What are the opening hours?

Monday 11am - 5pm Wednesday 11am - 5pm Thursday 11am - 7pm Friday 11am - 5pm Saturday 9am - 6pm Sunday 11am - 5pm

Pure Bridal

Home
United States
Ames, IA
Pure Bridal

We specialize in dresses that fit seamlessly with our customers' bodies, offering sizes ranging from 2 to 34. And that’s not easy to do!!
(476)

The Midwest Bride wants to look and feel beautiful on their wedding day, wants to try on dresses in sizes that “fit” from the top designers in the wedding industry... and also have fun while doing it! But that was easier said than done, so in January 2012, Rita, owner, and her sister, Kayse, opened Pure Bridal. With a beautiful selection of over 700 wedding gowns in sizes 2-34, Pure Bridal is the

ideal space for brides to find the gown that gives them the feels. The large mirrors, spacious fitting rooms, and personal seating areas add to the aesthetic of the shop. Guests create a cozy environment to makes each appointment enjoyable. With a variety of designers, Pure Bridal has all of the latest trends in bridal fashion, a wide variety of colors available and can even help brides order custom gowns or materials for the bride to have custom options added to make their dress unique. From boho to classic, long sleeves to sweethearts, or fit-n-flairs to ball gowns, Pure Bridal has it all!! Bridal gowns are not the only things to be found at Pure Bridal. They also offer bridesmaid dresses, headpieces, veils, garters and jewelry. Pure Bridal has won “Best of Bridal” from The Knot so many times, they are in The Knot’s “Hall of Fame” and has won 1st Place in Weddings Gowns and Accessories from the Central Iowa Wedding Choice Awards multiple years. Pure Bridal strives to give each bride a fun, relaxed, 5-Star experience with amazing customer service throughout the entire process. At Pure Bridal, appointments are required. The Personal Stylists will work one-on-one with each guest during their appointment to ensure the guest has the best experience. Click on “Request Your Appointments” at www.PureBridalIowa.com to request your appointment today!!

09/02/2024

This new beauty just arrived. Meet Miss Astoria!!

💍

08/30/2024

I was just heading home and I turned out the lights and the mannies looked SO BEAUTIFUL!! I just had to share it with you 🤩

08/29/2024

Cassidy is the perfect dress! Classy, elegant and a bit princess 👑

08/28/2024

You will never guess who just arrived! Landon and Crawford. Yeah, that's right. 😍

08/03/2024

SCHEDULE & EVENTS:

August is a busy month!! We will be closed for a family vacation August 3-13, as well as our summer schedule of closed on Sundays and Tuesdays.

We are super excited about some new faces around the shop (team photos coming soon!) and for upcoming bridal shows (August 18- DSM Bridal Show at the Scottish Rite).

Stay tuned for details on our upcoming sample sale with hundreds of dress! Cash & Carry- so start saving your cash now!!

07/29/2024

Message me if you want me to holler at you when these new adorable earrings arrive at Pure Bridal!! 🤍

07/25/2024

Love “simple” dresses, but feel like you want more? Try Avani!! With amazing structure and stunning jacquard fabric, Avani might just be that “little extra” that you are missing!!

07/22/2024

Laine is breathtaking! The bodice has such an amazing fit & the way the light captures the details on this dress is just perfection. 😍

07/22/2024

Welcome to the Pure Bridal Family, Naomi!! 🤍

07/20/2024

No matter what you are looking for, I am pretty sure we have it!! 🖤✨❤️🌼🌺🤍

07/20/2024

Deja. Yeah, she sparkles!!

07/20/2024

Simple and stunning at the same time. That’s how we describe Tirra. I mean, that bow!! 😍

07/20/2024

Just got in this new arrival and we are in love!! Thane is available in two different fabrics- how awesome is that?!

07/17/2024

Obsessed with this one collage pic from Kiersten & Nathan’s wedding day!! Their golden hour was all day long ✨

Nathan + Kiersten
June 29, 2024

Photographer Posing Willows
Venue Legend Trail Golf Course, Country Club & Events
Hair Mane Station Salon And Spa
Makeup Melt
Florist
Bridal Gown
Bridesmaid Dresses AZAZIE
DJ Faythe Kubik Productions
Band Sugar Daddys Jazz Band
Caterer - Legend Trail
Desserts - Hy-Vee

07/17/2024

Have you seen these gorgeous pictures of Megan & Drew?! You have to check the out!! 🤩

07/17/2024

You can feel the energy in these pictures. What an incredible day!! Thank you for letting us be a part of it!! ❤️

07/17/2024

Check out Kaitlyn & Dylan on their day!! Stunning 😍

07/17/2024

Amazing!! We always love seeing our beautiful brides and their big day!

07/14/2024

joined the Pure Bridal Family!! Congrats on finding your perfect dress! 🤍

06/23/2024

We love seeing our bride’s beautiful pictures!! Sharing so you can enjoy too 😁

06/18/2024

If you ever wonder what you can do with your wedding flowers, check out Suspended In Time - Flower Preservation DSM. So cool!!

05/24/2024

We LOVED getting to work with Nancy & her bride tribe. Congrats Nancy & Austin!! You looked amazing!! We with you all the love. OXOX ~ The Pure Bridal Girls 💖

Venue // The Chateau
Dress // Pure Bridal
Alterations // KN Custom Sewing
Hair + Makeup Artist // LM Hair & Makeup
Cake Artist // SG House of Cakes
Florist // Hy-Vee
DJ // JM3DJ's & Productions
Photo + Video // Le Photo Design

05/24/2024

Were you a Pure Bridal Bride or Bridesmaids? Or just stopped in and had a fantastic experience? We would love to hear about it! 😘

Post a review to our profile on Google

05/12/2024

To all the amazing Mom's out there, HAPPY MOTHER'S DAY!!! We hope you enjoy your day. Pure Bridal will be closed to celebrate this Mother's Day.

05/11/2024

Ah, these cookies are so beautiful!! Are you doing something nice for your momma for Mother’s Day on Sunday? (We will be closed)

05/02/2024

If you need some spring wedding inspiration, we got it right here!! 🌸 Congratulations Alex & Cody!!

Photos: Brooke Pavel Photography
Florals: Shelly Sarver Designs
Entertainment: DJ DAS Entertainment
Catering: Catering by Cyd
Gown: Pure Bridal
Deserts: Little Blackbird Bakery
Glam: After Glow Pro Studio

04/28/2024

Snag up this date!!

June 1, 2024 💥
A 10 hour reservation just dropped to a 2 hour reservation, meaning we have more availability!
This has been a highly requested date so now that we have an opening please reach out if you're still looking for this date!

Address

306 S 16th Street
Ames, IA
50010

Opening Hours

Monday	11am - 5pm
Wednesday	11am - 5pm
Thursday	11am - 7pm
Friday	11am - 5pm
Saturday	9am - 6pm
Sunday	11am - 5pm

Website

https://www.purebridaliowa.com/

Alerts

Be the first to know and let us send you an email when Pure Bridal posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Pure Bridal:

Videos

Have you secured your spot for our Essense of Australia Trunk Show? Secure your spot before it fills up! @essenseofaustralia ✨🥂 #2024bridestobe #engaged #essenseofaustraliabride #stellayorkbride #essenseofaustraliatrunkshow #essenseofaustraliaweddingdress

Can we have a moment for the dress?✨🥂 Dress: Addison @essenseofaustralia

Dress of the day: Stacie She's fun and flirty✨

Just another stunning ballgown from @essenseofaustralia ✨Mila is gorgeous for all types of brides!✨ #midwestbride #purebridaliowa #bridalinspo #weddinginspiration #sparklyweddingdress #2024bridestobe #engaged #dressshopping

Love floral lace? Mimi is just the right amount of sexy and romantic with her corset bodice and floral lace! We're in love🤩 #bridalinspo #purebridaliowa #2024bridestobe #dressshopping #weddinginspiration #summerwedding #midwestbride

✨No caption needed✨ Dress: Hickory Stella York #2024bridestobe #bridalinspo #stellayorktrunkshow #weddinginspiration #dressshopping #purebridaliowa #stellayorkbride

Obsessed? Yeah so are we!🤍 Isabella from @essenseofaustralia coming soon! #purebridaliowa #dressshopping #2024bridestobe #bridalinspo #weddinginspiration #sparklyweddingdress

✨Overskirt or not, we're obsessed!✨ Leah is on her way!! @essenseofaustralia #bridalinspo #dressshopping #weddingdresses #purebridaliowa #2024bridestobe

Just a few of the hundreds of dresses we have marked down to $1500, $1200, $900 or $700 for our July 5-15 Sample Sale. Schedule your appointment today!!