The Parade Company

The Parade Company Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
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It's a brand new week, and we're ready to march straight through it! 🎺🥁We had some AMAZING marching bands join us on Woo...
12/08/2025

It's a brand new week, and we're ready to march straight through it! 🎺🥁

We had some AMAZING marching bands join us on Woodward during , and they showed us how it's done!

Happy Monday, Detroit! ☀️

How has it already been a week?! 🦃The 99th America's Thanksgiving Parade® presented by Gardner White Furniture was a tot...
12/04/2025

How has it already been a week?! 🦃

The 99th America's Thanksgiving Parade® presented by Gardner White Furniture was a total success, and we had a blast celebrating with YOU!

Here's a taste of some of the amazing energy we caught rolling down Woodward on ! 📸

Fresh off his appearance, Santa is stopping by for an exclusive day of Studio Tours and photos, and you’re invited thi...
12/03/2025

Fresh off his appearance, Santa is stopping by for an exclusive day of Studio Tours and photos, and you’re invited this Sunday from 11 AM – 2 PM!

✨ What’s Included:
• One-hour guided tour of our floats and Big Heads
• 4x5 keepsake photo with Santa (extra prints available)

🎟️ Pricing:
• Tours: $12 adults, $8 kids
• Photo + tour: $40

Availability is limited, so save your spot ahead of time! Visit theparade.org to register. Questions? Call Sharon at (313) 432-7833.

All proceeds support The Parade Company!

12/02/2025

What a BLAST the 99th Annual America's Thanksgiving Parade presented by Gardner White Furniture was! ✨🎈

We want to give a HUGE shoutout to all the artists, volunteers, guests, and staff that prove year after year that . ❤️

Here's to another in the books. Onto our 100th year! 👀

TODAY’S THE DAY! It’s your LAST CHANCE to help America’s Thanksgiving Parade® presented by Gardner White Furniture win U...
12/01/2025

TODAY’S THE DAY!

It’s your LAST CHANCE to help America’s Thanksgiving Parade® presented by Gardner White Furniture win USA TODAY’s Best Holiday Parade… and show the world why Thanksgiving is Better in Detroit!

Voting ends at 11:59 AM EST, so rally your friends, family, and fellow Detroiters, we need every vote to bring this win home!

Just look at that unforgettable Detroit energy!

📲 Tap the link to cast your final votes: https://api.10best.com/qr/54504/

Twinkle Town is back at Gardner White Furniture and the holiday buzz is in full swing 🎄Your daily vote helps us compete ...
11/28/2025

Twinkle Town is back at Gardner White Furniture and the holiday buzz is in full swing 🎄

Your daily vote helps us compete for the $10,000 prize, and that win goes right back into creating the magic Detroit loves on Thanksgiving morning.

A small click with a big impact for the parade experience. ✨

🗳️ Vote daily through Dec. 7: https://dzl1esu4y2s.typeform.com/to/X5ml97Pz

Parade day magic! 🎈✨ Floats, marching bands, Big Heads, and all the joy this city can hold.
11/27/2025

Parade day magic! 🎈✨ Floats, marching bands, Big Heads, and all the joy this city can hold.

We're getting ready to march down Woodward for ! 🎈🤡 See you soon!
11/27/2025

We're getting ready to march down Woodward for ! 🎈🤡 See you soon!

Get ready for something special today! The Detroit Athletic Club is bringing back the iconic Fred Hill Drill Team for th...
11/27/2025

Get ready for something special today! The Detroit Athletic Club is bringing back the iconic Fred Hill Drill Team for this year’s Parade! 🦃✨

📰 Check out the full story here: https://www.freep.com/story/news/local/michigan/detroit/2025/11/26/detroit-athletic-club-revives-fred-hill-drill-team-for-thanksgiving/87466385007/

✨ And don't forget to vote for us for USA TODAY's Readers' Choice Awards! Voting ends Monday: https://10best.usatoday.com/awards/americas-thanksgiving-parade-detroit-michigan/

An incredible team of artists, engineers, volunteers, and behind-the-scenes magicians are hard at work bringing tomorrow...
11/26/2025

An incredible team of artists, engineers, volunteers, and behind-the-scenes magicians are hard at work bringing tomorrow’s Parade to life. 🎈

And our Distinguished Clown Corps (presented by Emagine Entertainment) greeted travelers on the busiest day of the year at the Delta Air Lines baggage claim. They welcomed guests to Detroit, passing out the beloved beads, and encouraged them to tune in tomorrow for America's Thanksgiving Parade® presented by Gardner White Furniture! 🤡

is almost here, and Woodward’s retail corridor is ready for its close up! 🛍️We're so excited to spread holiday joy thi...
11/26/2025

is almost here, and Woodward’s retail corridor is ready for its close up! 🛍️

We're so excited to spread holiday joy this week and support local businesses in the city we love most.

Read more 👇
crainsdetroit.com/nonprofits-philanthropy/thanksgiving-parade-nears-woodward-ready-its-close

🚨 ONE! MORE! DAY! 🚨We can't wait to see you in the morning, Detroit!
11/26/2025

🚨 ONE! MORE! DAY! 🚨

We can't wait to see you in the morning, Detroit!

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

(313) 923-7400

Website

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Our Events

In an effort to expand the reach and impact of America’s Thanksgiving Parade® presented by Gardner-White, The Michigan Thanksgiving Parade Foundation also has produced a variety of auxiliary fundraising and community outreach events including Hob Nobble Gobble® presented by Ford, a spectacular black-tie fundraising event; Ford Fireworks, a Detroit Kick-off to summer; 1998, 1999 & 2002 Red Wings Victory Parades; The 1998 University of Michigan Rose Bowl Victory Parade; the 1999 Big Balloon Parade staged in Green Bay, Wisconsin; and The Parade Company assisted Australia with their Centenary of FederationParade on January 1, 2001.