What are the opening hours?

Monday 9am - 4:30pm Tuesday 9am - 4:30pm Wednesday 9am - 4:30pm Thursday 9am - 4:30pm Friday 9am - 4:30pm

The Parade Company

Name: The Parade Company
Address: 9500 Mount Elliott Street, Detroit, MI, 48211, US
Telephone: (313) 923-7400
Price range: $
Rating: 4.8

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The Parade Company

Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
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10/21/2025

For over 10 years, Richard has been part of the team that brings Detroit’s favorite traditions to life. ✨

Our volunteers make it all happen, and we’re always looking for more hands to join the team. 💪

If you’re looking for a fun, meaningful way to give back and be part of something unforgettable, sign up: theparade.org/volunteer

10/20/2025

Huge shout out and THANK YOU to everyone who came out for our Balloon Handling and Float Driver Training! 🎈

You all are rock stars for volunteering your time to get ready for America’s Thanksgiving Parade® presented by Gardner White Furniture!

👉 Wanna join the fun? We still have spots open for more Float Drivers and Spotters in the Parade. If you're ready to be a part of the action, send an email to [email protected] for all the details!

10/17/2025

It’s Friday! Time to dance into the weekend! 💃🕺

Only 5 more Fridays until week and we prove once again that ! 🎈

10/15/2025

Being part of the Distinguished Clown Corps is more than showmanship, it’s a legacy! 🤡

For more than 40 years, our Clowns like Evonne and Kristin have brought miles of smiles down Woodward Avenue, carrying on one of Detroit’s most cherished Thanksgiving traditions.

It's one more reason why ! ❤️

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10/14/2025

Hey Detroit, it’s almost time to trot! 🦃

Kick off Thanksgiving morning with the Turkey Trot, the Parade before the Parade. Grab your crew, pick your race, and start the holiday with some fun and Detroit spirit. 🏃

Register today: https://theparade.org/turkeytrot/general-info/

10/13/2025

The countdown is on to ! and our volunteers are what make it all happen. 🦃

From connecting with great people to working alongside The Parade Company team, it’s meaningful, hands-on work that brings Detroit’s favorite tradition to life. 🎈

Join us and be part of the excitement: https://theparade.org/volunteer/

10/09/2025

We went from a giant whale in the 1950s to a giant...Rainbow Fish! 🌈

Same big splash, just a little more colorful! 🌊

Which balloon are you looking forward to seeing this Thanksgiving?

10/08/2025

What's one of our favorite traditions of America's Thanksgiving Parade presented by Gardner White Furniture? ✨

The Distinguished Clown Corps® presented by Emagine Theatres, of course! 🤡

Stay tuned to learn more about this year's Grand Jester!

10/07/2025

Our mascot Clownie had a blast joining thousands of people at Alzheimer's Association's 2025 Walk to End Alzheimer's at the Detroit Zoo.

It was so inspiring to see the community's passion and dedication to this very important cause. ❤️

10/06/2025

Find your joy by volunteering with us! ❤️

We're looking for volunteers with ranging skillsets to help us get ready for this year's ! 🎈

💻 Learn more about our volunteer opportunities and sign up today: https://theparade.org/volunteer/

10/03/2025

Ever wonder what it’s like behind the scenes of Detroit’s most magical parade? ✨

One of our amazing volunteers, Timothy, shares how incredible it is to see these events come to life, meet new people, and be part of something so special.

The best part? Anyone can join, no matter your skillset! 🎉

👉 Want to experience the magic yourself? Volunteer today and be part of the tradition: https://theparade.org/volunteer/

10/01/2025

🎈 It’s Balloons Around the World Day! 🎈

Our balloons don’t just float, they FLY with personality, all thanks to our amazing balloon handlers, of course!

Drop your all-time fave in the comments 👇

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday	9am - 4:30pm
Tuesday	9am - 4:30pm
Wednesday	9am - 4:30pm
Thursday	9am - 4:30pm
Friday	9am - 4:30pm

Telephone

(313) 923-7400

Website

http://www.theparade.org/

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Our Events

In an effort to expand the reach and impact of America’s Thanksgiving Parade® presented by Gardner-White, The Michigan Thanksgiving Parade Foundation also has produced a variety of auxiliary fundraising and community outreach events including Hob Nobble Gobble® presented by Ford, a spectacular black-tie fundraising event; Ford Fireworks, a Detroit Kick-off to summer; 1998, 1999 & 2002 Red Wings Victory Parades; The 1998 University of Michigan Rose Bowl Victory Parade; the 1999 Big Balloon Parade staged in Green Bay, Wisconsin; and The Parade Company assisted Australia with their Centenary of FederationParade on January 1, 2001.