01/28/2024
Why are you so expensive? 🌹
If you've ever worked in a florist shop then you've no doubt heard this question from customers comparing the flowers you sell to blooms from the local supermarket. So this Valentine's Day if you need to remind customers of the difference, show them this.
On the left is a standard 40cm rose, with a minimum head size of 3.5cm x 2.5cm, typical varieties are Red Alert, Red Secret, Romeo, Furiosa and Red Dragon (we believe this is a Red Secret).
On the right is a premium, large-headed 60cm Freedom Rose from Columbia or Ecuador.
So if you get any feedback of “well I can get a dozen from my local supermarket for a lot cheaper”, you can remind customers that what they are paying for is NOT the same product. And the flowers in a supermarket probably haven’t had the right care and conditioning from an expert florist and so won’t last as long.
Feel free to share this post with your customers. The first step to customers understanding why florists are more expensive is in educating them on the difference between what we do and what you get elsewhere.
