The Ewings

The Ewings celebrating love :: weddings, babies & families by Boston-based husband & wife team Erica & Ben Ewin
(13)

"She's like a long lost friend you feel like you've always known, someone you trust to bring her full attention to your needs as the client, while being the listener and idealistic photographer that makes your experience comfortable, fun and creative. When you get a mix like that, you know you'll get exactly what you want."
- Harlow Know Stereobox

If you’re not clear about your limited availability when a potential wedding client inquires, you’ve got massive messagi...
10/23/2024

If you’re not clear about your limited availability when a potential wedding client inquires, you’ve got massive messaging upgrade potential!

Comment “reply” for a free guide with exactly what to say to infuse those “limited edition” vibes.

Wedding marketing, increase wedding bookings, book more weddings, business for photographers and wedding pros

Is your gorgeous website hurting your wedding bookings? Swipe through for 3 mistakes that are preventing photographers a...
10/07/2024

Is your gorgeous website hurting your wedding bookings? Swipe through for 3 mistakes that are preventing photographers and wedding pros from the bookings they want, and of course the quick fix.

Comment “timeless” for a free fast exercise to help you uncover what to say besides timeless 😉 iykyk

The  # 1 way that photographers can maximize busy season and accelerate their income now without taking more clients…TLD...
09/27/2024

The # 1 way that photographers can maximize busy season and accelerate their income now without taking more clients…

TLDR: offer a simple bite-sized experience to a select group only! 💡

If you’re not offering mini sessions right now during peak season, you’re missing out on a ton of ✨bonus✨revenue AND the best client retention strategy possible…

🥵And if you’re like “but E, I’m swamped with weddings and full sessions” or “I’ve tried them before and they weren’t worth it” or “they just attract budget clients…”

Maybe, just maybe, you missed a step or 2.

There’s a way to do it that’s simple
…that doesn’t attract budget clients
and is fun and repeatable.

Swipe for the fixes. 😘

🤑Comment “podcast” for more help or skip to the good stuff with my quick start kit, 50% off until Monday!!



3 secrets to massive mini session success, mini session mistakes, increase revenue now

Colorful skies. Happy people in love. Dancing, laughs and champagne.Ryan & Katie, my passport is ready… 😉      Boston en...
09/07/2024

Colorful skies.
Happy people in love.
Dancing, laughs and champagne.

Ryan & Katie, my passport is ready… 😉



Boston engagement, north shore beach session, Boston wedding photographer

I’ve made lots of improvements in my wedding photography business since I started it nearly 15 years ago, but this was t...
06/03/2024

I’ve made lots of improvements in my wedding photography business since I started it nearly 15 years ago, but this was the biggest.

If you’re an experienced photographer or wedding pro and your goal is:

1. Better weddings or clients that are more aligned with your goals/values
2. More bookings or
3. Higher prices so you can take fewer bookings and spend more weekends with your family…friends…travel…

Comment RAISE for the free training.

The wedding industry is tough right now. And if you’re feeling like you’re great with a camera but stink at sales, it’s ...
05/17/2024

The wedding industry is tough right now.

And if you’re feeling like you’re great with a camera but stink at sales, it’s straight curl-up-in-a-ball overwhelming.

But…with so many fish in the sea, there’s actually a bigger-than-ever opportunity the stand out with this one thing. Ironically, it’s a sales system.

Photographers and wedding pros who have this missing link are booking more weddings than ever, despite the down economy, despite others being plagued by price shoppers, despite their own past struggles to book.

Comment OVERLOOKED to snag a seat to my free masterclass where I teach exactly how I’ve stayed fully booked for the last 5 years without ever discounting. In fact, our prices have consistently increased because our perfect-fit clients truly understand what we do, see that it’s exactly what they need/want and are excited to invest!

Book more weddings, wedding industry, stand out, wedding business coach, wedding photography sales

You just crafted a well-thought email that takes your potential client through the entire process of working with you, c...
02/28/2024

You just crafted a well-thought email that takes your potential client through the entire process of working with you, complete with pricing. Booking with you will be a no-brainer!



And they ghost you.

What gives?

Information overwhelm, my friend.

Instead of telling them EVERYTHING they need to know, provide just enough so they want to take the next step - schedule a consultation.

That’s it.

Revisit your initial inquiry email and see how yours stacks up. Or skip to the shortcut with my free standout email guide and get the exact wording I use in my emails - comment STANDOUT to get your copy!

Which Marketing Strategy is right for your wedding business?With so many options out there, finding the perfect fit can ...
02/26/2024

Which Marketing Strategy is right for your wedding business?

With so many options out there, finding the perfect fit can be overwhelming. But fear not, I've got you covered!

→ Tradeshows
→ Social Media
→ SEO-Blog/Pinterest
→ Referrals/Word of Mouth

There’s PROS and CONS to every option, let’s get into it 👉

Comment SKYROCKET for my free guide to skyrocket your referrals in just 10 minutes a week…and never have to worry about having to compete on social media again 😉 🚀

Anyone see door frames and beautiful locations and instantly envision photographing a couple there? 🤣
02/22/2024

Anyone see door frames and beautiful locations and instantly envision photographing a couple there? 🤣

Wedding referrals are the holy grail.They appreciate you before you even connect. The chances of booking them are 5x hig...
01/30/2024

Wedding referrals are the holy grail.

They appreciate you before you even connect. The chances of booking them are 5x higher than inquiries from a paid ad or social media. And if they’re a referral from a person or place you're aligned with, they’re just the loveliest couples you could ever wish for.

So how do you get them?

The #1 way to increase wedding referrals is to show up in service.

For example, when everyone else is either:

too nervous to reach out to the venue, for fear they’re busy
asking to be put on the preferred vendor list
Consider a 3rd scenario - the photographer who’s reaching out to their “wish list” venue with a simple ‘hello - excited to work with you next weekend’ / and on the day of asking ‘is there anything YOU’D like to see captured?'

Of those 3 scenarios, who do you think will be getting referrals from that incredible wedding venue?

Yep, marketing gets to be that simple.

Now consider how you can apply this to clients, peers, venues, industry partners.

The Magnetic Marketing Mastery is 40% off for this month only - for wedding pros who want a high-vibe, truly magnetic business where the most magical ready-to-book wedding inquiries flow in with ease. Comment MAGNETIC for an invitation at this special low rate.

Who is your ideal client?If you want to book more of your ideal clients, this is where the work starts. Once you figure ...
01/23/2024

Who is your ideal client?

If you want to book more of your ideal clients, this is where the work starts.

Once you figure out WHO is the right person for you, speaking to them - and more importantly, resonating, above everyone else out there - becomes so easy.

And it’s exactly what we did in day 1 of the Super Attractor Academy!

So I thought I’d share a little about my ideal clients:

1. They’re choosing a venue that feels like an extension of their personality. It’s unique, it’s exciting, and it’s going to provide an incredible experience for friends and family.
2. They plan what matters to them and ditch the rest.
3. They’re deeply connected to friends and family.
4. They want the day to be meaningful, but also SO MUCH FUN.
5. They dream of a stress-free day, and plan to enjoy every single moment.
6. They’re kind, thoughtful and loving. And they’re excited for a connection with their photo / video team 🥰

This is who we serve. ♥️♥️♥️

I raised my wedding collections by 45% and didn’t lose a single booking.🤔 Want to know how?There was a moment in my busi...
01/03/2024

I raised my wedding collections by 45% and didn’t lose a single booking.

🤔 Want to know how?

There was a moment in my business where I couldn’t book a wedding to save my life. MONTHS went by without a booking.

😣 It didn’t make sense.

I had been fully booked for YEARS prior.
My prices were very average for my area.
A steady stream of phenomenal couples were interested in working with us.
But I kept hearing “we loved our chat, but went in another direction.”

From the outside, I looked like I was killing it. But behind the curtain, things were NOT good. 😔

I decided to figure it out.

WHAT WAS WORKING:
I was getting ideal inquiries = marketing and messaging were working
…but I was losing them at the consult = my sales process was broken

🤯
BECAUSE I DIDN’T ACTUALLY HAVE A SALES PROCESS.
🤯

A price list email & “get to know you” chat is not enough.

So I created a value-based sales system like no one else is doing. It takes our couples through an excitement-building experience, and I never have to worry about being “salesy” because the system does the selling for me, in the most irresistible-to-my-dream-client kind of way.

The funny thing is, the system that sells my dream clients on working with us is the same one that sold me on my own value! I struggled with undervaluing myself for a long time - to the point that I had several clients tell me (after booking, of course!) that I was underpriced. 😫

Once I figured out the system that was booking at nearly 100% (and I connected on a deeper level w my value), the price increase was easy. In one day, I raised my prices from 4600 to 6500 and still maintained the near perfect booking rate. Our prices have since raised further, in alignment with our client experience and deliverables, at the same beautiful booking rate.

You can do this in your own business EASY. You just need a system.

Comment RAISE for an invitation to a free training on my simple 2-step method.

My holiday gift to you - the QUICKEST way to bring more qualified wedding inquiries into your world.Say goodbye to price...
12/26/2023

My holiday gift to you - the QUICKEST way to bring more qualified wedding inquiries into your world.

Say goodbye to price shopping inquiries (and micromanaging clients!) with this FREE 10 minute wedding workflow that brings in ready-to-book wedding inquiries.

You know...the ones who value you, are excited to invest (later, price shoppers)

Cuz ghosting and wasting time with price shoppers or micromanaging couples is so 2022. 😉 And we're so 2024...and maybe even '25.

Hit the link below to get started!

https://www.thesuccessfulcreatives.com/10min

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626 Main Street
Bolton, MA
01740

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"She's like a long lost friend you feel like you've always known, someone you trust to bring her full attention to your needs as the client, while being the listener and idealistic photographer that makes your experience comfortable, fun and creative. When you get a mix like that, you know you'll get exactly what you want." - Harlow Know Stereobox


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