11/13/2025
By 2021 (before Covid changed everything) La Gartier had established a decent foothold in the world of bridal accessories. We were doing well, but as a first-time entrepreneur, I was at a loss as to where to take it from there. It seemed to me that expanding the collection to include other types of accessories was the best way to go, so I started with earrings first and then made my way to bridal robes. Looking back, this was a mistake. I should have just stuck with wedding garters and concentrated on product innovation instead of spreading us too thin in regards to adding new products. It was too much for my brain to handle and the sense of overwhelm paralyzed me. That's when things got difficult for La Gartier - when I started doing way too much. To make things more complicated, I started noticing that instagram wasn't working the way it used to in regards to introducing us to new beautiful humans. Everything was changing in the world of social, and I could not figure out what was happening. So, I pivoted to spending even more capital on running instagram/FB ads. More on this in my next post.