Flair Boston

Flair Boston Flair offers stylish, modern gowns for the bride as well as the bridal party! Welcome to the personalized and positive shopping experience you deserve.

In 2003, Flair started as a place where people in Boston could discover cute and stylish bridesmaids dresses. We’ve since grown to sell bridal gowns alongside our bridesmaids dresses, and all with a passion for meeting brides, hearing their stories, and helping them find the perfect dress. Our team is here to make you feel confident and happy with attentive, respectful service in a fun atmosphere.

We’ll guide you through our selection of affordable, curated couture dresses for brides and bridesmaids for a look that’s original, modern, and sophisticated.

Tomorrow is the last day of our Arava P***k Trunk Show! ✨🫶🤍All Arava gowns are 10% off through tomorrow, so if you’ve be...
01/25/2025

Tomorrow is the last day of our Arava P***k Trunk Show! ✨🫶🤍

All Arava gowns are 10% off through tomorrow, so if you’ve been sleeping on it, tomorrow can be your “yes” day!

Stunners.. all of ‘em! Our Arava P***k Trunk show is going on now through 1/26! ✨🤍🫶Get 10% all in store styles as well a...
01/19/2025

Stunners.. all of ‘em! Our Arava P***k Trunk show is going on now through 1/26! ✨🤍🫶

Get 10% all in store styles as well as the newest collection visiting the store for this limited time 👀

Peek-a-boo lace featured on our new, romantic WToo gown 🌸✨
01/14/2025

Peek-a-boo lace featured on our new, romantic WToo gown 🌸✨

Links to donate will be in our story. 🤍
01/11/2025

Links to donate will be in our story. 🤍

Flair Bride Friday: Emma went with a clean, timeless custom gown by Kelly Faetanini for her CT mansion wedding 🤍🏛️Photog...
01/11/2025

Flair Bride Friday: Emma went with a clean, timeless custom gown by Kelly Faetanini for her CT mansion wedding 🤍🏛️

Photog:

Between the necklines, structured satins, and leg slits… we saw so many bridal trends on the Golden Globes red carpet la...
01/06/2025

Between the necklines, structured satins, and leg slits… we saw so many bridal trends on the Golden Globes red carpet last night! ✨🏆🎬

Who was your favorite look of the night?

Your favorite Flair brides of 2024 🤍✨🎉Featured designers: Looking forward to a new year of “yes” and showing off mo...
12/31/2024

Your favorite Flair brides of 2024 🤍✨🎉

Featured designers:

Looking forward to a new year of “yes” and showing off more of our beautiful gals!

Flair Bride Friday: Ali looked like royalty on her wedding day in Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿 She paired a Kelly Faetanini gown wit...
12/27/2024

Flair Bride Friday: Ali looked like royalty on her wedding day in Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿 She paired a Kelly Faetanini gown with a Jenny Yoo long sleeve lace topper! 🤍

Bride:
Photg:

Fun, pink, and girly holiday decor ONLY! 💕🎀🫶🎄thank youuuuu
12/24/2024

Fun, pink, and girly holiday decor ONLY! 💕🎀🫶🎄

thank youuuuu

Oh yeah drop waists? THEY’RE TOTALLY BACK… Meet Parvati ✨🩷🌸
12/19/2024

Oh yeah drop waists? THEY’RE TOTALLY BACK… Meet Parvati ✨🩷🌸

Structured elegance in the Odette 🤍✨
12/08/2024

Structured elegance in the Odette 🤍✨

A new Eva Lendel added to the collection… the sparkling Cortez ✨🤍🍾
12/04/2024

A new Eva Lendel added to the collection… the sparkling Cortez ✨🤍🍾

Flair Bride Friday: Madison was glowing in her timeless, Jenny Yoo Francesca gown 🤍✨Photog: Venue: ...
11/29/2024

Flair Bride Friday: Madison was glowing in her timeless, Jenny Yoo Francesca gown 🤍✨

Photog:
Venue:

magic moments in the Marnie gown ✨🤍💐Photog: Bride:
11/26/2024

magic moments in the Marnie gown ✨🤍💐

Photog:
Bride:

Absolutely glowing in the Penelope gown ✨🌸🌷🌼💐✨
11/18/2024

Absolutely glowing in the Penelope gown ✨🌸🌷🌼💐✨

One of our faves from Kelly Faetanini’s Luminous collection, Sherelle 🎀
11/14/2024

One of our faves from Kelly Faetanini’s Luminous collection, Sherelle 🎀

Jane Hill masters the satin fitted look 🤍 Classy in Clovelly ✨👑Photog:
11/11/2024

Jane Hill masters the satin fitted look 🤍 Classy in Clovelly ✨👑

Photog:

Flair Bride Friday: Kathleen and a couple of her bridesmaids were Jenny Yoo gals on her big day 💙🦋🪻 ...
11/01/2024

Flair Bride Friday: Kathleen and a couple of her bridesmaids were Jenny Yoo gals on her big day 💙🦋🪻

Address

140 Newbury Street
Boston, MA
02116

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 6pm
Saturday 10am - 5pm
Sunday 9am - 2pm

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