The Parade Company

The Parade Company Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
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11/25/2025

Still spinning from all the magic! ✨ Thanks to everyone who joined us and made Hob Nobble Gobble presented by Ford Motor Company the most unforgettable night of the season. 🎠💛

🎉 Only 3 DAYS until hits Woodward! 🎉 We're ready for all the memories waiting to be made at our favorite event of the ...
11/24/2025

🎉 Only 3 DAYS until hits Woodward! 🎉

We're ready for all the memories waiting to be made at our favorite event of the year, America’s Thanksgiving Parade® presented by Gardner White Furniture!

Who's ready to celebrate?! 🌟

11/23/2025

The Strategic Staffing Solutions S3 Turkey Trot is officially SOLD OUT! We can’t wait to see thousands of trotters fill the streets on Thanksgiving morning. Thank you for signing up, showing up, and keeping the magic alive!

11/21/2025

Our sponsor Gardner White Furniture's float is a huge nod to Detroit innovations and, of course, the Detroit Lions! 🏈

We're so excited to see this brand new float roll down Woodward in less than a week!

11/21/2025

Our 2025 Grand Jester, Duane Mezwa, is ready to make memories marching down Woodward with the Distinguished Clown Corps! 🤡

It’s a family affair for Duane and his loved ones, all sharing in the joy and energy of .

And when the parade wraps, you’ll find Duane right where he loves to be: passing out beads, sharing laughs, and making every moment count. 🎉

11/20/2025

The Delta Dental Insurance Company float is here and it's all smiles to celebrate Thanksgiving in Detroit! 😄🪥

This year’s design celebrates the dentists who keep our communities healthy and the kids and families who benefit from great oral care.

If you'll be downtown on , look for the mirrors on the side of the float so little ones can spot their own pearly whites! 🦷

✨ ONE. MORE. WEEK! ✨We're so close to Detroit’s favorite tradition rolling down Woodward! 🎉 What are you most excited fo...
11/20/2025

✨ ONE. MORE. WEEK! ✨

We're so close to Detroit’s favorite tradition rolling down Woodward! 🎉

What are you most excited for?! 🎈

And don't forget to vote for America’s Thanksgiving Parade® presented by Gardner White Furniture for USA TODAY's 10Best Readers' Choice Award for Best Holiday Parade!

🔗: https://10best.usatoday.com/awards/americas-thanksgiving-parade-detroit-michigan/

11/19/2025

Did you catch the Ford Motor Company float reveal on WDIV Local 4 / ClickOnDetroit last week? 🚗

🎈The float made its first appearance at Ford’s new headquarters in Dearborn and will roll down Woodward on .

📺 Tune in to Local 4 starting at 6 a.m. on Thanksgiving morning for full parade coverage.

It’s that time of year again at Gardner White Furniture! 🎄Our Twinkle Town tree is shining bright and we need your vote!...
11/18/2025

It’s that time of year again at Gardner White Furniture! 🎄

Our Twinkle Town tree is shining bright and we need your vote! ✨

Cast your vote daily through December 7th to help The Parade Company win! 🎉

🔗: https://dzl1esu4y2s.typeform.com/to/X5ml97Pz

It all started here and we’re still leading the way!America’s Thanksgiving Parade® presented by Gardner White Furniture ...
11/17/2025

It all started here and we’re still leading the way!

America’s Thanksgiving Parade® presented by Gardner White Furniture has been nominated for Best Holiday Parade by USA TODAY 10Best and we need YOUR vote to prove what we already know…Thanksgiving is Better in Detroit!

✅ Vote DAILY on all your devices

🗓️ Now through Monday, Dec. 1 at 11:59 AM EST

📲 Cast your vote & help us keep Detroit on top: https://api.10best.com/qr/54504/

11/14/2025

Did you catch the Pet Supplies Plus float reveal this week? It’s packed with plenty of adorable friends! 🐾

A huge shoutout to the incredible Parade Company artists who make magic like this happen every year as well as our great partners at Pet Supplies Plus for helping bring this one to life! 🐶

Keep an eye out for more float reveals as we get closer to ! 🎉

Two more weeks until America's Thanksgiving Parade® presented by Gardner White Furniture! 🌟 Who's ready for the magic?...
11/13/2025

Two more weeks until America's Thanksgiving Parade® presented by Gardner White Furniture! 🌟

Who's ready for the magic?!

While we eagerly await for the big day, don't forget to vote for us in USA TODAY's 10Best Readers’ Choice Awards for Best Holiday Parade!

🗳️: 10best.usatoday.com/awards/americas-thanksgiving-parade-detroit-michigan

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

(313) 923-7400

Website

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Our Events

In an effort to expand the reach and impact of America’s Thanksgiving Parade® presented by Gardner-White, The Michigan Thanksgiving Parade Foundation also has produced a variety of auxiliary fundraising and community outreach events including Hob Nobble Gobble® presented by Ford, a spectacular black-tie fundraising event; Ford Fireworks, a Detroit Kick-off to summer; 1998, 1999 & 2002 Red Wings Victory Parades; The 1998 University of Michigan Rose Bowl Victory Parade; the 1999 Big Balloon Parade staged in Green Bay, Wisconsin; and The Parade Company assisted Australia with their Centenary of FederationParade on January 1, 2001.