ROAR events group

ROAR events group ROAR events group is a hands-on event marketing agency. We're all about events and this business pa We turn the ordinary into extraordinary.

Social events, Corporate events, Conferences, Tradeshows, Roadshows, Product Launches.

08/26/2026

I would spend hours manually building hotel availability reports for clients. For every hotel response, I’m pulling the same 10 or so things.

Date availability, room rate, taxes, meeting space details, F&B minimums, rental fees, you name it.

One hotel would take 15 minutes minimum, and that was with no questions. Multiply that by 5 or 10 responses on a single RFP, and that’s hours before I’m even started comparing them.

I got tired of losing entire days to data entry. So I built a skill in Claude that reads the RFP’s for me.

It pulls everything into the sheet, flags the discrepancies in the hotels own response and tells me what questions I still need to ask. I only go back to the hotel once with everything instead of 5 separate emails.

I didn’t get faster at reading RFP’s. I built something that reads them for me and it knows what’s important to me. My time is valuable and it’s now freed up for strategy thinking, not data entry.

It’s called Venue Sourcing Insights and the availability report is just the tip of the iceberg.

08/24/2026

I’m 58 and I’m not afraid to admit:

1. I know a lot of people. I don’t have a lot of friends. My circle is small, and some days I wonder if it should be bigger.

2. I might seem confident on the outside, but it’s just a mask. I overthink and get nervous when I walk into certain rooms. I wonder if I’m smart enough and if I’ll be accepted.

3. I’ve been in events for 33 years, had my own business for 18 of them, and some days I still wonder if I know enough. It took me a long time to start it. I was terrified it would fail, and my “what if” list was a mile long.

4. I put so much pressure on myself to provide for my family that most days I’m working because I have to, not because I want to.

5. If I’m not moving, some part of me decides I’m being lazy. Sitting still feels like failing.

6. During busy event season I eat the same thing every single day. It’s one less thing I have to think about.

7. I started a secret TikTok about midlife, fitness, and menopause because I didn’t want my friends to see it. They still don’t know it exists.

8. I was so nervous to post videos of myself that it took joining a challenge to actually do it. I thought I’d be judged.

9. The first time I gave a speech in public, I was a junior in high school. I froze and ran from the podium. I want to speak about events one day. Some days I still wonder if I’d pass out.

I’m not perfect. I’m getting a little braver, one post at a time.

If you need a safe space to do the same, follow along.

08/22/2026

She got thanked. Her team didn’t. We were a business transaction.

That's fair. That's what we signed up for, but it's worth saying out loud, because most people assume if you did great work, someone in the room is going to say so.

Sometimes nobody does. Not to the team who executed it. Not to the outside partner who helped to build it from scratch. The person who gets the public thank you might not even be the one who carried the most weight.

I've made peace with the business side of that. What still gets me is watching it happen to people who needed that recognition to grow inside their own company, and not getting it.

08/21/2026

This is the least Instagrammable part of event planning and also one of the most useful things I can tell you.

Learn your clients process before you need to.

xoxo,
your event friend

08/17/2026

Nobody tells you the degree is why you didn’t get the job. You just don’t hear back, and you tell yourself a story.

I did that early in my career when I was working in corporate. Applied for something, didn’t get it, and the question sat there.

I wrote a longer version on Substack. What it cost me to keep score against a piece of paper nobody ever asked me for.

Comment SUBSTACK and I’ll send you the link.

These came from comments on the Event Planner Crack series. Thank you TRISH SCOTT | C.M.P., Carolina Garcia, Laura Snow,...
08/15/2026

These came from comments on the Event Planner Crack series. Thank you TRISH SCOTT | C.M.P., Carolina Garcia, Laura Snow, Phoebe {fee-bee}, Emma Khogman | Event Coordinator, Danielle Lavetan

I didn’t ask for them. People just started telling me what gets them through, and I wrote them down and added a few of my own.

Save this one for the week you need it and share it with other event planners. We can all use the boost.

Which one do you need to hear today?

08/11/2026

People think experienced event planners stay calm because nothing goes wrong.

The truth is, things always go wrong.

The difference is that we’ve already spent weeks or months thinking through the “what ifs.” By the time event day arrives, the planning is over and all that’s left is to react.

How you react depends on how well you planned.

What’s the one thing you always have a backup plan for?

08/08/2026

Part 4: Sometimes the crack has nothing to do with work at all. You think you’re finally refreshed and then something small gets through. For me it was a creator I follow and her dog, a dog I never met, and now he’s gone. And I just cracked wide open.

That’s the thing nobody tells you. The pressure you’ve been carrying doesn’t what finally lets it out.

Event planners may seem invincible. We’re not.

Who’s holding you up?

08/06/2026

This just came across my feed and I had to share.

It’s funny because there are always those unexpected moments. Like 15 minutes before doors open when an executive innocently changes the agenda and has no idea that one small change just affected catering, production, room sets, timing, and everything else happening behind the scenes.

Watching Butcher run up the stairs felt like watching an event planner’s brain in real time.

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Danville, CA
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