What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 5pm

RSG Formals

We offer prom gowns, pageant dresses for all ages, bridal gowns, shoes and accessories! We also offer shoes, jewelry and accessories.
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We are proud to serve our local customers in the Middle TN area as well as customers worldwide through our website rsgformals.com RSG Formals was founded by Susan Chaffin, owner of Ready Set Grow Children's Boutique. RSG Formals was founded with a focus to serve our local Tennessee customers and worldwide online customers with the best prom, pageant, and bridal selection. Our inventory is comprise

d of formalwear in children's sizes 0-6m through 16 years and adults sizes 000 through 30. We would like to personally invite you to stop by in person at our Cookeville location, or on our website, and let us find you the gown of your dreams for your special occasion. Remember when shopping on our website, we only list items that are currently available in-store and we ship within one business day. Products:
Prom Dresses
Cocktail Dresses
Interview Attire
Jumpsuits/Fun Fashion
Pageant Gowns (Children's & Adults)
Bridal Gowns
Shoes
Jewelry
Accessories

Brands:
Aleta
Alyce
Amarra
Ashley Lauren
Ava Presley
Johnathan Kayne
Jovani
Mori Lee
Samantha Blake
Sherri Hill
Sugar Kayne by Johnathan Kayne
Portia & Scarlett
Primavera
Rachel Allan
Ritzee
Tarik Ediz

09/05/2024

📞 RING RING 📞 It’s the dress of your dreams calling! Neon orange it HOT for this season! 🧡🧡🧡

09/05/2024

How absolutely breathtaking is this orange gown by Johnathan Kayne!?! For those born to stand out! 🤩🧡 Come get your dress for the upcoming Pumpkin Festival!

09/04/2024

Look and feel like royalty in this gorgeous new emerald metallic gown from Sherri Hill! Make sure you are camera ready for your upcoming Fall pageants!!

09/04/2024

We are loving the new Fall line from Johnathan Kayne! Consider this mesmerizing emerald gown for your little one’s next pageant!! 💚💚💚

09/03/2024

Very ladylike, very lovely, very lilac! 💜 No matter that color you feel your best in, we have you covered! Come shop new Fall gowns today!

09/03/2024

Knock out the competition with this amazing orchid ruffle ballgown from Ashley Lauren! We love the accent feathers and just the perfect amount of beadwork at the waist!

09/02/2024

😍 We give this gorgeous bubblegum pink ballgown 5/5 stars. The vibrant color, a-line silhouette and flutter sleeves make this an elegant choice for your next pageant!

09/02/2024

Want to try pink for your next pageant? Check out this new dress from Johnathan Kayne in custom hot pink for RSG! This extravagant dress features a fully beaded bodice and fun flirty cap sleeves for a little extra flair! 👏🩷

08/31/2024

Calling all HOCO girlies! Come find the Homecoming dress of your dreams with us! We have hundreds of new styles and we are ready for you!

08/31/2024

You’ll score high marks with the judges in this dazzling one shoulder ballgown from Rachel Allan Kids! We love a dress with a full skirt, but are obsessed with the detailing on the shoulder! 🤍🤍🤍

08/30/2024

Check out this gorgeous new style from Sherri Hill! You will feel effortlessly elegant in this satin & lace peacock gown 💙 Come shop new arrivals!

08/30/2024

🫶🏻 One of our favorite styles from Sherri Hill Littles, K56719 is now available in jade! If you don’t have a dress for the upcoming fair pageants, come see us!!!

08/29/2024

😍😍😍 New dresses are here!!! We have just spent the morning unboxing about 100 new styles from Sherri Hill, including this gorgeous red tiered gown! Come see us before your next event!!

08/29/2024

😍😍 If you want something completely over the top, come check out this hot red custom children’s gown by Ashley Lauren for your next pageant! ❤️ With a full train, feather sleeves and a completely beaded bodice, this dress really will make jaws drop!

08/27/2024

Light up the stage in this gorgeous strapless silver metallic gown from Sherri Hill! Bling bling baby! 🪩💃

08/27/2024

Gracing your feed today with this sassy silver custom Johnathan Kayne! This one will MAKE THEM LOOK! 👀

08/25/2024

A moment for the metallics! 👏✨ We are obsessed with this shimmery rose gold gown from Sherri Hill! Come check out all of our new arrivals this week! 💕

08/24/2024

Imagine how stunning your little one will look in this brand new custom Johnathan Kayne dress in ivory and pink! Metallics are HOT for this fall! 🪩🪩🪩 It’s a beautiful day to come get a new pageant dress!

08/23/2024

We love a good ombré! This ultra sparkly fitted blue gown just came in from Rachel Allan! 💙🪩Come see all of our new styles for your next pageant!

08/23/2024

Consider this stunning shimmery ball gown by Sherri Hill Littles for your next pageant! This navy A-line gown is flattering on so many body types and the skirt just flows across the stage! 💙💙💙

08/22/2024

Something in the orange 🍊 🍊 You will absolutely GLOW on stage in this neon orange fitted gown from Portia & Scarlett!

08/22/2024

The color of the day is DREAMSICLE! 🧡Your little one is sure to stand out at her next pageant in this sassy beaded ball gown from Sherri Hill littles!

08/21/2024

Powerful in purple 💜💜 Need a dress for a sorority formal, fundraiser or charity event? We have a dress for every occasion! Loving this one shoulder sequinned dressed from Ava Presley! Come see us!

08/21/2024

One of our favorite styles from Ashley Lauren kids is now available in lilac! 💜🦄 We love the heavy beadwork and many layers of underskirt that make this the ultimate twirly ballgown!

08/20/2024

Leave ‘em speechless in this gorgeous fuchsia gown by Ava Presley! The sweetheart neckline and beaded trim add a little something extra 😉🩷

08/20/2024

You will OWN the stage in this amazing asymmetrical hot pink children’s gown from Ashley Lauren!! This color is so fun and playful for your next pageant!

08/19/2024

We LOVE an emerald dress!💚💚💚 Stand out at your next pageant in this stunning green satin gown from Sherri Hill! If you need a dress for Homecoming this week, swing by and see us!

08/19/2024

Currently obsessed with this new Johnathan Kayne children’s gown in custom jade - just for RSG! If you want something no one else will have, come shop with us!

08/18/2024

Bubbly and bright describe this Cinderella blue bodysuit style gown from Sherri Hill! 💙 We are proud of the variety of styles, colors and sizes we offer at RSG, and are ready to serve you this school season!

Address

195 S Jefferson Avenue
Cookeville, TN
38501

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 5pm

Website

https://www.rsgformals.com/

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