Flair Boston

Flair Boston Flair offers stylish, modern gowns for the bride as well as the bridal party! Welcome to the personalized and positive shopping experience you deserve.
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In 2003, Flair started as a place where people in Boston could discover cute and stylish bridesmaids dresses. We’ve since grown to sell bridal gowns alongside our bridesmaids dresses, and all with a passion for meeting brides, hearing their stories, and helping them find the perfect dress. Our team is here to make you feel confident and happy with attentive, respectful service in a fun atmosphere.

We’ll guide you through our selection of affordable, curated couture dresses for brides and bridesmaids for a look that’s original, modern, and sophisticated.

Structured elegance in the Odette 🤍✨
12/08/2024

Structured elegance in the Odette 🤍✨

A new Eva Lendel added to the collection… the sparkling Cortez ✨🤍🍾
12/04/2024

A new Eva Lendel added to the collection… the sparkling Cortez ✨🤍🍾

Flair Bride Friday: Madison was glowing in her timeless, Jenny Yoo Francesca gown 🤍✨Photog:  Venue:                     ...
11/29/2024

Flair Bride Friday: Madison was glowing in her timeless, Jenny Yoo Francesca gown 🤍✨

Photog:
Venue:

magic moments in the Marnie gown ✨🤍💐Photog:  Bride:
11/26/2024

magic moments in the Marnie gown ✨🤍💐

Photog:
Bride:

Absolutely glowing in the Penelope gown ✨🌸🌷🌼💐✨
11/18/2024

Absolutely glowing in the Penelope gown ✨🌸🌷🌼💐✨

One of our faves from Kelly Faetanini’s Luminous collection, Sherelle 🎀
11/14/2024

One of our faves from Kelly Faetanini’s Luminous collection, Sherelle 🎀

Jane Hill masters the satin fitted look 🤍 Classy in Clovelly ✨👑Photog:
11/11/2024

Jane Hill masters the satin fitted look 🤍 Classy in Clovelly ✨👑

Photog:

Flair Bride Friday: Kathleen and a couple of her bridesmaids were Jenny Yoo gals on her big day 💙🦋🪻                     ...
11/01/2024

Flair Bride Friday: Kathleen and a couple of her bridesmaids were Jenny Yoo gals on her big day 💙🦋🪻

For the classy, fun-loving bride. Aretta is THE ONE ✨🤍Photog:
10/30/2024

For the classy, fun-loving bride. Aretta is THE ONE ✨🤍

Photog:

6 brand new Wtoo by Watters gowns that’ll be in-store this Winter! Make sure to save for your future appointment ✨🤍     ...
10/26/2024

6 brand new Wtoo by Watters gowns that’ll be in-store this Winter! Make sure to save for your future appointment ✨🤍

Flair Bride Friday: Brianna was a picture perfect Flair bride in her Huntleigh gown 🤍✨Photog: (starting with the second ...
10/25/2024

Flair Bride Friday: Brianna was a picture perfect Flair bride in her Huntleigh gown 🤍✨

Photog: (starting with the second photo):
Bride: .donovan

That “just married” feeling ✨🤍👗Photog:
10/24/2024

That “just married” feeling ✨🤍👗

Photog:

Have you booked your Mariana Trunk Show Appointment yet? 🤍✨👗 11/1-11/3
10/19/2024

Have you booked your Mariana Trunk Show Appointment yet? 🤍✨👗 11/1-11/3

Flair Bride Friday: Kara chose the classic Jess gown for her bright, summer church wedding 💐👰💕
10/18/2024

Flair Bride Friday: Kara chose the classic Jess gown for her bright, summer church wedding 💐👰💕

it’s a you & me together kind of thing ✨🤍🏔️🌿
10/17/2024

it’s a you & me together kind of thing ✨🤍🏔️🌿

Another Trunk Show Announcement…✨ Be the first to try on Mariana Hardwick’s newest collection. In Boston for one weekend...
10/13/2024

Another Trunk Show Announcement…✨ Be the first to try on Mariana Hardwick’s newest collection. In Boston for one weekend only! 11/1-11/3 🤍

Liiiiiike cmon! Look at these gowns! ✨☁️

Try them on here FIRST! ✨🥇♥️ Beccar’s newest collection is in store with us NOW straight from bridal market!Be the first...
10/12/2024

Try them on here FIRST! ✨🥇♥️ Beccar’s newest collection is in store with us NOW straight from bridal market!

Be the first to shop the collection now through 10/20 🤍

Bridal Market Day 2 left us in a trance ☁️✨💕🎀… Designers old & new… find any favorites yet?                             ...
10/09/2024

Bridal Market Day 2 left us in a trance ☁️✨💕🎀… Designers old & new… find any favorites yet?

Address

140 Newbury Street
Boston, MA
02116

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 6pm
Saturday 10am - 5pm
Sunday 9am - 2pm

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