The Parade Company

The Parade Company Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
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It all started here and we’re still leading the way!America’s Thanksgiving Parade® presented by Gardner White Furniture ...
11/17/2025

It all started here and we’re still leading the way!

America’s Thanksgiving Parade® presented by Gardner White Furniture has been nominated for Best Holiday Parade by USA TODAY 10Best and we need YOUR vote to prove what we already know…Thanksgiving is Better in Detroit!

✅ Vote DAILY on all your devices

🗓️ Now through Monday, Dec. 1 at 11:59 AM EST

📲 Cast your vote & help us keep Detroit on top: https://api.10best.com/qr/54504/

11/14/2025

Did you catch the Pet Supplies Plus float reveal this week? It’s packed with plenty of adorable friends! 🐾

A huge shoutout to the incredible Parade Company artists who make magic like this happen every year as well as our great partners at Pet Supplies Plus for helping bring this one to life! 🐶

Keep an eye out for more float reveals as we get closer to ! 🎉

Two more weeks until America's Thanksgiving Parade® presented by Gardner White Furniture! 🌟 Who's ready for the magic?...
11/13/2025

Two more weeks until America's Thanksgiving Parade® presented by Gardner White Furniture! 🌟

Who's ready for the magic?!

While we eagerly await for the big day, don't forget to vote for us in USA TODAY's 10Best Readers’ Choice Awards for Best Holiday Parade!

🗳️: 10best.usatoday.com/awards/americas-thanksgiving-parade-detroit-michigan

There’s a new baby in the Parade family! 🎈We’re overjoyed to share that our talented Parade Artist, Lucy, and her family...
11/11/2025

There’s a new baby in the Parade family! 🎈

We’re overjoyed to share that our talented Parade Artist, Lucy, and her family have welcomed baby Thomas into the world! 💙

Congratulations, Lucy from all of us at The Parade Company! We’re so excited to celebrate this special arrival and officially welcome baby Thomas to the Parade family. 🍼✨

Brighten up your day and ours by helping Detroit shine!America’s Thanksgiving Parade® presented by Gardner White Furnitu...
11/10/2025

Brighten up your day and ours by helping Detroit shine!
America’s Thanksgiving Parade® presented by Gardner White Furniture is nominated for Best Holiday Parade in the USA TODAY 10Best Readers’ Choice… and we need YOUR votes to keep that #1 spot!

📅 Vote DAILY on all your devices until Monday, Dec. 1 at 11:59 AM EST

📲 Hit the link, cast your vote, and help us show everyone why Thanksgiving is better in Detroit!

👉 https://api.10best.com/qr/54504/

🥞 Another incredible morning at our annual Pancake Breakfast presented by Blue Cross Blue Shield of Michigan! The excite...
11/07/2025

🥞 Another incredible morning at our annual Pancake Breakfast presented by Blue Cross Blue Shield of Michigan! The excitement was in the air as we gathered with community leaders, friends, and partners to celebrate the upcoming America’s Thanksgiving Parade presented by Gardner White Furniture.

We’re so grateful to everyone who came out to keep this special tradition alive. The countdown to parade day is officially on! 🎉

11/07/2025

We kicked off the day with one of our favorite traditions - The Parade Company Pancake Breakfast! The excitement was extra special this year as we unveiled Huntington Bank’s brand-new float for America’s Thanksgiving Parade presented by Gardner White Furniture.

Tony Michaels, President & CEO of The Parade Company, joins Mike Land, Southeast Michigan and Northwest Ohio Region President for Huntington National Bank ,to celebrate this incredible new addition that will bring even more joy to Woodward Avenue this Thanksgiving. 💚🧡

A huge thank you to Huntington Bank for their continued partnership and support in keeping Detroit’s holiday spirit shining bright! ✨

11/06/2025

We love when being in the Distinguished Clown Corps is a family affair! 🤡

For Pamela and Lauryn, being part of this tradition is more than a costume. It’s about laughter, memories, and family pride. 💕

It's another reason why !


🎈 Volunteer Spotlight: Heather Knudson 🎈Heather's been a balloon handler since 2012, starting with her dad. When he pass...
11/05/2025

🎈 Volunteer Spotlight: Heather Knudson 🎈

Heather's been a balloon handler since 2012, starting with her dad. When he passed away in 2019, her cousin Brian stepped in to keep the family tradition alive. ❤️

Now, they celebrate every Thanksgiving together on Woodward, one balloon spin at a time. ✨

Get involved with us and see why : https://theparade.org/volunteer/

11/04/2025

Thank you to the amazing DTE Energy team for their work at Parade Studios in preparation for ! 🎈

President & CEO, Tony Michaels, says it best in this video: we are so fortunate for an awesome partner like DTE Energy for all their support and help throughout the year! 💡

Only a few more weeks left until the big day!

America’s Thanksgiving Parade® presented by Gardner White Furniture has been nominated (again!) for Best Holiday Parade ...
11/03/2025

America’s Thanksgiving Parade® presented by Gardner White Furniture has been nominated (again!) for Best Holiday Parade by USA TODAY 10Best and we need YOUR help to take the top spot!

✅ Vote DAILY on all your devices

🗓️ Now through Monday, Dec. 1 at 11:59 AM EST

📲 Tap the link, cast your vote, and help us show everyone why we’re number 1!

👉 https://api.10best.com/qr/54504/

Last week, one of our talented artists, Maddie, got a heartwarming surprise while painting floats! 🎨A tour group from Du...
11/03/2025

Last week, one of our talented artists, Maddie, got a heartwarming surprise while painting floats! 🎨

A tour group from Duncan Elementary stopped by, and Maddie mentioned she went there. When the kids asked who her 4th-grade teacher was, she said, “Mrs. Lee!” and the group erupted with excitement…
..because Mrs. Lee was right there with her class!

Here’s a sweet photo of Maddie, Mrs. Lee, and her students, proof that every visit to The Parade Company Studio brings smiles and unforgettable moments. ❤️

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

(313) 923-7400

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Our Events

In an effort to expand the reach and impact of America’s Thanksgiving Parade® presented by Gardner-White, The Michigan Thanksgiving Parade Foundation also has produced a variety of auxiliary fundraising and community outreach events including Hob Nobble Gobble® presented by Ford, a spectacular black-tie fundraising event; Ford Fireworks, a Detroit Kick-off to summer; 1998, 1999 & 2002 Red Wings Victory Parades; The 1998 University of Michigan Rose Bowl Victory Parade; the 1999 Big Balloon Parade staged in Green Bay, Wisconsin; and The Parade Company assisted Australia with their Centenary of FederationParade on January 1, 2001.