12/05/2024
ON THE FENCE ABOUT VIDEO FOR YOUR BUSINESS. see the following and lets talk strategy afterwards.
As spiritual as I am, I am learning it makes alot more sense to fit in with the facts verse fighting the facts. Going against truth leads to head scratching frustration. This is not the only article but a snapshot on why others are converting successfully and your well written, color coded, font consistent content, is missing the mark. 73% vs 11% are missed opportunities if you are still operating with a11% marketing mindset.
Video can help when it comes to conversion rate optimisation because it captures people’s attention much faster than text. According to our Video Marketing Statistics 2022, when asked how they’d most like to learn about a product or service, 73% of people said they’d prefer to watch a short video. Whereas, only 11% said they’d prefer to read a text-based article.
This makes video incredibly helpful when it comes to increasing conversions, especially when you consider that the number one reason people don’t convert (according to Startup Grind) is because they don’t understand what you [the business] are offering them.
Of course, there are other reasons people don’t convert. Maybe they don’t trust your brand, or they don’t think they can afford or need your product. Maybe you’re just not speaking to them on their level.
Let’s take a look at these conversion rate issues in more detail and, more importantly, find out how you can solve them with video.
More break down here
https://www.wyzowl.com/increasing-conversion-rates-with-video/ #:~:text=Video%20can%20help%20when%20it,read%20a%20text%2Dbased%20article.
