Althea Floral Design

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Cambridge, MA
Althea Floral Design

Julian Kane creates bold, modern designs for weddings & events in the Boston area. Zoe Kane is the creative and business brain behind Althea Floral Design.

After working in data analytics and video marketing for 7 years, she took the plunge to follow her dreams and make flowers her career. When she’s not thinking about flowers, you’ll find her reading with a plump cat on her lap, trying out a new taco recipe, or crocheting yet another granny square.

01/09/2025

Hey hey, I’m Julian! 👋🏻

If we haven’t met yet, welcome! I’m the person behind the blooms here at Althea Floral Design. I’m all about bold, colorful florals, designed to feel just as unique as the people I create them for. Here’s a little more about me:
✨ I get a little laser focused on new interests, and love to learn new things! Some current and past hobbies include yoga, roller skating, cooking, photography, rowing, dancing, hooping, cake decorating, and crocheting. I am a novice at many many things, but that works great for me.

✨ My favorite thing about owning a floral business is being able to use both my analytical and creative sides of my brain. I love a well thought out spreadsheet almostttt as much as I love creating art. I think this is why I love installations so much! It takes so much number crunching and planning to pull off larger-than-life floral designs.

✨ I am obsessed with color! It’s very rare for me to take on an all-white wedding. I didn’t own any black clothes until a couple years ago, and I was teased in high-school because I was such a colorful outlier within my goth friends. 🌈 If you want maximalist, colorful floral design, I’m your guy.

At Althea, I believe flowers should be more than decoration—they’re art that expresses who you are, enchants your guests, and creates a whole *vibe*. Whether it’s for a wedding, an installation, or something totally out of the box, my goal is to make something that feels like ✨you✨

Thanks for being here on my little corner of the internet! Say hello below - I’m all about making new friends. 🌟

💛Julian

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12/27/2024

MEET THE NEW ALTHEA ✨ I cannot believe Althea turns TWO today! And in celebration, I’m ECSTATIC to reveal Althea’s new brand. Same colorful, funky florals you expect, but with a new logo, brand suite, and website to match. 🎂

I am all about showing up authentically, and I was ready for my brand to feel like *me* (more masculine and maximalist, but still warm and inviting as ever). My brand designer (and new friend!) .creative truly captured what I was trying to express to the world, and I KNOW my new brand will help future clients instantly feel seen and inspired as they search for a perfect florist.

This rebrand celebrates everything Althea stands for: bold imagination, inclusive joy, and florals designed to make you *feel*. Here’s to stepping boldly into year 3! 🎉

Check out Althea’s new website (link in bio or altheafloraldesign.com) and let me know what you think in the comments!

Finally, a HUGE thank you to the incredible people who took all my hopes and ideas for my brand and got them out of my head and into real life:creative: Brand & Web Designer (are these illustrations not INCREDIBLE?)
: Web copywriter (and CMO/ biggest hypewoman for my biz)
: Brand Photography (and the bulk of photos on my website because she’s the photo PB to my floral jelly

12/17/2024

The new Althea, coming 12.27.24…
✨

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12/03/2024

It’s cloudy and cold and I just want to be back on a tropical island foraging flowers to make wearables with my friends 😭

Enjoy some color and warmth on your feed ☀️

💛 Julian

Photographer:
Models/cutest couple: .best.self

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11/25/2024

Ahh I love when I look through wedding albums and you can just see how happy and in-love the couple is! 🥹

S&R were obviously having an absolutely blast together the day of their wedding, and both of them are practically glowing in these photos. It was so fun creating personal flowers that captured their joy and love of a good time. Don’t miss those disco ball pomanders as the attendant bouquets! 🪩✨

The was honestly such a dream venue for me! Any 2025 couples want to dream up florals in the greenhouse with me??

💛 Julian

Photographer | (captured the couple so well!)
Planning & Design |
Florals | .floral.boston
Venue |
Catering |
Rentals |
DJ |
Drummer |
Officiant |
Hair & Makeup |
Content Creator |

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11/13/2024

Tropical disco chandelier for S&R! This was such a fun end to my 2024 wedding season! ✨

More disco weddings pls?

💛 Julian

Amazing vendor team:
Planner:
Venue:
Florals: .floral.boston
Catering:
Photographer:
DJ:
Drummer:
Officient:
HMU:
Stationary:
Bride 🤍:

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11/09/2024

Planning to elope before Inauguration Day? I’m offering discounted personal florals for couples who are fearful that the new administration will impact their right to marry.
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If you are looking for other vendors who are offering discounted services as well, reach out! I have been so moved at the Boston wedding vendor community and how swiftly vendors have offered discounts to support the community, including photographers, officiants, and planners.🥹
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DM or email [email protected] if you are interested!
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Also important: if you have any extra dollars and want to pay it forward to a couple eloping, I am starting a fund that will go towards couples wanting sliding-scale flowers. Mutual aid is q***r resistance! My venmo link is in bio, and make the note “Flower Fund” for whatever you donate. 🙏🏻

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11/08/2024

My partner and I - just a couple of guys in love for your feed. 🏳️‍⚧️🏳️‍🌈❤️
Also, a middle-of-the-night-can’t-sleep note, pls read 💕

💛 Julian

11/05/2024

VOTE TODAY! Your voice matters! ❤️💙🤍

Funky patriotic florals for a event a few weeks ago at the as columnists discussed the 2024 election. 🇺🇸

10/24/2024

In my design questionnaire I ask clients “are you open to fruit or vegetables in your designs?”, and this is what I mean by that! Raspberry branches, pomegranate, and gourds make for fun interesting shapes along with the flowers. Also, I’m definitely in my sculpture era 🙃

Looking for unique, untraditional floral design at your wedding or event? I’m booking for 2025 now! Inquiry link in bio.

💛 Julian

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10/08/2024

Want to know Althea’s origin story? Two years ago today I designed my own wedding flowers. Some people thought I was bonkers to even attempt such a thing, but I’m nothing if not a planner. I had loved floral design for a long time, but earlier that year I took the professional florist course offered by in preparation for the undertaking.

Leading up to the wedding, I spent MANY many hours creating recipes, doing research on flowers, and generally thinking about floral design for most of the day for a month straight. And when the week came, I did it all, somehow kept my cool, and truly felt like there was nothing more magical than designing flowers for a wedding.

Fast forward to just a few days later, I woke up one morning, the day of an interview for another corporate marketing job, and it hit me all at once that a desk job was not what I wanted for my future — it was *flowers*.

Another thing to know about me? I make and execute decisions lighting fast. Within the week I had pulled out of all my interview pipelines and applied to flower shops to start my new career. A few months later after that, while doing retail floral design, I launched Althea, starting the wedding and events business I had been dreaming about. ✨

I could have never made it here without the never-ending support of my spouse , who with every wedding tells me it’s my “best work yet” and has never stopped believing in me for even a second. (Happy anniversary babe 💕)

Next year I plan to launch a DIY Wedding Flower course, for those flower lovers who want to truly own their wedding floral design. If you or someone you know is interested, click my link in bio to sign up for my email list!
And for those who would rather have a professional take the lead, I’m now booking for 2025 and would love to hear from you.

💛 Julian

Photography: (❤️)
Venue:

10/04/2024

In the past few weeks I’ve received feedback from some past clients that made me feel like my heart was going to absolutely burst. 🥹 Thank you to all my couples who trusted me to design their wedding flowers and took the time to leave a review. I’m so honored I could be part of your day 💕
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💛 Julian
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Photos Slides 1&2:
Photo 3:
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09/21/2024

Some behind the scenes ✨
K&M may have not wished for a rainy wedding, but honestly the grounds of on a foggy day took my breath away. Not to mention the colorful wildflower design we went for absolutely popped with the cloudy lighting.

—> swipe to the end to see K’s flower comb. 😍

💛 Julian

Planner:
Venue:
Locally grown flowers:
Floral assistant:

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09/17/2024

hosted a florist appreciation night at her flower farm last night, and wow did it tap right into my soul. Designing with flowers is one thing, but wooofff, walking through the fields and fields of the flowers I use felt overwhelming. I started using locally grown flowers because sustainability is so important to me, but I quickly learned that they just have a little extra magic in them too. 💕

Feeling so grateful for:
✨Local flowers and the farmers that grow them
✨Kellie of ’s absolutely infectious joy (look at that smile in the second photo!)
✨Marigolds that look like I could bite into them 🍊
✨ for being an incredible assistant and extra set of legs this wedding season 🙏🏻
✨ my first artistic love, photography, capturing my heart once again this year 💕

💛 Julian

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09/16/2024

Transitional color from this past weekend ☀️🔜🍁
If I could design with poppies and goldenrod every single day I would. Thank you to L+D for trusting me with color, fruit, and the most delicate of flowers. ✨

💛 Julian

Venue:

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09/09/2024

Airy designs pulling double duty ✨
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As I’m booking for 2025 I’ve been successfully convincing clients to say yes to unique flower designs - wired airy bouquets, sculptural installations, abundant fruit heavy compotes. Trusting your florist is your first step in getting your wedding flowers to create chatter among your guests and be remembered for years to come. So grateful for all my clients trusting me to create modern flower art for one of the most important days of their lives — it’s truly an honor. 🙏🏻
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💛 Julian
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Photos:
Model: .phan
Workshop:
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Address

Cambridge, MA
02139

Website

http://www.altheafloraldesign.com/

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Can’t decide if seeing our creative vision come to life or that caterpillar absolutely HAULING itself across the desert was my favorite thing 🐛💐☀️ Partners in crime: @thewildawake @althea.floral.boston Models and newlyweds: @alexmarieandcats @theniftygrifter #bostonweddingflorist #bostonweddings #bostonflorist #massachusettsweddingflorist #bostonweddingvenue #massachusettswedding #newenglandweddingflorist #bostonqueerflorist #bostonluxuryflorist #luxurywedding #vibrantwedding #colorfulwedding #modernwedding #modernbride #bostonbride #bostonqueerwedding #newenglandwedding #newportwedding #newportweddingflorist

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