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Tuesday 11am - 5pm Wednesday 11am - 5pm Thursday 11am - 5pm Friday 11am - 5pm Saturday 9am - 12pm

White Lace Bridal & Formal Wear

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Bismarck, ND
White Lace Bridal & Formal Wear

White Lace Bridal & Formal Wear White Lace Bridal is a wedding dress boutique located in downtown Bismarck, North Dakota. Bridal des
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02/21/2025

✨ Featured Friday: Meet Allure A1201! ✨

Fresh from the Spring 2025 collection, this stunning gown is the perfect blend of traditional elegance and modern sophistication. The soft crepe V-neck sheath creates a sleek silhouette, while the lace appliqués with beading and sequins add just the right amount of sparkle.

Turn around, and the illusion back with delicate lace detailing flows seamlessly into a scalloped train—pure bridal perfection!

02/11/2025

🌟Prom season is here, and we’d love to help you look your best! 🌟

Whether you’re local or miles away, we’ve got you covered. Head to JimsFormalWear.com to explore styles or design your dream look. If you’re not in town, no worries—get professionally measured where you are and send us your measurements through our online form or text. Your tux can be shipped straight to your door!

✅ Choose your style & get measured
✅ Submit measurements at least one month before prom
✅ Look amazing on your big night!

DM us with any questions—we can’t wait to help you shine!

02/04/2025

We are sorry for any inconvenience. However, we do really appreciate your patience❤️

01/31/2025

Featured Friday

Say hello to Persephone by Maggie Sottero—the jaw-dropping black mermaid gown we can’t stop obsessing over! 😍 Perfect for the bride who dares to be different, this dress features a chic squared illusion neckline, delicate black lace details, and buttons trailing all the way down to a breathtaking illusion lace train.

And yes, she comes in ivory too! 🤍 But if you’re ready to ditch tradition and make a bold statement, Persephone is your showstopper.

01/10/2025

✨ Featured Friday! ✨

This week, we’re spotlighting two stunning styles by Maggie Sottero—perfect for the bride looking for simplicity with just the right amount of detail!

Delanie: A gorgeous trumpet silhouette that offers the flair of a mermaid style with added volume. Its straight neckline provides a modest touch, while 3D floral details cascade down for a dreamy, romantic look.

Vivica: Sleek satin in the front with a chic square neckline, this mermaid gown surprises with an illusion back adorned in lace. The lace continues onto the train, adding a subtle yet captivating touch of elegance.
Which one is your favorite? Let us know below 💕

01/02/2025

2025 brides, it’s all about timeless elegance! ✨ We’re predicting simple, sleek gowns and dresses with delicate details will steal the spotlight this year. Think clean lines, luxurious fabrics, and just the right touch of sparkle or lace. 💍 Which style speaks to you—minimalist chic or soft romantic vibes? Let us know below! 💖

12/20/2024

✨ Featured Friday ✨

Say hello to Andreia by Allure Bridal! This stunning gown features intricate beaded appliqué and dimensional lace florals cascading over a dreamy tulle sheath. With her bold statement back and elegant long sleeves, she’s the perfect blend of romance and sophistication. 💍

Come see Andreia in person and fall in love with her timeless charm! 🤍

12/19/2024

Thank you so much for trusting us to help you find your perfect dress, Amelia! We are so excited for you! 💕

12/13/2024

✨Featured Friday✨ Introducing Rickie by Maggie Sottero

This dreamy gown is the perfect blend of elegance and sparkle. With a layer of sparkly tulle and bold lace pieces throughout, it’s a showstopper from every angle. And the back? Pure magic—a closed design with intricate lace, beads, and button details flowing beautifully into the train. 💫

Are you ready to say YES to Rickie? Book your appointment today and let’s make your wedding dress dreams come true! 💍

12/12/2024

Two more new minis have joined our store. Which one is calling your name for a night of dancing and celebration? Tell us your fave below!

12/06/2024

✨ Featured Friday ✨

Say hello to Miss Kailani! 😍 Maggie has done it again with this show-stopping gown.✨ From her snatched basque waist to the thigh-high slit that brings just the right amount of spice, she’s the perfect mix of clean elegance and bold details. And wait until you see the back—a plunging illusion with exposed boning that will leave everyone speechless. Oh, and did we mention? She also has a sleeve option! Perfect for customizing your dream look.

11/15/2024

✨ Featured Friday: Two dresses we’re absolutely obsessed with from Maggie Sottero! ✨

💎 Fortune Marie – For our brides who adore a vintage ballgown but crave a modern twist, this dress is a dream come true! With endless customization options and that flattering princess cut, it’s a gown that’s timeless yet fresh.

🔥 Jace – Talk about drama! The plunging neckline, stunning ruching, and bold slit make this dress a showstopper. It’s perfect for the bride who wants to turn heads and own her moment.
Which one is your favorite? Let us know below! 👇

11/07/2024

We heard you, and we made it happen! 🍾 You can now upgrade your appointment to a Champagne Appointment! For an additional $15, enjoy an extra 15 minutes with a glass of champagne for you and up to 5 guests, either before or after your appointment, to celebrate this special moment. Cheers! 🥂✨

11/01/2024

Featured Friday: Meet Moon ✨ A modern vision in simplicity, Moon enchants with her satin finish, elegant cowl neck, and a stunning low back. Perfect for the bride who loves timeless beauty with a touch of allure.

10/18/2024

We’re thrilled to announce the arrival of new plus-size wedding dresses from Maggie and Allure, designed to make every bride shine! 💍✨ Meet our stunning new styles: Carolina, Tina Lane, Bentley, and Gala – each crafted to bring your dream bridal look to life. 🤍

Whether you’re looking for classic elegance or modern flair, we’ve got the perfect gown for you. Come visit us and find the one that makes you feel your absolute best!

10/15/2024

Hello, We are looking for a couple to model for a style shoot with Bismarck Bridal for their new magazine Badlands Bride! "Bride" needs to be street size 8-10 and height of 5'7 at least. Message us if you are interested!

10/03/2024

We loving getting to see our brides vision come to reality! One of our beautiful bride’s photos just came back, and she looks absolutely stunning in one of our dresses. We also had the honor of styling her groom, they both looked so sharp! We love being a part of your special day from head to toe! Congratulations Mr. & Mrs. Sneed🥂

09/27/2024

✨ Introducing Hera from the Allure Spring ‘24 Collection! This breathtaking gown features a beaded lace design over a glitter tulle sweetheart bodice, perfect for the bride who wants to make a dazzling statement. Ready to shine on your big day? Hera is calling your name! ✨

Address

202 E Broadway Avenue
Bismarck, ND
58501

Opening Hours

Tuesday	11am - 5pm
Wednesday	11am - 5pm
Thursday	11am - 5pm
Friday	11am - 5pm
Saturday	9am - 12pm

Website

https://www.whitelacebridalnd.com/book-an-appointment

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