Local Color Flowers

02/23/2025

Here is the PART 2 of my chat with Love 'n Fresh Flowers about how to sell more local flowers - this time for RETAIL!

Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newsletter (https://www.ellenfrost.com/join-now) for more flower fun! I write flower profiles, ch...

01/28/2025

I am SO excited to share this video with you all today! I'm chatting with my flower bestie Love 'n Fresh Flowers about my favorite topic Marketing and Selling Local Flowers for weddings and events!!

Whether you're a farmer, a florist or just someone considering using local flowers for events, this conversation is a MUST LISTEN!

Spend some time with us for actionable tips for marketing and sales!

Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newsletter (https://www.ellenfrost.com/join-now) for more flower fun! I write flower profiles, ch...

01/25/2025

Not sure what to do for Valentine's Day since you grow or source local flowers? I've got you covered!! Watch here!!

01/21/2025

Do you want to become a florist this year? Watch this video first!

Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newsletter (https://www.ellenfrost.com/join-now) for more flower fun! I write flower profiles, ch...

01/20/2025

I’ve had the privilege of working with flower farmers for nearly 20 years, and it’s these relationships that truly set my business apart. They’re not just professional— they’re personal connections I deeply value.

Building these bonds takes work, just like any great relationship. So grateful to have had a conversation with Jenny Marks about how we can create a Win-Win mindset between farmers and florists.

It’s all about collaboration, respect, and supporting each other’s growth. 🌸

Listen today! https://podcasts.apple.com/us/podcast/33-win-win-farmer-florist-relationships-with-ellen/id1731202008?i=1000684645330

01/14/2025

Winter can be bleak. Flowers can help. Grocery store flowers get a glow up in this week's YouTube video. No matter where you live, these tips will help you pick the freshest, prettiest and maybe even local flowers from the grocery store. Check it out today!

Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newsletter (https://www.ellenfrost.com/join-now) for more flower fun! I write flower profiles, ch...

01/10/2025

Paperwhites! Do you love them? Do you think they stink? Get my hot takes on these winter blooms in my flower newsletter this week! Give me your hot takes on paperwhites in the comments. https://ellenfrost.myflodesk.com/paperwhite

01/07/2025

It's the new year! I always feel inspired when January rolls around. The business of the holidays is over and I can leisurely spend time reading, working, planning and trying new things.

I thought I would share my enthusiasm for trying new things with my FloweMore community this year. Each month our community has a themed design challenge. Members create designs at home and then share them with the community. This Month, the them is Try Something New. This challenge will be different for everyone and I can't wait to see what people create.

I was inspried by an instagram reel I saw of a lunaria chandelier. I decided to try one myself using the gobs of german statice I've been hoarding along with the lunaria I had tucked away in our storage closet. I love how it turned out! You can watch my whole behind the scenes video of how I made it at the link below.

Are you excited to try something new this year? Tell me in the comments below.

Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newsletter (https://www.ellenfrost.com/join-now) for more flower fun! I write flower profiles, ch...

01/02/2025

Have you been wanting to reduce your use of floral foam, or even ditch it completely- but you weren't sure where to start?

I've got you covered! I've created an in-depth guide called " The Beginners Guide To Foam Free Mechanics. You can download it for free today and get started.

There are more options than ever for sustainable mechanics. Make 2025 the year you give them a try!
https://www.ellenfrost.com/mechanicsguide

12/31/2024

The question I get most often is: How can I make my flowers last longer!

I get it! Everyone wants to feel like they're getting good value when they buy cut flowers. In today's YouTube video, I'm sharing some of my best tricks to make your flowers last!

Check it out and let me know if you're using any of these tips!

Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newsletter (https://www.ellenfrost.com/join-now) for more flower fun! I write flower profiles, ch...

12/30/2024

When I was first starting out with design, I didn't understand how it important it was to properly clean the stems of my flowers and foliage. I cut corners, and it showed. The stems in my vase looked, messy, dirty and unprofessional. I realized that taking time to really prepare my stems was necessary. My designs immediately looked better- with this one simple technique.

This week's You Tube video is all about the small, simple steps that we can take as designers to improve the look of our designs-and elevate them to the next level.

Cleaning your stems is the first technique, but there are 5 more. Check out my YouTube Video today and let me know if you are using these techniques in your designs.

https://youtu.be/Cu7Zm7RRHak

12/29/2024

Did you know that carnations used to be fragrant before breeders bred the scent out of them to allow them to be shipped thousands of miles out of water and still be viable? UGH!

Heirloom carnations have a spicy, clove-like fragrance. The smell is intoxicating. Once you have a chance to smell them, you'll never look at carnations the same way again.

I'm so lucky to be able to source fragrant, heirloom carnations from Hendricks Flowers in Lititz, PA.

If you want to read more about the history of carnations in the US and whether I think they can make a comeback, click the link here!

https://ellenfrost.myflodesk.com/snaps

12/17/2024

Do your floral designs need a little something to elevate them from amateur to pro? I've got you covered! Check out my new tutorial on How to Take Your Designs from Amateur to Pro with these Six Easy Techniques.

Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newsletter (https://www.ellenfrost.com/join-now) for more flower fun! I write flower profiles, ch...

12/10/2024

Learn to make a simple, hand wired wreath!

Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newsletter (https://www.ellenfrost.com/join-now) for more flower fun! I write flower profiles, ch...

12/09/2024

The key to an elevated winter wreath? The best mix of evergreens!

Get my fee guide: Top 10 Evergreens for Design today!

https://www.ellenfrost.com/evergreens