The Ewings

The Ewings celebrating love :: weddings, babies & families by Boston-based husband & wife team Erica & Ben Ewin

"She's like a long lost friend you feel like you've always known, someone you trust to bring her full attention to your needs as the client, while being the listener and idealistic photographer that makes your experience comfortable, fun and creative. When you get a mix like that, you know you'll get exactly what you want."
- Harlow Know Stereobox

Sunset Cliffs in San Diego!Last winter I skipped out on Boston winter for a week and headed to a business retreat in San...
09/10/2025

Sunset Cliffs in San Diego!

Last winter I skipped out on Boston winter for a week and headed to a business retreat in San Diego led by my friend Mandy Ford (she’s the goat of SEO, Google Ads & Pinterest!).

While I was there, I had the chance to do a shoot with Andie (obviously YES!)

I loved the pictures and realized I didn’t share a single one with you! So today I took a creative break to have a little fun with these beauties. I forgot that I played with a super slow shutter speed for the last one - the water is so silky!

What do you think?

08/26/2025

When we talk about booking weddings (or more specifically, getting wedding leads), Instagram and ads are what everyone talks about.

They’re the easiest way to reach engaged couples, right?

In theory...but
the constant posting,
the algorithm changes,
the money spent...

It’s exhausting, expensive...and if you're not getting the wedding inquiries you actually want, it's beyond disheartening.

And if you're not getting leads from Instagram, where should they come from?

✨Referrals.

Referrals are the ultimate game-changer for your business. Why?

1️⃣ Built-In Trust: When someone refers you, they’re vouching for your work. Trust is already established before you even have the first chat. No need to “prove” yourself like you do with "cold" leads who stumble upon you online.

2️⃣ Higher-Quality Leads: Referrals are often your dream clients. They’ve seen your work, heard amazing things about you, and are already excited to book. No more chasing people who aren’t a fit.

3️⃣ No Ongoing Costs: Unlike ads or constant Instagram posting, referrals don’t require a daily grind or a big budget. Once you have a system in place, they flow in naturally—saving you time and money.

If you’re tired of hustling for every lead, it’s time to focus on building a referral system that works for you.

Tag a biz bestie who needs to hear this! 👇
(And get ready for tips to build out yours over the next few weeks!)

08/26/2025

When it comes to booking weddings, Instagram and ads are what everyone talks about.

In theory, they’re the easiest way to reach engaged couples, and they’ve worked before, right?

But the constant posting,
the algorithm changes,
the money spent...

It’s exhausting, expensive...and if you're not getting the wedding inquiries you actually want, it's frustrating!

Here’s the truth:

Referrals are the ultimate
game-changer for your business. Why?

Why?

1️⃣ Built-In Trust: When someone refers you, they’re vouching for your work. Trust is already established before you even have the first chat. No need to “prove” yourself like you do with "cold" leads who stumble upon you online.

2️⃣ Higher-Quality Leads: Referrals are often your dream clients. They’ve seen your work, heard amazing things about you, and are already excited to book. No more chasing people who aren’t a fit.

3️⃣ No Ongoing Costs: Unlike ads or constant Instagram posting, referrals don’t require a daily grind or a big budget. Once you have a system in place, they flow in naturally—saving you time and money.

If you’re tired of hustling for every lead, it’s time to focus on building a referral system that works for you.

Tag a biz bestie who needs to hear this! 👇
(And get ready for tips to build out yours over the next few weeks!)

If I had to book 5 weddings in 4 weeks—as an experienced wedding photographer who's looking to work with a specific clie...
07/21/2025

If I had to book 5 weddings in 4 weeks—as an experienced wedding photographer who's looking to work with a specific clientele—I'd take a few very intentional steps to make it happen.

Comment FIVE for a free checklist of the step-by-step moves I'd make so you can too!

Instagram posts are showing up on Google now. 👀And that changes everything for us wedding pros and creative businesses.B...
07/16/2025

Instagram posts are showing up on Google now. 👀
And that changes everything for us wedding pros and creative businesses.

Because here’s the truth:
The posts you thought went nowhere?
The Reels that didn’t pop?
They’re not a waste of time anymore.

When your Instagram post are is keyworded intentionally, it has the power to reach people who are searching—not just scrolling.

That means couples can find you even if they’re not following you yet. Even if they’re not on Instagram at all.
And that means less pressure to “go viral”… and more power to be found with purpose.

👉 Swipe through to find out what this means for your strategy—plus the simple shifts that make your content way more visible (without working harder).

💾 Save this post so you can update your content before your next client Googles what you do.

07/07/2025

I finally sat down and wrote out the list of exactly what I did to "fix" my inquiry process, back when I was struggling to book weddings.

I didn't discount.
I didn't settle for clients / weddings that didn't excite me.
I didn't post more, or pay for more marketing.
I didn't even update my website.

What do I do?

5 specific things that transformed the way I "sell" myself and my services to my right-fit clients. I WISH I had this checklist list yearsssss ago.

Want my free guide with all the details and 1-page checklist? Comment SUMMER11 and I'll send it to you now!

Meet the ERICA EWING Doll… Limited-edition tribute to the women building beautiful businesses with heart, clarity, and c...
04/11/2025

Meet the ERICA EWING Doll…

Limited-edition tribute to the women building beautiful businesses with heart, clarity, and confidence🥰

She’s more than a wedding photographer. More than a business coach. She’s the woman who turns inquiries into dream clients by building a booking system that works for her, one that feels aligned, easeful, and intentional

Inside her box, you’ll find the tools she actually uses to create a business that supports the life she wants:

✨ Her camera (because love stories are her art)
✨ A palm tree (hello, freedom and spaciousness)
✨ Her MacBook (the home of her systems and strategies)
✨ A wedding ring + bouquet (because she believes in the power of romance and intentionality)
✨ And a sprinkle of sparkle (always)

This doll is for the women who want more than just bookings — they want aligned clients, streamlined systems, and space to live a life they love💕

Luxury branding is beautiful. Aligned messaging makes people want to buy…Let’s shop for a sweater together, so I can exp...
04/08/2025

Luxury branding is beautiful. Aligned messaging makes people want to buy…

Let’s shop for a sweater together, so I can explain what I mean…

🧥 Store A has stunning cream sweaters folded perfectly.

Neutral walls. Quiet jazz music. The sales associate smiles politely but doesn’t say much.

You pick up a sweater. It’s $495.

Gorgeous, but… you put it back.

🧥 Store B has the same cream sweater.

But when you walk in, the sign says:

“For the woman who wants to feel cozy and powerful all at once.”

There’s a mirror with a note that reads: “This looks so good with your messy bun and matcha latte…oh, and you can toss it in the dryer, too.”

The price is still $495.

This time?

You feel seen.
You pull out your card.
You buy.

That’s the difference between luxury branding and aligned messaging.

Luxury branding looks good.
It signals quality.

But it’s messaging that speaks directly to the heart of your dream client.

And when someone feels like your brand gets them, you don’t have to convince.

They already know.

→ Why your service is for them
→ Why your pricing makes sense
→ Why they’re ready now

Most wedding pros focus on making their brand look luxury but luxury-looking doesn’t mean effective.

And if your dream clients are still ghosting, hesitating, or “circling back,” the problem isn’t your visuals, it’s your voice.

Because when your words do the work for you?

→ You stop repeating yourself in the DMs
→ You stop attracting bargain-hunters
→ You start getting “I’m obsessed, how do we book you?” energy

This is 1 of 3 simple strategies that turn inquiries into clients - comment EMAIL and I’ll send you a free guide with the other two!👏

What would you do if your dream clients kept ghosting you even though they loved your work?Justine was at that breaking ...
04/04/2025

What would you do if your dream clients kept ghosting you even though they loved your work?

Justine was at that breaking point.

Talented. Booked before. Gorgeous portfolio. All the “right” things.

But she was exhausted from sending custom proposals that led nowhere.

Her inbox was full of “We’re obsessed!”
…but her calendar? Crickets.

Until we overhauled her booking process.

We didn’t change her prices.
We didn’t tweak her packages.
We didn’t rebrand her Instagram.

What we did do was fix the parts of her process no one ever teaches:

→ Her messaging (we made it speak directly to what her clients actually cared about)

→ Her proposal flow (no more long-winded PDFs—just clarity and confident next steps)

→ Her follow-up strategy (no more awkward check-ins, just guided connection that built trust fast)

One week later, Justine booked 2 new weddings at her new pricing, bringing in an extra 4K in that first week!

Same talent. Same prices. Completely new results.

This is what happens when you finally align your process with the quality of your work.

DM me the word JUSTINE if you want to know the exact changes she made, I’ll send you a voice note with what to do next.

You’re getting inquiries... so why aren’t you getting booked?You’ve done everything they told you to do:✨ Built a beauti...
04/02/2025

You’re getting inquiries... so why aren’t you getting booked?

You’ve done everything they told you to do:

✨ Built a beautiful website
✨ Updated your branding
✨ Started showing up consistently online

And it’s working...sort of.

Your inbox is pinging. Your contact form is getting filled. You’re getting the inquiries.

But then?

Nothing.

They’ll “get back to you.”
They “need time to talk to their fiance.”
They “went another direction.”

Or worse, they never respond at all.

Sound familiar?

Here’s the truth that might sting a little (but will set you free):
You don’t have a lead problem. You have a conversion problem.

Most wedding pros don’t have trouble being seen.

They have trouble turning interest into action.

Because what happens between the inquiry and the “yes” is where the real magic needs to happen.

It’s not your price.
It’s not your portfolio.
It’s not even your competitor.
It’s the experience you’re creating the moment they reach out.

→ Are you replying with clarity and confidence, or with a templated email that feels generic?
→ Are you guiding them toward a decision, or leaving it up to them to figure out next steps?
→ Are you truly showing them your unique value, or just listing what’s included?

There’s a whole sales conversation happening, even if you’re not on the phone.

And if you don’t know how to lead it with your words, your process, and your presence...
..you’ll lose them in the silence.

Inside Super Attractor Academy, this is one of the first things we fix.
Because when you finally create a booking process that builds trust, provides clarity, and makes your client feel deeply seen and supported?

→ They stop ghosting.
→ They stop shopping around.
→ They start saying “this is exactly what I’ve been looking for.”

This is what separates the booked-out wedding pros from the ones constantly questioning if their price is too high or their content isn’t good enough.

And the best part?

It’s fixable.

DM me the word GAP and I’ll send you my free Effortless Booking System Guide!

There was a version of me who thought working harder was the only way...That climbing the corporate ladder meant I was d...
04/01/2025

There was a version of me who thought working harder was the only way...

That climbing the corporate ladder meant I was doing it right. And after I left my marketing career, it continued with 12 hours a day in front of my computer, sneaking away in between family moments to check email or squeeze in some editing.

One of the hardest things to have as a self-employed babe is boundaries. We ditch the 9-to-5 for a 24/7 kinda gig...(drop me a 👋 if this sounds familiar!)

Burnout was a badge of honor.

But deep down, I knew I wanted more.

More alignment. More control. More freedom.

So I didn’t have to take every wedding that came my way.
So I could charge prices that let me take weekends off to spend time with my boys every month.
So I could hire Ben full time and we could do life AND business together.

Fast forward: I built a $300K photography business with aligned clients I absolutely adore, a calendar that reflects my values, and a process that just feels easy.

What changed?
→ I stopped chasing shiny objects and started building real alignment.
→ I nailed my messaging.
→ I created a rinse & repeat sales process that books right-fit clients on autopilot (and has since 2019!).

It’s the same framework I teach inside Super Attractor Academy and it works because it’s real.

Not theory. Not fluff. Just strategy that serves.

DM me the word BOOKED if you’re ready to build a business that doesn’t burn you out—and actually books dream clients with ease.

Think the wedding market is too crowded? That there are too many photographers, planners, florists, and creatives out th...
03/14/2025

Think the wedding market is too crowded? That there are too many photographers, planners, florists, and creatives out there?

Here’s the truth: It feels oversaturated because it’s crowded with pros who all sound the same.

Most wedding pros believe that their portfolio “speaks for itself.” But in today’s market, a solid portfolio alone isn’t enough.

Oh, and it’s not about being nice, either. Because most of us have great work, and most of us are also really nice...your clients probably love you, don’t they!?

So what happens when:
💻 your website sounds the same
👩‍🎨 every competitor’s work is also beautiful
🤗 and we’re all pretty darn sweet?

Couples compare on price.

Why? Because it’s the only thing that’s black and white—which makes it easy to spot differences.

But when your words create an emotional connection? Clients stop shopping and start saying, “You’re EXACTLY what we’ve been looking for.”

Want to learn how to craft messaging that books the dreamiest clients at premium prices?

Join me for Your Booking Breakthrough Masterclass, where I’ll show you how to:

⭐ Stand out in a crowded market
⭐ Stop attracting price shoppers & start booking premium clients
✅ Confidently communicate your value (so clients say YES without hesitation!)

📅 Save the date: March 18th at 12:00 EST

Comment ‘BOOKED’ below or follow the link in bio to grab your spot now!✨

Address

626 Main Street
Bolton, MA
01740

Telephone

(508) 471-7988

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"She's like a long lost friend you feel like you've always known, someone you trust to bring her full attention to your needs as the client, while being the listener and idealistic photographer that makes your experience comfortable, fun and creative. When you get a mix like that, you know you'll get exactly what you want." - Harlow Know Stereobox