10/16/2024
According to an ancient Oaxacan legend, Mayahuel, the Goddess of Agave and Fertility, had fallen in love with a mortal and given birth to 400 rabbits, each representing a stage of intoxication. As punishment for her love for a mortal, the gods darkened the sky over the land of Oaxaca.
The bravest of the rabbits, known as The Renegade, tirelessly climbed the highest mountains, traversed the desert, and followed the rivers, looking everywhere in the seemingly endless stormy night until it found the fire hiding in the deepest cavern. Jumping into the fire, the rabbit transformed into Alebrije, the Spirit.
Back under the starry sky, he stroked an agave with the fire. The fire fermented the heart of the plant into Pulque, the beverage that would become Mezcal. This is why Mezcal is now known as "the goddess' gift."
As a gesture of respect to the Oaxacan people, Goddess Mayahuel covered the hills with an extensive variety of Agaves, capturing in their hearts all the different flavors she could imagine.
To this day, the Spirit Alebrije is still running across the land, ensuring the fire still consumes the agaves to produce the best Mezcal.
