Beneath The Gown

Beneath The Gown Fine European Lingerie Welcome to Beneath the Gown, a bridal lingerie boutique located in Branford, Connecticut.
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We are dedicated to offering impeccable service and quality products. Our boutique is by appointment so that we can work with each clients individuality to select the perfect foundation to suit their body type, gown silhouette and personal style. To schedule your personalized consultation, call 203.433.2023. It’s an honor that you have chosen us for a special timeless moment.

Just a little bit of summer left, with back to school shopping in full bloom don’t forget to shop for your basics! Book ...
08/24/2024

Just a little bit of summer left, with back to school shopping in full bloom don’t forget to shop for your basics! Book your complimentary fitting with us to find the perfect fitting bra for work, school and don’t forget sports!

And that’s a wrap! Time to head home after seeing so many beautiful styles and colors coming this Spring!
08/06/2024

And that’s a wrap! Time to head home after seeing so many beautiful styles and colors coming this Spring!

☀️🌊🏖️🏖️ A one piece in black will always be a classic!
07/20/2024

☀️🌊🏖️🏖️ A one piece in black will always be a classic!

🇺🇸🇺🇸🇺🇸
07/05/2024

🇺🇸🇺🇸🇺🇸

It’s wedding season, for a flawless look we always suggest a seamless shaper. We carry different styles and fits. Summer...
06/22/2024

It’s wedding season, for a flawless look we always suggest a seamless shaper. We carry different styles and fits. Summers in the north east are hot and humid and wearing something seamless will help prevent your outfit from sticking to you! If you’re not sure what pairs well under your outfit, book a complimentary fitting with us and you can also bring your gown to see which style works best!

05/11/2024
It’s a beautiful weekend and Spring is in full bloom? Now that we’ll be adding brighter and fun colors to our outfits, w...
04/13/2024

It’s a beautiful weekend and Spring is in full bloom? Now that we’ll be adding brighter and fun colors to our outfits, what colors will you be adding to your lingerie collection? Is blush the new n**e? There’s something simply delicate and feminine to a beautiful blush set! Still in search for the perfect fitting bra? Book your complimentary bra fitting online!

Spring is here and the sun is shining! What are your favorite colors to add to your lingerie collection?
03/30/2024

Spring is here and the sun is shining! What are your favorite colors to add to your lingerie collection?

There's still time to come in and get your loved one a special gift or find the perfect undergarments for your holiday o...
12/22/2023

There's still time to come in and get your loved one a special gift or find the perfect undergarments for your holiday outfit! Visit us and save $10 off any bra or $25 off 2. Can't make it in? Use promocode Holiday23 to save 10% off your gift card purchase. 🎄🎄🎄🎁

Are you a fan of the timeless black set or do you love trying the new colors available in your favorite style? We love t...
11/18/2023

Are you a fan of the timeless black set or do you love trying the new colors available in your favorite style? We love the fit and embroidery in the Wish collection, available in several styles for the perfect fit and support.


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Does your strapless bra shift when you wear it? Do you find yourself constantly adjusting it? Come in for a complimentar...
08/12/2023

Does your strapless bra shift when you wear it? Do you find yourself constantly adjusting it? Come in for a complimentary bra fitting and feel the difference of how your bra feels when it fits correctly. Comfortable, supportive and pretty.

08/01/2023

🌟It’s Giveaway Time!🌟
Enjoy the summer with the businesses on the block of 1114-1140Main St.

We’ve teamed up to each give a $50 Gift Card ($250 value) to one lucky winner. Join our block party and enter this awesome giveaway to support small businesses!

To enter all you have to do is:
☀️Like this Post
☀️Follow each business:




💓while you’re there, take a look around to learn about each business!
☀️Tag your friends (each comment is an entry)

Bonus entries include sharing to your stories!

One lucky winner will be randomly selected and announced on our stories on Tues. 8/8.

Good luck & Thank you for supporting us!

This is in no way sponsored or endorsed by Instagram.

Looking for the perfect pieces to wear under your gown? Book a complimentary appointment with us. You'll love the seamle...
07/29/2023

Looking for the perfect pieces to wear under your gown? Book a complimentary appointment with us. You'll love the seamless and comfortable Commando pieces we carry.

Finally beach weather! Which is your favorite CT beach? Time to soak up some sun! If you have trouble finding swimwear t...
06/10/2023

Finally beach weather! Which is your favorite CT beach? Time to soak up some sun! If you have trouble finding swimwear that fits, come visit us for bra sized swimwear!

Rainy days are perfect for a cozy night in. When you're looking for comfort but still looking for great support, try one...
05/20/2023

Rainy days are perfect for a cozy night in. When you're looking for comfort but still looking for great support, try one of our bralettes. You can wear them to lounge, layer them with your summer fashion and still feel supported.

Reminiscing on this Fabulous photoshoot we were part of at the  with . Our beautiful model Michelle has a custom Bridal ...
04/01/2023

Reminiscing on this Fabulous photoshoot we were part of at the with . Our beautiful model Michelle has a custom Bridal BTG set made by Josie, veil from , hair and makeup by , jewelry by

It's St. Patty's weekend! Are you enjoying the warm weather this weekend?
03/18/2023

It's St. Patty's weekend! Are you enjoying the warm weather this weekend?

Perfect full coverage spacer with a low center and lace detail. When shopping for a t-shirt smooth bra, what are the top...
03/04/2023

Perfect full coverage spacer with a low center and lace detail. When shopping for a t-shirt smooth bra, what are the top features that you look for?

Getting married soon and looking for a special gift for your partner? Or do you just want to embrace your feminine, sexy...
02/25/2023

Getting married soon and looking for a special gift for your partner? Or do you just want to embrace your feminine, sexy, glam inner goddess? Bo***ir photoshoots are always a special treat. We love to help style and pick outfits that express your style and compliment all your curves. And don't forget we can customize all our pieces to add a special touch. The corset in these pictures is one of our most popular and we love adding a little something blue!

📷: (She is amazing make sure to go follow her!)
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Swooning over our gorgeous bride to be ... she wanted to capture gorgeous images of herself in her bridal lingerie by
Pro muah by

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Happy Valentine’s Day!!!❤️❤️❤️
02/14/2023

Happy Valentine’s Day!!!❤️❤️❤️

Did you recently get engaged or you're a 2023 bride? Whether you're dress shopping or you're waiting for your dress to c...
01/21/2023

Did you recently get engaged or you're a 2023 bride? Whether you're dress shopping or you're waiting for your dress to come in, we have all the foundations and pieces to help you look beautiful on your big day. We also offer in-house bridal alterations.

Give us a call or send us an email for more information.

Classic black with a hint of color. Perfect bralette to layer with a cozy sweater. What kind of color or print do you li...
12/17/2022

Classic black with a hint of color. Perfect bralette to layer with a cozy sweater. What kind of color or print do you like seeing? Do you have favorite pieces you can wear as everyday or as lounge staples?

With just 2 weeks until Christmas, how's your Holiday shopping list looking? If your loved likes to shop with us, has hi...
12/10/2022

With just 2 weeks until Christmas, how's your Holiday shopping list looking? If your loved likes to shop with us, has hinted she has a wish list with us or just loves lingerie make sure to shop with us and get a free gift with your purchase. If you buy an online gift card, they'll get their gift when they come in to shop!

It's the weekend! Which of these two gorgeous pieces would you wear for a night out? These soft, two toned lace sets are...
12/03/2022

It's the weekend! Which of these two gorgeous pieces would you wear for a night out? These soft, two toned lace sets are soft, comfortable and gorgeous. Feel sexy and radiant with either choice.

11/26/2022

Get in the holiday spirit with our annual Holiday Parade and Tree Lighting! 🎄 Shop local from 10 AM - 6 PM and then stick around for our parade starting at 6:30 PM ✨

11/19/2022
10/19/2022

On this wedding Wednesday we would love to promote two amazing partners who we love referring to our bridal clients! Josie, owner of in Branford, can assist with all your foundations and undergarments. She is also a skilled seamstress and can design custom pieces for you! Kelley of designs stunning jewelry for her flagship store in Madison or can work with you on custom pieces. We will continue to collaborate with these two successful businesses and appreciate their unique talents!

Any shade of pink plus lace or embroidery will always be a classic! There's just something about this combo that always ...
08/20/2022

Any shade of pink plus lace or embroidery will always be a classic! There's just something about this combo that always gives romantic vibes.

How are you doing with the current heat wave?🏖☀️☀️☀️ What is your go to loungewear? A basic chemise or something more fu...
07/23/2022

How are you doing with the current heat wave?🏖☀️☀️☀️ What is your go to loungewear? A basic chemise or something more fun and flirty?

Address

1120 Main Street
Branford, CT
06405

Opening Hours

Wednesday 11am - 5pm
Thursday 12pm - 8pm
Friday 11am - 5pm
Saturday 10am - 5pm

Telephone

+12034332023

Website

http://beneaththegown.com/

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