01/09/2026
"They say sound is 50% of a film. I'd take that even further and say it’s 100% of the feeling."
These are words written by our Associate Creative Director, Evan Denton. For our latest sports team partnership, Evan built an entire soundscape from the ground up. No in-camera audio. Just 7+ layers of distinct sounds working in harmony.
He didn't just add sound to the picture. He built a world that makes you feel the impact before you even see it.
"That's the 'kinetic oomph' that separates a good video from an unforgettable brand asset — and one of my favorite parts of the creative process!"