Pure Bridal
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We specialize in dresses that fit seamlessly with our customers' bodies, offering sizes ranging from 2 to 34. And that’s not easy to do!!
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The Midwest Bride wants to look and feel beautiful on their wedding day, wants to try on dresses in sizes that “fit” from the top designers in the wedding industry... and also have fun while doing it! But that was easier said than done, so in January 2012, Rita, owner, and her sister, Kayse, opened Pure Bridal. With a beautiful selection of over 700 wedding gowns in sizes 2-34, Pure Bridal is the
ideal space for brides to find the gown that gives them the feels. The large mirrors, spacious fitting rooms, and personal seating areas add to the aesthetic of the shop. Guests create a cozy environment to makes each appointment enjoyable. With a variety of designers, Pure Bridal has all of the latest trends in bridal fashion, a wide variety of colors available and can even help brides order custom gowns or materials for the bride to have custom options added to make their dress unique. From boho to classic, long sleeves to sweethearts, or fit-n-flairs to ball gowns, Pure Bridal has it all!! Bridal gowns are not the only things to be found at Pure Bridal. They also offer bridesmaid dresses, headpieces, veils, garters and jewelry. Pure Bridal has won “Best of Bridal” from The Knot so many times, they are in The Knot’s “Hall of Fame” and has won 1st Place in Weddings Gowns and Accessories from the Central Iowa Wedding Choice Awards multiple years. Pure Bridal strives to give each bride a fun, relaxed, 5-Star experience with amazing customer service throughout the entire process. At Pure Bridal, appointments are required. The Personal Stylists will work one-on-one with each guest during their appointment to ensure the guest has the best experience. Click on “Request Your Appointments” at www.PureBridalIowa.com to request your appointment today!!
09/02/2024
This new beauty just arrived. Meet Miss Astoria!!
💍
08/30/2024
I was just heading home and I turned out the lights and the mannies looked SO BEAUTIFUL!! I just had to share it with you 🤩
08/29/2024
Cassidy is the perfect dress! Classy, elegant and a bit princess 👑
08/28/2024
You will never guess who just arrived! Landon and Crawford. Yeah, that's right. 😍
08/03/2024
SCHEDULE & EVENTS:
August is a busy month!! We will be closed for a family vacation August 3-13, as well as our summer schedule of closed on Sundays and Tuesdays.
We are super excited about some new faces around the shop (team photos coming soon!) and for upcoming bridal shows (August 18- DSM Bridal Show at the Scottish Rite).
Stay tuned for details on our upcoming sample sale with hundreds of dress! Cash & Carry- so start saving your cash now!!
07/29/2024
Message me if you want me to holler at you when these new adorable earrings arrive at Pure Bridal!! 🤍
07/25/2024
Love “simple” dresses, but feel like you want more? Try Avani!! With amazing structure and stunning jacquard fabric, Avani might just be that “little extra” that you are missing!!
07/22/2024
Laine is breathtaking! The bodice has such an amazing fit & the way the light captures the details on this dress is just perfection. 😍
07/22/2024
Welcome to the Pure Bridal Family, Naomi!! 🤍
07/20/2024
No matter what you are looking for, I am pretty sure we have it!! 🖤✨❤️🌼🌺🤍
07/20/2024
Deja. Yeah, she sparkles!!
07/20/2024
Simple and stunning at the same time. That’s how we describe Tirra. I mean, that bow!! 😍
07/20/2024
Just got in this new arrival and we are in love!! Thane is available in two different fabrics- how awesome is that?!
07/17/2024
Obsessed with this one collage pic from Kiersten & Nathan’s wedding day!! Their golden hour was all day long ✨
Nathan + Kiersten
June 29, 2024
Photographer Posing Willows
Venue Legend Trail Golf Course, Country Club & Events
Hair Mane Station Salon And Spa
Makeup Melt
Florist
Bridal Gown
Bridesmaid Dresses AZAZIE
DJ Faythe Kubik Productions
Band Sugar Daddys Jazz Band
Caterer - Legend Trail
Desserts - Hy-Vee
07/17/2024
Have you seen these gorgeous pictures of Megan & Drew?! You have to check the out!! 🤩
07/17/2024
You can feel the energy in these pictures. What an incredible day!! Thank you for letting us be a part of it!! ❤️
07/17/2024
Check out Kaitlyn & Dylan on their day!! Stunning 😍
07/17/2024
Amazing!! We always love seeing our beautiful brides and their big day!
07/14/2024
joined the Pure Bridal Family!! Congrats on finding your perfect dress! 🤍
06/23/2024
We love seeing our bride’s beautiful pictures!! Sharing so you can enjoy too 😁
06/18/2024
If you ever wonder what you can do with your wedding flowers, check out Suspended In Time - Flower Preservation DSM. So cool!!
05/24/2024
We LOVED getting to work with Nancy & her bride tribe. Congrats Nancy & Austin!! You looked amazing!! We with you all the love. OXOX ~ The Pure Bridal Girls 💖
Venue // The Chateau
Dress // Pure Bridal
Alterations // KN Custom Sewing
Hair + Makeup Artist // LM Hair & Makeup
Cake Artist // SG House of Cakes
Florist // Hy-Vee
DJ // JM3DJ's & Productions
Photo + Video // Le Photo Design
05/24/2024
Were you a Pure Bridal Bride or Bridesmaids? Or just stopped in and had a fantastic experience? We would love to hear about it! 😘
Post a review to our profile on Google
05/12/2024
To all the amazing Mom's out there, HAPPY MOTHER'S DAY!!! We hope you enjoy your day. Pure Bridal will be closed to celebrate this Mother's Day.
05/11/2024
Ah, these cookies are so beautiful!! Are you doing something nice for your momma for Mother’s Day on Sunday? (We will be closed)
05/02/2024
If you need some spring wedding inspiration, we got it right here!! 🌸 Congratulations Alex & Cody!!
Photos: Brooke Pavel Photography
Florals: Shelly Sarver Designs
Entertainment: DJ DAS Entertainment
Catering: Catering by Cyd
Gown: Pure Bridal
Deserts: Little Blackbird Bakery
Glam: After Glow Pro Studio
04/28/2024
Snag up this date!!
June 1, 2024 💥
A 10 hour reservation just dropped to a 2 hour reservation, meaning we have more availability!
This has been a highly requested date so now that we have an opening please reach out if you're still looking for this date!
Address
306 S 16th Street
Ames, IA
50010
Opening Hours
| Monday | 11am - 5pm |
| Wednesday | 11am - 5pm |
| Thursday | 11am - 7pm |
| Friday | 11am - 5pm |
| Saturday | 9am - 6pm |
| Sunday | 11am - 5pm |
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Have you secured your spot for our Essense of Australia Trunk Show? Secure your spot before it fills up! @essenseofaustralia ✨🥂 #2024bridestobe #engaged #essenseofaustraliabride #stellayorkbride #essenseofaustraliatrunkshow #essenseofaustraliaweddingdress
Can we have a moment for the dress?✨🥂 Dress: Addison @essenseofaustralia
Dress of the day: Stacie She's fun and flirty✨
Just another stunning ballgown from @essenseofaustralia ✨Mila is gorgeous for all types of brides!✨ #midwestbride #purebridaliowa #bridalinspo #weddinginspiration #sparklyweddingdress #2024bridestobe #engaged #dressshopping
Love floral lace? Mimi is just the right amount of sexy and romantic with her corset bodice and floral lace! We're in love🤩 #bridalinspo #purebridaliowa #2024bridestobe #dressshopping #weddinginspiration #summerwedding #midwestbride
✨No caption needed✨ Dress: Hickory Stella York #2024bridestobe #bridalinspo #stellayorktrunkshow #weddinginspiration #dressshopping #purebridaliowa #stellayorkbride
Obsessed? Yeah so are we!🤍 Isabella from @essenseofaustralia coming soon! #purebridaliowa #dressshopping #2024bridestobe #bridalinspo #weddinginspiration #sparklyweddingdress
✨Overskirt or not, we're obsessed!✨ Leah is on her way!! @essenseofaustralia #bridalinspo #dressshopping #weddingdresses #purebridaliowa #2024bridestobe
Just a few of the hundreds of dresses we have marked down to $1500, $1200, $900 or $700 for our July 5-15 Sample Sale. Schedule your appointment today!!
We are so excited for this newest collection from Essense of Australia!! So on trend. So gorgeous!!
New displays, purples and over skirts! Make your appointment to come check them out
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