Midsole Marketing

02/04/2025

Tired of feeling like marketing is a full-time job (on top of your actual full-time job)? We’ve got your back! Let us handle the strategy while you focus on what you do best. 💼

01/16/2025

Hey Columbus based content creators. Looking for a full time gig?

We’re Hiring! The Midsole Marketing team is looking for a photo/video content creator who spends their time experimenting with new lighting techniques, loves creating engaging content of all kinds, and is constantly looking to push the envelope.

If you’re searching for a full time opportunity with a growing agency that works with businesses of all shapes and sizes, let’s see if we’re a good fit for you and your goals.

Click the link in our bio and apply on LinkedIn or email your portfolio + resume to [email protected]

01/08/2025

We know, we know—everyone’s talking about content marketing these days. But what is it, really? And why does it even matter?

At its core, content marketing is about sharing valuable, relevant content that connects with your audience and builds trust. It’s not just about posting—it’s about teaching, engaging, and giving people reasons to believe in your brand.

We’re passionate about helping businesses create content that teaches their audience something meaningful about their industry or product. When you provide value, you inspire trust, spark engagement, and ultimately drive growth.

In our latest blog, we talk about content marketing and share just a few tips to help you succeed.

Click the link to learn more and start building connections that matter!

https://buff.ly/4gZAGF6

12/31/2024

2024 was a year of growth, challenges, and valuable insights for us at Midsole Marketing. As a family-owned business fueled by creativity and a passion for helping others thrive, we’re no strangers to the ups and downs that come with pursuing big goals.

This year, we learned some valuable lessons:
✨ The customer journey is key—a great experience keeps customers coming back.
📋 Organization is everything—when you wear as many hats as we do, staying organized is our secret weapon.
🔄 The marketing world never stops moving, and neither do we! From navigating algorithm changes to discovering new ways to engage audiences, adaptability was our superpower.

As a husband-and-wife duo, we’ve laughed, brainstormed, debated over designs, and maybe argued over who gets the last cup of coffee and where to go for lunch. Through it all, we’ve been reminded how much we love what we do and the incredible clients we get to work with.

As we reflect on 2024, we’re so grateful for every opportunity to help businesses grow, and we can’t wait to see what 2025 has in store.

If you want to read more about what we learned and how we will take it into 2025 ---> https://buff.ly/4iJMD3o

12/25/2024

Happy Holidays from Our Family to Yours!

As a family-owned business, we’re so grateful for the incredible clients, partnerships, and opportunities we’ve had this year. Here’s to a wonderful 2025 for us all!

12/16/2024

Have You Grabbed Your Free 10-Step Marketing Guide Yet?

2025 is right around the corner, and having a solid marketing plan isn’t just a nice-to-have—it’s a must! Now’s the time to reflect on your current strategies, align them with your business goals, and refocus on your target audience to make the upcoming year your most successful yet.

We’ve broken it all down into 10 actionable steps to help you strengthen your marketing strategy and crush your goals for 2025.

🎁 Download the guide now and get started today!

https://midsole.marketing/blog/2025-marketing-blueprint-for-success

12/12/2024

Email marketing is still one of the best ways to engage with your audience and drive conversions. However, crafting an effective email campaign takes more than just hitting send.

We broke down "How to Create Effective Email Campaigns" in one of our latest blogs! Check it out and start #2025 with a strong campaign.

https://midsole.marketing/blog/effective-email-campaigns

10/24/2024

The customer journey is something we are very passionate about and love to dig deep into the process to really help you understand how to make all your clients raving fans!

The customer journey is the path your audience takes from discovering your brand to becoming loyal advocates, and mastering each step ensures you build lasting, meaningful connections that drive growth and loyalty.

This is an example of a customer journey map that we dive into with our clients. Understanding each customer touchpoint and how important they are is key to a successful business.

We just did a blog on this ---> https://midsole.marketing/blog/b2b-customer-journey-5-stages

Let's work together to turn your vision into results!

10/23/2024

10/15/2024

Here is a little personal project to share with you all- When we get tasked with making drinks, we don’t just show up—we go all out! 🎃💀

This Halloween party had us channeling all our creativity and love for all things spooky into fun cocktails and over-the-top décor.

10/11/2024

Want to know how the B2B customer journey impacts your business?

Discover the 5 key stages that every business should optimize to build trust, convert leads, and create lasting relationships. Our latest blog dives into each stage and how you can enhance your customer experience to drive real growth.

Check it out and start shaping your customer journey today!

👉 https://midsole.marketing/blog/b2b-customer-journey-5-stages

10/08/2024

Last week, we had the privilege of attending the 2024 WSBA Gala, and what an inspiring evening it was! 🎉

It was a night filled with powerful stories and incredible women, all coming together to support one another. We’re beyond grateful to be part of such a strong, impactful organization that uplifts and celebrates women in business. Being surrounded by such energy and determination was truly motivating.

Thank you to WSBA for everything you do!

10/03/2024

One of the best parts of what we do? Having a great time while we work!

Whether we’re out creating the content or brainstorming creative ideas and strategy, we believe that a little fun goes a long way in making the magic happen. When the team is vibing, the results speak for themselves. We’re passionate about what we do, and it shows in every project—because loving your work is just as important as delivering great results!

09/30/2024

Want to get the most out of your digital marketing? Check out our latest blog for top strategies to boost your campaigns and maximize ROI.

From smart budgeting to A/B testing, we’ve got you covered with actionable tips to elevate your marketing game.

Read more and start driving better results today -> https://midsole.marketing/blog/paid-social-ad-strategies

09/26/2024

We’re feeling lucky to have our office downtown and be so close to

Not only do they serve up amazing iced coffees and food, but their mission to support survivors of human trafficking is truly inspiring. ☕️❤️

If you haven’t visited them yet, grab a coffee and support a great cause!

09/23/2024

We’re thrilled to share how our strategies made a significant impact for one of our clients!

By focusing on SEO and leveraging Pinterest’s visual power, we helped them achieve greater visibility and reach their target audience more effectively. SEO brought in steady, organic traffic, while Pinterest provided a dynamic platform for showcasing their brand. The result? A noticeable boost in engagement and conversions.

If you’re looking to amplify your online presence, let’s talk about how we can make these strategies work for you too!

09/19/2024

Have you visited The Little Grand Market in Grandview yet?

If not, you’re missing out! 🍽️ The atmosphere is warm and inviting, and the food is simply amazing, and there is a Bada Bean Bada Booze need we say more? You can catch us there for lunch and working sessions on a regular basis.

Let us know if you’ve been by—what’s your favorite dish so far?

09/16/2024

Feeling burnt out trying to juggle paid ads, social media, SEO, and content creation? 😓

Let us take the load off your shoulders. At Midsole Marketing, we handle it all so you can focus on what you do best—running your business.

Let’s chat about how we can help your business thrive!