08/02/2020
This picture was taken in February, right before the world changed.
2020 was supposed to be our best year ever. We were going to slam through the 500 wedding mark, on target to do a record 550 or so weddings.
And then Covid hit. So far, we've had over 260 weddings reschedule or cancel, with more reschedules and cancellations coming in daily.
Unlike many small businesses, we have not been able to get back to work, to do what we love. We can't offer curbside service. We can't deliver our services to your front door. We are in the business of getting people together, which is the *worst* business to be in right now.
Our industry is unique. When a doughnut shop runs out of doughnuts (inventory), they make more. Our inventory are Fridays, Saturdays, and Sundays. We can't make more of those. Additionally, when someone books us, we hold that date for that person and turn countless others away for that particular date. The doughnut shop just makes another doughnut to sell to others that want a doughnut. We can't do that.
So that makes what is going on even worse. I'm sure you've heard of multiple venues in Central Ohio and around the nation closing. We too had to permanently close our small ceremony space.
Most of that has to do with reschedules.
Let's say someone has us booked for October 10th. They are (understandably) freaking out about potential restrictions at their upcoming wedding. They decide to rebook until 2021. Here's what happens. The DJ they had booked for 10/10 now is sitting at home, unpaid, on the original date. This is the same DJ that hasn't been able to do weddings for 5 months (7 months when October rolls around), the same DJ that does this as a full time job, the same DJ who uses this income to pay their bills, feed their kids, and keep a roof over their heads. With the reschedule the DJ is now booked for a new date in 2021. However, they have now lost the ability to sell the one thing they can sell, that new 2021 date. Which means they have lost the ability to collect a new deposit and make the full amount that they otherwise would have on the new date with a new client.
And worse? That new deposit (booking) would have normally come in the off-season (the winter) which is how we pay our bills that time of year.
So now, if we have enough of these reschedules (which we most certainly do) the guys and gals in this pic are going to be sitting at home for the better part of an entire year, devoid of any income. Of their livelihood.
We still have fixed expenses. We still have bills to pay.
There are lots of vendors out there (in particular photographers, cake people, planners, etc) that do this as a part time job. They have another full-time job or a spouse with a full-time job that pays the bills. And that's ok. But most of these types of vendors maybe only do a handful of weddings a year. So to them, rescheduling weddings or refunding deposits isn't a big deal because this isn't their only source of income.
That's not us. We're all in. And we've been all-in on weddings for a decade. We've been able to weather the occasional slow month or random cancellation over the years but NEVER could have anticipated nearly a year of little to no income.
No business in the history of business can survive a year with no income.
But we're going to try to do that exact thing. So when you email us, please be patient. I had to let my office staff go, so it's just me, Byron, answering 100 emails a day. Understand that I'm trying to balance the worst 5 months of my life with somehow trying to save my businesses while somehow making sure my staff will be ok while somehow trying to reschedule 250 weddings.
Long story short, I wish we sold doughnuts.
-Byron