BW Theory

BW Theory Elevated Wedding Planning Meets Unrivaled Design. We create Memorable experiences you never want to end!
� Charleston | Austin | East Coast | Worldwide

Wordwide wedding + elopement design + production. Offices in Austin + Philadelphia

tracie + jacobus's wedding has so many special touches. as a wedding planner, it's not often that somebody comes to you ...
08/23/2023

tracie + jacobus's wedding has so many special touches. as a wedding planner, it's not often that somebody comes to you for a family-only wedding with less than 50 people. the subject of family, tradition and creating memories to cherish was consistently top of mind when planning this one.

these crackers were so much fun to create. we took a silly little gesture and gave it quite the upgrade. we used a beautiful fabric that was designed by the hotel's designer. we had a family member sew the fabric covers which will be used again at future family gatherings, and we put tchotchkes inside that made everyone smile.

we even had the bride and groom surprise each other by putting special gifts inside their crackers -- this created an extra-special moment for the two of them.

it was perfect.

if you've ever been to ATX Cocina , you've seen their placemats.  for our couple, we elevated this common restaurant ele...
08/18/2023

if you've ever been to ATX Cocina , you've seen their placemats.

for our couple, we elevated this common restaurant element by designing our own. we incorporated feminine and traditional details, a riddle from the groom, e-mail contact information, a section with the couple's favorite meals and their favorite margarita recipe.

this bar looks like it was here forever, doesn't it?well it wasn't. it was a janky, old elevator shaft that Katie (with ...
08/04/2023

this bar looks like it was here forever, doesn't it?

well it wasn't. it was a janky, old elevator shaft that Katie (with no social media) completely transformed.

charming, warm, functional - everything you could ever hope for in an installation.

in case you weren’t aware, austin is the live music capital of the world 🌎 🎶 that being said, it's crucial for ANY weddi...
08/02/2023

in case you weren’t aware, austin is the live music capital of the world 🌎 🎶

that being said, it's crucial for ANY wedding but especially an ATX wedding that the music is on point.

my tips for making sure everyone hits the dance floor:

if you can only afford one, get the dj instead of the band.

don't even think of hiring a band unless you can afford an 8-10 piece band.
trust - you need this many pieces to maximize everything that you want out of your band.

whether you are hiring a dj, a band or both - ask for videos, go see them perform, make sure you know what you're in for before you sign the contract..

my favorite tip - ask your wedding planner for recommendations

i often find myself talking about "branding weddings"i fear that it sounds obnoxious, at times. however, i do mean "bran...
07/31/2023

i often find myself talking about "branding weddings"

i fear that it sounds obnoxious, at times. however, i do mean "branding"

colors, logos, fonts..

one of my favorite things to do with my clients is to create a design that represents them and their big day.

these little details become imprints in the minds of your loved ones for eternity.

pictured here: a little artwork for allison + trevor

when you’re in Paris (or France for that matter), you’ll see people socializing and people watching from a bistro table ...
07/29/2023

when you’re in Paris (or France for that matter), you’ll see people socializing and people watching from a bistro table just about everywhere you go. most of the time, there’s a cigarette and a glass of vin blanc or vin rouge 🍷 involved.

so much energy and culture evolves around these tiny tables and the people that sit at them.

for alison + trevor and their French-inspired wedding, we dressed the outdoor bistro tables with hand-rolled ci**rs, customized coasters, votives and a collection of French, antique ashtrays and found items.

throughout the evening, people treated themselves to a smoke and watched the festivities unfold.

c'était parfait.

food is just as much part of event design as the aesthetics. we love to work with our couples and chefs to create really...
07/28/2023

food is just as much part of event design as the aesthetics.

we love to work with our couples and chefs to create really special, edible moments.

check out these "choco-tacos" that chef kevin taylor created for annabeth + mason at

i really love these photos of this couple but i've been struggling with what to post about it. truth is, if you've ever ...
07/27/2023

i really love these photos of this couple but i've been struggling with what to post about it.

truth is, if you've ever worked with me or are ever going to (i can't wait to meet you) -- the first place i suggest trimming the budget is at wedding cake.

it's not that i don't like cake, or that i think it's faux-paux..

it's that the money spent on a cake can be spent in much better ways - it could be a custom piece of stationary that people remember forever, it could be a little something from a local artisan that just sets your welcome baskets apart, it could be something thoughtful that a cake just isn't. the cake is a detail that is shoehorned into every wedding for a tradition that has nothing to do with the couple..

every bride and groom i speak to usually have an idea of what they want for dessert (in addition to cake) on our first call.

so, my unpopular advice is as follows:

if you can afford everything that is important you, then by all means - have your cake!

and here's to a beautiful couple having their cake + eating it, too

do you need to do a "first look"? absolutely not -- but we love them! first looks give the bride and groom a chance to h...
07/27/2023

do you need to do a "first look"? absolutely not -- but we love them!

first looks give the bride and groom a chance to have a quiet, intimate moment before the ceremony. couples are filled with emotions on their big day and it's really sweet to just let the bride and groom soak it all in, together, before the big day gets going.

we know that some brides worry that a first look might take away the big moment when they walk down the aisle, but trust -- one doesn't take away from another.

plus, a "first look" can be a game changer when it comes to your day-of schedule. getting those photos out of the way before the ceremony allows you and your partner to celebrate with family + friends during cocktail hour.

both moments are equally special, it's just about what feels right for you and your partner.

we don’t do cookie-cutter weddings. we create one-of-a-kind experiences that truly reflect each couple that we work with...
07/19/2023

we don’t do cookie-cutter weddings. we create one-of-a-kind experiences that truly reflect each couple that we work with.

hair and makeup is crucial on the big day - check out some of our favorite vendors for making sure our brides you look a...
07/08/2023

hair and makeup is crucial on the big day - check out some of our favorite vendors for making sure our brides you look and feel their best on the big day

swoon worthy bridal style dress -  shoes - Valentinoearrings -  bracelet - custom Late night dress (not pictured) -
05/04/2023

swoon worthy bridal style

dress -
shoes - Valentino
earrings -
bracelet - custom
Late night dress (not pictured) -

Have you ever seen a cat in a bow tie at a wedding? This sounds like a bedtime story I’ve read to my boys.
11/07/2022

Have you ever seen a cat in a bow tie at a wedding?
This sounds like a bedtime story I’ve read to my boys.

When you spot the photographer
11/02/2022

When you spot the photographer

Just before the first look is when all those deep breathing exercises come in handy.
10/27/2022

Just before the first look is when all those deep breathing exercises come in handy.

No diving.
10/17/2022

No diving.

Some head shot advice …I think it’s best to not look at the camera. Because a potential client doesn’t really want to se...
10/14/2022

Some head shot advice …
I think it’s best to not look at the camera. Because a potential client doesn’t really want to see who they’re hiring. It especially works well if you didn’t sleep much the night before and plan to do your own makeup. Make sure to bring a dress that can get super wrinkled and just have your photographer spend hours editing the creases. Don’t consider your shoes because they probably won’t be in the photo anyway. Make sure to not calm your nerves and instead pose awkwardly while picking that wrinkled dress out of your butt.

Thank you for your patience you somehow work magic no matter what!

We finally had headshots taken. I think it’s been 7 years?! I was a goofy mess and of course Katie’s turned out like thi...
10/06/2022

We finally had headshots taken. I think it’s been 7 years?! I was a goofy mess and of course Katie’s turned out like this … Lotta eye rolling on this side of the phone.
Yes, she’s this beautiful. Yes, she’s that talented. Love you Katie girl xx

Thanks for dealing with us

There’s no way I could pull off events without a trusted vendor team. We’ve developed a relationship where communication...
10/03/2022

There’s no way I could pull off events without a trusted vendor team. We’ve developed a relationship where communication is clear, we create oppernuities to collaborate creatively, and there’s no ego!
Here’s a photo of stepping in to help our bride get into her dress while I was putting our fires. Thank you!! This stuff means the world!

My favorite review of all time 🙌🏻 !!! Good consulting takes learned skills coupled with intuition. And to be deeply know...
09/28/2022

My favorite review of all time 🙌🏻 !!!

Good consulting takes learned skills coupled with intuition. And to be deeply knowledgeable in order to problem solve is from years of experience in the industry. We’ve been honing in and crafting these skills since 2009!

 is a venue that speaks for itself. Some of our couples want the venue to do all the talking while others want a blank s...
09/27/2022

is a venue that speaks for itself.
Some of our couples want the venue to do all the talking while others want a blank slate to build a custom design.
Either way you’ll need to communicate who you are as a couple and build an experience you want to share with your guests.
It’s helpful to hire an event designer/planner first so that we can help you find the right space!

Je t'aime pour toujours – I love you forever.If you’re lucky sometimes you’ll see peacocks roaming the  Laguna Gloria Th...
09/26/2022

Je t'aime pour toujours – I love you forever.

If you’re lucky sometimes you’ll see peacocks roaming the Laguna Gloria

The peacock became our wedding mascot. We stamped versions of this little guy on various paper goods. It was super fun figure in out his placement.

Our girls are so chic. I feel in love with these heels as much as our bride did! A pointed toe just always feels so poli...
09/21/2022

Our girls are so chic. I feel in love with these heels as much as our bride did! A pointed toe just always feels so polished.

We’ve gotten requests in the past to post more, ‘behind the scenes’ and I think this is a great example of the invitatio...
09/20/2022

We’ve gotten requests in the past to post more, ‘behind the scenes’ and I think this is a great example of the invitation process.
Working backwards …
the first photo is where we finished and the last is the first draft.
It was a milestone birthday for a mother and daughter. I badly wanted to bring in some sentimental touches to the paper. Tazeen (daughter) found this precious photo of Shirin holding her on Tazeen’s first birthday. worked her magic and brought this gorgeous mustard color to the background of the photo to focus on the birthday girls. Shirin loves lilys and you’ll notice this icon throughout the party.
There’s other fun touches on repeat. The envelope liner is a fabric used day of in napkins and pillows and the Picasso-like artowork on the main invitation worked it’s way onto bar menus and signage. We can’t wait to share more!!

Scott and I got married 9 years ago today. And we’ve been bringing the same energy ever since.
09/14/2022

Scott and I got married 9 years ago today. And we’ve been bringing the same energy ever since.

Happy Monday! Thanks all I got.
09/12/2022

Happy Monday!
Thanks all I got.

It’s probably best not to hold a crumbly peice of paper to read vows, readings, or speeches. Have your stationer create ...
09/08/2022

It’s probably best not to hold a crumbly peice of paper to read vows, readings, or speeches.
Have your stationer create something to hold that matches the rest of the decor and is easy to read from. It’ll look way more polished and become a keepsake.

Want a drama free day? Then keep everyone in the know while setting expectations. We create a Wedding Party Timeline 📒 j...
09/07/2022

Want a drama free day?
Then keep everyone in the know while setting expectations.

We create a Wedding Party Timeline 📒 just for them! With details of the day so they know where to be and when.
We ask our couples to send it to their family and friends a week before the wedding to review. We’re then there for any questions they might have leading up to the wedding. We’ve heard this really helps everyone to relax as much as they can before the big day.

How annoyed am I at the person that ate a taco before this photo was taken?✨Whats the best thing you’ve ever eaten at a ...
09/06/2022

How annoyed am I at the person that ate a taco before this photo was taken?

✨Whats the best thing you’ve ever eaten at a wedding? ✨
I know I certainly hear about the worst!
You won’t see an over cooked peice of chicken and side of unsalted mashed potatoes on our menus.

We’ve got that ranch wedding planning down to a T!!!From all logistics(building out kitchens, proper tenting for any wea...
09/02/2022

We’ve got that ranch wedding planning down to a T!!!

From all logistics(building out kitchens, proper tenting for any weather, bringing in water, generators, bathrooms, building roads, ATV transporting, the list goes on!!!) to knowing how design within a space that’s beautiful on its on where’s its not bare but intentional. And finding a balance with nature that not only effects your budget in a positive way but allows the space to speak for itself.

Address

Austin, TX

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 6pm

Telephone

+15125372403

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