原生概念 Creative concept

25/04/2024

12Group專精於奢侈汽車品牌的活動體驗上，賓士AMG活動，以AMG的運動操駕為核心概念，為體驗者打造一場獨特的旅程，無論在賽道上或是在生活移動路線上，皆讓體驗者感受到強勁的AMG性能體驗。
#原生概念

03/04/2024

#原生作品
原生概念公司今年有幸再次與NIKE合作，在小巨蛋外舉辦了一場難忘的HBL活動。這已經是連續第三年參與此活動，並且深切體會到了「一生只有一次HBL」的特別意義。

每年，小巨蛋都會舉辦HBL比賽，吸引著全國各地的籃球愛好者，熱血地為自己所屬的學校應援，並為追求夢想、挑戰自我而奮鬥的所有球員高聲喝采。我們也要特別感謝NIKE長年來對籃球的支持與堅持，他們的專業意志讓這比賽更加精彩且難忘。

同時，我們也要向最終奪得冠軍的南山高中男子籃球隊以及北一女中女子籃球隊表示最誠摯的祝賀！你們用汗水與努力換來了這份榮耀，恭喜你們！我們共同感受到籃球所帶來的激情與感動，並且珍惜每次「一生只有一次的HBL」的機會。未來原生概念也會一起為運動，為夢想努力奮鬥堅持到底！

最後，再次感謝NIKE多年來對我們的支持，希望未來再有更多不同的合作機會，創造更多令人難忘的經歷。
*) 2024/NIKE HBL POP-UP STORE is managed by 原生概念Creative Concept.

This year, Creative Concept Company had the pleasure of teaming up with NIKE once again to host an unforgettable HBL event outside the Taipei Arena. It's our third consecutive year participating in this event, and we truly understand the special meaning of "once in a lifetime HBL."

Every year, the Taipei Arena hosts the HBL competition, attracting basketball enthusiasts from all over the country. Fans passionately cheer for their schools and applaud players who are chasing their dreams and challenging themselves. We want to give a big shoutout to NIKE for their continuous support and dedication to basketball. Their professionalism makes this competition even more exciting and memorable.

We also want to extend our heartfelt congratulations to the champions, the South Mountain High School men's basketball team and the North One Girls' High School women's basketball team! Your hard work and sweat have earned you this glory. Well done! Let's all feel the passion and excitement that basketball brings and cherish every opportunity of "once in a lifetime HBL." In the future, Creative Concept will continue to strive for sports and dreams, persisting until the end!

Lastly, we want to express our gratitude to NIKE for their support over the years. We look forward to more diverse collaboration opportunities in the future, creating more unforgettable experiences together.
*) 2024/NIKE HBL POP-UP STORE is managed by 原生概念Creative Concept.
※ 若您對本篇照片或影像產生侵害肖像權之疑慮，請隨時聯絡我們，將會立即妥善處理！
If you have concerns about the infringement of portrait rights on the photos or video, please inform us, and we will deal with it immediately!

#一生只有一次 #2024
#原生概念

01/03/2024

#原生作品

軒尼詩可說是全球干邑的領導品牌，承襲250年精湛調和技藝，及持續與藝術跨界合作，創作出流傳永世之作，今年2024攜手與享譽國際的當代藝術家楊泳梁, 及結合法國柏圖Bernardaud 百年瓷器工坊，共同傾心齊力推出極具匠心技藝的「軒尼詩2024春節限量版」。今日，軒尼詩於Island 133 為「軒尼詩2024春節限量版」打造春節意象，讓各位朋友感受與家人好友共渡佳節的氣氛。

在這蓬勃發展的二十四節氣中，Hennessy 精心籌劃的中國新年盛典即將舉行，迎來充滿活力的龍年。這場璀璨的活動不僅是對過去一年的感恩，更是對未來的熱切期待，彰顯了Hennessy對華人文化的尊重與熱愛。

在這個短暫而難忘的時刻裡，Hennessy攜手各位賓客，共同歡度一個意義非凡的中國新年。藉著這場活動，我們不僅慶祝過去一年的成功與辛勤，更期許新的一年將充滿希望與豐收。
中國新年盛典是Hennessy感謝華人文化對品牌支持的一個平台，更是對於Hennessy深厚歷史的榮譽致敬。

正如老舊的葡萄酒陳釀著一般，Hennessy不斷磨礪，歷經數百年的洗禮，不僅保持著品牌的經典優雅，更在每一瓶酒中融入對中國文化的敬畏之情。這場盛典不僅僅是酒的融會貫通，更是對龍年的深刻體悟。龍年象徵著力量、勇氣與智慧，正如Hennessy的每一滴酒，都蘊含著對酒藝的極致追求。Hennessy透過這場龍年盛典，以傳統與現代的融合，向華人文化表達最崇高的敬意。
*) The 2024 Hennessy CNY Event is managed by 12GROUP_Creative Concept.

Hennessy can be said to be the world's leading cognac brand. It has inherited 250 years of exquisite blending skills and continues to collaborate with art across borders to create everlasting works. This year in 2024, it will join hands with the internationally renowned contemporary artist Yang Yongliang and the French Bernardaud. Centennial porcelain workshops have worked together to launch the "Hennessy 2024 Spring Festival Limited Edition" with great craftsmanship.Today, Hennessy created the Spring Festival image for the "Hennessy 2024 Spring Festival Limited Edition" at Island 133, allowing friends to feel the atmosphere of celebrating the festival with family and friends.

In these booming twenty-four solar terms, Hennessy’s carefully planned Chinese New Year Ceremony is about to be held to usher in the vibrant Year of the Dragon. This dazzling event is not only a thank you for the past year, but also an eager expectation for the future, demonstrating Hennessy's respect and love for Chinese culture.

In this short but unforgettable moment, Hennessy joined hands with all guests to celebrate an extraordinary Chinese New Year. Through this event, we not only celebrate the success and hard work of the past year, but also hope that the new year will be full of hope and harvest.The Chinese New Year Ceremony is a platform for Hennessy to thank Chinese culture for its support of the brand, and it is also an honorary tribute to Hennessy's profound history.

Just like old wine that ages, Hennessy has been constantly tempered and has gone through hundreds of years of baptism. It not only maintains the classic elegance of the brand, but also incorporates awe of Chinese culture into every bottle of wine. This grand ceremony is not only about the mastery of wine, but also about the profound understanding of the Year of the Dragon. The Year of the Dragon symbolizes strength, courage and wisdom, just as every drop of Hennessy’s wine contains the ultimate pursuit of winemaking skills. Through this Year of the Dragon celebration, Hennessy expresses its highest respect for Chinese culture through the fusion of tradition and modernity.
*) The 2024 Hennessy CNY Event is managed by 12GROUP_Creative Concept.

#軒尼詩
#軒尼詩干邑 #干邑白蘭地 #龍聚吉創新局 #2024春節限量版

※ 若您對本篇照片產生侵害肖像權之疑慮，請隨時聯絡本公司，將會妥善處理！
If you have concerns about the infringement of portrait rights on the photos on this webpage, please inform us, and we will deal with it immediately!

05/01/2024

ESG投資圍繞著基於環境、社會和公司治理（ESG）標準的企業評估，將投資引導至在這些方面展現負責任行為的企業。基金經理越來越將ESG標準融入其資產選擇流程，採用一種細緻入微的由下而上的研究和選擇方法，以符合已建立的標準。道德或負責任的投資，包括可持續、社會意識和影響投資等術語，並非最近才出現的現象。該行業已經制定了ESG標準，以評估企業在環境實踐、社會互動和公司治理方面的行為。該框架指導了對廢物處理、能源使用、多樣性和透明治理實踐等因素的評估。

12GROUP如何整合ESG實踐呢？ 我們擁抱“GREENTIVITY”概念，結合綠色（可持續性）和創造力的理念來推動我們的創新方法。12GROUP的辦公空間不僅位於綠色設計環境中，還擁有一個非常穩定且以健康為重的工作文化。這種雙重承諾反映了公司致力於對環境可持續性和員工福祉。

在綠色設計方面，12GROUP的辦公區域經過深思熟慮的規劃，以符合環保原則。可持續實踐的融入體現在使用促進能源效率的綠色技術和材料上。該設計強調與自然環境的和諧共存，促進一個在美學上令人愉悅且在環保上負責任的工作空間。

此外，對穩定和健康工作文化的強調突顯了公司對於為員工營造積極且支持性的承諾。工作文化的穩定表明公司擁有一個穩固的組織結構，為團隊提供了安全感和一致性。這對員工士氣和生產力產生積極影響。表明公司對員工福祉採取積極主動的態度。這可能包括健康計劃、符合人體工學的工作空間和支持工作與生活平衡的措施。不僅對個別員工有益，還可能促進整體生產力和員工保留率的提高。

在環境方面，12GROUP通過擁抱數位技術、實施數位轉型、減少紙張使用、節約能源和採用環保設計實踐來展現其承諾。

在社會方面，12GROUP積極培養多元化和包容性的工作場所，支持來自各個國家的全球人才。公司通過捐款支持教育和當地活動，建立與團隊和客戶的持久關係。

審查公司的治理方式，包括股東權利和透明的董事報酬。在12GROUP，透明的討論對於成功至關重要，確保股東和員工都能獲得公正的報酬。總體來說，ESG投資和道德考慮的緊密交織已經成為金融風景的一部分。12GROUP展示了對環境、社會和治理方面負責任實踐的堅定承諾。

ESG investments revolve around the evaluation of companies based on Environmental, Social, and Governance (ESG) standards, directing investments towards businesses that demonstrate responsible behavior in these areas. Fund managers increasingly incorporate ESG standards into their asset selection processes, adopting a detailed bottom-up research and selection method to align with established standards. Terms such as ethical or responsible investments, including sustainability, social awareness, and impact investing, are not recent phenomena. The industry has already established ESG standards to assess companies' behavior in environmental practices, social interactions, and corporate governance. This framework guides evaluations of factors such as waste management, energy usage, diversity, and transparent governance practices.

How does 12GROUP integrate ESG practices? We embrace the "GREENTIVITY" concept, combining the ideals of green (sustainability) and creativity to drive our innovative approaches. 12GROUP's office space is not only situated in a green design environment but also fosters a highly stable and health-focused work culture. This dual commitment reflects the company's dedication to environmental sustainability and employee well-being.
In terms of green design, 12GROUP's office areas undergo thoughtful planning to adhere to environmental principles. Sustainable practices are integrated into the use of green technologies and materials that promote energy efficiency. The design emphasizes harmonious coexistence with the natural environment, fostering a workspace that is aesthetically pleasing and environmentally responsible.

Additionally, the emphasis on a stable and healthy work culture highlights the company's commitment to creating a positive and supportive environment for employees. A stable work culture indicates a robust organizational structure, providing teams with a sense of security and consistency. This stability may positively impact employee morale and productivity, indicating the company's proactive stance on employee well-being. This may include health plans, ergonomic workspaces, and measures supporting work-life balance, benefiting not only individual employees but also promoting overall productivity and employee retention rates.
In terms of the environment, 12GROUP demonstrates its commitment by embracing digital technologies, implementing digital transformation, reducing paper usage, conserving energy, and adopting eco-friendly design practices.

On the social front, 12GROUP actively cultivates a diverse and inclusive workplace, supporting global talent from various countries. The company contributes through donations to education and local activities, building enduring relationships with teams and clients.
In governance, the company reviews its governance practices, including shareholder rights and transparent director compensation. At 12GROUP, transparent discussions are crucial for success, ensuring fair compensation for both shareholders and employees. Overall, the close intertwining of ESG investments and ethical considerations has become a part of the financial landscape. 12GROUP demonstrates a steadfast commitment to responsible practices in environmental, social, and governance aspects.

#2024

24/12/2023

#原生回顧

🌟 十年前的今天，時光穿梭至LINE快閃活動的璀璨時光 🌟
十年前的這一天，我們與LINE攜手，在香港點燃了一場奇幻的快閃活動。當時的街頭，彷彿被我們的歡笑聲和節慶氛圍填滿，每一處都彌漫著聖誕節的溫馨氣息。那是一場充滿驚喜和感動的快閃活動，持續了兩天，讓整個城市沸騰。香港的尖沙咀、旺角和銅鑼灣，成為了我們與LINE共同創造的夢幻舞台。

每個角落都充滿了奇幻的驚喜，從突如其來的表演到隨機派送的LINE禮物，讓人們充滿了節慶的驚奇。這場活動不僅讓城市沸騰，更在KPI的層層挑戰下達成了超高水平。應用程式在短短兩天內超過1000k次的下載，成為了LINE歷史中一個耀眼的里程碑。

這場活動不僅是一場繽紛的快閃，更是一個讓人們感受到聖誕節魔法的契機。街頭的音樂和笑聲，彷彿融入了聖誕老人的鈴鐺聲，為這個冬日注入了無窮的暖意。我們不忘聖誕節的精神，讓參與者一同分享愛和溫暖，彼此傳遞著節慶的祝福。當晚的星光特別璀璨，為這場活動增添了一份神秘與浪漫。大家一起仰望星空，共同期待著新一年的到來。

十年過去了，我們仍深刻感激這個十年前的今天。感謝每一位參與者、合作夥伴，以及LINE的支持。我們攜手綻放出這場繽紛的聖誕節奇蹟。未來，我們將繼續攜手，為更多城市帶來更多歡樂和感動。聖誕節的魔法永不褪去，讓我們一同迎接更多十年後的美好時光。
🌟願原生概念的節慶夢想繼續閃耀，也在這美好的節日跟你們一同分享並祝福各位聖誕節快樂✨🎄

*) The 2013 LINE X’mas Mission is managed by 12GROUP_Creative Concept.

🌟 A Decade Ago Today: Reliving the Radiant Moments of the LINE Flash Event 🌟
A decade ago today, we joined hands with LINE to ignite a magical flash event in the heart of Hong Kong. The streets at that time seemed to be filled with our laughter and the festive atmosphere, each corner infused with the warm spirit of Christmas. It was a flash event brimming with surprises and emotions, spanning two days and electrifying the entire city. Tsim Sha Tsui, Mong Kok, and Causeway Bay in Hong Kong became the enchanted stages co-created by us and LINE.

Every corner was filled with magical surprises, from impromptu performances to the random distribution of LINE gifts, leaving people in awe of the festive wonders. This event not only energized the city but also achieved remarkable heights in KPI challenges. The app saw over 1000k downloads in just two days, marking a dazzling milestone in LINE's history.
Beyond being a vibrant flash event, it was an opportunity for people to feel the magic of Christmas. The sounds of music and laughter on the streets seemed to blend with the jingling bells of Santa Claus, infusing endless warmth into the winter days. We didn't forget the spirit of Christmas, organizing a candlelight ceremony for participants to share love and warmth, exchanging festive blessings. The evening sky was adorned with exceptionally bright stars, adding a touch of mystery and romance to the event. Together, we gazed at the stars, anticipating the arrival of a new year.

A decade has passed, and we are still profoundly grateful for this day ten years ago. Thanks to every participant, partner, and the support of LINE, we jointly created this vibrant Christmas miracle. Looking ahead, we will continue to collaborate, bringing more joy and inspiration to cities. The magic of Christmas never fades; let's embrace the beautiful moments of the next decade together.
May the Creative concept dreams of the festive season continue to sparkle, during this joyful holiday season, I want to share my warm wishes with all of you and wish you a Merry Christmas ✨🎄
*) The 2013 LINE X’mas Mission is managed by 12GROUP_Creative Concept.

※ 若您對本篇照片產生侵害肖像權之疑慮，請隨時聯絡本公司，將會妥善處理！
If you have concerns about the infringement of portrait rights on the photos on this
webpage, please inform us, and we will deal with it immediately!

22/12/2023

#原生祝福
祝大家聖誕快樂，新年快樂！願2023年給我們帶來許多變化，就像聖誕樹上的彩燈，在不同的時間點展現出不同的顏色。讓我們始終為每個季節、挑戰和祝福做好準備！就像古老的諺語說的那樣，我們無法改變天氣，無法改變季節，但我們可以改變自己。正如12GROUP踏上祝福之路的新征程，我們祝福每個人能迎接變化的季節，時刻準備迎接未來！

Wishing everyone a Merry Christmas and a Happy New Year! May 2023 usher in significant changes for each of us, much like the vibrant hues of Christmas tree bulbs evolving over time. Let's remain prepared for every season, challenge, and blessing that comes our way. As the old saying goes, we may not alter the weather or seasons, but we can transform ourselves. As 12GROUP embarks on a new journey along the road of blessings, we extend our heartfelt wishes for all to embrace the changing seasons and always be prepared for the future!

28/11/2023

威士忌與匠心。

近130年來，百富一直致力於精緻威士忌製作的藝術。在這段時間裡，品牌被創造性的方法、時常近乎著迷的人性品質以及深刻的內在價值所吸引，這些元素將一件事從僅僅出色變得真正卓越。

在2021年，這段旅程進入了一個新的領域，引入了「探索匠心」：一個深入探討匠藝與創造力交匯之處的好奇數位系列。由暢銷作者、文化偶像和創意學者Questlove主持，該系列探索這令人著迷的交會點。

伊恩，這位大師級的桶匠，擁有豐富的木工經驗。他擁有卓越的能力，僅憑觸摸就能區分美國橡木和歐洲橡木。他的專業技術在於修復和重建酒桶，將百富獨特的風格注入我們的威士忌，這是一門要花費至少四年學習並終生精進的技藝。伊恩的學徒傑森·泰勒渴望延續祖父的遺產，成為一名桶匠。他努力地學習相同的古老技藝，就像他的祖父一樣，完全不倚賴尺規。

Whisky and Craftsmanship.

For almost 130 years, The Balvenie has been dedicated to honing the art of whisky making. During this time, the brand has been captivated by the creative methods, often obsessive human qualities, and profound intrinsic values that transform something from merely great to truly exceptional.

In 2021, this journey ventured into a new realm with the introduction of Quest for Craft: an inquisitive digital series delving into the intersection of craft and creativity. Hosted by bestselling author, cultural icon, and creativity scholar Questlove, the series explores this fascinating convergence.

Ian, the master cooper, boasts extensive experience working with wood. He possesses the remarkable ability to differentiate between American oak and European oak solely through touch. His expertise lies in repairing and reconstructing casks, infusing The Balvenie's distinct character into our whiskies—a craft that demands a minimum of four years to grasp and a lifetime to truly master. Ian's apprentice, Jason Taylor, aspires to carry on his grandfather's legacy and pursue a career as a cooper. He is diligently mastering the same age-old techniques, just like his grandfather did, all without the aid of a tape measure.

21/11/2023

#原生作品
藝術的核心在於創造故事，
百富被視為威士忌風味的藝術家，
讓我們引領您，講述一個關於藝術和威士忌的故事，
更重要的是，之後寫下屬於您自己的故事，
因為你們每一位都是生命的敘述者。

百富酒廠中的每位匠人都是一篇篇獨特的故事
百富故事系列將酒廠發生的軼聞故事
封存為每一瓶獨特的味道記憶
演繹著屬於達夫鎮與百富酒廠的風味情懷
*) 百富 藝境尋味 品酒會 is managed by 12GROUP_Creative Concept

Art is all about creating stories
The Balvenie as the whisky flavor artist
Let us lead the way and tell you a story about art and whisky
And most importantly, to write your own story afterwards
As every each one of you is the storyteller of life

Every artisan within The Balvenie Distillery is the author of a unique story. The Balvenie Stories series encapsulates the anecdotal tales that unfold within the distillery, preserving them as distinctive flavor memories in each bottle. These narratives poignantly interpret the flavor sentiments belonging to Dufftown and The Balvenie Distillery.
*) The Balvenie Artistic Mentoring Event is managed by 12GROUP_Creative Concept.

#藝境尋味
※ 若您對本篇照片產生侵害肖像權之疑慮，請隨時聯絡本公司，將會妥善處理！
If you have concerns about the infringement of portrait rights on the photos on this webpage, please inform us, and we will deal with it immediately!

07/11/2023

#原生作品
​​Jaguar F-TYPE R 75 外觀設計依然極具張力，是 Jaguar 豪華跑車血統的代表，起源可以追溯到 75 年前。這款前置引擎的雙座跑車採用輕量且堅固的鋁合金打造車身結構，其外型完美的比例讓人一眼就能認出，而其專注和自信的風格則源自 Jaguar 豐富的跑車設計底蘊，始於 1948 年推出的 XK120 - 當時是世界上最快的量產車。

這是一場媒體拍照的發布會，主要透過光影及顏色勾勒出車子魅惑的線條，展現出隱晦卻又迷人的一面，Jaguar的全新設計美學是以『速度、美學、未來』三面向做為F-TYPE經典設計元素，並隨著即將邁向純電化品牌，Jaguar F-TYPE V8獨特的聲浪將被記錄典藏提供後代欣賞。
*) Jaguar F-TYPE 媒體拍照發布會managed by 12GROUP_Creative Concept

The Jaguar F-TYPE R 75 maintains a highly captivating exterior design, representing the heritage of Jaguar's luxury sports cars, with origins dating back 75 years. This front-engine, two-seater sports car features a lightweight yet robust aluminum body structure. Its perfectly proportioned appearance is instantly recognizable, and its focused and confident style stems from Jaguar's rich sports car design heritage, which began with the XK120 launched in 1948 - at that time, the fastest production car in the world.

This is a media photoshoot launch event, primarily using lighting and colors to outline the car's seductive lines, revealing a subtle yet enchanting aspect. Jaguar's new design aesthetics are based on three dimensions: "speed, aesthetics, and the future," as classic design elements of the F-TYPE. As Jaguar moves towards becoming an all-electric brand, the unique roar of the Jaguar F-TYPE V8 will be recorded and preserved for future generations to appreciate.
*) Jaguar F-TYPE media photoshoot launch event managed by 12GROUP_Creative Concept

※ 若您對本篇照片產生侵害肖像權之疑慮，請隨時聯絡本公司，將會妥善處理！
If you have concerns about the infringement of portrait rights on the photos on this webpage, please inform us, and we will deal with it immediately!

01/11/2023

#原生作品
台北保時捷精心打造911的60週年晚宴為車主們特別規劃於『維修中心』舉辦，在享用佳餚的同時並且能欣賞特別展示出的數輛911車款，包含無可取代的傳奇之作 911 Carrera RS 2.7、渦輪的起源 911 Turbo (930)、964 世代的 911、外型與設計皆為經典的 993 Targa、道路絕對性能指標 996 GT3、立下新科技里程碑的 997 Carrera、911 五十周年紀念版、以及馬力與性能都相當驚人的 992 Sport Classic。這一切讓在場的所有人都留下一個美妙的夜晚。
*) Porsche911 60週年晚宴managed by 12GROUP_Creative Concept

Porsche Taipei meticulously arranged the 60th-anniversary dinner for the 911. Porsche Center Taipei curated the event at the "Service Center" exclusively for car owners to mark this special occasion. Guests indulged in delectable cuisine while marveling at an array of 911 models on display, including priceless ones. The iconic 911 Carrera RS 2.7, the groundbreaking 911 Turbo (930), the 911 from the 964 generation, the classic 993 Targa with its timeless design, the high-performance 996 GT3, the 997 Carrera that set new technological standards, the 911 50th Anniversary Edition, and the powerful 992 Sport Classic were all showcased, creating an unforgettable evening for everyone.
*) Porsche911 60th anniversary dinner managed by 12GROUP_Creative Concept

※ 若您對本篇照片產生侵害肖像權之疑慮，請隨時聯絡本公司，將會妥善處理！
If you have concerns about the infringement of portrait rights on the photos on this webpage, please inform us, and we will deal with it immediately!

#911
#台北保時捷中心 #91160周年餐會

23/10/2023

#原生作品
近日，INEOS Grenadier在台灣首次亮相，為越野愛好者開啟了令人興奮的新篇章。

Grenadier 在 INEOS 集團創始人 Jim Ratcliffe 富有遠見的領導下構思而成，標誌著越野車輛的突破性方法。 INEOS Automotive 由倫敦的專家團隊於 2017 年成立，其使命是打造完美、堅定的四輪驅動越野車。 透過將英國野獸派設計的精髓與德國精確的汽車製造工藝融為一體，Grenadier 代表了經典復興與強勁動力的融合。 它經過精心設計，可以征服各種地形和路況，確保駕駛員具有卓越的越野能力、實用性和可靠性。
*) INEOS Grenadier 發表會 managed by 12GROUP_Creative Concept

Recently, the INEOS Grenadier made its highly anticipated debut in Taiwan, signaling the commencement of an exciting new chapter for off-road enthusiasts.

Conceived under the visionary leadership of Jim Ratcliffe, the founder of INEOS Group, the Grenadier signifies a groundbreaking approach to off-road vehicles. Formed in 2017 by a team of experts in London, INEOS Automotive embarked on a mission to craft a flawless, unwavering four-wheel drive off-road vehicle. By blending the essence of British brutalist design with Germany's precise car-making craftsmanship, the Grenadier represents a fusion of classic revival and robust power. It has been meticulously engineered to conquer a wide array of terrains and road conditions, ensuring exceptional off-road capability, practicality, and reliability for its drivers.
*) INEOS Grenadier launch event was managed by 12GROUP_Creative Concept

※ 若您對本篇照片產生侵害肖像權之疑慮，請隨時聯絡本公司，將會妥善處理！
If you have concerns about the infringement of portrait rights on the photos on this webpage, please inform us, and we will deal with it immediately!

06/10/2023

#原生悠活
此為集團內公司 - 十二點原生概念股份有限公司 贊助台北市大民生地區商業發展策進會之活動，本公司為協辦單位。十二點原生概念在過往的十二年一直深耕在台北地區，我們用實際行動去共同推動，期許能有所回饋到我們的土地，並且持續支持及贊助也進入到了第二年。希望大家能一起去感受如此優質的民生悠活節～共襄盛舉🙌🙌🙌
#合照拍攝於2022
#民生悠活節

22/09/2023

#原生作品
米其林指南的起源要簡單得多，最初的想法是鼓勵更多的遊客使用一本紅色的小指南上路。

為了幫助駕車者發展他們的旅程，進而促進汽車和輪胎的銷售，米其林兄弟製作了一份紅色小指南，其中為旅行者提供了便利的信息，例如地圖、如何更換輪胎的資訊、在哪裡加油的資訊，為了讓冒險一天下來的旅行者得到喘息。

今天是台灣米其林指南頒獎典禮，慶祝1、2、3星獎項的保留者和新獲得者，包括綠色獎、侍酒師獎和青年廚師獎。

優雅的晚宴是由米其林星級廚師烹製的 5 道菜餚，讓整個晚會變得非常特別令人驚豔。 也讓米其林指南更上一層樓。
*) Michelin Guide Ceremony was managed by 12GROUP_Creative Concept

The MICHELIN Guide’s roots were far more humble, with the idea originally conceived to encourage more tourists to take to the road using a little red guidebook.

To help motorists develop their trips - thereby boosting car and tyre sales and in turn - the Michelin brothers produced a small red guide filled with handy information for travellers, such as maps, information on how to change a tyre, where to fill up with fuel, and for the traveller in search of respite from the adventures of the day.

Today is the michelin guide CEREMONY in Taiwan , celebrating retainer and new winner of 1, 2, 3 stars award including green award , sommelier and young chef award.

Classy gala dinner with 5 dishes from michelin star rated chef , makes the gala very exceptional and amazing. bring Michelin Guide one step higher.
*) Michelin Guide Ceremony was managed by 12GROUP_Creative Concept

-
Michelin Michelin MICHELIN Guide



※ 若您對本篇照片產生侵害肖像權之疑慮，請隨時聯絡本公司，將會妥善處理！

If you have concerns about the infringement of portrait rights on the photos on this webpage, please inform us, and we will deal with it immediately!

14/09/2023

12/09/2023

#原生作品
歡迎世界上第一輛超級旅行車 - 阿斯頓·馬丁 DB12

ICON. DRIVEN.
DB12 是 75 年來定義奇蹟的標誌。 穿越大陸、打破標準並馴服傳統。 融合尖端技術最先進的發動機讓您的每一個感官都得到增強。
作為世界首輛Super Tourer，DB12繼承 Aston Martin 經典 DB 血脈，於車輛運動性格和動態操控方面大幅提升，底盤則帶來全面性的升級及諸多科技挹注，立下 Aston Martin 極致性能與操控及舒適動態平衡新指標。DB12 將超凡的駕駛體驗、領先科技和千錘百煉的頂級手工內裝結合，成為 Aston Martin 史上最面面俱到且富藏內涵的 DB 車款。

DB12 於 8 月 10 日在台灣上市。 它是世界上最令人驚嘆的汽車之一。
該活動由ASTON MARTIN

台灣區銷售營運部經理 王永勝 Andy Wang
台灣區品牌總經理 蘇士松 Menson Su
大中華區 銷售運營區域經理 袁可嘉 Kejia Yuan

三位貴賓出席並介紹了 DB 的歷史和汽車的里程碑（“DB”名稱源自於 1947 年創建該公司的 David Brown 的名字首字母。），最後展示了新的標誌性阿斯頓·馬丁 DB12。 此次活動得到了媒體的高度評價，VIP出席人數共計200人
*) Aston Martin DB12 launch event was managed by 12GROUP_Creative Concept



WELCOME THE WORLD’S FIRST SUPER TOURER - ASTON MARTIN DB12

ICON. DRIVEN.
DB12 an icon risen from 75 years of category defining marvels. Cutting through continents, bruising benchmarks and taming tradition. swelling every sense with state-of-the-art engine fusing cutting-edge technology.As the world's first Super Tourer, DB12 inherits Aston Martin's classic DB bloodline and greatly improves the vehicle's sporty character and dynamic handling. The chassis brings comprehensive upgrades and many technological injections, establishing Aston Martin's ultimate performance, control, and comfortable dynamics. Balance new metrics. DB12 combines an extraordinary driving experience, leading technology and a refined, top-notch handcrafted interior, making it the most comprehensive and richest DB model in Aston Martin history.

DB12 launched in Taiwan on August 10th. It is one of the most astonishing car in the world. the event opened by
Taiwan Sales Operations Manager - Andy Wang
Taiwan Brand General Manager - Menson Su
Greater China Sales Operations Regional Manager Kejia Yuan

It shows the history of DB and the milestones of the cars (The "DB" designation is from the initials of David Brown who built up the company from 1947 onwards.) , last they show the new iconic Aston Martin DB12. The event gaining high appraisal from media and also VIP attendance with total 200 peoples.
*) Aston Martin DB12 launch event was managed by 12GROUP_Creative Concept

更多活動精彩內容：
https://www.12oclock.com.tw/2023astonmartindb12
-
Aston Martin Aston Martin Taiwan

28/07/2023

#原生編紀實

這一次台灣賓士把EQS SUV的媒體試駕日帶來到南投中的秘境，遠離了都市喧囂，就沈浸在好山好水的空間裡，並細細品嚐這一款車的獨特風格，這次的車款在外觀的線條上或是內裝都散發出一種高貴優雅的風格。

而最讓人驚艷的就是他的自動停車系統！影片中可以看出人竟然可以不用在車上！！！！人竟然可以不用在車上！！！！人竟然可以不用在車上！！！！((太驚人了忍不住要說三遍～而且竟然還能在那麼狹小的空間內精準地停進去，這實在太不可思議了～
(雖然當下我是蠻想看如果停不進去或是擦撞到前後車....嘿嘿嘿)
Anyway只能說賓士的電腦也太精準且強大了吧～

最後還是很感謝我們 台灣賓士超專業產品經理_Omar及 台灣賓士超帥公關_Rex 為我們親自做解說，讓這場活動的層次又提升了好幾個檔次((笑～

『YOUR WEIGHT TO NEXT LEVEL』 夢 想 實 餡 ！
#台灣賓士

27/07/2023

#原生作品

米其林寶寶真的是小編我從小看到大，回想起來好像都是在車上看到他在戶外廣告上面，當下不知道他的名字，只知道他一圈一圈的很可愛，長大後才比較了解他是一個很專業的輪胎品牌！而這次十二原生精心打造的Michelin EV & 4+ Launch Event，童年的回憶再次滿滿的浮現出來～
謝謝 米其林🫶

更多活動精彩內容：
https://www.12oclock.com.tw/2023-michelinev-4-launch
#凌摯駕電從容領馭
#十二點原生概念 #我原生我驕傲

14/07/2023

#原生講堂

今年我們公司的「品牌策略發展部」策劃了一個頗有意義的內部活動，就是會陸續邀請業界內的專業人士、品牌方或是在某些領域有影響力的人物，固定來到十二原生做一些分享！

然後原生編覺得最棒的就是，這次「管理部」的同仁把我們大樓的交誼廳佈置的煥然一新啊～走進去整個就是香香的，而且準備好多東西可以吃吃喝喝，然後邊聽著台上有趣的案例分享，實在是有夠ＣＨＩＬＬ～

重要是這次的講者人很風趣，分享的是過往經歷及行銷活動的要點及心理學，聽完實在是滿滿的被啟發感！超讚的～期待下一次我們的原生講堂～～
原生講堂第一談7/4
講者1人、原生人應到34人、實到33人
#大家來聊聊 #十二點原生概念 #我原生我驕傲

10/07/2023

十二點原生概念在此先獻上最高的敬意給遠在捷克的你們，期許能勇奪佳績以及一切平安順利！這次我們很榮幸能有這樣的機會為台灣的車手盡一份小小的心力， 12 o'clock Track Experience dept. 同為在推廣車輛運動體驗的我們，能遇到這麼優秀的賽車手就必須要支持到底！拉力賽是一個極困難的項目，車手必須要有很強大的意志力、團隊信任、耐力、隨機應變的能力等等...才有辦法達成完賽，如果能取得佳績又是更不得了的事情！所以我們很敬佩也感謝，願意走出台灣讓世界看到我們優秀的一面，吸取國際經驗再帶回來繼續傳承，生生不息～相信一切也都會越來越好！RESPECT!
12 o'clock creative concept hereby presents the highest respect who are far away in the Czech Republic. I believe you achieved great results and everything is safe and smooth! This time 12 o'clock Track Experience dept. are honored to have such an opportunity to participate for the drivers in Taiwan.

We are continuously promoting the experience of vehicle sports. To meet such excellent drivers, we must Support them to the end! Rally is an extremely difficult event. Drivers must have strong willpower, team trust, endurance, ability to adapt to changing situations, by then, they can finish the race. It will be even more amazing if they can achieve good results! Therefore we are very grateful and willing to go out of Taiwan to let the world see our performance, absorb the international experience, and bring it back to inherit it endlessly~ I believe everything will get better and stronger! SALUTE!
#林沅滸 #謝宗佑
#沈慧蘭姐姐愛開車

15/06/2023

#原生人日常
在小小的案子裡面～說啊說啊說
討論小小的案子～開很快的會(議)

在大大的案子裡面～說啊說啊說
討論大大的案子～開很久的會(議)

在滿滿的案子裡面～說啊說啊說
討論滿滿的案子～開不停的會(議)

這其實就是我們的會議人生，因為活動執行前有太多面向的東西需要溝通討論及協調，無論對內或對客戶無時無刻都要很緊密的update到各項資訊，溝通跟邏輯能力是我們最需要擅長的技能，為的就是確保活動執行時都能全方位的準確及面面俱到～位！
#十二點原生概念 #我原生我驕傲 #創造有效的創意之於建構有效的溝通力

12/06/2023

12 o'clock Track Experience dept.
這一次Esperienza Ferrari Track day是專為車主及準車主而設立的賽道體驗活動，為求讓車主們能在最安全的環境下，親自體驗享譽世界的跑車賽道，並帶領車主一同探索駕駛樂趣及深入了解車款內在。

十二點原生概念為全台唯一成立「賽道體驗部門」，內置賽道專業教練以及各項專業賽道硬體，並在活動規劃、硬體品質、人員訓練上，皆以最高標準要求，展現十二點原生概念在賽道活動上的專業調度能力。

更多活動精彩內容：
https://www.12oclock.com.tw/ferraritrackdaymay2023

09/06/2023

#原生作品
這一次，大家共同完成了一件讓台灣驕傲的事，
而“大家” 指的就是讓這一切發生的所有參與者。

這次看下來可能又是一門賠錢生意（哈..），但好玩啊；好玩的背後還有著極度高壓及無數夜晚的趕工！

要有人敢想這麼大
要有人計算、無數次的模擬
要有人有勇氣這樣去提案（你敢提就要做的出來）
要有一群堅實工班相信機械力量，翱翔到離地超過30m的天空工作
要有場地方排除萬難一起克服各種挑戰
重要的，要有膽識的客戶願意提供資源讓一切發生！

他看起來不只僅止於一個廣告，而是讓這國際巡迴活動在亞洲區台灣站美好且大聲的發生！
透過這些一張張照片讓世界知道台灣，也讓世界知道台灣的活動業能力、活力不容小覷！

致
讓這一切發生的所有參與者
你們！ #渾身是膽
謝謝台北市民與政府單位的支持
我們！

#軒尼詩 #軒尼詩干邑 #干邑白蘭地
#十二點原生概念
#原生我驕傲

08/06/2023

#原生編紀實

在來之前我對麥卡倫這次的印象風味就有極大的興趣，因為在公司就有先做好功課把提案跟整場的橋段規劃及所有相關配置安排都看完了，當下就覺得這一場一定質感爆棚跟十分有感。接著就來到了誠品六樓，發現賢賢迎面而來，對著我說走～我們去買蛋糕，當下想說你也太餓了吧不是才十點多嗎！問了才知道原來是要幫我們做整場花藝佈置的老師簡單慶生下，讓她放鬆感受我們同仁們有愛的心，但也或許只是賢賢自己想吃吧，就找個名目先買再說((笑..

接著進來到現場，當然就是看到我們專案組的同仁們，跑來跑去忙東忙西的，不是在跟不同單位對東西，就是在順流程看各式各樣的細節是否需要去做調整，或是物資上的分配點收，還有就看不同單位的人員有沒有需要做整合溝通或布達新事項，並且在正式場開始前，確實也做了很多種的彩排，無論是流程、燈光、音響、工作人員的訓練或動線....太多太多了！因為品酒會的型態是屬於一個需要高度整合、專注力及溝通成本會花費較多的執行活動，然後都持續為期三～五天(不包含進撤場)，一天可能會有個三到六場都有可能，所以在執行上確實頗耗費心力跟體力，但每看到同仁累歸累，他們卻都還是能維持專業的態度然後在搞笑或說一些垃圾話....我真的也是覺得佩服！原生編在此向每一位同仁致上最高敬意！

有一點我覺得團隊很棒的，就是總是可以把檔案中的2D/3D的場景拉到現實中，且還原度極高，無倫是創意、專案、執行、製作，我覺得大家都連結的非常密切，也就是因為這樣，我想十二原生總能一次又一次的破框展現不同的活動策劃及執行高度，但我想也許因為團隊的奇人太多吧！小編我未來會多跑活動現場，感覺可以發掘我們團隊中更多的奇才，到時再報給大家跟同仁知道！

這一次讓我出乎意料的就是，我們的原生人_『游靜雯 aka Camille aka 卡蜜樂』！她整個就是進入超級賽亞人模式，真的控場控到一個穩到不行的穩噎，就是可以一個打十個那樣的跟大家溝通來溝通去，整場下來也臉不紅氣不喘的; 但回想到之前在別的品酒會有簡單認識到，想說她就是個一直喊肚子餓要叫外送吃的小妹妹吧，俗不知一上工那整個氣場，強大到讓我都差點漏尿了，妳真的也是讓人失禁失敬啊～

ok我覺得原生人真的很棒！願原生力 be with u all！

Creativity We Made It.
#十二點原生概念 #我原生我驕傲

07/06/2023

#原生作品
這是一場麥卡倫結合光與影的藝術，並如同漫遊在蘇格蘭高地體驗著四季的變化，相信絕對是一場與眾不同的風味饗宴！

時光潤過雪莉桶每一吋肌理，將釀就何等風味？ 春的甦醒、夏的濃豔、秋的澄澈、冬的蟄伏，在此凝鍊一滴無與倫比。 麥卡倫印象風味體驗領你漫步蘇格蘭斯佩河畔， 以沉浸式體驗品讀四季更迭中臻於峰頂的工藝。

【禁止酒駕，酒後不開車，安全有保障】

Creativity We Made It.
#十二點原生概念