Althea Floral Design

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Cambridge, MA
Althea Floral Design

Zoe Kane creates bold, modern designs for weddings & events in the Boston area. Zoe Kane is the creative and business brain behind Althea Floral Design.

After working in data analytics and video marketing for 7 years, she took the plunge to follow her dreams and make flowers her career. When she’s not thinking about flowers, you’ll find her reading with a plump cat on her lap, trying out a new taco recipe, or crocheting yet another granny square.

11/09/2024

Planning to elope before Inauguration Day? I’m offering discounted personal florals for couples who are fearful that the new administration will impact their right to marry.
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If you are looking for other vendors who are offering discounted services as well, reach out! I have been so moved at the Boston wedding vendor community and how swiftly vendors have offered discounts to support the community, including photographers, officiants, and planners.🥹
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DM or email [email protected] if you are interested!
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Also important: if you have any extra dollars and want to pay it forward to a couple eloping, I am starting a fund that will go towards couples wanting sliding-scale flowers. Mutual aid is q***r resistance! My venmo link is in bio, and make the note “Flower Fund” for whatever you donate. 🙏🏻

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11/08/2024

My partner and I - just a couple of guys in love for your feed. 🏳️‍⚧️🏳️‍🌈❤️
Also, a middle-of-the-night-can’t-sleep note, pls read 💕

💛 Julian

11/05/2024

VOTE TODAY! Your voice matters! ❤️💙🤍

Funky patriotic florals for a event a few weeks ago at the as columnists discussed the 2024 election. 🇺🇸

10/24/2024

In my design questionnaire I ask clients “are you open to fruit or vegetables in your designs?”, and this is what I mean by that! Raspberry branches, pomegranate, and gourds make for fun interesting shapes along with the flowers. Also, I’m definitely in my sculpture era 🙃

Looking for unique, untraditional floral design at your wedding or event? I’m booking for 2025 now! Inquiry link in bio.

💛 Julian

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10/08/2024

Want to know Althea’s origin story? Two years ago today I designed my own wedding flowers. Some people thought I was bonkers to even attempt such a thing, but I’m nothing if not a planner. I had loved floral design for a long time, but earlier that year I took the professional florist course offered by in preparation for the undertaking.

Leading up to the wedding, I spent MANY many hours creating recipes, doing research on flowers, and generally thinking about floral design for most of the day for a month straight. And when the week came, I did it all, somehow kept my cool, and truly felt like there was nothing more magical than designing flowers for a wedding.

Fast forward to just a few days later, I woke up one morning, the day of an interview for another corporate marketing job, and it hit me all at once that a desk job was not what I wanted for my future — it was *flowers*.

Another thing to know about me? I make and execute decisions lighting fast. Within the week I had pulled out of all my interview pipelines and applied to flower shops to start my new career. A few months later after that, while doing retail floral design, I launched Althea, starting the wedding and events business I had been dreaming about. ✨

I could have never made it here without the never-ending support of my spouse , who with every wedding tells me it’s my “best work yet” and has never stopped believing in me for even a second. (Happy anniversary babe 💕)

Next year I plan to launch a DIY Wedding Flower course, for those flower lovers who want to truly own their wedding floral design. If you or someone you know is interested, click my link in bio to sign up for my email list!
And for those who would rather have a professional take the lead, I’m now booking for 2025 and would love to hear from you.

💛 Julian

Photography: (❤️)
Venue:

10/04/2024

In the past few weeks I’ve received feedback from some past clients that made me feel like my heart was going to absolutely burst. 🥹 Thank you to all my couples who trusted me to design their wedding flowers and took the time to leave a review. I’m so honored I could be part of your day 💕
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💛 Julian
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Photos Slides 1&2:
Photo 3:
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09/21/2024

Some behind the scenes ✨
K&M may have not wished for a rainy wedding, but honestly the grounds of on a foggy day took my breath away. Not to mention the colorful wildflower design we went for absolutely popped with the cloudy lighting.

—> swipe to the end to see K’s flower comb. 😍

💛 Julian

Planner:
Venue:
Locally grown flowers:
Floral assistant:

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09/17/2024

hosted a florist appreciation night at her flower farm last night, and wow did it tap right into my soul. Designing with flowers is one thing, but wooofff, walking through the fields and fields of the flowers I use felt overwhelming. I started using locally grown flowers because sustainability is so important to me, but I quickly learned that they just have a little extra magic in them too. 💕

Feeling so grateful for:
✨Local flowers and the farmers that grow them
✨Kellie of ’s absolutely infectious joy (look at that smile in the second photo!)
✨Marigolds that look like I could bite into them 🍊
✨ for being an incredible assistant and extra set of legs this wedding season 🙏🏻
✨ my first artistic love, photography, capturing my heart once again this year 💕

💛 Julian

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09/16/2024

Transitional color from this past weekend ☀️🔜🍁
If I could design with poppies and goldenrod every single day I would. Thank you to L+D for trusting me with color, fruit, and the most delicate of flowers. ✨

💛 Julian

Venue:

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09/09/2024

Airy designs pulling double duty ✨
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As I’m booking for 2025 I’ve been successfully convincing clients to say yes to unique flower designs - wired airy bouquets, sculptural installations, abundant fruit heavy compotes. Trusting your florist is your first step in getting your wedding flowers to create chatter among your guests and be remembered for years to come. So grateful for all my clients trusting me to create modern flower art for one of the most important days of their lives — it’s truly an honor. 🙏🏻
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💛 Julian
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Photos:
Model: .phan
Workshop:
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08/22/2024

A break in the heat of summer, and this crisp air is making me long for chrysanthemums and rusty tones 🍁
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Photograph:
Venue:
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08/12/2024

Fairytale flowers for A&B 💕
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I feel honored to create floral art for all of my clients, but when it’s for a close friend it feels just extra special ✨🥹
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Couldn’t have done it without my team:
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Photography:
Venue:
Couple:
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07/18/2024

When and I have a vision, we go for it. And here that included dragging roses across the state of New Mexico, floral designing in an airbnb, and convincing newlyweds and to meet us in the White Sands Desert so we could take their photos and make our vision come to life.

I learned just how many hours roses can sit in a hot car, sand sledding is actually really hard, and that usually the effort of making art is so worth it. Also, ask me to design flowers for your desert wedding? I will always say yes.

💛 Julian

Photos:

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07/15/2024

The best part of designing for A&R was making a floral dog collar for their dog Squirrel. She’s a wise old soul and had a matching pink dress and it was nearly too much for my soft heart to handle 🥹😍
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Want florals for your pet? I will always say yes.
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💛 Julian
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Incredible sneak peeks by
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Videography:
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07/12/2024

✨end of an era✨
I’m sad to say this weekend is going to be my last Black Sheep Market delivery 😔 For the last nearly year and a half I’ve been bringing locally designed flowers to my neighborhood most weekends, which has brought me so joy! However as my biz has grown, I realized I needed to make the bittersweet decision to focus on weddings and events going forward. 🥹

Thank you so much to for providing a place to sell my flowers when I was a little newborn business and to my neighbors of Cambridgeport who bought my flowers week after week ❤️ You can’t grow a business without a community!

I’ll still plan to sell designs for pop-ups and holidays, but otherwise I’ll be right down the street focusing on slinging flowers for weddings!

❤️ Julian

07/02/2024

✨ Personal flowers that will turn heads ✨
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Unbelievably grateful to have learned from at her workshop in my hometown of St. Louis, hosted by my new friends at ! Since the start of my business I’ve wanted to create wearables that go beyond what’s expected, and learning from Sue, who is truly the master of unique wearables, was an honor! There is seriously nothing that fills my cup more than creating floral art surrounded by talented, supportive designers! 🥹
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Thank you for for capturing me and my work, and .phan for being SUCH an incredible model!
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💛 Julian
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06/26/2024

Moody romantic florals for a city wedding ✨🌹✨
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Designing flowers for friends is my love language, and seeing two of my closest people get married among my floral art was incredibly special to me. 🥲 Congrats & ! ❤️

Photography by
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06/21/2024

Zooming in ➡️ 🌈🌸🌈
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SO grateful to say I’m nearly full up on Saturday dates for 2024! 🙏🏻 My books are now open thru December 2025, and it’s definitely not too early to book those peak September/October dates!
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💛 Jules
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Host & Education: .Klingensmith.Photo
Venue:
Florist: .Floral.Boston
Dresses:
MUA:
Hair:
Model:
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Address

Cambridge, MA
02139

Website

http://www.altheafloraldesign.com/

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Videos

Can’t decide if seeing our creative vision come to life or that caterpillar absolutely HAULING itself across the desert was my favorite thing 🐛💐☀️ Partners in crime: @thewildawake @althea.floral.boston Models and newlyweds: @alexmarieandcats @theniftygrifter #bostonweddingflorist #bostonweddings #bostonflorist #massachusettsweddingflorist #bostonweddingvenue #massachusettswedding #newenglandweddingflorist #bostonqueerflorist #bostonluxuryflorist #luxurywedding #vibrantwedding #colorfulwedding #modernwedding #modernbride #bostonbride #bostonqueerwedding #newenglandwedding #newportwedding #newportweddingflorist

💁🏼‍♀️ How to build a floral installation in 19 seconds Venue: @garagebevents Lighting: @bostoneventlighting #floralinstallation #floralinstallations #bostonflorist #Massachusettsflorist #floraldesign #bostoncorporateevents #bostoneventflorist #eventflorist #luxuryflorist #floraldesigner #bostonweddingflorist