Details Flowers Software

01/09/2025

This week, we are thrilled to welcome Cimone, our Spring Semester Student Intern! 🎉 Cimone is a senior at Stetson University studying Psychology and Computer Science and will graduate in May 2025. We are so excited to have her on the Details team and can’t wait to see the amazing contributions she will bring!

At Details Flowers Software, we value our partnership with and look forward to supporting the professional growth of our interns each semester. 🗓️Interested in spending your semester with our team? Stop by our booth at the Spring Stetson Career and Internship Expo on February 21. We can’t wait to see you there!!

01/06/2025

Join us on January 21st at 2 PM EST for our first Details University™ Session of the year!

We’re kicking off this year’s sessions with none other than Holly Heider Chapple! A celebrated floral designer, educator, and mentor, Holly brings a wealth of expertise in creating breathtaking wedding and event florals while running a thriving business.

With over a decade of teaching experience and a passion for helping others grow, this is a can’t-miss opportunity for florists eager to hone their craft and elevate their businesses.

📩 Click the link to register for this month’s class: https://us02web.zoom.us/meeting/register/tZwrc-mhrjspG9JUP9rbYxFGyI3VRtf19cft #/registration

12/25/2024

Happy Holidays! Thank you all for such a beautiful year! We appreciate the continuous support from our customers, our partners, and all of those who have been involved in this journey. We encourage you all to enjoy this week to celebrate, give thanks, and spend time with those you love!

💌From The Details Team to Yours!

12/21/2024

Can we talk about a showstopper?! We’re absolutely in love with the stunning florals and design for this wedding, created by Details Customer Fancy Florals by Nancy.

💌 Interested in learning how you can utilize Details Flowers Software to ⁠design recipes for your events, get organized, and confidently quote events with proposals that win? Click the link in our bio to start your 7-day Free trial today.⁠

Florals:
Photos:

12/20/2024

Our partner OASIS Floral Products North America has introduced the Know Foam initiative to clarify the facts about their OASIS® Floral Foam. As the industry continues to innovate, staying educated on the tools we use to craft our floral designs is crucial. So, the next time you reach for floral foam, you can do so with confidence and knowledge!

Click the link below to read more or discover a wide variety of products from Smithers-Oasis in their exclusive Partner Collection on Details Flowers Software!

Sustainability goes beyond being a trend; it represents a dedication to improving practices and utilizing better materials. Thankfully, our partner Smithers-Oasis has introduced the Know Foam initiative to clarify the facts about their OASIS® Floral Foam.

12/18/2024

Our team has been hard at work building a feature that will assist owners and managers in better managing their employees and the changes that occur in their Details accounts.

The User Activity Log is a new activity-tracking page that will show your Authorized Users' changes and updates within your Details account. With this feature, you can easily track who made changes to your account and when they happened. This is a free addition to your subscription - and just one of the ways that Details can help you be more productive and profitable!

📩 Interested in learning more? Click the link below to read more!

We’re thrilled to announce the launch of our newest feature, the User Activity Log!

12/18/2024

This month, Corrine Heck had the pleasure of speaking with Caroline Marshall-Foster , the editor of the Good Florist Guide - a cornerstone of the UK floral industry. She has also launched the exciting initiative, National Florist Day, and discusses how YOU can get involved!!

Click the link below to watch the full recap ⬇️

Join our CEO and Founder, Corrine Heck, as she welcomes our November Details University Live Guest, Caroline Marshall-Foster. Caroline is the editor of the G...

12/16/2024

We're swooning over this stunning bouquet by long time Customer ! From the soft beauty of butterfly ranunculus and the deep elegance of brown tulips, we're absolutely obsessed with these colors... 🤭😍

Want to learn more about how our Dedicated Detailers use Details Flowers Software to get organized, streamline their process, and confidently quote events with proposals that win? 💌 Click the link in our bio to start your 7-day Free Trial today! ⁠

Details Customer:
Photographer:
Planner:
Venue:

12/13/2024

Did you know... Over 9 million tulips were planted as part of Wicked's production?! 🌷🎥 From the vibrant blooms that bring the Emerald City to life to Glinda’s iconic pink garden, flowers play a wicked-ly big role in telling this beloved tale.

In honor of the recent film release, our team has curated a Wicked Collection just for YOU! The collection features deep emerald greens, shimmering golds, and soft pinks inspired by Glinda and Elphaba! All items shown above can be found in your Details Flowers Software 'Item Gallery'.

📩 Check out our blog 'The Magical Role of Flowers in Wicked The Movie' for more behind the scenes: https://blog.detailsflowers.com/blog/magical-role-of-flowers-in-wicked

12/04/2024

Join us on December 10th at 2 PM EST for our December Details University™ Session with guest speaker Caroline Marshall-Foster, Editor of the Good Florist Guide.

As the editor of the Good Florist Guide —a cornerstone of the UK floral industry— Caroline Marshall-Foster keeps florists informed on key events both in the UK and worldwide. She has also launched the exciting initiative, National Florist Day, and we’ll be discussing how she started this impactful day and ways for florists in the U.S. to get involved.

📩 Click the link to register for this month's class: https://hubs.ly/Q02-pvGs0

11/25/2024

Interested in what other florists are using for their events? Here are just two of the Syndicate Sales products that our customers have been loving this year:

Mod Bauble Bud Vase Assortment: An assortment of bud vases featuring modern and playful designs, adding variety and creativity to floral arrangements.

Demi Footed Bowl: The Demi Footed Bowl collection is a tasteful and contemporary group of low profile containers designed specifically for centerpieces. Pair with the 8” Pillow with a Flat Base.

💌Details is proud to partner with and offer their essential products to our community of florists! Our collaboration ensures florists can access top-notch tools and materials to elevate their designs. Try Syndicate Sales the next time you design for a wedding, and let us know what you think!

11/21/2024

Earlier this month, we had the opportunity to sponsor and attend The Intrigued Experience in Tampa, hosted by Sarah Campbell. The Intrigued Experience offered an immersive blend of workshops, hands-on design sessions, and strategic business discussions for florists and event professionals.

The energy was contagious, with everyone embracing the themes wholeheartedly, making for unforgettable moments and plenty of laughter. We cherished our time at the event, connecting with new friends in the floral community and sharing in this inspiring journey together.

We want to thank and her Team for organizing such an extraordinary event! Your efforts created a space for florists to shine, collaborate, and grow, and we’re grateful to have been a part of it.

All Images shown are credited to the following photographers:

11/21/2024

Say goodbye to chicken wire cages and hello to innovative products that simplify your work while ensuring a polished finish. offers everything you need to make sustainable designing effortless!

Foam-free mechanics are gaining popularity in our industry, and Syndicate Sales has responded with innovative alternatives to traditional foam. In the image above, we highlight the Installation Mechanic from the Collection!

Details is proud to partner with Syndicate Sales and offer their essential products to our community of florists! Our collaboration ensures that florists can access top-notch tools and materials to elevate their designs.

📩 Click the link in our bio to read more about all of the ‘Must-Have Wedding Items From Syndicate Sales’.

11/13/2024

We’re so excited to be hosting six of our floral friends this year at the Details Flowers Software booth at the 2024 Conference in Las Vegas, Nevada. If you aren’t going to be in attendance at this year’s WMBA Conference, be sure to tune in via our Instagram Lives!

Elizabeth Fisher: Nov 13 @ 1:30 PM PT

Fern Ortega: Nov 13 @ 3 PM PT

Liza Roeser, Mimi Pacheo, and Corrine Heck: Nov 13 @ 4 PM PT

Kelly Mace and Laura Walsh: Nov 14 @ 11:45 AM PT

💌 Make sure to show some love to our guests in the comments below!

11/08/2024

Join us this month for our November Details University Live! Corrine Heck will be joined by J.P. Varvarigos from Wellington Florist in Palm Beach, Florida.

As a third-generation florist, J.P. Will share his insights on growing and operating a flower shop, along with tips on how to get more involved with industry organizations and national initiatives that help promote and uplift our industry.

📩 Click the link in our bio to register for this months class!

11/07/2024

The Details Team is getting so excited as we continue to count down the days to this year’s Wedding MBA Conference in Las Vegas 🎰⁠
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If you plan on attending, we would love to invite you to the Details Wed-Talk on November 13 @ 12:15 PM.⁠
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Hosted by our Founder and CEO, Corrine Heck, learn how Details Flowers Software Keeps Florists Organized. Gain insider tips on how to boost earnings and save time while managing your designs, stem counts, and templates to cultivate more client wins!⁠
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💌 Will we see you there? Let us know if you’ll be joining—we’d love to connect!