment.
Continuing with the same creative theme, the weekend event featured interactive experiences for young and old, targeting Porsche clubs as well as the public consumers, echoing Porsche's philosophy of "Driven by Dreams", as well as a variety of on-track experiences for different segments of target groups, which fully embodied Porsche's motorsport DNA, with more than 1,200 consumers celebrating this historic milestone together!

主辦單位|Porsche Taiwan
活動製作|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Sunny Liu
創意總監|Alan Cheng
執行統籌|Sandra Shih
工程總監|Dicky Dai
製作執行|PinChia Liu, Wythe Wu, Liang Wu, Monica Yu, Ricky Han, Ash Lin, Allen Lin, Sophia Chen, Ruby Sung, Jang Tung, Pan Pan, Angela Kung, Monica Lin, Hao Xue, Shi En, Cheng De, A Yi, Cong Ying
空間及平面設計|Skylar Lin, Ian Ho, Silence Wen
燈光設計|Dennis Che
舞台導演|Joyce Wu, Zoey Duann
控台導演|Evita Wu, Milly Ho
影像製作|Alan Cheng, Kuan Kiang, Mos Cheng, Aqual Yeh, Clyde Cheng
車手統籌|Porsche Certificate Instructors
紀錄統籌|Alex Kao
平面攝影|Ian Hsu
演出統籌|Fiona Chen





15/06/2024

This is the right moment for event people to seek since the day we born!






剛好的陽光 剛好的風燃燒的激情 與風馳電掣的駕馭樂趣!
15/06/2024

剛好的陽光 剛好的風
燃燒的激情 與
風馳電掣的駕馭樂趣!






SMS GROUP, championing the principles of environmental protection, sustainability, and zero carbon emissions, orchestrat...
13/06/2024

SMS GROUP, championing the principles of environmental protection, sustainability, and zero carbon emissions, orchestrated a bespoke launch event for the FUSO eCanter. This initiative underscores SMS GROUP commitment to global citizenship, benefiting both the world and future generations.

Boasting a sleek, bright, and refined design along with advanced technology, the FUSO eCanter is spearheading the transformation of Taiwan's commercial transportation sector. Looking ahead, the FUSO eCanter aims to maintain stable quality and deliver comprehensive services, thereby aiding various industries in Taiwan to achieve the final mile of green logistics.

SMS GROUP以環保、永續、零碳排的概念,為FUSO eCanter量身打造上市發表會,為世界及我們的下一代盡一份地球公民的義務!

擁有嶄新簡潔外觀並搭載先進科技的FUSO eCanter,已經在帶動台灣商用運輸領域轉型的路上,寄望未來以穩定品質與全面服務,完善並協助各行業完成綠色物流的最後一哩路。

主辦單位|Daimler Trucks Asia Taiwan (DTAT)
活動製作|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Zoey Duann
工程總監|Dicky Tai
製作執行|Ash Lin, Ruby Sung, Ricky Han, Chiao Tsai
空間及平面設計|Monica Lin, Kamei Lai
燈光設計|Dennis Che
控台導演|Milly Ho
影像製作|Jack Hung, Ryan Tu, Claire Shih, Arya Yan, Yoyo Lin
車手統籌|Jay Chen
紀錄統籌|Kevin Lin
主持人|Jennifer Tu





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