Brigade Events

Brigade Events Brigade Events is currently the exclusive event planning company for the George W. Bush Presidential

Thank you, Palm Beach, for your constant waves and sunshine, serving as the most stunning backdrop for another flawless ...
05/01/2024

Thank you, Palm Beach, for your constant waves and sunshine, serving as the most stunning backdrop for another flawless event. So thankful to our team and partners who help make our clients’ dreams a reality!






Recently, our CEO, Justine Sterling Converse, and CCO, April Zorsky, had the pleasure to do something they don’t get to ...
02/15/2024

Recently, our CEO, Justine Sterling Converse, and CCO, April Zorsky, had the pleasure to do something they don’t get to do often - ATTEND an event. They spent four days in historic Middleburg, Virginia, on an immersive familiarization trip of a brand-new private estate.

CREATIVE PARTNERS. 
Design Partner:
Location:  
Paper and Digital Graphic Design:
Photography:
Videography:
Florals:
Entertainment:
Tabletop Rentals:
Tabletop Linens:
Furniture Rentals:
PR and FAM Trip Facilitation:

Our first site visit of 2024 is officially in the books! Excited to return to  this spring for an exclusive ocean-front ...
02/06/2024

Our first site visit of 2024 is officially in the books! Excited to return to this spring for an exclusive ocean-front event filled with golf experiences, networking, and special guests galore.

We plan events, but at the heart of our business is relationships. As we celebrate 5 years of Brigade, we would be remis...
01/29/2024

We plan events, but at the heart of our business is relationships.

As we celebrate 5 years of Brigade, we would be remiss if we didn’t emphasize the significance of our vendors and clients turned friends. The fourth lesson we’ve learned as is the importance of relationships in our industry. Because of our treasured relationships, we’ve proven that we’re trustworthy and can uphold all the elements a successful corporate event requires. We pull off miracles for our clients because of our relationship with vendors - they are truly a part of the Brigade in every way. And of course, we have to recognize the importance of cultivating relationships with our internal Brigade team. We work everyday to provide - and expect - respect, support, and grace for each other at Brigade. It is important that we are each other’s committed-to-excellence colleagues in our workplace, and biggest cheerleaders in all other aspects of life.

Mastering our craft. When Brigade began, like any start-up, we didn’t know if it would be successful. Our third lesson a...
01/26/2024

Mastering our craft.

When Brigade began, like any start-up, we didn’t know if it would be successful. Our third lesson as reveals how, through all the obstacles in our path during our first few years, we discovered our niche. The Covid-19 pandemic revealed a real need for corporate event strategy, as many companies had to lay off their internal event teams. In 2022, when events came back in a big way post-Covid, our unique background planning high-pressure events involving security details, high-profile guests, and world leaders gave clients comfort as they sought a partner with our knowledge and expertise.

The art of the pivot. The second lesson of our   journey emphasizes how we’ve learned that adaptability is one of the mo...
01/24/2024

The art of the pivot.

The second lesson of our journey emphasizes how we’ve learned that adaptability is one of the most valuable professional characteristics. The Covid-19 pandemic greatly impacted many industries - including event management. Brigade was barely 1 year into business when the pandemic hit. Through creative efforts and agility of mind, we gracefully shifted our clients toward online events, drive-by celebrations, exclusive gifting suites, and more. We were able to emerge without layoffs or reducing salaries. Adapting to the art of the pivot helps us make smart, insightful decisions for our clients.

It takes a village. The first lesson of our five colorful years of business celebrates the support system we lean on eve...
01/22/2024

It takes a village.

The first lesson of our five colorful years of business celebrates the support system we lean on everyday. Our supportive spouses and families, loyal clients, and vendors turned friends. And for those of us who are moms, our loving parents, nurturing caregivers, rockstar daycares, and brilliant school teachers. We would never be where we are today as without the support of our Brigade around us.

It’s our birthday month! To celebrate 5 years of Brigade, we’re going to be sharing 5 things we’ve learned as a women-ow...
01/10/2024

It’s our birthday month! To celebrate 5 years of Brigade, we’re going to be sharing 5 things we’ve learned as a women-owned-and-operated event company. Stay tuned for all the fun!

Wishing a blessed holiday season to you & yours from Justine Sterling Converse, Founder and CEO, April Zorsky, Partner a...
12/22/2023

Wishing a blessed holiday season to you & yours from Justine Sterling Converse, Founder and CEO, April Zorsky, Partner and Chief Creative Officer, and the entire Brigade team. We’ll see you in 2024, and trust us, we cannot WAIT! ✨

📸

This ain’t our first rodeo. 🤠 Cheere to another gifting suite that’s a real hole in one. Design & coordination 🎨  Photog...
12/15/2023

This ain’t our first rodeo. 🤠 Cheere to another gifting suite that’s a real hole in one.

Design & coordination 🎨
Photography 📸

It’s gifting season! Time for us to celebrate a few of our favorite gifting suites from some fabulous 2023 events. Here’...
12/13/2023

It’s gifting season! Time for us to celebrate a few of our favorite gifting suites from some fabulous 2023 events. Here’s a look back on this west coast wonder ☀️.

Design & coordination 🎨
Photography 📸

Just the most breathtaking sights (from the landscapes and the winter cold!) at  as our team plans a stunning 2024 event...
12/08/2023

Just the most breathtaking sights (from the landscapes and the winter cold!) at as our team plans a stunning 2024 event.

📸

Are boat rides across Lake Como our entire personality? Still dreaming about every gorgeous view from this site visit fo...
12/05/2023

Are boat rides across Lake Como our entire personality? Still dreaming about every gorgeous view from this site visit for another breathtaking 2024 event!

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Something about colder weather and twinkling lights around the holidays just makes our hearts so happy!
11/27/2023

Something about colder weather and twinkling lights around the holidays just makes our hearts so happy!






We are so grateful to be spending a week resting with our families and reflecting on an incredible year thus far. To our...
11/23/2023

We are so grateful to be spending a week resting with our families and reflecting on an incredible year thus far. To our clients, vendors, team, and families - Happy Thanksgiving from the Brigade 🧡

Site visit of our cowgirl dreams 🤠. Whether your wanderlust leads you to Grand Teton National Park, or a delectable arom...
11/13/2023

Site visit of our cowgirl dreams 🤠. Whether your wanderlust leads you to Grand Teton National Park, or a delectable aroma in Jackson Town Square catches your attention, there’s truly an experience for every mood in Jackson Hole. Can’t wait to return for a spectacular 2024 event!




No bets needed here – everyone wins when you  .
11/10/2023

No bets needed here – everyone wins when you .


“The city that never sleeps” takes on a whole new meeting in event season! We ❤️ NYC’s vibe and thrive in the hustle & b...
11/08/2023

“The city that never sleeps” takes on a whole new meeting in event season! We ❤️ NYC’s vibe and thrive in the hustle & bustle.

Events in wine country? Twist our arm. Drinking in the success of another stunning event. Where to next?   🛫
11/06/2023

Events in wine country? Twist our arm. Drinking in the success of another stunning event. Where to next? 🛫





"Bring the Brigade." -Justine Sterling Converse, Founder and CEO of Brigade Events
11/02/2023

"Bring the Brigade." -Justine Sterling Converse, Founder and CEO of Brigade Events

"Have a dream, chase it down, jump over every single hurdle, and run through fire and ice to get there." -Whitney Wolfe ...
11/02/2023

"Have a dream, chase it down, jump over every single hurdle, and run through fire and ice to get there." -Whitney Wolfe Herd, Founder and CEO of Bumble

"Don't be intimidated by what you don't know. That can be your greatest strength and ensure that you do things different...
11/02/2023

"Don't be intimidated by what you don't know. That can be your greatest strength and ensure that you do things differently from everyone else." -Sara Blakely, Founder of Spanx

"As society sees what women can do, as women see what women can do, there will be more women out there doing things, and...
11/02/2023

"As society sees what women can do, as women see what women can do, there will be more women out there doing things, and we'll all be better off for it." -Sandra Day O'Connor, Former Associate Justice of the Supreme Court of the U.S.

"For some things we know beyond all doubt: Nothing has ever been achieved by the person who says, 'It can't be done.'" -...
11/02/2023

"For some things we know beyond all doubt: Nothing has ever been achieved by the person who says, 'It can't be done.'" -Eleanor Roosevelt, Former First Lady of the U.S.

"The day has to come when it's not a surprise that a woman has a powerful position." -Condoleezza Rice, Former U.S. Secr...
11/02/2023

"The day has to come when it's not a surprise that a woman has a powerful position." -Condoleezza Rice, Former U.S. Secretary of State

"I encourage women to step up. Don't wait for somebody to ask you." -Reese Witherspoon, Actress and Producer
11/02/2023

"I encourage women to step up. Don't wait for somebody to ask you." -Reese Witherspoon, Actress and Producer

"If you want something said, ask a man; if you want something done, ask a woman." -Margaret Thatcher, Former Prime Minis...
11/02/2023

"If you want something said, ask a man; if you want something done, ask a woman." -Margaret Thatcher, Former Prime Minister of the UK

"To love what you do and feel like it matters, how could anything be more fun?" -Katherine Graham, Former CEO of The Was...
11/02/2023

"To love what you do and feel like it matters, how could anything be more fun?" -Katherine Graham, Former CEO of The Washington Post

A middle of the week pick-me-up. 💌 Our team has been hard at work preparing for the rest of our 2023 events, so this aft...
07/27/2023

A middle of the week pick-me-up. 💌 Our team has been hard at work preparing for the rest of our 2023 events, so this afternoon coffee is well-deserved.
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Our team spent the afternoon serving at Feed My Starving Children, packing nutrient-dense meals to be delivered all over...
07/20/2023

Our team spent the afternoon serving at Feed My Starving Children, packing nutrient-dense meals to be delivered all over the globe. Together with the other volunteers, we packed 24,840 meals! It was refreshing to play a small part in a great organization doing amazing things all over the world.

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2527 Fairmount Street
Dallas, TX
75201

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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About Brigade Events

Having served President and Mrs. George W. Bush for many years at the George W. Bush Presidential Center, the Brigade team members planned and produced countless conferences, fundraisers, galas, marquee events, bike rides, golf tournaments, and intimate gatherings. Most notably, they were key members of the team who planned the dedication of the George W. Bush Presidential Center; the Warrior Open and W100K events annually since 2011; international trips to Africa for President and Mrs. Bush, including the African First Ladies Summit; A Symposium on Invisible Wounds at Invictus Games, jointly hosted with Prince Harry; visits and events honoring His Holiness the 14th Dalai Lama; and the Forum on Leadership featuring President and Mrs. George W. Bush, Bono, Jeff Bezos, and other high-level speakers.

Brigade’s distinct background has trained them to plan high-pressure events with confidence and composure. With offices in Dallas and Chicago, Brigade Events offers a complete suite of services for national and international events including: event production, creative and design concepts, high-level security plans, vendor and venue coordination, and intricate logistical planning.

Brigade Events is currently the exclusive event planning company for the George W. Bush Presidential Center.

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