02/10/2025
During Super Bowl LIX, Nike aired its first Super Bowl commercial in 27 years, titled "So Win," narrated by rapper Doechii. The 60-second ad featured prominent female athletes, including WNBA star Caitlin Clark, Olympic gymnast Jordan Chiles, tennis pro Aryna Sabalenka, track star Sha'Carri Richardson, and soccer player Sophia Wilson. The commercial emphasized themes of resilience and defiance, encouraging athletes to overcome societal limitations and focus on winning.
The ad received widespread acclaim for its powerful message and representation of women's sports. Many viewers praised the commercial for its inspiring content and the inclusion of diverse female athletes.
This high-profile marketing effort is part of Nike's broader strategy to rejuvenate its brand by returning to athlete-centric storytelling, aiming to rebuild consumer loyalty and drive demand.
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