RED VELVET EVENTS

11/08/2024

If you stopped by our Austin City Limits/ Austin PBS cube this past year, you experienced a journey through fifty years of music history! Dozens of vintage TVs played clips from Austin City Limits spanning the past five decades - how many could you name? The 1974 TV showcased ACL legend Willie Nelson, the man who started it all when he recorded the pilot episode on October 17, 1974. It was truly a full-circle moment when the cube appeared at the Austin City Limits 50th Birthday Bash with a performance by the man himself - Willie Nelson & Family. What an incredible year! Thank you to everyone who joined us, and a special round of applause for those who rocked the Willie braids! 👏

11/01/2024

Y’all know Charmin! The stuff we trust. American-made; will never leave us in a port strike, pandemic or otherwise (we make sure of that in Texas as we clear the shelves each time temps drop below freezing). The rolls with the scalloped edges we ensure are hanging OVER that holder, because under just won’t do. A household name! As Charmin nears 100 years, RED VELVET took a little deep dive into our brand of choice and asked ourselves: How would we help Charmin celebrate? The experiential strategy on this one could go a myriad of ways, especially with a TP brand that already values this work, so we decided to step outside of the brand box for this one...

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Y’all know Charmin! The stuff we trust. American-made; will never leave us in a port strike, pandemic or otherwise (we make sure of that in Texas as we clear the shelves each time temps drop below freezing). The rolls with the scalloped edges we ensure are hanging OVER that holder, because under j...

10/25/2024

Choose your adventure... Are you an Ocho (tequila), a Vago (mezcal), or both? (We’re both!) Our team worked hard to bring the stories behind these beautiful brands to life through an immersive, split-booth experience.

We’re fortunate to travel across the country with Tequila Ocho and Mezcal Vago, witnessing firsthand how consumers react to both the experience and the products. It’s nothing short of an epic journey 🗺️

09/23/2024

“Look up.”

We hear it all the time. Scolding anyone whose eyes are glued to their screen as they attempt to multitask life: navigating through foot traffic, queued up for a coffee, glazed over almost missing their subway stop.

Once your eyes are released from the screen’s suction, you’re usually hit with a pleasant reminder that the outside world glows with a vibrancy that can’t be captured in pixels.

Here’s a secret: if you lift your gaze a touch higher, the sky becomes the limit.

And marketers have caught on.

“Look up.”   We hear it all the time. Scolding anyone whose eyes are glued to their screen as they attempt to multitask life: navigating through foot traffic, queued up for a coffee, glazed over almost missing their subway stop. Once your eyes are released from the screen’s suctio

09/19/2024

Iykyk ✨ Shout out to all agency & event professionals this busy season!

09/16/2024

“Hispanic Heritage Month is a time to celebrate the rich cultures, histories, and contributions of Hispanic and Latino communities across the United States. What began as a week-long celebration in 1968 now spans September 15 to October 15 each year, marking the anniversary of independence for many Latin American countries including Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Chile, and Belize. Celebrating Hispanic Heritage Month isn’t about understanding these cultures perfectly, it’s about being open to learning, asking questions, and engaging with these diverse communities in a meaningful way.”

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Hispanic Heritage Month is a time to celebrate the rich cultures, histories, and contributions of Hispanic and Latino communities across the United States. What began as a week-long celebration in 1968 now spans September 15 to October 15 each year, marking the anniversary of independence for many L

09/06/2024

"It is one thing to demonstrate Unreasonable Hospitality, which involves seeking out ways to create extraordinary experiences and giving people more than they could ever possibly imagine or expect, but it is wholly another to experience it. Experiencing it - most especially when it comes as a gift or even better packaged in the unexpected - creates a virtuous cycle. You give more to get more, and so on and so forth."
- Hayden Lockaby, RED VELVET VP, Strategy & Growth

"Unreasonable Hospitality" has changed the daily flow of business here at RED VELVET. It has inspired us to seek out and curate +1 moments in the experiences we create. Read on to hear how our Vice President of Growth and Strategy sees hospitality taking on a life of its own, expanding beyond the restaurant industry...

It is one thing to demonstrate Unreasonable Hospitality, which involves seeking out ways to create extraordinary experiences and giving people more than they could ever possibly imagine or expect, but it is wholly another to experience it. Experiencing it - most especially when it comes as a gift or

08/28/2024

Giving OOO a whole new meaning 🤠

Following our company tradition, our newest group of hires experienced genuine Austin hospitality thanks to the Austin Tourism Insider's Training Program. At RED VELVET we want our team to continually grow our knowledge of Austin's history, neighborhoods, what keeps it weird, and why tourism is a necessity to a city like ours. Thank you to Visit Austin for an amazing experience!

08/26/2024

Celebrating Women's Equality Day with a rewrite. Today and everyday we want to appreciate the women who set the tone (pun intended) and made waves in their industries. In our newest insight piece, we discuss the impact of female songwriters and the importance of giving credit where credit's due.

Imagine a world without “Imagine”, the 21st night of “September”, and the power ballads of Aerosmith. Imagine a world without “Boogie Wonderland”... scary, I know. Fortunately, that’s not the world we live in, and the iconic lyrics and melodies continue to play long after their release...

08/02/2024

We teamed up with our sister company Strong Events to participate in our RED VELVET GAMES. By stepping into the other’s daily roles we were able to strengthen our connection through fun and (mostly) friendly competition 🏅 8 teams. 3 games. 1 winner. Who do you think took home the gold?

08/01/2024

Another “All Hands” team meeting in the books! With our entire team able to come together outside the office, the energy was at an all time high ⚡️We are refreshed and ready to strategize, activate, and make magic for our clients.

07/10/2024

Outplan. Outplay. Owala.

Here at RED VELVET, we lead with our heads and our hearts in service of creating memorable, immersive experiences. The brain and the heart are made up of over 70% water. It’s no wonder hydration has a fierce grip on us… it’s the fuel for our creative fire. This summer, the RED VELVET team is showing up as our most hydrated selves.

It started while onboarding our three new hires…

*Cue “Eye of the Tiger”*

The RED VELVET new additions waltz into headquarters in sync swinging Owala water bottles. [honestly not sponsored, just majorly in love.]

Once the rest of the team learned the features of the new water bottle, it was like a game of dominoes across the rows of standing desks. One Amazon Prime delivery after another, the RED VELVET team became brand loyalists (and evangelists). Each bottle’s color palette matches their unique swagger - as they’ve selected a color combination that matches their aura and allows for personal expression.

Continue reading... https://weareredvelvet.com/feed/owala

06/28/2024

We are so thrilled to be recognized in the Event Marketer 2024 IT LIST... and in good company!

"At the heart of its mission for clients is creating experiences that compel attendees to feel and act, whether at a sales conference, a luxury incentive trip or experiential activation. Won Delta Air Lines business for the brand’s first year at SXSW, activating several large components of the sponsorship, which included an airport welcome moment and the Delta Lounge & Speakeasy with locally inspired food and musicians. And with more job requisitions out at one time than any year prior, Red’s ready to take off."

Check out the feature here: https://www.eventmarketer.com/event/event-marketer-it-list-2024/?id=226672

02/29/2024

Were you part of the action at ? RED VELVET was honored to collaborate with the Blavity team on all-things-creative and the production required to bring this incredible city-wide conference to life. Each and every detail was designed to elevate the attendee experience and evolve the brand, be it the iconic life-size letters, vibrant neon backdrops, or branded stairway art, we helped set the stage for meaningful connections and empowered Black-In-Tech professionals, leaving a lasting legacy of innovation and inclusivity in our great city of Austin, TX

Client: .tech .conference
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10/11/2023

Welcome to Houston — where the bayous flow, the heat blazes and Tito’s pours aplenty. We transformed the stunning for Tito’s 2023 National Sales Meeting. On day one attendees received a custom Tito’s NSM duffel bag at check in packed full of curated items to compliment their weekend experience.

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Creative Directors: .cosme
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Vendor Partners: ore_
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08/11/2023

We’ve watched brands, ourselves included, pull out all the stops on Meta's newest app, Threads: posing questions, following trends, and even sharing behind-the-scenes content. And still, all these traditional social media engagement strategies just aren’t working for any of us.

So, what can event professionals learn from Threads, from how it attracted users to its post-launch slump and engagement drop-off?

We’ve watched brands, ourselves included, pull out all the stops: posing questions, following trends, and even sharing behind-the-scenes content. And still, all these traditional social media engagement strategies just aren’t working for any of us. So, what can event professionals learn from Thr...

07/27/2023

How did we manage to keep a group of sixth-grade girls engaged while also introducing them to the experiential marketing and events industry?

Start-Up Kid's Club paid a visit to our headquarters earlier this week where we armed them with $400 worth of fake money, furniture rental printouts, and lots of Elmer’s glue and showed them how our creatives get to work! The event marketers-in-training designed their own moodboards for a back-to-school bash and learned how we budget, ideate, and help clients bring ideas to life.

Sometimes the only way to make magic happen is by looking at the world in a way only kids can. Our team brainstormed this fun activity that you can recreate with your kids, team, or friends - find the instructions here:

Armed with $400 worth of fake money, furniture rental printouts, and lots of Elmer’s glue, event marketers-in-training took over the RED VELVET headquarters and showed the seasoned event professionals that when it comes to bringing your brand to life, these girls mean business.

06/22/2023

Hear what our CEO Cindy has to say about overcoming imposter syndrome