We are here to deliver corporate meetings, conventions, trade shows, and incentive travel programs; in the process we build sustainable relationships.
We believe in treating clients with dignity, respect, honesty and transparency, providing the highest level of value for their investment in our products and specialized services. We are here to deliver corporate meetings, conventions, trade shows, and incentive travel programs; in the process we build loyal and sustainable relationships with our clients.
12/17/2024
It's time to rally your sales team around company goals and sales expectations for the year in a well planned and executed Sales Kick Off meeting!! Let us help energize and motivate your team!
12/12/2024
Conferences and conventions are important because they share knowledge, enhance brand authority, foster
professional development and build a community around your industry. Let Sterling Events know how we can help you plan a powerful event.
12/10/2024
Whether you're planning a large convention or small incentive trip, site selection matters. Let us find the most suitable venue for your event, negotiate better contracts, and ensure the location aligns with your event objectives, budget, and logistical requirements. Let your team focus on core business activities while we handle the extensive research, comparisons, and negotiations.
12/03/2024
Let our team streamline the booking process, manage attendee registrations efficiently, ensure accurate room assignments, and provide a seamless experience for attendees. Our Site Selection and Guest Services team will work together to provide top-level service and assistance to your guests while also managing the room block to best avoid any attrition.
11/30/2024
We may be a small company, but we create HUGE events, achieve AMAZING results, and provide TOP-NOTCH service.
11/28/2024
🦃 🍁 Happy Thanksgiving from our team! We're so incredibly grateful for our amazing clients who make our work meaningful and rewarding. 👏
11/25/2024
The Incentive Research Foundation reports that by 2026, incentive travel activity will be above or significantly above 2024 levels. Companies are siting culture and engagement as top benefits, along with the more traditional purposes of increased sales and market share. Has your company considered incentive travel?
01/01/2024
Happy New Year! A big THANK YOU to all of our amazing clients for making this year unforgettable! We couldn't have done it without you. Here's to more unforgettable moments together in 2024!
12/25/2023
Wishing all our incredible clients a Merry Christmas filled with joy, love, and laughter! 🎄✨ Thank you for making this year extra special. We couldn't have done it without you.
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Here is the story of how Sterling Events Got into event planning: Over 25 years ago, my wife Paula and I had the dream of starting our own business and our research showed the need for corporate travel management services in small to mid-sized companies. We chose Winston-Salem, NC as it’s my hometown and we chose the name Sterling because it exemplified the type of business we wanted to become and the quality of service we wanted to deliver – authentic; real; genuine; of the finest quality. Ask us today and we’ll tell you, we never imagined back then the extent to which our dream would evolve.
In 1999, we sold Sterling Travel Co. and retained the meeting and events division, Sterling Events Co. Since that time, we have grown our meetings and event planning portfolio as well as adding destination management services, audio visual services, meeting technology services, and design and décor services, plus offices in Raleigh, Charlotte and now Charleston. Our home office continues to be located near Winston-Salem, NC.
Over the past two decades, we have remained flexible to the needs of the marketplace, taking on new challenges and exploring new ideas, often at the request of our clients. We continue to hire and recruit a group of incredibly talented and focused team members that are without question our most valuable asset for our event planning. Their professionalism and dedication is the simple, clear reason for our success and growth.
Through the years and the struggles of operating any business, we have remained steadfast in our one, true mission – to always provide the signature standard of Sterling service and to deliver dreams, great event planning, and solutions to each and every client. This may focus on the dreams of a bride and groom on their special day or the solution to a corporate meeting planner’s challenge with a critical event for their company.
We are incredibly fortunate to have a loyal client base and I cannot express to you how much we value these longstanding relationships. We treasure the confidence and trust our clients have placed in us for over 25 years and we strive every day to deliver the highest levels of service to each of our clients. Every day is a new opportunity to delight and create the WOW experience that we are known for.
Simply put, we are passionate about serving our clients and that is the one difference that makes all the difference. We invite you to see what that can mean for you and your event.