12/30/2024
// OVERDELIVER // We are obsessed with over-delivering on value and being the best at what we do.
But...it took us a long time to put it all together.
We used to lead our appointments with how great our suits are (and they ARE). But time after time, the customer's decision to use OMJ came down to the experience they had (The quality mattered, but not as much). Turns out...the more value and expertise we provided...the more our business grew.
Below are a few things that helped us become great in the custom wedding segment:
1. It Starts with Understanding
Knowing the client's needs and goals is key. It's the very first thing we do with each client...Listen, so we can advise on all things.
2. Every Detail Counts
With weddings, every little thing matters. From the venue to the season, customization enhances the experience even more, and the smallest detail could make the biggest difference (wedding date on the inside, buttonhole thread colors to match the flowers, a special relative's name who passed stitched inside the suit, etc...)
3. Consultative Service Is King
Clients expect more than just products. Any big box store will give them that. They want thoughtful advice that aligns with their style...a partner, not a vendor.
4. Relationships Matter
Building strong relationships is crucial. We pride ourselves on having great relationships with our fellow wedding vendors (venues, photographers, planners, florists, etc...). This makes us so much better at what we do.
In talking with a couple recently, they mentioned that no other custom-suit brand does these things. I was humble about it but then laughed and said.. you are probably right, I doubt any other brand is going to look at your wedding photographer's Instagram and help you decide on the best color based on how that photographer edits their pictures" 🤣.
And that, folks, is why we love what we do!