Frew's Bridal & Formal Wear

Frew's Bridal & Formal Wear Frew's Bridal & Formal Wear Frew’s Bridal offers more than three decades of bridal industry expertise to our brides and bridal parties. Louis, Missouri.

We’re a family owned and operated full-service bridal salon that continues to thrive and grow, now located in 15,000-square-foot, beautifully restored building in historic downtown Alton, Illinois, just 20 miles from St. The salon itself -- complete with an elegant bridal fitting room area fitted with pedestals, ornate mirrors and a seating area for family and guests -- is one of the five largest

in the country, boasting an in-store inventory of nearly 1,000 bridal gowns as well as an extensive selection of designer bridesmaid, mothers, homecoming and prom dresses. But beyond a remarkable space and truly exquisite dresses, we’re most proud of our highly-trained and personally invested staff, all of whom share one simple goal – to give our brides the ultimate bridal experience, and help them find the dress of their dreams.
618-433-8747

The Magic of finding the"one" ✨ - AND enjoying 50% off!!Come visit us this weekend for our 50% OFF PROM SALE!!
03/24/2023

The Magic of finding the"one" ✨ - AND enjoying 50% off!!

Come visit us this weekend for our 50% OFF PROM SALE!!

There are many amazing things about Frew’s in downtown Alton Illinois.  This gown is just one of them.  We have hundreds...
03/14/2023

There are many amazing things about Frew’s in downtown Alton Illinois. This gown is just one of them. We have hundreds of dresses in stock. Book your appointment today!

Styling; Hair & Makeup VSalon
Photography; Korin Fisher Photography

Looking for the biggest and best selection of prom dresses in the St. Louis area, with everything 50% off?  We have what...
03/03/2023

Looking for the biggest and best selection of prom dresses in the St. Louis area, with everything 50% off? We have what you're looking for!!

#

Prom will be here before you know it!  Shop our 50% off Sale!!  Browse our collection of designer dresses from Sherri Hi...
03/03/2023

Prom will be here before you know it! Shop our 50% off Sale!! Browse our collection of designer dresses from Sherri Hill, Jovani, and so many more! Going on NOW!!!! Hope to see you this weekend!!

Come fall in love with a dress from   ❤️ Happy Valentine’s Day! 🥰
02/15/2023

Come fall in love with a dress from ❤️ Happy Valentine’s Day! 🥰

If you’re looking to go all out for Valentine’s Day or just love pink and red - we’ve got the perfect dress for you.  Th...
02/08/2023

If you’re looking to go all out for Valentine’s Day or just love pink and red - we’ve got the perfect dress for you. This dress is guaranteed to make a statement.

12/19/2022

We will be closing each day this week at 3pm. Saturday we will be open from 10-3. Thank you!

Let's suit you up for the holidays!  Head to Frew's Bridal & Formal Wear for the perfect holiday look.
12/19/2022

Let's suit you up for the holidays! Head to Frew's Bridal & Formal Wear for the perfect holiday look.

Our specialty is serving our customers and helping you with all your special occasion needs. We love providing over 40+ ...
12/13/2022

Our specialty is serving our customers and helping you with all your special occasion needs. We love providing over 40+ years of experience and knowledge to give our customers the experience in our store they deserve. Come in today, and let us help you find that perfect dress for your special event.

Hair & Make Up: VSalon
Photography: Korin Fisher Photography

Are you beginning wedding dress shopping but don’t know where to start?  We’ve got your back, girl!    🤍We’re here, read...
12/01/2022

Are you beginning wedding dress shopping but don’t know where to start? We’ve got your back, girl! 🤍

We’re here, ready to help you along this beautiful journey.

Bridal Hair: VSalon
Photography: Korin Fisher Photography

10/29/2022

Looking for fun motivated sales associates.Top Pay.

New from Allure Bridal’s!
10/15/2022

New from Allure Bridal’s!

🤍 New   styles ARRIVING NOW! - Like this embellished jeweled lace maxi dress - in stock in both pink and navy.          ...
08/06/2022

🤍 New styles ARRIVING NOW! - Like this embellished jeweled lace maxi dress - in stock in both pink and navy.

Address

305 Piasa Street
Alton, IL
62002

Opening Hours

Monday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 6pm
Saturday 10am - 6pm

Telephone

+16184338747

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Our Story

Frew’s Bridal offers more than four decades of bridal industry expertise to our brides and bridal parties. We’re a family owned and operated full-service bridal salon that continues to thrive and grow, now located in 30,000-square-foot, beautifully restored building in historic downtown Alton, Illinois, just 20 miles from St. Louis, Missouri. The salon itself -- complete with an elegant bridal fitting room area fitted with pedestals, ornate mirrors and a seating area for family and guests -- is one of the five largest in the country, boasting an in-store inventory of nearly 1,000 bridal gowns as well as an extensive selection of designer bridesmaid, mothers, homecoming and prom dresses. Erin Frew’s eye for fashion and style truly reflects the boutique, as she hand picks gowns from an array of emerging designers to prestigious fashion forward brands. With that in mind, you will be sure to find something for almost everyone. But beyond a remarkable space and truly exquisite dresses, we’re most proud of our highly-trained and personally invested staff, all of whom share one simple goal – to give our brides the ultimate bridal experience, and help them find the dress of their dreams. At Frew’s the atmosphere is vibrant, lively, and one you will never to forget.

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