What are the opening hours?

Monday 9am - 4:30pm Tuesday 9am - 4:30pm Wednesday 9am - 4:30pm Thursday 9am - 4:30pm Friday 9am - 4:30pm

The Parade Company

Name: The Parade Company
Address: 9500 Mount Elliott Street, Detroit, MI, 48211, US
Telephone: (313) 923-7400
Price range: $
Rating: 4.7

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The Parade Company

Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
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12/31/2024

On the last day of 2024, we are looking back on all the wonderful memories we made throughout the year!

Thank you to all of our wonderful volunteers, staff, and supporters who made 2024 our best year yet! Here's to an exciting year ahead. 🤡✨

12/30/2024

We loved seeing our very own Steven Spencer on WDIV Local 4 / ClickOnDetroit! 🎈

Learn more about Steven's volunteer work with us and how you can get an inside look at Parade Studios with our very own Studio Tours: https://theparade.org/tours/

12/27/2024

Congratulations to our first place 2024 Parade Award marching band winners! 🥁

🥇 1st Place Parade Company Band Adjudicators: The Southfield A&T Marching Warriors

🥇 1st Place WDIV Local 4 / ClickOnDetroit Battle of the Bands: St. Clair Marching Saints

And thanks to all the wonderful high school bands that joined us at this year's parade! ❤️

12/25/2024

Seasons greetings to the best city in the world! Thank you, Detroit, for making this year our most magical one yet. ✨

Happy Holidays! ❄️

12/24/2024

The holidays are upon us and what better way to celebrate than a little throwback? 🎅❄️

Can you guess what Detroit mayor is pictured next to Santa Clause during this 1960s ? 👇💭

12/23/2024

Still looking for that perfect holiday gift? 🎁

Purchase your family a Studio Tour gift certificate! At our studios, we'll give you an inside look at our floats, Big Heads, and much more!

Call us at (313) 432-7833 to purchase your certificate or to book your tour.

12/20/2024

We're marching into the holiday week ahead with a big dose of festive cheer! 🎄

Happy holidays, Detroit! 🕎🎅

12/19/2024

to the Strategic Staffing Solutions Turkey Trot! 🦃

We loved watching the morning's runners and walkers light up with ! ❤️

12/17/2024

Looking for an unforgettable holiday gift this season Purchase your family a Studio Tour gift certificate! 🎄🤡

With a Studio Tour, you'll learn more about the Parade’s fascinating history and can experience the world’s largest collection of Papier mâché Heads and our 200,000 square-foot storyland of floats! 🎈

Gift Certificates can be emailed to arrive on time for the holidays! Call (313) 432-7833 to purchase your certificate or to book your tour today.

12/16/2024

Happy Monday, Detroit!

We hope this week is merry and bright! 🤡🎄

12/13/2024

Need more in your life? Visit us for a Parade Studio Tour! 😎

Whether you're a family, student group, or a kid at heart, venture into our magical ParadeLand for a behind-the-scenes experience you will never forget! 🎈✨

Schedule your tour today: https://usainmotion.events/races/PARADECO/tours/signup.php

12/12/2024

We loved creating on Woodward Ave! What made you smile at this year's America's Thanksgiving Parade® presented by Gardner White Furniture? 🤡

Let us know in the comments! 💭👇

12/11/2024

Check out this article from Hour Detroit Magazine on all things ! We love taking a trip down memory lane with such cool historic photos and trivia. 🎈

🔗: https://www.hourdetroit.com/community/americas-thanksgiving-parade-celebrates-100-years/

12/10/2024

We had such a blast at this year's presented by Ford Motor Company! 🦃

Thanks to all of our attendees, volunteers, and workers for their help in putting this amazing event together! ❤️

📸 Check out photos from the event: https://theparade.org/hob-nobble-gobble/

12/06/2024

America's Thanksgiving Parade® presented by Gardner White Furniture WON USA TODAY's 10Best Readers Choice competition for Best Holiday Parade! ✨🤡

Thank YOU, Detroit! We are honored to have such an amazing community of supporters, team members, volunteers, and friends! It's all because of you we get to roll down Woodward Avenue year after year! ❤️

12/04/2024

Did you catch The Skillman Foundation float during this year's Parade? 🌹

Two weeks ago we attended the float's unveiling designed by fifth grader Harmony Henry, who won this year's design contest. ✨❤️

Congratulations to Harmony and all the honorable mentions!

12/03/2024

Good morning Detroit! ☀️

Take look back at some iconic photos of the past from the Detroit News! 🦃⌛

This week's History Gallery shows off images from America's Thanksgiving Parade throughout the decades.

12/02/2024

The energy was electric up and down on and we're still dreaming about it! Just take it from veteran clown Brian, who walks in our ! 🤡🎈

It's the FINAL day to vote for us in USA TODAY’s Best Holiday Parade! 🐤🎈

✅ Cast your vote here: https://10best.usatoday.com/awards/travel/best-holiday-parade-2024/americas-thanksgiving-parade-detroit-michigan/

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday	9am - 4:30pm
Tuesday	9am - 4:30pm
Wednesday	9am - 4:30pm
Thursday	9am - 4:30pm
Friday	9am - 4:30pm

Telephone

(313) 923-7400

Website

http://www.theparade.org/

Alerts

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Videos

The energy was electric up and down #WoodwardAve on #ParadeDay and we're still dreaming about it! Just take it from veteran clown Brian, who walks in our #DistinguishedClownCorps! 🤡🎈 It's the FINAL day to vote for us in USA TODAY’s Best Holiday Parade! 🐤🎈 ✅ Cast your vote here: https://10best.usatoday.com/awards/travel/best-holiday-parade-2024/americas-thanksgiving-parade-detroit-michigan/ #TheParadeCompany #TPC #GardnerWhite #DetroitParade #Clowns

🥁 Can’t wait to march down Woodward! Drop a 🎈 if you’re as excited as we are! #DetroitParade #GardnerWhite #Thanksgiving #AmericasThanksgivingParade #TheParadeCompany #TPC

:star2: It's Parade Day! Follow along as we bring you all the excitement from America's Thanksgiving Parade® presented by Gardner White! From the larger-than-life floats to the incredible marching bands, we'll be live throughout the day sharing every magical moment. :balloon::sparkles: #ThanksgivingParade #DetroitTradition #DetroitParade #GardnerWhite

✨ ONE. MORE. DAY. ✨ #DetroitParade #GardnerWhite #Thanksgiving #AmericasThanksgivingParade #TheParadeCompany #TPC

For Lena, one of our very own #DistinguishedClowns, there's nothing better than passing out beads on #ParadeDay. Learn more about our clowns and their very *distinguished* history: https://theparade.org/americas-thanksgiving-parade/distinguished-clown-corps/ #TheParadeCompany #TPC #DetroitParade #GardnerWhite #DistinguishedClownCorps

✨ 🤡 TEN DAYS until we get to clown around on #WoodwardAve! 🤡 ✨ And don't forget to vote for #TPC for USA TODAY's 10Best Readers’ Choice Awards: https://10best.usatoday.com/awards/travel/best-holiday-parade-2024/americas-thanksgiving-parade-detroit-michigan/ #TheParadeCompany #TPC #ParadeDay #GardnerWhite #DetroitParade #Detroit #MilesOfSmiles

BIG news! The Parade is 25 days away! 🎈🏙️ #MilesofSmiles #TheParadeCompany #DetroitParade #ThanksgivingParade #GardnerWhiteFurniture #DowntownDetroit

Our veteran 20-year clown, Dr. Luther Rosemond, knows a thing or two about clowning around on #ParadeDay! 🤡 Think you have what it takes to be a part of the #DistinguishedClownCorps? Learn how you can join the most *distinguished* club in town: https://theparade.org/americas-thanksgiving-parade/distinguished-clown-corps/ #TheParadeCompany #DetroitParade #TPC #GardnerWhite #Clowns #WoodwardAve

Send in the clowns...and their one-of-a-kind costumes! 🤡✨ Each clown designs their individual costumes and accessories with the amazing costuming team! Watch for these inspiring creations Parade Day! We're curious, if you were a #DistinguishedClown, what would your costume look like? 🤔👇 #TheParadeCompany #TPC #DetroitParade #GardnerWhite #Clowns

We're crazy for clowns! 🤡 Rebecca, our first female Grand Jester in 2012, says that walking with our Distinguished Clown Corps is closest she'll ever be to feeling like a rockstar! ✨ Interested in becoming a Distinguished Clown for America's Thanksgiving Parade® presented by Gardner White Furniture? Learn more at: https://theparade.org/americas-thanksgiving-parade/distinguished-clown-corps/ #TheParadeCompany #TPC #DistinguishedClownCorps #DetroitParade #Detroit

Hip hip hooray! The Parade's in 50 days! 🎉🦃 📸 featuring: Tina Marie School of Dance #MilesofSmiles #DetroitParade #GardnerWhiteFurniture #WoodwardAvenue #Detroit #DowntownDetroit #ThanksgivingParade

Are you looking to spread some joy in the #Detroit community? ☀️ Volunteer with #TPC! Volunteers like Lysa are at the heart of what we do and we want you to join us! ✨😍 Apply to volunteer with us today: https://www.hugheswarevolunteersystem.com/become_a_volunteer/2024-thanksgiving-parade #TPC #TheParadeCompany #Community #Volunteering #VolunteerOpportunity #SpreadJoy

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Our Events

In an effort to expand the reach and impact of America’s Thanksgiving Parade® presented by Gardner-White, The Michigan Thanksgiving Parade Foundation also has produced a variety of auxiliary fundraising and community outreach events including Hob Nobble Gobble® presented by Ford, a spectacular black-tie fundraising event; Ford Fireworks, a Detroit Kick-off to summer; 1998, 1999 & 2002 Red Wings Victory Parades; The 1998 University of Michigan Rose Bowl Victory Parade; the 1999 Big Balloon Parade staged in Green Bay, Wisconsin; and The Parade Company assisted Australia with their Centenary of FederationParade on January 1, 2001.