The Bridal Shop

The Bridal Shop The Bridal Shop is a one-of-kind wedding boutique located in City Center Square in Coralville, Iowa.

bridal gowns | bridesmaids | tuxes | hair accessories | jewelry | garters | gown preservation | steam/press service
Please make an appointment for personalized service for you and your entire wedding party!

MEET THE TEAM✨The Lovely Owner Lena Christner!Lena worked for Bella Sala Event Center, where The Bridal Shop once was a ...
02/06/2025

MEET THE TEAM✨
The Lovely Owner Lena Christner!

Lena worked for Bella Sala Event Center, where The Bridal Shop once was a one-stop-shop for all things bridal. Lena was given the opportunity to help plan and manage wedding events, with her eye for color, style and fashion, Lena was able to receive the freedom and space to create, grow, and thrive in the bridal and wedding world.

Then...as fate would have it, it clicked so perfectly; like this was what Lena was supposed to be doing her whole life. Lena is so grateful to have had the experience that was guided and given by many. Lena never saw it coming for her...but one day, Lena was asked if she would like to take over The Bridal Shop, revamp and move to a bigger city. Lena couldn't see life without The Bridal Shop. Lena couldn't believe owning a salon & spa, traveling to extend her cosmetology license and knowledge would of led her heart to owning The Bridal Shop. Lena's vision for the rebrand and look of The Bridal Shop just flowed so easily into place; Lena loves modern and elegant colors and obsessed with all things rose gold and teal. Lena wanted the first moment you walk into her boutique and experience to be so elevated and boujee, because that is truly what Lena thinks every bride deserves! As crazy and stressful as life is these days, Lena wants her brides to feel just so taken care of and fussed over when they come into The Bridal Shop. The Bridal Shop boutique is a beautiful space that was created with so much love, hopes and dreams.

Book your appointment today at: thebridalshopiowa.com

Congratulations Taylor on finding your dream wedding dress. Finding your perfect wedding dress surrounded by the people ...
02/05/2025

Congratulations Taylor on finding your dream wedding dress. Finding your perfect wedding dress surrounded by the people who support you is such a memorable experience. We’re honored to be a part of your wedding journey and can’t wait to see photos of your special day! Thank you for choosing The Bridal Shop and welcome to the TBS Family!

💕LOVE IS IN THE AIR💕This February, we will pop bubbly for EVERY bride that says YES to their dream wedding dress! For ev...
02/03/2025

💕LOVE IS IN THE AIR💕

This February, we will pop bubbly for EVERY bride that says YES to their dream wedding dress! For every REORDERED wedding dress, also receive a special perk up to $325 along with sharing bubbly with you and your entourage!🥂

Book your appointment at: thebridalshopiowa.com and let us celebrate YOUR love story!

🍾 ❤️ 💕

Saturday SpotlightHilo by is a unique jacquard, fit and flare wedding gown. She features an asymmetrical pleated bodice...
02/02/2025

Saturday Spotlight

Hilo by is a unique jacquard, fit and flare wedding gown. She features an asymmetrical pleated bodice, a cat eye neckline, and jacquard covered buttons all the way down the back of the dress. Perfect for the bride who envisions a sleek and classic look for her special day with a fun flare!

Love her?!
Book your appointment at: thebridalshopiowa.com

OUR MISSIONWelcome to the Family! We're thrilled you're here!Two decades ago, we set out to create a bridal shop for Y...
01/30/2025

OUR MISSION

Welcome to the Family! We're thrilled you're here!
Two decades ago, we set out to create a bridal shop for YOU, by YOU - a highly curated and simplified experience, with wedding dresses and wedding attire that match our brides' vision and inspiration. We are always honest and celebrate others in their unique individual love stories. We are actively seeking out and discovering new ways to grow. We live on the lookout for better, and we bring this value to our collections, our processes, ourselves, and our community.

Our expert stylists, our designers, our brides, and our local wedding vendor communities are all in it together. Here at The Bridal Shop we keep it light-hearted, remembering love. We are a safe place for our brides, where everyone experiences a true sense of belonging, and encounters emphatic hearts and open minds that have your back. We believe this journey through your engagement to the wedding, is one thing in life that is undeniably meant to bring out the upmost fun in you. We are so lucky to be able to spend our days with all the wedding frills and brides to make the most of it by prioritizing a good time for everyone!

Visit our website to learn more about us and Our Story!
thebridalshopiowa.com

Congratulations Christina on finding your dream wedding dress. We had a wonderful time assisting you and your entourage ...
01/29/2025

Congratulations Christina on finding your dream wedding dress. We had a wonderful time assisting you and your entourage in finding your perfect gown. Thank you for trusting us and giving us the opportunity to teach you everything we know! It was an honor to assist you through this amazing journey. Welcome to the TBS Family!

Sunday SpotlightMarilyn by is a stunning beaded tea length dress. She features beaded spaghetti straps, a plunge neckli...
01/26/2025

Sunday Spotlight

Marilyn by is a stunning beaded tea length dress. She features beaded spaghetti straps, a plunge neckline, and a side slit! Love her?! Let us know in the comments!

Book your appointment at: thebridalshopiowa.com

Saturday SpotlightEmma by is a beautiful beaded dress. She features delicates beading, a Deep V neckline and back along...
01/25/2025

Saturday Spotlight

Emma by is a beautiful beaded dress. She features delicates beading, a Deep V neckline and back along with a detachable bow belt! These gowns are perfect for the bridal shower, bachelorette party, rehearsal dinner, and the reception! Love her?! Let us know in the comments!

Book an appointment at: thebridalshopiowa.com

Congratulations Brooke on finding your perfect wedding dress! We are ecstatic to have been able to assist you in finding...
01/22/2025

Congratulations Brooke on finding your perfect wedding dress! We are ecstatic to have been able to assist you in finding the one! Finding your perfect wedding dress is a feeling unlike any other. Thank you for trusting us and spending your wedding dress shopping journey with us! You will be an absolutely stunning bride, we can’t wait to see photos! Thank you for choosing The Bridal Shop and welcome to the TBS Family!

Sunday SpotlightAzure by Justin Alexander is a beautiful boho wedding gown. She features a sweetheart neckline, button c...
01/20/2025

Sunday Spotlight

Azure by Justin Alexander is a beautiful boho wedding gown. She features a sweetheart neckline, button covered zipper, and an eyelash lace hem. Her embellishments throughout her bodice add the perfect boho chic moment to your special day!

Book an appointment at: thebridalshopiowa.com




Saturday SpotlightAnnalina by Justin Alexander is a stunning crepe wedding gown. Shefeatures detachable off the shoulder...
01/18/2025

Saturday Spotlight

Annalina by Justin Alexander is a stunning crepe wedding gown. She
features detachable off the shoulder straps, and a soft
sweetheart neckline. Clean and classic is the perfect
way to describe this gown!

Book your appointment at: thebridalshopiowa.com








Sunday SpotlightAlba by is a comfortable crepe fit and flare wedding gown. She features a deep V neckline and backline ...
01/13/2025

Sunday Spotlight

Alba by is a comfortable crepe fit and flare wedding gown. She features a deep V neckline and backline along with crepe covered buttons down the back. This gown embodies simple elegance!

Book your appointment at: thebridalshopiowa.com

Saturday SpotlightRita by is a Romantic A-line wedding gown. She features soft beaded lace over glitter tulle and atta...
01/11/2025

Saturday Spotlight

Rita by is a Romantic A-line wedding gown. She features soft beaded lace over glitter tulle and attached off the shoulder fitted long sleeves. Personalize this gown with a lined bodice, or removing the glitter tulle! Visit: maggiesottero.com to view more photos of Rita.

Book your appointment at: thebridalshopiowa.com

Congratulations Avery on finding the dress of your dreams! We had an extraordinary time assisting you and your entourage...
01/11/2025

Congratulations Avery on finding the dress of your dreams! We had an extraordinary time assisting you and your entourage to find the one! Finding your wedding dress surrounded by important people in your life are some of the best memories you make on this lovely journey. We congratulate you and can’t wait to continue this journey with you! Thank you for allowing us to be a part of your special day and welcome to the TBS Family!

❤️

LIMITED TIME ONLY!Addison by Rebecca Ingram has arrived at The Bridal Shop for a LIMITED TIME ONLY! Book your appointmen...
01/10/2025

LIMITED TIME ONLY!

Addison by Rebecca Ingram has arrived at The Bridal Shop for a LIMITED TIME ONLY!
Book your appointment now to ensure you get the chance to try her on. During this time, you will receive 10% off your reorder of Addison up until 1/16!

Addison is a simple and elegant stretch satin wedding gown. She features a Deep V neckline, a low back with covered buttons extending to the hem, and a comfortable jersey stretch lining! Addison is also made with Lower Impact Materials!
Visit: maggiesottero.com to view more of their lower impact material gowns!

Addison will only be available to try on in store during this time!
Book your appointment at: thebridalshopiowa.com

From sleek and classic to bold and beautiful, the Golden Globes red carpet shined with elegance! Here are some wedding g...
01/09/2025

From sleek and classic to bold and beautiful, the Golden Globes red carpet shined with elegance! Here are some wedding gowns from our designer, , that share some of the same aspects as some of the stunning red carpet gowns! Which one is your favorite comparison?!

Dresses:
Hilo Marie by Maggie Sottero
Fortune Marie by Maggie Sottero
Torrence by Maggie Sottero
Yvette by Rebecca Ingram
Adeline by Rebecca Ingram
Bentley by Maggie Sottero
Ashley by Maggie Sottero

Book your appointment at: thebridalshopiowa.com

WE ARE HIRING!Helping brides find the perfect wedding dress takes confidence, knowledge, maturity, and excellent listeni...
01/08/2025

WE ARE HIRING!

Helping brides find the perfect wedding dress takes confidence, knowledge, maturity, and excellent listening skills. We strive to provide brides with a high level of customer service which requires attention to details, including measuring accurately.

Job duties include helping and guiding brides to find their attire, measuring to help choose sizes, filling out contracts accurately and explaining them, receiving, inspecting, and steaming inventory and special ordered gowns, helping brides during pick up appointments, fashion merchandising, cleaning the shop, schedule appointments via phone/email, knowledgeably answer client questions, network with other wedding pros, help with bridal shows, fashion shows, and styled shoots.

Please send your resume and cover letter to: [email protected]

Sunday SpotlightDavie by Rebecca Ingram is a beautiful satin wedding gown. She features a cat eye neckline and a delicat...
01/06/2025

Sunday Spotlight

Davie by Rebecca Ingram is a beautiful satin wedding gown. She features a cat eye neckline and a delicately crafted embellished bodice. She illuminates a soft and romantic vibe. Sottero Designs

Book your appointment at: thebridalshopiowa.com

Address

1150 5th Street, Suite 150
Coralville, IA
52241

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 6pm
Wednesday 10am - 5pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 10am - 4pm
Sunday 12pm - 4pm

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NEW ARRIVAL Welcome Reese by Maggie Sottero to The Bridal Shop! Reese is a stunning backless floral wedding gown. She features a mermaid silhouette, a plunge neckline, an illusion lace bodice with side hip dip cutouts, and beaded 3D floral spaghetti straps! We are in complete awe of this gown. She’s even more breathtaking in person! Love her?! Book your appointment now at: thebridalshopiowa.com #thebridalshopiowa #bridetobe #bookyourappointment #2025brides #2026brides #weddinggown #weddingdress #maggiesotterodesigns #maggiesottero #plungeneckline #laceweddingdress #mermaidweddingdress #elegantsexyweddingdress #beadedweddingdress #3dlace #backlessweddingdress #lowbackweddingdress #newarrival #newarrivals💕

THIS OR THAT Which of these gowns would you choose?! Dresses: Virginia by Rebecca Ingram Hayden by Maggie Sottero Book your appointment at: thebridalshopiowa.com #thebridalshopiowa #bridetobe #bookyourappointment #weddinggown #weddingdress #2025brides #2026brides #maggiesotterodesigns #maggiesottero #fittedweddingdress #laceweddingdresses #laceweddinggown #plungeneckline #sparkleweddingdress #3dlace #lowback #lowbackweddingdress

Straps or No Straps?! Which way would you wear this gown?! Let us know in the comments! Book your appointment at: thebridalshopiowa.com #thebridalshopiowa #weddinggown #bridetobe #weddingdress #adorejustinalexander #offtheshoulder #crepeweddingdress #simpleweddingdress #classicweddingdress #cleanlines #detachablestraps #strapsornostraps

New Arrival Welcome Rita by @Maggie Sottero! Rita is a romantic off the shoulder, a-line wedding dress. Her beading and soft glitter tulle are absolutely stunning! Book your appointment at: thebridalshopiowa.com #weddinggown #bridetobe #weddingdress #thebridalshopiowa #maggiesottero #longsleeveweddingdress #laceweddinggown #alineweddingdress #beadedweddingdress

New Arrival Welcome Skylar by Maggie Sottero! She is a beautiful basque waist a-line bridal gown. She features a sheer organza bodice with an exposed boning detail! Personalize her with no plunge if you prefer! For more personalization options, visit: maggiesottero.com Book your appointment at: thebridalshopiowa.com #weddinggown #bridetobe #weddingdress #thebridalshopiowa #maggiesottero #alineweddingdress #straplessweddingdress #laceweddinggown #basquewaistweddingdress

New Arrival Welcome Arden by Maggie Sottero! Arden is a plunging illusion, pleated a-line wedding dress. Her 3-D beaded lace over glitter tulle complete the stunning trendy vision. Would you wear this wedding dress?! #weddinggown #bridetobe #thebridalshopiowa #weddingdress #weddingdresses #maggiesottero #alineweddingdress #straplessweddingdress #glitterweddingdress #illusionbodice #sweetheartneckline #3dlaceweddingdress

WICKED INSPIRED WEDDING GOWNS Which wedding gown are you choosing? Dresses: Yvette by Rebecca Ingram Alexandria by Rebecca Ingram Maggie Sottero Designs #weddinggown #wicked #wickedinspired #bridetobe #thebridalshopiowa #weddingdress #weddingdresses #rebeccaingram

Sunday Spotlight Merrick by Justin Alexander is a soft crepe Aline wedding gown. She features a keyhole back with a bow! Book your appointment at: thebridalshopiowa.com #spotlight #weddinggown #thebridalshopiowa #bridetobe #bookappointmentnow #weddingdress #justinalexanderdress #justinalexander #crepeweddingdress #alineweddingdress #keyhole #bow #bows #weddingdresswithbow

Saturday Spotlight Benjie by @Maggie Sottero is a beautiful mermaid wedding gown. bring out your inner glitz and glam for your special day! Her beaded applique and sparkle tulle truly shine! For a less glittery look and add Chantilly lace as your second layer instead of the glitter tulle. For a more covered look, fill in the bodice of this beautiful gown. For more options, visit maggiesottero.com and search Benjie. Book an appointment at: thebridalshopiowa.com #weddingdressshopping #weddingdresses #maggiesottero #weddinggown #fittedweddingdress #thebridalshopiowa #sayyestothedress #bridetobe #2025bride #maggiesotterodesigns #exposedboning #bookappointmentnow #2025brides #mermaidweddingdress #sparkleweddingdress #bride2026

Which One Wednesday Which Strapless Wedding Dress Would You Choose?! Dresses: Hilo Marie by Maggie Sottero Yvette by Rebecca Ingram Derrick by Maggie Sottero Davie by Rebecca Ingram Book your appointment at: thebridalshopiowa.com #thebridalshopiowa #weddingdresses #wedding #bridetobe #bride2025 #bride2026 #weddingdress #bridalera #maggiesottero #fittedweddingdress #alineweddingdress #weddingdressinspo #laceweddingdress #sparkleweddingdress #ballgownweddingdress #straplessweddingdress #straplessdress

Sunday Spotlight Hayden by Maggie Sottero is a gorgeous fitted lace and sparkle wedding gown. She also has some unique 3D appliques at the bottom of the skirt along with her stunning train! Book an appointment at thebridalshopiowa.com #thebridalshopiowa #weddingdresses #weddingtiktok #bridetobe #bride2025 #bride2026 #weddingdress #bridalera #bridaltiktok #maggiesottero #fittedweddingdress #sayyestothedress #weddingdressinspo #laceweddingdress #sparkleweddingdress

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For the Whole Wedding Party

Formerly XOXO Bridal in Tiffin—Now The Bridal Shop by XOXO Bridal in Coralville’s City Center Square!

bridal gowns | bridesmaids | tuxes | jewelry | hair adornments | veils | wedding gown preservation

Make your appointment for personalized service for you and your entire wedding party! New styles are coming in all the time for brides, maids and the guys! In addition to bridal dresses and tuxes, we also assist with bridal accessories to make you look your best from head to toe.