Flair Boston

Flair Boston Flair offers stylish, modern gowns for the bride as well as the bridal party! Welcome to the personalized and positive shopping experience you deserve.
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In 2003, Flair started as a place where people in Boston could discover cute and stylish bridesmaids dresses. We’ve since grown to sell bridal gowns alongside our bridesmaids dresses, and all with a passion for meeting brides, hearing their stories, and helping them find the perfect dress. Our team is here to make you feel confident and happy with attentive, respectful service in a fun atmosphere.

We’ll guide you through our selection of affordable, curated couture dresses for brides and bridesmaids for a look that’s original, modern, and sophisticated.

Flair Bride Friday: Our bride is a 4th generation florist, so when she chose a gown covered in three dimensional blooms ...
09/20/2024

Flair Bride Friday: Our bride is a 4th generation florist, so when she chose a gown covered in three dimensional blooms - it just made sense. Jackie’s blossoming wedding day was one for the books. ✨💕🦋🌸💐

(psst… apologies if you see this post twice - there was a photo we NEEDED to add! 🫶)

Photog:
Gown:
Floral:
Venue:
Second Shooter:
HMUA:
Bride:

Oscar de la Renta owned the carpet last night 🏆♥️ They dressed some of the most iconic, powerful women in television. Me...
09/16/2024

Oscar de la Renta owned the carpet last night 🏆♥️ They dressed some of the most iconic, powerful women in television. Metallics and liquid organzas combined with old Hollywood glamour. Who had your favorite look of the night?

08/24/2024
08/15/2024
Added a new Kelly to the collection, Penelope 💞
08/07/2024

Added a new Kelly to the collection, Penelope 💞

It’s all in the details… 🌸 closeups of some floral & lace favorites ✨1. Delilah2. Afida3. Chapelle4. Mimosa5. Violette6....
08/04/2024

It’s all in the details… 🌸 closeups of some floral & lace favorites ✨

1. Delilah
2. Afida
3. Chapelle
4. Mimosa
5. Violette
6. Avril

soon soon soon 🤍💭✨Patiently awaiting our first gowns from  🌟
08/03/2024

soon soon soon 🤍💭✨

Patiently awaiting our first gowns from 🌟

Flair Bride Friday: Ashley was breathtaking all dressed up in Jane Hill Huntleigh 🤍🌟☁️                                  ...
08/02/2024

Flair Bride Friday: Ashley was breathtaking all dressed up in Jane Hill Huntleigh 🤍🌟☁️

Sculpted & Timeless, Spencer is a Jane Hill dream 💭 🫶🤍
08/01/2024

Sculpted & Timeless, Spencer is a Jane Hill dream 💭 🫶🤍

This just in… 3 Jane Hills from the newest collection announced YESTERDAY ✨🤍🫶Meet Brayshaw, Spencer, & Melrose          ...
07/27/2024

This just in… 3 Jane Hills from the newest collection announced YESTERDAY ✨🤍🫶

Meet Brayshaw, Spencer, & Melrose

Flair Bride Friday: Jenn’s picturesque wedding day was a coastal New England dream 🌊🧡✨🌼Photography:  Venue: .events Brid...
07/26/2024

Flair Bride Friday: Jenn’s picturesque wedding day was a coastal New England dream 🌊🧡✨🌼

Photography:
Venue: .events
Bride: 🫶

Wedding day photos in Eva Lendel LIKA worth saving to your Pinterest boards 🤍🌸🧚‍♀️Photog:  Boutique Creds:              ...
07/24/2024

Wedding day photos in Eva Lendel LIKA worth saving to your Pinterest boards 🤍🌸🧚‍♀️

Photog:
Boutique Creds:

The perfect floral aline gown - the butterfly petals of Penelope 🌸🦋💘                                                    ...
07/20/2024

The perfect floral aline gown - the butterfly petals of Penelope 🌸🦋💘

Patiently waiting on our Mariana Hardwick collection in-store soon! Ruby will be amongst the selected gowns ❤️✨         ...
07/14/2024

Patiently waiting on our Mariana Hardwick collection in-store soon! Ruby will be amongst the selected gowns ❤️✨

You’re so golden in Goldie ✨🤍💫Photog:  Floral:  Hair:  MUA:    Gown:   Planning: .events Video:  Band:                  ...
07/11/2024

You’re so golden in Goldie ✨🤍💫

Photog:
Floral:
Hair:
MUA:
Gown:
Planning: .events
Video:
Band:

Congrats to our TWO Flair brides, Erika & Mia! ✨💞👰🏼‍♀️👰🏻‍♀️
07/08/2024

Congrats to our TWO Flair brides, Erika & Mia! ✨💞👰🏼‍♀️👰🏻‍♀️

Some Floral Details for your Sunday 🌸🤍✨
07/07/2024

Some Floral Details for your Sunday 🌸🤍✨

Flair Bride Friday: Melanie chose a summery, modern Kelly Faetanini gown for herself and classic latte bridesmaids dress...
07/05/2024

Flair Bride Friday: Melanie chose a summery, modern Kelly Faetanini gown for herself and classic latte bridesmaids dresses for her gals 🤍🌊 A beautiful seaside wedding day 🌤️

easy, breezy, beautiful… flair girl 🫶✨🩷🌸Photog: .schilke Planning & Design:  Venue: .events Florals:  Hair:  Makeup:  Dr...
06/27/2024

easy, breezy, beautiful… flair girl 🫶✨🩷🌸

Photog: .schilke
Planning & Design:
Venue: .events
Florals:
Hair:
Makeup:
Dress: us!
Cakes: .flour
Invites & Stationary:
Luxury Tabletop Rentals:
Rentals:
Tablecloth Rentals:

In case you missed our announcement yesterday,  is coming to Flair! 🤍Our hand selected gowns from our newest designer wi...
06/26/2024

In case you missed our announcement yesterday, is coming to Flair! 🤍

Our hand selected gowns from our newest designer will be in-store store late summer / early fall. For the romantic, cool bride - these dresses will have you swooning. Stay tuned for a full stock list and arrival dates 🤍

You give me butterflies 🦋🤍🪻
06/22/2024

You give me butterflies 🦋🤍🪻

Flair Bride Friday: Elizabeth was a showstopper in the modern Wellsley Reese gown 🤍💐
06/21/2024

Flair Bride Friday: Elizabeth was a showstopper in the modern Wellsley Reese gown 🤍💐

Flair Bride Friday: Alessandra was breathtaking in her timeless Jane Hill gown paired with our ethereal Miss Allaneous v...
06/14/2024

Flair Bride Friday: Alessandra was breathtaking in her timeless Jane Hill gown paired with our ethereal Miss Allaneous veil ✨

incoming… on the edge of our seat waiting for our Jane Hill Heritage 03 Trunk Show to arrive ✨6/21-6/23Get 10% off our e...
06/13/2024

incoming… on the edge of our seat waiting for our Jane Hill Heritage 03 Trunk Show to arrive ✨6/21-6/23

Get 10% off our entire in-store selection along with the newest collection for one weekend only 🤍

Built this love brick by brick 🤍🌆✨
06/12/2024

Built this love brick by brick 🤍🌆✨

Address

140 Newbury Street
Boston, MA
02116

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 6pm
Saturday 10am - 5pm
Sunday 9am - 2pm

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