MELT ATL

MELT ATL MELT (www.meltatl.com) is an award-winning marketing agency. This includes MELT's 20-year representation of The Coca-Cola Company.

Named one Chief Marketer's Top 200 Agencies, one of Sports Business Journal's "Power Players", Atlanta Business Chronicle's 2018 "Most Admired CEOs", Atlanta Magazine's Power 500 and Biz Bash's Top 500 Event Producers in North America, Vince Thompson is an award-winning brand builder and one of the nation's top sports marketers. In 2000, Thompson founded and has built MELT into one of the nation's

largest independent sports and event marketing agencies. MELT is a full-service sports and event marketing agency offering clients creative strategy, event and experiential marketing, social and digital media content production and sponsorship strategy and negotiation. https://www.amazon.com/author/vincethompson.com

01/23/2025

2024 was a year to remember for MELT and our clients 🎉 🍾

From millions of product samples and millions of impressions 👀 to the NBA 🏀 and the MLB ⚾️ , MELT showcased our amazing clients all across the nation. Whether it’s a new $300M arena or bringing back a beloved SEC landmark to our CEO’s Alma Mater 🦅,MELT connects brands to every fan!

Cheers to a successful year -- help us ring in 2025 as we celebrate the 25th anniversary of MELT 🥂

Ready to kick off the year for your brand, reach out to Vince Thompson to see how we can help take your activations to new heights!

12/18/2024

The Alabama Port Authority announced the commencement of the fourth phase of its container terminal expansion, which will double the capacity of the container terminal from half a million to over one million twenty-foot expansion units (TEUs) a year.

As the fastest-growing terminal in the United States over the last six years, the Port of Mobile continues to set new productivity and customer service standards. In addition, Forbes recently named the Port of Mobile the second fastest-growing port of entry to the United States over the past decade.

John Driscoll, Director and CEO of the Alabama Port Authority, said "As trade patterns continue to evolve, this expansion ensures that we remain a reliable, efficient, and sustainable gateway for commerce. We are investing to ensure the Port of Mobile meets the needs to current and future nosiness partners across the globe and enhances our role a key driver of Alabama's economy"

The partnerships with terminal operator APM Terminals Mobile will boost efficiency even more While turn times for drives at ports nationwide average anywhere from two to three hours, Mobile has a unique competitive advantage, with drivers at the Port of Mobile typically completing their dual transaction in just 45 minutes or less.

The Port of Mobile is strategically located in the northern Gulf of Mexico with access to an international airport and two interstate systems, I-65 running north/south and I-10 running east/west. The ICTF at the Port of Mobile provides access to five Class I and four short-line railroads. From Mobile, containers can reach Chicago in three days.

Brian Harold, Managing Director of APM Terminals, said "With our global expertise in high-productivity customer-oriented terminals, we are committed to operation excellence and environmental sustainability, thus cementing the Port of Mobile's position as a best-in-class, reliable gateway for key U.S. markets and as a competitive logistics hub."

The Alabama Port Authority serves all 67 counties in the state of Alabama and oversees the deep-water public port facilities at the Port of Mobile. In addition to interstate, air, and rail, the Port Authority's container, general cargo, and bulk facilities have immediate access to nearly 15,000 miles of inland waterways. Once the channel deepening and widening project is completed, the Port of Mobile will be the deepest container terminal in the Gulf of Mexico.

The expansion complemented by the deepening and widening project is led by the U.S. Army Corps of Engineers will increase the channel depth to 50 feet. This will allow service to "super-post Panamax" vessels, the largest ships that can transit the expanded Panama Canal, and improve connectivity to the major inland markets through enhances rail and road investment projects by Governor Kay Ivey.

"These partnerships shoe the enduring commitment from our partners to expanding Alabama's trade capacity, enabling us to bring world-class service to our customers and create meaningful jobs in every corner of Alabama and beyond," said Driscoll.

Through federal investments and the public-private partnership between the Port Authority and the APMT, more than $1 billion in capital expansion projects for containerized cargo are underway statewide.

Are you read to expand your business and join a city that is best-in-class? Contact Vince Thompson of MELT to discuss sponsorship opportunities for the new $300 million, 10,000-seat arena.

12/17/2024

Businesses in the Port City have performed very well over the past year and local officials believe things will continue to trend in the right direction as the calendar year flips over to 2025.

Recently, local business leaders gathered to discuss the region’s economic performance and outlook at the Mobile Chamber’s 10th Annual State of Economy event. At the event, chamber officials highlighted the “resilience and potential” of Mobile’s business community. Based on a recent survey conducted by the Mobile Chamber, the results offer a clear picture of thriving business climate and strong expectations for growth heading into 2025.

The survey revealed a robust sentiment among local businesses, with 73% of respondents rating the Mobile business climates “very good” or “good,” compared to just 28% for the nationwide climate. As businesses in Mobile continue to proser, 7% of businesses anticipate increased profits in 2025, signaling strong economic momentum for the year ahead.

As Mobile looks toward 2025, the survey highlighted three key areas of focus for sustaining Mobile’s economic landscape
1. Enhancing Education and Workforce Development
2. Improving Public Infrastructure and Attracting New Industries and Investments
3. Support for Expanding Industries

For the city of Mobile, improving public infrastructure is a critical factor for continues success. A significant takeaway from the survey is the emphasis on infrastructure development. The Mobile River Bridge and the I-10 expansion project are seen as the top priority by 77% of local businesses, with many viewing these projects as essential for facilitating business growth. In addition, 55% of businesses stated that the deepening and widening of the Mobile Bay shipping channel as having the utmost importance among infrastructure projects.

Mobile Chamber President and CEO Bradly Byrne said in a statement the survey results provide a clear-cut look at how the area’s economy is trending.

“Each year, our annual Mobile Area Economic Outlook survey results allow us to monitor trends, identify fluctuations, and evaluate how this data corresponds to economic patterns,” Byrne said in the statement. “Most importantly, it tells the story of how businesses are succeeding in Mobile. This year’s results tell us much about the outlook of Mobile’s economy compared to the national economy, the benefits and opportunities to build Mobile and future trends.”

Mobile Chamber Vice President of Economic Development David Rodgers said 2024 data tells two different stories when it comes to economic growth in the area – which he believes will align for a promising next year.

“It shows that businesses remain confident in Mobile,” Rodgers said in a statement. “More importantly, it tells us where to focus our efforts to keep the momentum going. We expect 2025 to be a strong year, and we will continue to push the envelope for our community to see these positive trends continue.”

For corporations considering new opportunities or expansion in the Gulf Coast, Mobile’s economic outlook for 2025 presents and exciting opportunity. With strong confidence in the local business climate, planned infrastructure improvements such the new $300 million arena, I-10 expansion, deepening and widening of the Mobile Bay shipping channel, an international airport, and much more. Mobile is positioned to be a key player in regional and national economic growth.

Interested in learning more information or discussing how your business can get involved in Mobile’s exciting growth? Reach out to Vince Thompson of MELT to learn about sponsorship opportunities for the new $300 million arena.

12/13/2024

A larger Interstate 10 bridge across Mobile Bay is a pre-imminent issue for Mobile-Baldwin Country commuters. Alabama’s senior U.S. Senator says he’s been in President-elect Donald Trump’s ear about the project for the past 18 months.

“The bridge has to get done,” Tommy Tuberville said. “We have to have better flow of traffic from Mississippi to Alabama, and it’s gotta be done the right way. It can’t be at a huge cost to the taxpayers that drive across that bridge every day.”

Currently, the I-10 bridge, which spans Mobile Bay, accommodates more than 90,000 vehicles each day. It serves as a critical link not only for local commuters, but also for long-haul truckers and travelers along the I-10 corridor, which runs from the Pacific Coast to the Atlantic, connecting key cities like Houston, Texas and Jacksonville, Florida. As a vital transportation route, this expansion is crucial for supporting economic growth and relieving congestion, especially as the region’s population continues to rise.

A $550 million grant through the U.S. Department of Transportation’s Bridge Investment Program will go directly toward the construction of a new 215-foot-tall-cable-stay bridge and six-lane Bayway. The State of Alabama has committed an additional $250 million toward the bridge’s construction, bringing the total funding to just under $1 billion.

Tuberville highlighted his ongoing conversations with Trump and Transportation Secretary-designate Sean Duffy. He expressed optimism about their potential roles in advancing the project.

“I’ve talked and have had several conversations with President Trump – whether it was on the golf course or visiting him during the campaign over the last year and a half. He’s very aware of the situations,” Tuberville said. “We’ve got a good start on this, but we’re gonna need more money and a sense of urgency to get this done. I think President Trump will be able to help us with that in the near future.”

Looking ahead, Tuberville remains optimistic about finding solutions, noting substantial funds remain in President Joe Biden’s current infrastructure bill.

“We can combine it and do the best things possible for all states across this country with the roads and bridges and clean water and our waterways, “Tuberville said.

The I-10 expansion will help alleviate traffic for those visiting Mobile, especially with the development of the new $300 million arena in downtown. This arena, with a seating capacity of 10,000, will be a hub for concerts, sporting events, and conventions, attracting even more traffic to the region. By improving the I-10 bridge, the infrastructure will not only enhance the day-to-day commuter flow but will also better support tourism an economic activities related to the arena and other key projects.

Interested in sponsorship opportunities of the 10,000-seat arena? Reach out to Vince Thompson of MELT to learn more.

12/12/2024

Mayor Sandy Stimpson shared exciting updates in December about the possibility of bringing a minor league ice hockey team back to Mobile. It has been over two decades since the Mobile Mystics played their last season in the East Coast Hockey League. During a recent visit to Jacksonville, Florida, the Mayor met with officials from Oak View Group (OVG) and the Jacksonville team ownership to discuss the potential for bringing a new franchise to the Port City.

The new $300 million arena could host the team’s games, while a community-focused practice facility, similar to Jacksonville’s, “The Igloo,” could be built in Mobile. The Igloo includes two rinks that serve both the team and the community – something that could become a keep element in generating local excitement for hockey and boosting the economy in sports and entertainment.

This January, OVG representatives and Jacksonville team ownership will visit Mobile to further discuss the project, OVG, a company that owns and manages several teams, along with other investors, could lead the effort to bring a new hockey team to the city. OVG and fellow investors would be responsible for the costs associated with the practice facility, with no city funding involved.

Stimpson said during the era of the Mobile Mysticks, there was not a separate practice facility, a detail that could make all the difference when it comes to local enthusiasm for the team. The Mayor also noted that with an increasing number of residents from northern states, there is a growing local interest in ice hockey. A recent survey showed that 65% of Mobile residents are eager to see hockey return to the city.

Eager to join other 65% in the long-awaited return of hockey in Mobile? Reach out to Vince Thompson at MELT to explore sponsorship opportunities for the new $300 million arena.

12/12/2024

Mobile's $300 million Civic Center project is progressing with construction set to begin shortly after Mardi Gras on March 4. The city council is expected to award the construction contract on February 26, with work starting by March 12. Final design plans for the new arena should be completed by the end of this week, but the full project cost won’t be finalized until February 7, when construction bids are due.

Scott Collins, the city’s deputy finance director, acknowledged the scale of the project, noting, “It’s a big number.” He emphasized the importance of providing the city council with thorough, accurate information to ensure they can make informed decisions. “Once the bid is open, we’ll integrate that number into our financial model and proceed accordingly,” Collins said.

“We’ve hired Volkert to provide us with reliable information, and we’re confident in the work they’ve done so far,” said Councilman Ben Reynolds. “They’ve kept us well-informed, using industry best practices to evaluate the project on a daily basis.”

Reynolds, along with Councilman William Carroll, expressed confidence in the project’s timeline and cost estimates. Both officials indicated they didn’t expect any last-minute surprises that might lead to unexpected costs or disrupt the tight schedule.

The new facility is set to open in early 2027, just in time for that year’s Mardi Gras, which falls on February 9. City officials plan for the arena to be a key venue for Mardi Gras celebrations.

According to Collins, two ongoing projects are coming in under budget. The $38 million parking garage is currently $733,000 under budget and is slated for completion by April 29. Meanwhile, the demolition of the Mobile Civic Center is $2.4 million under budget, with a substantial completion date set for March 17.

The new facility will feature multiple ballrooms ideal for Mardi Gras celebrations, as well as an arena for sports events. Oak View Group (OVG), which is managing the project, is also exploring the possibility of bringing professional hockey to the venue in the future.

Interested in exploring sponsorship opportunities with the new $300 million arena that will rival all sports and entertainment venues in the southeast? Contact Vince Thompson at MELT to learn more.

12/10/2024

Mobile Sports Authority says growth of sports tourism forecasted to explode.

New Mobile Arena could turbo-charge Mobile’s sports growth with the ability to attract major NCAA events, championships and more.

The Mobile Sports Authority (MSA) is a nonprofit sports commission formed in 2008 by the Mobile County Commission. The main goal is to create a positive economic and public relations impact through supporting sporting events that attract visitors to the area.

The MSA has made significant strides in attracting, supporting, and hosting 39 sports events, generation an estimated $38.1 million in economic impact for the 2023-2024 fiscal year.

Competition and Opportunity: While Baldwin Country and other southeastern U.S. cities have invested heavily in sports facilities, Mobile’s strong tourism infrastructure – including 7,000 hotel rooms, top attraction like the USS Alabama, and the future downtown airport – gives it a competitive edge. With ongoing facility upgrades, Mobile is positioned to become a premier sports event destination.

New Aquatic Center: A new state-of-the-art aquatic center in Mobile will allow the city to host larger swim and dive meets, bringing hundreds of athletes and generation substantial economic impact. This project, led by Commissioner Connie Hudson’s vision and perseverance, fills the need for a new aquatic facility in Mobile, to be able to attract much bigger swim and dive meets. The new aquatic center will be an essential piece of Mobile’s sports facility inventory that will generate substantial economic impact for the area.

Indoor Sports Facility Needed: Danny Corte, executive director the of the MSA, advocates for a large, permanent indoor facility, such as the Finley Center in Birmingham or a much larger version of the Foley Event Center, in which the basketball and volleyball courts are permanently built in with nets and/or goals suspended from the ceilings. A new indoor facility would allow Mobile to host basketball, volleyball. And pickleball tournaments year-round, boosting economic impact and attacking more events.

Major Events on the Horizon: The MSA is pursing to be a part of the rotation to host the AHSAA Super 7 Football Game Week. If Mobile is fortunate to be awarded a place in the annual rotation, the city believes that the year it would host the Super 7 that the event would be the largest sporting event, by total number of attendees, ever held in southwest Alabama.

With continues investment in sports infrastructure, Mobile is set to become a key player in the groin sports tourism industry, benefiting both the local economy and the community.

Interested in becoming a key player in the growing sports tourism industry? Contact Vince Thompson of MELT to learn about sponsorship opportunities with the new $300 million arena, with plans for the return of the Mobile Mysticks hockey team, and other sports and entertainment acts.

12/10/2024

At nearly 325 years old, Mobile has it all – an exciting mix of culture, convenience, and charm as it has long been the cultural center of the Gulf Coast. “Mobile offers an authentic experience rarely found anywhere in the southern united states. Located on the Port of Mobile, the city is the Gulf Coast’s social, economic, and creative hub. We provide a fusion of economic development, innovation, and old-world charm,” said Ashley Rains, public relations and communications manager for Visit Mobile.

Mobile International Airport (BFM) will open in 2025 as the Gulf Coast’s newest airport terminal, less than 10 minutes from downtown and conveniently located off I-10, offering seamless connections to the region. Plus, the twice-daily Amtrak service will return to the city in spring 2025 for easy travel between Mobile and New Orleans.

Mobile is a Gulf Coast hub with easy access to both business and leisure activities. The Arthur R. Outlaw Mobile Convention Center, located in the heart of Mobile’s downtown entertainment district on the beautiful riverfront, offers two $50,000-square-foot exhibit halls and 25,000 square feet of outdoor terraces and riverwalks. The convention center is a short walking distance to multiple hotels, locally owned restaurants, nightlife, and museums.

With more than 6,000 guest rooms and over 1,400 in the downtown area, Mobile has a range of hotel options, including the luxury boutique hotel, The Admiral, and the recently renovated Renaissance Mobile Riverview Plaza Hotel. The Admiral pays homage to Mobile’s French-Colonial roots and features 6,000 square feet of event space. The Renaissance Mobile Riverview Plaza Hotel connects to Mobile Convention Center and offers 39,438 square feet of event space. The historic Battle House Renaissance Mobile Hotel & Spa has 29,539 total square feet of function space. The many hotel options in downtown position Mobile as a popular travel destination to enjoy the charm of the historic district, just steps from one-of-a-kind dining, nightlife, museums, and attractions.

Mobile is also home to the Alabama Aquarium at Dauphin Island Sea Lab and the Bellingrath Gardens and Home. Lastly, Mobile is the birthplace of Mardi Gras in the United States. Visitors should explore and can enjoy the festivities year-round at the Mobile Carnival Museum.

While Mobile is already an ideal travel destination, the new $300 million arena is set to further elevate Mobile’s status as a premier destination for sports and entertainment events.

As Carnival Cruise Lines considers line expansion, more people will be visiting Mobile to start their travel journey. Additionally, Mobile’s landmarks, such as the Clotilda and the Saenger Theatre, offer experiences that connects visitors with the history of Mobile.

Interested in joining the ideal destination for conferences and events? Reach out to Vince Thompson of MELT to learn about sponsorship opportunities for the new $300 million arena.

12/05/2024

As the demolition process continues, city officials are now focused on finding a way to have the artwork removed and relocated to the adjacent Expo Hall. The lively mosaic murals “Mardi Gras,” and “Circus” hung inside the Mobile Civic Center after its opening in 1862. They were displayed inside the building’s foyer throughout the venue’s lifetime.

The murals need to be relocated soon, and the costs are rising. New York-based ICC Commonwealth, a firm with a history of relocations of large and historic structures, is charged with dislodging the murals from the Civic Center and relocating them into the adjacent Expo Hall.

“I have been assured that all of the historically significant pieces and parts of the existing Civic Center are being handled with the utmost care and are cataloged in a way that is the easiest way to reinstall into the new arena facility,” said Councilman William Carrol, who represents the city’s downtown area.

The removal and relocation of the murals I not expected to slow the entire project, though it’s unclear how long the project will take ICC to complete. The city anticipates ICC Commonwealth’s’ work around the murals to prepare for their removal to occur in December and stored sometime in January.

The artist, Conrad Albrizio, had much of his work commissioned during the Great Depression through the Works Progress Administration, also had a significant contribution to Mobile. Albrizio also has artwork displayed in a few other locations in Mobile, such as at the University of South Alabama and inside the Waterman-Smith building on St. Joseph’s Street. Previously his artwork was in the old county courthouse and later preserve and moved to Government Plaza.

With ties to Baton Rouge, including his work as a professor at Louisiana State University, his artwork hands inside Union Station and the Louisiana Supreme Court building, preserved after Hurricane Katrina. He was a prolific artist who worked and socialized in New Orleans’ famed French Quarter and whose murals can be found throughout the Big Easy, including inside Union Station.

“Mari Gras” and “Circus” are expected to be displayed in a prominent location within the new venue, drawing attention to the lively carnival celebrations hosted in Mobile, that labels itself as the “Birthplace of Mardi Gras.”

Mobile Mayor Sandy Stimpson has vowed that the project will interrupt only two Mardi Gras seasons, 2025 and 2026. The old Civic Center was a main venue for the carnival celebration’s elaborate balls and tableaus.

The new building’s design will include multiple ballrooms that will be appealing to the mystic societies that long gathered inside the old Civic Center for Mardi Gras balls. The Oak View Group was tapped earlier this year to operate the facility and it eying a future of hosting professional hockey inside the arena.

Interested in joining these mosaics in the new $300 million arena? Reach out to Vince Thompson of MELT to learn about sponsorship opportunities.

12/03/2024

This September, Fast Company hosted an innovation festival in NYC highlighting how cities in Alabama, such as Mobile, are building robust ecosystems by fostering a thriving environment that encourages innovation.

Within the state of Alabama, Mobile is building a robust ecosystem by fostering a thriving environment that encourages innovation and growth with a new state-of-the-art $300 million arena. With key organizations like the Mobile Chamber of Commerce and Visit Mobile, the city is positioning itself as an attractive destination for travel and new businesses. The Mobile Chamber of Commerce prides itself on economic development and transforming Mobile’s economy since 1985. From January 2018 to June 2021, chamber staff secured 28 attraction and expansion projects, and roughly $2 billion of capital investment, creating more than 1,600 jobs. These investments yielded new annual business output of $1.6 billion. The state of Alabama is rapidly becoming a hotbed for innovation, attracting entrepreneurs, and fostering a diverse ecosystem centered around cutting-edge technology, growth, and inclusivity.

Innovate Alabama is partnering with elected officials, business leaders, and entrepreneurs to create an environment where new businesses can thrive, access capital, and attract top talent. During the recent Fast Company Innovation Festival, the organization hosted a panel discussion that brought together three business leaders who have successfully grown their companies in Alabama. The four takeaways from the discussion are private partnerships, creative funding, talent pools, and growth.

1. Public-private partnerships provide greater support
2. Creative funding models empower entrepreneurs
3. Alabama provides access to deep talent pools
4. The state has an economy primed for growth

Today, Alabama’s economy is in growth mode. As industrial sectors in Alabama adopt new technologies, they create opportunities for tech startups to play a critical role in shaping the state’s future. Indeed, the convergence of technology with traditional industries, including healthcare, industrial technology, and manufacturing, may be where Alabama stands to gain the most.

Otulana said, “if you want to tap into huge parts of the economy that are just getting to the point where technology can have a significant impact, this is the part of the country you want to be in.”
Ready to join in an economy that is creative, supportive, talented, and primed for growth? Reach out to Vince Thompson of MELT to learn about sponsorship opportunities for the new $300 million arena.

11/22/2024

Congratulations to Gamma Phi Beta and Alpha Delta Chi at The University of Alabama and Panhellenic on winning the Gildan - Comfort Colors National Color Day Social Media Competition. Your pride for your organization and heart for your philanthropies were so evident!

Each chapter has received a donation in their name to their respective philanthropies, Girls on the Run International Birmingham and For Christ Tuscaloosa

Congratulations! Continue coloring the world and spreading good vibes!

11/22/2024

It's almost that time! 🎅🎄We love this time of year with our client and partner Wellstar Health System! The presents are officially ready at The Battery!

Join us Saturday, November 30th from 5:30-8 P.M. for the 8th annual Tree Lighting presented by Wellstar.

The event will include entertainment from world-class talent The Free on the Georgia Power Pavilion Stage. Mark Owens and Atlanta Braves’ mascot BLOOPER will watch the skies to help track Santa as he nears closer to The Battery Atlanta to light the tree at approximately 7 p.m.
Following the festivities, families may cuddle up on the green to watch the eighth film in the Xfinity Movie Series, How The Grinch Stole Christmas, on the plaza screen.

11/20/2024

Cruise in Mobile: City Council to Decide on Cruise Terminal Expansion

As the holiday spirit is warming up, so is the season of sailings for Carnival Cruise Line's Carnival Spirit, in Mobile, a city that could be eyeing a second cruise line.

A $100,000 contract with White-Spunner Construction is awaiting a decision by the Mobile City Council to study the feasibility of two additional floors and 750 spaces to the current terminal parking deck.

"We know that additional parking could be a factor, or additional lines in the future," said city spokesman Jason Johnson.

Larger ships and additional lines at the Port of Mobile will increase accessibility to all the new downtown Mobile expansions, including the $300 million arena, featuring sports and entertainment acts, including the potential return of Mobile Mysticks hockey!

Interested in partnering with one of the fastest-growing travel destinations. Discover state-of-the-art hotels, dining, and entertainment experiences, including the brand new $300 million arena. Connect with Vince Thompson to explore sponsorship opportunities and be part of the excitement.

11/14/2024

New Civic Center Venue Still On Time

The current Civic Center demotion and the construction of the new facility are expected to continue on time.

The demolition phase is expected to be completed by February 2025, at which point construction of the new facility will begin. The construction phase is planned to span two carnival seasons, 2025 and 2026, with the goal of opening the new $300 million Civic Center in early 2027, just ahead of Mardi Gras.

The design of the new venue will feature multiple ballrooms, catering to the mystic societies that have long held Mardi Gras balls at the old Civic Center. Melt assisted in bringing on board the Oak View Group, which will also collaborate with Live Nation Entertainment to book top-tier talent for both the Saenger Theatre and the new Civic Center once completed. In addition to hundreds of music and entertainment bookings, OVG is also interested in bringing a professional hockey team to the new venue, further enhancing its appeal to hundreds of thousands of fans as. year-round destination for events and entertainment.

Mayor Stimpson has said the city's overall finances are in good enough shape to pursue the project. He said the city's existing debt, once over $300 million in 2012, is expected to be paid off by 2030.

If you are interested in being a part of this existing improvement to the city of Mobile, contact Vince Thompson!

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Down south, there are two things you can always see on a college campus: students with pride for their school and athletics, and students repping a closet staple: a Comfort Colors t-shirt. This year, MELT partnered with Comfort Colors, a brand in the Gildan family, to celebrate National Color Day on October 22nd during Homecoming Week at the poster child campus of the college experience – The University of Alabama. MELT identified JNJ Apparel LLC in Tuscaloosa, as the printing partner. At JNJ, they give their customers something they can’t get anywhere else: fresh, original design across different textiles, with Comfort Colors as a consistent favorite. Over 6,000 shirts were gifted to the 19 sororities on UA's campus, each receiving specific-colored shirts to match their chapter’s colors. After hashtag#bamarush and hashtag#rushtok had taken social media by storm, what better way to share Comfort Colors’ brand messaging of “spread good vibes” on UA’s campus and to their target demographic than by creating “Comfort Colors Tok!” To spread brand love, a social media campaign and competition was created across UA's campus and sororities. The week leading up to the big Homecoming football game vs. Mizzou is filled with competitions, fundraisers and more, so what better way to join in the Homecoming festivities! The National Color Day competition invited sororities to engage with Comfort Colors content, create content on their chapter accounts wearing their shirts, all while brightening campus with their colors, and showing their sisterhood pride for a chance to win $5,000 for their philanthropy. The weeks leading up to this competition, the University of Alabama and the Panhellenic Council assisted in sharing information and competition details to all 19 chapters. Influencers on UA’s campus were incorporated through unboxing content and sharing their personal anecdotes of their loyalty to their favorite t-shirt brand and gratefulness that a b

It's officially rivalry week! Excited to be part of #thekerryandgarychallenge and raise money for families battling ALS! Make sure to donate, not just for your team, but for a cause bigger than any sport! https://thekerryandgarychallenge.com

Always bring the heat!! In case you missed Lunch & Learn #8 it is available now at the link below to catch our last Lunch & Learn of the summer with Vince Thompson💻 http://meltatl.com/melt-u

In case you didn't catch Lunch & Learn #7 it is now posted at the link below. Learn how to be relentless💥 & hear Vince Thompson cover chapter 7 of his book, BuiLdiNg BrAnD YoU. Also, registration for Lunch & Learn #8 is available at the link below! meltatl.com/melt-u

BuILdiNg BrAnD YoU Chapter 6

Check out this weeks Lunch & Learn #6 to hear All About Internships. “Do internships and work your butt off to learn as much as you can and improve yourself.” -Meredith Vieira | Follow the link below meltatl.com/melt-u

#VirtualMELTU Lunch & Learn: EP 4

What does your #brand say about 𝗬𝗢𝗨? Join Vince Thompson on EP 4 of the #VirtualMELTU Lunch & Learn as he shares ways to package and present yourself to show 𝘵𝘩𝘢𝘵 organization how you add value. 🎧 | https://bit.ly/2VHB7wN

#VirtualMELTU Lunch & Learn: EP 3

“Identify your passion and work like crazy against that.” Vince Thompson shares key tools for positioning yourself and your brand in the marketplace, how to master the art of #networking, and more in #VirtualMELTU Lunch & Learn EP 3. ⏯ Watch Now: https://meltatl.com/melt-u

#VirtualMELTU Lunch & Learn: Episode 2

Building brand YOU 🗣 What does it take? Why does it matter? And where do you start? Vince Thompson drops some knowledge in EP 2 of our #VirtualMELTU Lunch & Learn webinar: https://meltatl.com/melt-u

#VirtualMELTU Lunch & Learn: Episode 1

Miss our first #VirtualMELTU Lunch & Learn webinar? No worries, we got you. Vince Thompson welcomes the class, tees up the 8-week summer session & tackles many of your #career questions in EP 1. 📲 https://meltatl.com/melt-u

Psst! Miss Paul Finebaum yesterday? We got you covered. Catch Vince Thompson weighing in on Tua's decision to declare for the National Football League draft.

#BoomerSooner, anyone? Tag your Oklahoma Football buddies to share your spirit and our fun work with Coca-Cola & Curtis Lofton! #ShareaCoke | #MELTstrong

#ALLIN on Clemson Football? Now we had a good time producing this one with Tajh Boyd & Coca-Cola! #ShareaCoke | #MELTstrong

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In 2000, Vince Thompson founded and has built MELT (www.meltatl.com) into one of the nation's largest independent sports and event marketing agencies. This includes MELT’s 20-year representation of The Coca-Cola Company, activating 17 straight Final Fours, 7 seasons of ESPN College GameDay, FIFA, MLB, MLS, Nascar, PGA and Olympics. Other major clients include AFLAC and their sponsorship of The Southeastern Conference (SEC) and University of Alabama Coach Nick Saban. An award-winning agency, MELT was named one of Chief Marketer Magazine’s Top 200 agencies in 2020. MELT is a full-service agency offering its clients sports and sponsorship strategy, event and experiential activation, social and digital content strategy and production and more.

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