SMS GROUP

SMS GROUP SMS GROUP 成立於2001年,服務據點分佈於臺北、北京、上海、首爾

04/06/2025

#創作力
【SMS X Porsche Taiwan】
熱血重燃!The new 911 Launch Event Movie 正式上線!

沉澱數月,當日沸騰的血液彷彿再次被點燃!回首保時捷全新911發表盛事,台灣首創的「賽道沉浸式體驗平台」仍歷歷在目——80cm極限距離,感受911的極速與聲浪,震撼難以言喻。
這不僅是一場高規格活動,更是SMS GROUP團隊與夥伴們攜手「Go Big」的見證!面對緊湊時程、高難度搭建與龐大壓力,我們與客戶及夥伴並肩作戰,突破極限。更自豪的是,從無到有、引爆期待的「The new 911 Launch Event Movie」——從原始概念發想、腳本規劃、直至與拍攝團隊緊密溝通落地執行,皆由SMS GROUP團隊全程孕育主導!分飾多角的賽道狂奔,正是我們全情投入、無怨無悔的縮影。
感謝台灣保時捷的信任,以及每一位義無反顧、情義相挺的SMS GROUP Porsche team與A+合作夥伴!所有咬牙硬撐的夜,都為了成就那精彩瞬間—— To shine when it matters most!
熱血未涼,精彩續寫!我們下一場見!

立即觀看完整影片:https://youtu.be/jRAE2We1IAU

After months of anticipation, the adrenaline of that day surges back like it was yesterday! Looking back on the launch of the new Porsche 911 in Taiwan, the groundbreaking “Immersive Track Experience Platform” remains unforgettable — with a jaw-dropping proximity of just 80cm to the speeding 911, the thrill and roar were simply beyond words.
This wasn’t just a high-profile event — it was a bold statement of “Go Big” by the SMS GROUP team and our partners! Against a backdrop of tight timelines, complex construction, and immense pressure, we stood united and pushed all limits. What makes us even prouder is the creation of The New 911 Launch Event Movie — from concept ideation and script development to close coordination with the filming crew and on-site ex*****on, it was SMS GROUP that brought the vision to life from start to finish. The multiple high-speed personas captured on the track are a reflection of our all-in commitment and tireless dedication.
Our heartfelt thanks go to Porsche Taiwan for their trust, and to every fearless and loyal member of the SMS GROUP Porsche team and our A+ partners! Every sleepless night, every ounce of effort — all to shine when it matters most.
The passion continues — see you at the next one!

Watch the full video now: https://youtu.be/jRAE2We1IAU

客戶|台灣保時捷
代理商|SMS GROUP
製作公司|阿爾特影視
監製|周暐
導演|高爾賢
副導|加藤佑汰
分鏡師|鄭嘉
製片|周暐、高爾賢
執行製片|黃煒凱
製片助理|林昱呈、施允婕
選角指導|施允婕、何建緯
攝影指導|高爾賢
攝影大助|林東慶
攝影二助|邱信智、邱奕筌
攝影|柯致霖
攝影 B Cam 助理|歐靜汶、鄭竹修
攝影器材|好好拍影業有限公司
水下外聯製片|張家豪
水下戒護|張家豪
水下操機|張豐璿
車拍|柯致霖
車拍大助|吳昇達、歐靜汶
動作車手|陳聖杰、六級廠專業性能駕駛教練團隊
空拍攝影|徐王鵬
空拍助理|鄧可灝、JUN
穿越機飛手|徐王鵬 、黃詩凱
燈光師|孫大鈞
燈光組|曾皓 、張星培、鍾鎮予
燈光器材|仙人掌影業
美術指導| 黃威凱
執行美術|黃詠澤
妝髮師|劉星蘭
後期管理|周暐
剪接|加藤佑汰
演員|袁緒虎【鋼琴家】、鐘明仁【鋼琴老師】、盧家安【自潛女生】、黨輝【設計師】、蔡璥陽【設計師小朋友】
動態側錄|張丞緯
平面側拍| 何建緯





 #敘事力The Balvenie Fifty Launch Event|以匠心雕琢時光,以體驗銘刻經典當威士忌的琥珀色酒液與藝術的靈魂相遇,一場關於「極致工藝」的對話就此展開。SMS GROUP攜手The Balvenie百富,打造「Th...
02/06/2025

#敘事力
The Balvenie Fifty Launch Event|以匠心雕琢時光,以體驗銘刻經典

當威士忌的琥珀色酒液與藝術的靈魂相遇,一場關於「極致工藝」的對話就此展開。SMS GROUP攜手The Balvenie百富,打造「The Balvenie百富臻稀鑑賞會」,以不間斷的極致體驗,在全新台北五星級嘉佩樂酒店寫下烈酒品牌的新篇章。這不僅是百富50年於台灣的首次亮相,更是SMS GROUP對「敘事力」的深度詮釋——我們以策略為筆、細節為墨,讓空間、時間與人文交織成品牌故事的載體,將五十載匠心積累轉化為賓客記憶中的感官印記。

從品牌精神出發,SMS GROUP 設計團隊以百富 50 年包裝的黃銅鐵線條與象徵橡木桶的木質結構為靈感,並融合藝術家 Samuel Ross 的設計語言——象徵創新的特殊黃色顏料,打造現場極致奢華的藝術空間。每日限量一場的 VIP 晚宴,結合客製化金工手作與調酒 DIY 體驗,搭配超高年份的奢華酒單以及台北嘉佩樂酒店的五星級佳餚,讓百富酒廠匠人精神的故事更具沈浸式體驗,成就專屬百富的奢華晚宴。

對我們而言,這場活動不僅是一場空間設計與品牌敘事的實驗場,更是我們對奢華體驗的全方位展現。從晚宴氛圍的精準掌握,到場地搭建與用材選擇的極致細膩,無不強化品牌精神的可感知度。十天、十個場次,SMS GROUP 以現場高品質的創意輸出與零誤差的服務細節,印證對「奢華體驗」的頂級理解與詮釋。

When the amber hues of whisky meet the soul of art, a dialogue on “masterful craftsmanship” unfolds. SMS GROUP partnered with The Balvenie to present the “The Balvenie Rare Collection Appreciation Event,” crafting an uninterrupted journey of refined experiences and writing a new chapter for premium spirits at the newly opened Capella Hotel Taipei.

This marked not only the debut of The Balvenie 50-Year-Old in Taiwan, but also SMS GROUP’s profound interpretation of the power of storytelling — using strategy as the pen and detail as the ink, we transformed space, time, and culture into vessels of brand narrative, turning five decades of artisanal dedication into lasting sensory memories for guests.

Drawing inspiration from the brass wire contours of The Balvenie 50-Year-Old packaging and the wood textures symbolizing oak casks, the SMS GROUP design team infused the space with the visual language of artist Samuel Ross — including his signature shade of innovative yellow — to create an exquisitely luxurious artistic environment.

With only one exclusive VIP dinner held each day, the experience featured bespoke metalworking workshops, cocktail-making sessions, an ultra-premium whisky menu, and fine dining curated by Capella Taipei. This immersive celebration brought the craftsmanship of The Balvenie distillery to life through every curated detail.

To us, this event was more than just an exploration of spatial design and brand storytelling — it was a full-spectrum expression of luxury experience. From the precisely curated ambiance to the meticulous choice of materials and construction, every element enhanced the brand’s tangible presence. Over ten days and ten sessions, SMS GROUP demonstrated its top-tier understanding and interpretation of luxury through flawless ex*****on and uncompromising creative delivery.

主辦單位|William Grant & Sons
活動承辦|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Sunny Liu
設計總監|Silence Wen
工程總監|Dicky Dai
執行統籌|April Chang
製作執行|PinChia Liu, Kathy Chen, Carly Shi, Yu-Ting Chen
空間及平面設計|Skylar Lin, Ian Ho, May Wang, Black Luo
動態攝影|Small Eye, Renpei Huang, Yucheng Fu
平面攝影|Small Eye, Ai Ling
酒水統籌|Willy Chang, Mac Huang, Eason Hung, Eric Zhang, Henry Wang
花藝設計|Alice Wu
金工體驗|Jei Lu





粽裹九紫當旺,歲火慢煨端陽,願您安康有節,喜樂入味~端午節快樂!Embraced by glowing fortune and the warmth of the season.May health, joy, and harmony fi...
28/05/2025

粽裹九紫當旺,歲火慢煨端陽,
願您
安康有節,喜樂入味~
端午節快樂!

Embraced by glowing fortune and the warmth of the season.
May health, joy, and harmony fill your Dragon Boat Festival!




20/05/2025

#創作力
SMS GROUP聯手Canon打造極致體驗!
創意展區x沉浸場景精準凸顯新品優勢,Vlog、直播、街拍一機全能,實力引爆創作者好評!


SMS GROUP joins forces with Canon to deliver an exceptional experience!
Creative zones and immersive setups highlight the new products’ strengths—perfect for vlogging, streaming, and street shots—all in one powerful device, winning rave reviews from creators!





 #創作力Canon新品重磅登場!SMS GROUP聯手打造極致影音盛宴SMS GROUP 很榮幸與 Canon 攜手打造「為 V 而生」超吸睛上市發表會!從創意展區到沉浸式體驗,SMS GROUP 以「創作者視角」規劃整體活動,讓影音創作...
13/05/2025

#創作力
Canon新品重磅登場!SMS GROUP聯手打造極致影音盛宴

SMS GROUP 很榮幸與 Canon 攜手打造「為 V 而生」超吸睛上市發表會!從創意展區到沉浸式體驗,SMS GROUP 以「創作者視角」規劃整體活動,讓影音創作者親身感受產品強大魅力。不論是 Vlog、直播還是街拍,一機搞定,全面滿足創作所需,展現 Canon 協助突破影像極限的品牌精神!


Canon's new products make a stunning entrance! SMS GROUP teams up to create an ultimate audiovisual feast.

SMS GROUP is honored to collaborate with Canon in creating the eye-catching "Born for V" launch event. From creative exhibition zones to immersive experiences, SMS GROUP plans the entire event from the "content creator's perspective." This allows audiovisual creators to experience the product's powerful features firsthand. Whether it's Vlogs, live streaming, or street photography, one device does it all, fully satisfying creation needs and showcasing Canon's brand spirit of helping to push the boundaries of visual storytelling.





 #策展力以科技解碼時間,用創新重構文化SMS GROUP攜手中國酒業協會,以「激發陳年酒勢 驅動汾享勢能」為核心理念,精心打造第三屆汾思嘉年華。在科技力量的加持下,汾酒千年歷史積澱煥發全新生機,為全球酒業呈現一場跨越時空的味覺與文化盛宴。...
06/05/2025

#策展力
以科技解碼時間,用創新重構文化

SMS GROUP攜手中國酒業協會,以「激發陳年酒勢 驅動汾享勢能」為核心理念,精心打造第三屆汾思嘉年華。在科技力量的加持下,汾酒千年歷史積澱煥發全新生機,為全球酒業呈現一場跨越時空的味覺與文化盛宴。
在沈浸式體驗環節,團隊匠心打造「青花時光隧道」,聚焦何為陳年汾酒。AI數字沙畫與動態光影相互交織,將古法釀造場景生動還原。嘉賓漫步其中,仿佛穿越時光長河,親眼見證從一粒粒糧食到滴滴美酒的蛻變歷程,觸摸被譽為「液態編年史」的釀造文明。「觀圖鑒酒」更是以創新互動突破傳統品鑒邊界;「觸形猜酒」讓嘉賓通過觸摸酒器質感解密歷史文化;「聞香辨年」以獨特的嗅覺記憶串聯時光密碼,讓 Z 世代在趣味遊戲中深度感知陳釀魅力,對推動傳統釀造技藝傳承,提升產業格局有著很大的作用。
作為核心策劃團隊,SMS GROUP以科技賦能陳年酒價值體系,通過「家有老酒」全國巡鑒會。以標準化鑒定體系與數字化溯源技術,為每一瓶陳年酒建立可追溯的「液態文物」檔案,讓收藏價值清晰可見、真實可驗。同時,團隊協助成立「汾酒收藏研究院」,特邀于賡哲,郭新光等文化名人,構建起「廠商 - 藏家 - 消費者」價值共生生態,推動陳年酒從單純消費品向承載文化記憶的收藏品升級,重新定義行業價值標準。
第三屆汾思嘉年華不只是一場品酒活動,更是一次文化敘事的創新實踐。SMS GROUP 透過品牌策展與科技應用,樹立了鑒定標準與敘事新典範,讓汾酒從地方文化符號,邁向具有國際影響力的文化 IP。我們相信,每一滴陳釀,都是流動的歷史,是連結過去與未來的文化載體。


Decoding Time with Tech, Reimagining Culture through Innovation.

SMS GROUP partnered with the China Alcoholic Drinks Association to meticulously curate the 3rd FENS’ Carnival, centered around the theme “Unleashing the Momentum of Aged Spirits, Empowering the Energy of Fenjiu.” With the support of cutting-edge technology, the thousand-year legacy of Fenjiu was revitalized—offering the global liquor industry a cross-temporal sensory and cultural celebration.
In the immersive experience zone, SMS GROUP created the Qinghua Time Tunnel, a captivating installation that explored the essence of aged Fenjiu. AI-generated digital sand art interlaced with dynamic light projections to vividly recreate traditional brewing scenes. As guests walked through the tunnel, they were transported through time—witnessing the transformation from grain to spirit and experiencing firsthand the craftsmanship behind what is known as a “liquid chronicle” of Chinese civilization.
To further break the boundaries of traditional tasting, SMS GROUP created an interactive experience that combined innovation with heritage. In Touch to Guess, guests explored historical vessels by touch to uncover cultural stories embedded in their forms and textures. In Scent to Year, unique olfactory memory games enabled participants—especially younger Gen Z audiences—to identify the aging of spirits through aroma, fostering a deeper emotional connection with the legacy of aged liquor. These creative interactions not only enhanced the appreciation of Fenjiu but also contributed to the transmission of traditional brewing techniques and the evolution of industry standards.
As the core planning team, SMS GROUP also launched the first-ever nationwide “Aged Liquor at Home” appraisal tour. Through a standardized appraisal system and digital traceability tools, we helped establish transparent, verifiable records for every bottle—turning aged liquor into a certified cultural asset. We further assisted in founding the Fenjiu Collection Research Institute, with renowned cross-disciplinary collectors like Yu Gengzhe and Guo Xingguang as advisors. This formed a sustainable value-sharing ecosystem connecting producers, collectors, and consumers, pushing aged liquor from a consumable product into a vessel of cultural memory.
FENS‘ Carnival was more than a tasting—it was a breakthrough in cultural storytelling. SMS GROUP helped set new benchmarks in authentication and brand curation, elevating Fenjiu from regional heritage to international cultural IP. With every drop, we linked past and future—proving that aged spirits are not just drinks, but living history in liquid form.





 #凝聚力以溫暖與連結,共寫Volkswagen與夥伴的同心篇章SMS Group 攜手 Volkswagen Taiwan,為經銷夥伴打造一場充滿歸屬感的榮耀盛典——不只傳遞感謝,更深化「家人般」的情感共鳴。從踏入會場的新車展示到 「FO...
29/04/2025

#凝聚力
以溫暖與連結,共寫Volkswagen與夥伴的同心篇章

SMS Group 攜手 Volkswagen Taiwan,為經銷夥伴打造一場充滿歸屬感的榮耀盛典——不只傳遞感謝,更深化「家人般」的情感共鳴。
從踏入會場的新車展示到 「FOR LIFE 互動區」,SMS GROUP以細膩設計串起品牌與夥伴的羈絆:嘉賓們親手繫上象徵承諾的彩色線條,換取專屬冰淇淋,在輕鬆互動中重溫並肩奮鬥的點滴。而手環啟動儀式更將感動推向高潮,當全場高舉手腕、齊聲喊出「We Are Ready」,凝聚的不只是口號,更是對未來的堅定信任。
此次以「家宴」的暖心概念規劃頒獎晚宴:客製化桌次安排、貼心飲食需求,讓每位夥伴感受被重視的溫暖;即時剪輯的現場花絮影片於晚宴尾聲回放,捕捉的笑顏與擁抱,交織成動人的共同記憶。
活動幕後,SMS GROUP團隊以「隱形的細膩」默默守護體驗:從接駁服務、報到分流,到大合照環節及舞台動線引導,讓近四百位夥伴全程流暢參與,展現對每位參與者的尊重與關懷。
這是一場「人」的盛會——SMS GROUP深信,唯有真摯的互動與貼心的細節,才能讓榮耀時刻昇華為長久的夥伴情誼。感謝 Volkswagen 與經銷夥伴的信任,讓我們以專業與溫度,為這份「For Life」的承諾寫下溫暖註解。


Weaving a Chapter of Unity Between Volkswagen and Its Partners with Warmth and Connection.

SMS Group joined forces with Volkswagen Taiwan to craft an evening of honor and belonging for our dealer partners—an event that not only expressed heartfelt gratitude but also deepened a family-like bond.
From the new vehicle exhibition at the entrance to the FOR LIFE Interactive Zone, SMS Group’s thoughtful design wove together brand and partner: each participant tied a colorful strand—symbolizing mutual commitment—and exchanged it for a bespoke ice cream, reliving the moments we’ve conquered challenges side by side.
The wristband activation ceremony then carried the emotion to its peak. As everyone raised their wrists and proclaimed “We Are Ready,” it became more than a slogan—it was a collective declaration of trust and determination for the journey ahead.
Embracing the warmth of a “family banquet,” the award gala featured personalized table assignments and considerate dietary accommodations, ensuring every partner felt genuinely valued. At the close of the evening, a highlights reel—edited in real time—played back smiles and embraces, weaving those fleeting moments into a lasting shared memory.
Behind the scenes, the SMS Group team quietly upheld the guest experience with “invisible” precision: from shuttle coordination and streamlined check-in to orchestrating the grand group photo and guiding stage traffic, nearly 400 partners enjoyed a seamless, respectful celebration.
This was a celebration of people—because SMS Group believes that only through sincere interaction and meticulous attention to detail can moments of honor evolve into enduring partnerships. We thank Volkswagen and our dealer partners for their trust, and we remain committed to infusing professionalism and warmth into this “For Life” promise.

主辦單位|Volkswagen Taiwan
活動製作|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Ruby Sung
工程總監|Wythe Wu
製作執行|Sandra Shih, PinChia Liu, Sophia Chen, Claire Shih, Hayden Hong
空間及平面設計|Eva Wang, Ian Ho, May Wang
舞台導演|Sunny Liu
控台導演|Milly Ho
影像製作|Claire Shih, Ryan Tu
紀錄統籌|Jin-Chia Lin
平面攝影|Hao-Jih Tsung, Ta-June Yen, Shi-Quan Huang, Benny Lee, Chang-Lin Yen
PG 統籌|Jeff Hsu
主持人|Jennifer Tu





 #臨場力SMS GROUP神操作!三得利-196強勢炸街!SMS GROUP為三得利-196量身打造街頭快閃活動,用全沉浸式體驗詮釋「FREE FROM ORDINARY」態度。街頭文化元素與日系設計硬核混搭,直接把品牌DNA焊進年輕人的...
24/04/2025

#臨場力
SMS GROUP神操作!三得利-196強勢炸街!

SMS GROUP為三得利-196量身打造街頭快閃活動,用全沉浸式體驗詮釋「FREE FROM ORDINARY」態度。街頭文化元素與日系設計硬核混搭,直接把品牌DNA焊進年輕人的社群記憶。
「果敢街區-真敢來吧!」概念直擊Z世代核心需求,打造出既能拍照打卡、又能深度體驗的社群熱點空間。秉持「臨場力」的思維,SMS GROUP從視覺敘事到互動流程,確保每一項設計都能引發共鳴並促進體驗轉化,讓參與者自動開啟「手機先吃」模式,輕鬆引流社群分享。代言人張孝全突襲式空降現場,解鎖粉絲專屬隱藏版互動,直接讓尖叫聲衝破分貝儀!三得利-196在熱門社群平台上被網友瘋狂分享,讓活動話題熱度得以持續延燒。
憑藉著對年輕世代的解碼能力和出彩的策劃基因,SMS GROUP以「臨場力」為核心,讓三得利-196在Z世代地盤強勢種草,把品牌快閃玩成高效傳播的大型線下遊戲。


SMS GROUP pulls off a masterstroke! Suntory -196 takes over the streets with explosive energy!

To bring Suntory -196 to life, SMS GROUP created a tailor-made street pop-up event, delivering a fully immersive experience that captured the essence of the "FREE FROM ORDINARY" attitude. By blending street culture elements with bold Japanese design, the brand’s DNA was seamlessly embedded into the social memory of the younger generation.
With the concept “Fearless Street – Dare to Come!”, the activation resonated deeply with Gen Z. It became both a highly Instagrammable hotspot and a space for product engagement, effectively turning the brand into a form of social currency.
Driven by the principle of “on-ground impact,” SMS GROUP ensured that every visual narrative and interactive flow struck a chord and led to meaningful experience conversion. Participants instinctively switched to “phone eats first” mode, making it effortless to spark buzz across social platforms.
Brand ambassador Joseph Chang made a surprise appearance, unlocking exclusive fan interactions that sent the crowd’s screams off the decibel charts! The event ignited massive user-generated content on trending social platforms, ensuring the campaign’s momentum carried far beyond the streets.
With deep insights into youth culture and an innate talent for crafting buzz-worthy campaigns, SMS GROUP help Suntory -196 win over Gen Z territory—turning the brand’s pop-up into a large-scale offline game with maximum communication efficiency.

主辦單位|SUNTORY Taiwan
活動承辦|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Zoey Duann
創意總監|Alan Cheng
設計總監|Silence Wen
工程經理|Kevin Lin
執行統籌|Ash Lin, Jessica Huang, Vivian Chiu
空間及平面設計|Monica Lin, May Wang

#三得利


#創造力SMS GROUP X Porsche 992.2 新世代首發,點燃傳奇新篇章!在未來與傳奇交匯的瞬間,SMS GROUP以無限創造力賦予Porsche 992.2台灣首發活動以全新生命力。這不僅是一場跑車盛典,更是一場跨越時空的夢...
22/04/2025

#創造力
SMS GROUP X Porsche 992.2 新世代首發,點燃傳奇新篇章!

在未來與傳奇交匯的瞬間,SMS GROUP以無限創造力賦予Porsche 992.2台灣首發活動以全新生命力。這不僅是一場跑車盛典,更是一場跨越時空的夢想點燃之旅。
從光軌隧道到電音節奏的完美融合,SMS GROUP將科技與藝術的邊界徹底打破。當新世代992.2搭載T-Hybrid動力系統劃破夜空,它不僅疾馳於賽道,更在每個人心中激起心跳的回響。經典與未來在此交織,成為視覺與感官的革命。
台灣首創「Racing Terrace」沈浸式觀景台設計,讓速度成為觸手可及的體驗,VIP嘉賓與媒體以最近距離80cm感受992.2的動態震撼;VIP賽道試駕992.2 GTS環節則讓VIP親身體驗T-Hybrid的爆發力,將科技的未來感具體化為每一次加速的悸動。
SMS GROUP以創造力為筆,點綴本場活動的每一個細節——從賽道上奔騰的光影,到Porsche Driving Centre內跨越六十年的經典對話;從車主真摯的情感分享,到社群討論的炙熱浪潮。它不僅展現了Porsche 911的傳奇精神,更以前瞻性的策展思維,為汽車發佈活動注入嶄新靈魂。
SMS GROUP,以創造力為引擎,再次證明了——在激情與革新碰撞的瞬間,每個夢想都能找到重新燃燒的力量。


SMS GROUP X Porsche 992.2 | A New Era Begins — Igniting the Next Chapter of Legends!

At the intersection of the future and legacy, SMS GROUP infused boundless creativity into the Taiwan debut of the Porsche 992.2, breathing new life into the event. This was not merely a sports car showcase—it was a journey igniting dreams across time and space.
From the light tunnel to the pulse of electronic rhythms, SMS GROUP redefined the boundaries between technology and art. As the new-generation 992.2 equipped with the T-Hybrid power system sliced through the night, it did more than race down the track—it struck a resonant chord in every heart. The fusion of heritage and future unfolded into a visual and sensory revolution.
Taiwan’s first-ever “Racing Terrace” immersive viewing platform brought speed within arm’s reach, allowing VIP guests and media to experience the dynamic power of the 992.2 from just 80 cm away. The VIP track driving experience with the 992.2 GTS offered a visceral encounter with the explosive power of the T-Hybrid, transforming futuristic technology into an adrenaline-charged reality with every acceleration.
SMS GROUP infused creativity into every detail of the event—from the dazzling light play on the track to the cross-generational dialogue of over sixty years within the Porsche Driving Centre; from heartfelt testimonials of Porsche owners to the fiery buzz of social media conversations. This event not only celebrated the legendary spirit of the Porsche 911 but also redefined the automotive launch experience through forward-thinking curatorial design.
Powered by creativity, SMS GROUP once again proved: in moments where passion meets innovation, every dream can find the spark to reignite.

主辦單位|Porsche Taiwan
活動承辦|SMS GROUP
活動監製|Charlie Chen, Sandia Chiu
專案總監|Sunny Liu
創意總監|Alan Cheng
設計總監|Silence Wen
工程總監|Dicky Dai
執行統籌|Sandra Shih, April Chang, PinChia Liu
空間及平面設計|Skylar Lin, Ian Ho
製作執行|Lance Lo, Kathy Chen, PanPan Pan, Allen Lin, Claire Shih, Hayden Hong, Krystal Ku, Ricky Han, Vivian Chiu, Cheng De, A Yi, Cong Ying, Shih Chi
燈光設計|Dennis Che
舞台導演|Joyce Wu
控台導演|Evita Wu
舞台經理|Camille Cheng
影像製作|Alan Cheng, Aqual Yeh
3D動畫製作|River Lin, Andy Kuo, Tim Tsai, Aqual Yeh
動態攝影|Moose Huang, Ko Zhilin , Jeffrey Chung, Marshall Ho, Leo Cheng, ERCYN Chiu
平面攝影|Ian Hsu, Ethan Sun, Katie Ou , Ka In Lei
車手統籌|Jay Chen
演出車手|Lawson Chang, Jack Hsu, Steven Lin, Saxo Yang, A-Du Hong, Carmina Wong, Green Shen, Vita Lee, Ryan Chiu
教練統籌|CK Lim
保時捷教練|David Harrison, Glavin Huang, Jerry Wu, Anthony Wu
餐飲統籌|Kevin Liu
禮品統籌|Marx Lin
木工統籌|Chun Nan Li
鐵工統籌|Chun-Hong Li
視訊統籌|Ching Liao
電力統籌|Jhang Syong Guo
舞台統籌|Chi Wen Lin
美工統籌|Hsu Lun Yao
傢俱設備|Peggy Chuang




全新911   燃爆傳奇新篇章​
17/04/2025

全新911 燃爆傳奇新篇章​





女性的力量,從來不是請求光明,而是自己成為光 向溫柔又堅毅的妳致敬節日快樂!A woman's strength lies not in pleading for light, but in becoming the light herse...
08/03/2025

女性的力量,從來不是請求光明,而是自己成為光
向溫柔又堅毅的妳致敬
節日快樂!

A woman's strength lies not in pleading for light, but in becoming the light herself.
To the gentle yet unyielding you—we salute.
Happy International Women’s Day!





 在挑戰與共創中編織奇蹟的實踐者SMS GROUP透過分享女性職場故事,傳遞溫柔與堅韌的力量。今天的主角 JoJo He 何君嬌以兩度加入SMS GROUP 的獨特軌跡,展現女性如何在變動中開創舞台。十年前,JoJo首次踏入SMS GROU...
07/03/2025



在挑戰與共創中編織奇蹟的實踐者

SMS GROUP透過分享女性職場故事,傳遞溫柔與堅韌的力量。今天的主角 JoJo He 何君嬌以兩度加入SMS GROUP 的獨特軌跡,展現女性如何在變動中開創舞台。
十年前,JoJo首次踏入SMS GROUP,其間深耕活動產業,淬鍊出對細節與市場的敏銳洞察。2024年,她帶著更成熟的視野重返團隊,華麗轉身擔任要角。職涯的間隔並非斷點,而是沉澱後的再出發——她將實戰經驗轉化為策略思維,在彈性與紀律間找到平衡,帶領團隊突破框架。
「人生來就是一場體驗」是JoJo的工作哲學。多變的產業特性讓她不斷碰撞跨領域創意,而挑戰、熱情與同事愛成為支撐她的動力。過往隨性的她,因工作學會嚴謹規劃,意外發現紀律與自由相輔相成,成為開拓新世界的關鍵鑰匙。
JoJo堅信「共創」是團隊的核心。她注重預判專案節奏,並在問題萌芽時主動解決。去年執行ID Festival專案時,團隊面臨預算緊縮、場地限制與吉尼斯紀錄的嚴苛條件,彩排階段甚至零次成功。然而,團隊成員始終緊密協作、日夜奮戰,最終在活動當天一舉成功。這場戰役讓她體悟:奇蹟源於不放棄的信念與「擰成一股繩、勁往一處使」的團隊靈魂。
「用舍由時,行藏在我」是JoJo的人生指引。她堅持在變動中掌握內心選擇權,從職涯轉折到風格調整,皆以自我驅動為核心。展望未來,她她期待能更多的遵從自己的內心,追求精神與財務雙自由,並持續精進成為「學霸」——對她而言,自由並非放任,而是透過學習與實踐,在專業與生活間找到從容的平衡。
JoJo的故事,見證女性如何以彈性適應挑戰、以共創凝聚團隊。她的歷程提醒我們:真正的力量,始於對自我的堅持,以及將不可能化為奇蹟的膽識。

Weaving Magic Through Challenges and Co-Creation

SMS GROUP shares stories of women in the workplace, highlighting resilience and grace. Today’s main character, JoJo He (He Junjiao), exemplifies how women can carve out their own paths through change, having joined SMS GROUP twice.
A decade ago, JoJo first stepped into SMS GROUP, refining her expertise in experimental marketing and sharpening her market insights. In 2024, she returned with a more strategic mindset, transforming hands-on experience into leadership. Her career break was not a setback but a time for reflection—allowing her to balance flexibility with discipline and push her team beyond boundaries.
"Life is meant to be experienced" is JoJo’s philosophy. The fast-changing industry fuels her creativity, while challenges, passion, and teamwork drive her forward. Once carefree, she learned the value of planning, realizing that discipline and freedom go hand in hand—unlocking new possibilities.
JoJo sees co-creation as the essence of teamwork. While executing the ID Festival project, her team faced budget constraints, venue limitations, and the challenge of setting a Guinness World Record. Rehearsals repeatedly failed, but unwavering collaboration led them to triumph. This experience reinforced her belief that miracles stem from determination and unity.
"Adapt to the moment, stay true to yourself" is her guiding principle. She insists on owning her choices amid change, whether in career transitions or personal growth. Looking ahead, she aspires to follow her heart and achieve both financial and spiritual freedom, continuously learning and refining her path.
JoJo’s journey showcases how women can embrace challenges with agility and lead through co-creation. Her story reminds us that true strength comes from self-commitment and the courage to turn the impossible into reality.





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6F, No. 6, Lane 35, Jihu Rd. , Neihu District
Taipei

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Monday 09:30 - 18:30
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Thursday 09:30 - 18:30
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