Our Story
At its founding in 1976, Theatrical Outfit (T.O.) Atlantaโs second oldest professional theater company was an ensemble of young theater artists, housed in a one room, 99 seat performance studio in Atlantaโs Virginia Highlands. In 1981, the success of the theater inspired a group of Atlanta professionals to form a board of directors who helped the Outfit renovate the historic Kress Five and Dime Store at 1012 Peachtree Street, creating a 200 seat, black box theater. Notably, David Head was one of the first visionary Artistic Directors of Theatrical Outfit.
Throughout the 1980s, Sharon Levy, Producing Artistic Director, spearheaded more than forty plays and musicals, helping cement the theatreโs placehold in the Atlanta arts landscape. Levy was instrumental in bringing Lee Breuerโs productions of Mabou Minesโ Lear and Cold Harbor to The Outfit. Beginning in 1989, under the artistic leadership of Eddie Levi Lee and Philip De Poy, the Outfitโs outstanding productions included Beowulfอพ The Edgar Allen Poe Festivalอพ a new translation of No Exitอพ Angelsอพ Tent Meeting and I Dream of Peace, in collaboration with The Carter Center and The Atlanta Committee for UNICEF that told the stories of Bosnian war children.
In the fall of 1995, Tom Key became the Executive Artistic Director and led the organization to the creation of its new award winning downtown home, the Balzer Theater at Herrenโs, the first theater in the United States to achieve LEED certification from the U.S. Green Building Council. The Balzer Theater is also the historical site of Herrenโs, the first restaurant in Atlanta to voluntarily desegregate in 1962อพ its first African American patrons, Dr. Lee and Delores Shelton, remain annual season subscribers to Theatrical Outfit. Keyโs programming of classics, regional and world premieres tell soul-stirring stories, with themes that explore diversity, equality, ethnicity, race, and religionอพ and often feature the best writers of the American South, including Ernest Gaines, Lauren Gunderson, Horton Foote, Harper Lee, Flannery OโConnor, Janece Shaffer, Sherry Shephard Massat, Elyzabeth Gregory Wilder and Tennessee Williams.
After ten years of capital investment, T.O. is in new territory. Having retired the mortgage, and years of debilitating debt service, we are in the midst of a 2014-17 Strategic Plan designed to expand mission driven, artistic offerings that include more large scale productions including Broadway style musicals, more actors on stage, and outlines audience development marketing efforts directed at many demographic and psychographic targets.
