The White Dress

04/14/2025

Any of the trends we saw at the Bridal Market can be tailored to your bridal aesthetic, so don’t wait to book your bridal appointment with us so our TWD-ettes can help you find your perfect dress in your unique style.

We’re excited for you to see our dresses in person! Our selection is unmatched and most of our dresses can be customized to suite the vision you have of your ideal dress for your big day.



(Post 8 of 8)

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04/13/2025

Our team was lucky to drive to Chicago to attend the 2025 Bridal Market and bring our beautiful brides-to-be new trends on the rise:

- Trumpet/Mermaid. The sheath or column dress has dominated the silhouette scene, but the curvy trumpet and mermaid gowns are surfacing with new takes on fitting and flaring.
- Big Ball Gowns. Ball gowns are filling out and getting poufy! From layered tulle to oversized full brocade skirts, ball gowns are taking up more space and making bigger statements than ever.
- All-Over Chantilly Lace. Grandma would be proud; these lace dresses embrace detailed vintage lace to the max. Millie Bobby Brown Bongiovi brought this trend into the spotlight with her incredible lace wedding gown.



(Post 7 of 8)

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04/12/2025

We got to see the top trends at the Bridal Market for this year! Another favorite is ivory gowns.

Light and bright, this color is white-hot. This flattering shade is back out in front after being overshadowed by champagne and blush.

Stay tuned as we share more about the latest and hottest styles we spotted at Bridal Market!



(Post 6 of 8)

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04/11/2025

Another top trend we saw at the Bridal Market for this year is colored florals.

No shrinking violets here! Colored florals are popping up as accents, as embroidered bodices, and as all-over patters. Tradition with the sweetest little edge of rebellion is just too hot to resist.

Stay tuned as we share more about the latest and hottest styles we spotted at Bridal Market!



(Post 5 of 8)

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04/10/2025

Another top trend we saw at the Bridal Market for this year is Brocade/Jacquard.

The textured, full-bodied, richness of fabrics with woven designs are so hot they’re downright molten. From true brocades with raised, embossed designs, to matte-to-gloss woven jacquard, to faux-jacquard printed satin, every and any variation on the theme is featured in gorgeous trend-setting gowns.

Stay tuned as we share more about the latest and hottest styles we spotted at Bridal Market!



(Post 4 of 8)

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04/09/2025

Bridal Market is our chance to look at the newest gowns in person and bond as a team! Most importantly, we brought to you the top bridal trends that are blazing bright this season: The Basque Waist and strapless or off-shoulder gowns

This trend has been picking up steam and is now absolutely on fire. Whether dramatically deep or demurely dipped, this V-shaped waistline is incredibly popular for its versatility and flattering shape.
Strapless gowns and gowns with off-shoulder sleeves/detailing are back! Spaghetti straps have stepped back just a little bit, letting the unadorned shoulders have the spotlight.

Stay tuned as we share more about the latest and hottest styles we spotted at Bridal Market.



(Post 3 of 8)

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04/08/2025

During our visit to the 2025 Bridal Market, we saw trends that are still hot and going strong from recent years:
- Pearls are having a major moment, adding a touch of luxury and shine in everything from subtle accents to full beading.
Bows continue to radiate feminine charm and remain in the spotlight.
Two-in-one looks are becoming increasingly creative, with options like detachable trains, sleeves, and layered elements offering versatile styles in a single gown.
Clean-lined, minimalistic dresses with sleek fabrics and subtle structure remain timeless and highly sought-after.

Stay tuned as we share more about the latest info on all the hottest styles we spotted at Bridal Market!



(Post 2 of 8)

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04/07/2025

National Bridal Market is the leading bridal tradeshow that takes place twice a year in Chicago. This gathering of designers, planners, retailers, and special-occasion professionals is a great place for trend-spotting. We returned from the March show full of inspiration and ideas for connecting you, our amazing brides-to-be, with perfectly suited, trend-forward dresses to fit any vibe or venue.

Stay tuned as we share more about the latest info on all the hottest styles we spotted at Bridal Market!



(Post 1 of 8)

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03/21/2025

The Allure Romance Collection is a beautiful addition to our selection of gowns by Allure Bridal, which is one of our most requested designers due to their delightful combination of decadence and romance.

Did one of these dresses catch your eye? Allure Romance gowns are even more stunning in person, so book your bridal appointment with us to see the dresses for yourself! Our TWD-ettes are looking forward to showcasing our dresses and giving you a chance to experience the beauty and artistry of Allure Romance first hand.



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03/20/2025

Elly is another of our favorite dresses from the Allure Romance collection.

This lace studded gown blooms into a flattering shape that embraces multiple body types. Lace with exquisite trailing detail covers the bodice and illusion neckline dipping into a deep scooped sheer back that adds a little daring edge to this romantic confection of a dress. This bride exudes quiet confidence, polished but not fussy, sweet but never overdone, the epitome grace. A ballgown for the modern romantic. Here’s looking at you, kid.



(Post 9 of 10)

03/19/2025

We are continuing with one of our favorite dresses from the Allure Romance collection, Norah.

Bouquets of flowers sprinkle across the skirt and train of this A-line gown. The delicate straps and illusion plunge neckline play with the sweet and spicy feel of this dress. A bride in this dress knows exactly what she wants and isn’t afraid to go after it. Buck tradition in black, or embrace tradition with a classic ivory and champagne or meet in the middle with a bold mocha and n**e. No matter which version of this gown a bride chooses, the design embodies poise and charm. Remember, you’re the one who can fill the world with sunshine!



(Post 8 of 10)

03/18/2025

Crepe and lace, where could you go wrong? This gorgeous sheath gown is sophisticated and enchanting, for the bride who dreams of the spires of Rome or Milan. The bodice is crafted of floral lace applique with a plunging illusion neckline and an even deeper scoop in the back, held up by delicate spaghetti straps. The lace meets the crepe at the waistline and trails over the hips giving way to the elegant swath of slender skirt. A subtle chapel train edged with the same elegant floral lace detail as the bodice pools behind the gown. The textures and detail come together to form an elevated, sensual experience for the wearer. Bellissima, signorina.



(Post 7 of 10)

03/17/2025

The Giada dress from the Allure Romantic collection is a modern sheath gown—lavish and figure skimming with a nod to debutante elegance. The sheer illusion bodice has a subtly scooped neckline and is covered in rich botanical appliqued lace and hand stitched pearlescent beading. The deeply scooped back is fully sheer lace with dipping to a point as the fabric covered buttons continue down to the edge of the train. And speaking of the train, it is a highlight of this incredible gown! The lace insets unfurl between the folds of the chapel train and trail behind in a breathtaking display of artistry. Charmed, I’m sure.



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03/15/2025

The Kirah dress from the Allure Romance collection is a strapless Mikado gown with sumptuous, clean, flowing lines. This regal dress is for the minimalist bride that is queen of her domain. Beyond classic ivory, this gown dares to redefine bridal color with Sea Glass, an enigmatic pale green-gray, and Periwinkle, a hushed gray-blue-purple. Each shade is subtle, striking, and redefines tradition in its own image. Long live the queen!



(Post 5 of 10)

03/14/2025

Another favorite beauty from the Allure Romance collection is Bethannie. Contrasting textures of structured sleek Mikado and gossamer tulle pair perfectly in this elegant ballgown. The bodice is refined and architectural with a contemporary scooped neckline and sophisticated tapered straps that frame deep side slits lined with invisible illusion. The full, floating tulle skirt is light and whimsical while still being poised and elegant. This bride is a dancer at heart, celebrating the art of movement through a simple yet romantic silhouette. Whatever you feel, just dance it!



(Post 4 of 10)

03/13/2025

We can’t help but fall in love with Ari from Allure Romance.

The magic is in the details of this shimmering, impossibly fluid gown. The sheer bodice backed with champagne illusion is adorned with iridescent lace appliques covered in delicate sequins and hand beading. The flowing chapel train is semi-translucent and dances with every step. Neither too opulent nor too simple, this gown is for a bride in her celestial era. And what do stars do? They shine.



(Post 3 of 10)

03/12/2025

Allure always embraces variety in their collections, and Allure Romance is no exception—there is a style and silhouette to suite everybody. Take a look at Edwina.

Full of enchantment and timelessness, this gown is for the bride who wants to embrace her inner storybook princess. The trendy Basque waist bodice is wrapped in delicate floral Alençon lace that traces the sweetheart neckline and adorns the slender spaghetti straps that delicately frame the shoulders. Tendrils of lace flow into a cascade of airy, weightless tulle that creates a full ballgown skirt. This gown reinvents tradition with a modern fantasy twist. As you wish!



(Post 2 of 10)

03/11/2025

One of our long-time designer partners has been Allure Bridal. This U.S. based, family-owned, designer grew out of a local bridal salon in Tennessee to become a world-renowned creator of quality wedding gowns. Allure is celebrated for producing dresses with beautiful detail using ethically sourced materials and excellent crafting.

We are so excited to bring a new collection from this fantastic designer to our boutique! Allure Romance offers luxurious, handcrafted, designer wedding gowns at an attainable price point. The collection has already made a big splash at TWD and we can’t wait to share more of these fantastic dresses with our beautiful brides-to-be!

Check out our latest blog to see more of the Allure Romance Collection.



(Post 1 of 10)

TWD is excited to announce that we have a new collection from one of our favorite designers: Allure Romance!