What are the opening hours?

Monday 9am - 4:30pm Tuesday 9am - 4:30pm Wednesday 9am - 4:30pm Thursday 9am - 4:30pm Friday 9am - 4:30pm

The Parade Company

Name: The Parade Company
Address: 9500 Mount Elliott Street, Detroit, MI, 48211, US
Telephone: (313) 923-7400
Price range: $
Rating: 4.8

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The Parade Company

The Parade Company Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
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03/28/2025

Kissing the week goodbye with a little parade love. 💋🎉

Happy Friday, Detroit! Time to march into the weekend. ✨

03/27/2025

From bagpipes in the ‘50s to high-energy high school marching bands today, the music of has always set the tone! 🎵🥁

If there's one thing we know for sure, the wouldn’t be the same without music! ✨

03/26/2025

A little over one week left until ! Who's ready for another Detroit Tigers season? 🐯⚾

03/24/2025

Monday got you feeling a little Grinchy? 😜

Turn that frown upside down and have a great week, Detroit! 🎈💚

03/21/2025

From classic storybook floats in the 1950s to today's Rainbow Fish and Captain Underpants balloons, we have always been a place where beloved children's stories come to life! 🌈🐠🎈

Decades may pass, but the joy of seeing our favorite characters float down Woodward never gets old.

Which storybook character has been your favorite? 💙

03/20/2025

Spring is here! 🌸☀️

Warmer days, brighter colors, and a little extra bounce in our step—just how we like it.

And not only that, we're one season closer to 2025! 🎈

03/18/2025

Ever wonder how the magic of the Parade comes to life? It all starts in our studio, where the creativity flows and the big ideas take shape! 🎨✨

Take a behind-the-scenes tour and see how we build the floats, props, and balloons that make the Parade unforgettable. 🏗️

Ready to get up close with the magic? Book your tour with us today. Learn more at: https://theparade.org/tours/

03/17/2025

☘️ Happy St. Patrick's Day, Detroit! ☘️

We had a blast at the annual St. Patrick's Day parade in Detroit yesterday. Thanks to all of our hardworking staff and volunteers––you're worth more than the pot of gold at the end of the rainbow. 💰🌈

03/15/2025

🎇 Who's ready for those Detroit Summer Vibes? Let the countdown begin! 🎇

Only 100 days until the Ford Motor Company Fireworks will be lighting up the sky. Mark your calendar for June 23rd and get ready for an unforgettable evening! Bring 'em on!

03/13/2025

Happy 313 Day, Detroit!

We ❤️ you! 🏙️

03/12/2025

Check out these behind-the-scenes moments from before sunrise on ! 🌅🎈

From setting up balloons to prepping costumes and Big Heads, it takes early risers like our incredible volunteers to bring big dreams to life. 🤡

Interested in getting involved? The official sign up for the 2025 Parade begins in July: https://theparade.org/volunteer/

03/10/2025

Like Horton says, "A person's a person, no matter how small"—and it's the small hands that make handling this big balloon possible! 🐘🎈

Interested in getting involved with ? Learn about our volunteer opportunities on our website: https://theparade.org/volunteer/

03/07/2025

Last week, we celebrated The Parade Company tour guides at the annual Tour Guide Party.

Everyone was treated to a behind the scenes WDIV Local 4 / ClickOnDetroit tour and then Duck Pin bowling at Five Iron Golf in Detroit. We had a blast!

Want to be a part of our tour guide family? Join us! April 12 from 11 am - 1 pm at The Parade Studio for the New Tour Guide training & ice cream social! Contact Sharon at [email protected] to RSVP or for more information.

03/06/2025

Behind every spectacular float is a team of artists, designers, and builders crafting the magic! 🎨✨

From sketch to reality, prop production at The Parade Company is where the magic begins.

Check out how we bring these larger-than-life creations to fruition: https://theparade.org/prop-production/

03/05/2025

How about this for star power! Last Friday, Clownie joined 20 other mascots at at the USA Hockey Arena in Plymouth. ✨

The mascots mingled with fans and cheered on the hockey teams. 🤡🏒

03/03/2025

Hello, March! 🌼

We’re ready for the warmer days and the fun-filled months ahead.

02/28/2025

Our very own Paul W. Smith - The Paul W. Smith Show with WJR Radio was honored with the Barrett Media Top 20 of 2024 Award!

https://barrettmedia.com/2025/01/07/barrett-news-media-top-20-of-2024-major-market-news-talk-radio-midday-shows/

02/27/2025

Years ago, high school bands that marched in the Parade would come from throughout the Midwest––not just Michigan! 🎷🎺

When bands arrived in Detroit, they were housed in schools or in hotels throughout the city. 🏙️

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday	9am - 4:30pm
Tuesday	9am - 4:30pm
Wednesday	9am - 4:30pm
Thursday	9am - 4:30pm
Friday	9am - 4:30pm

Telephone

(313) 923-7400

Website

http://www.theparade.org/

Alerts

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Videos

Did you know that our Big Head collection is the largest papier-mache head collection in the world? ✨ Not only that, but our #BigHeadCorps is reaching its historic 17th year in the #DetroitParade! Take a look at this video from 2022 to learn more about some of our most iconic Big Heads to walk the Parade. 🤡 #TheParadeCompany #TPC #BigHeads #Local4News #ClickOnDetroit #Detroit

We loved seeing our very own Steven Spencer on WDIV Local 4 / ClickOnDetroit! 🎈 Learn more about Steven's volunteer work with us and how you can get an inside look at Parade Studios with our very own Studio Tours: https://theparade.org/tours/ #TheParadeCompany #DetroitParade #Volunteer #GardnerWhite #ClickOnDetroit

We loved creating #MilesofSmiles on Woodward Ave! What made you smile at this year's America's Thanksgiving Parade® presented by Gardner White Furniture? 🤡 Let us know in the comments! 💭👇 #TheParadeCompany #DetroitParade #TPC #GardnerWhite #ThanksgivingParade #Woodward #MilesofSmiles

We had such a blast at this year's #HobNobbleGobble presented by Ford Motor Company! 🦃 Thanks to all of our attendees, volunteers, and workers for their help in putting this amazing event together! ❤️ 📸 Check out photos from the event: https://theparade.org/hob-nobble-gobble/ #TheParadeCompany #TPC #Ford #Thanksgiving #DetroitParade

The energy was electric up and down #WoodwardAve on #ParadeDay and we're still dreaming about it! Just take it from veteran clown Brian, who walks in our #DistinguishedClownCorps! 🤡🎈 It's the FINAL day to vote for us in USA TODAY’s Best Holiday Parade! 🐤🎈 ✅ Cast your vote here: https://10best.usatoday.com/awards/travel/best-holiday-parade-2024/americas-thanksgiving-parade-detroit-michigan/ #TheParadeCompany #TPC #GardnerWhite #DetroitParade #Clowns

🥁 Can’t wait to march down Woodward! Drop a 🎈 if you’re as excited as we are! #DetroitParade #GardnerWhite #Thanksgiving #AmericasThanksgivingParade #TheParadeCompany #TPC

:star2: It's Parade Day! Follow along as we bring you all the excitement from America's Thanksgiving Parade® presented by Gardner White! From the larger-than-life floats to the incredible marching bands, we'll be live throughout the day sharing every magical moment. :balloon::sparkles: #ThanksgivingParade #DetroitTradition #DetroitParade #GardnerWhite

✨ ONE. MORE. DAY. ✨ #DetroitParade #GardnerWhite #Thanksgiving #AmericasThanksgivingParade #TheParadeCompany #TPC

For Lena, one of our very own #DistinguishedClowns, there's nothing better than passing out beads on #ParadeDay. Learn more about our clowns and their very *distinguished* history: https://theparade.org/americas-thanksgiving-parade/distinguished-clown-corps/ #TheParadeCompany #TPC #DetroitParade #GardnerWhite #DistinguishedClownCorps

✨ 🤡 TEN DAYS until we get to clown around on #WoodwardAve! 🤡 ✨ And don't forget to vote for #TPC for USA TODAY's 10Best Readers’ Choice Awards: https://10best.usatoday.com/awards/travel/best-holiday-parade-2024/americas-thanksgiving-parade-detroit-michigan/ #TheParadeCompany #TPC #ParadeDay #GardnerWhite #DetroitParade #Detroit #MilesOfSmiles

BIG news! The Parade is 25 days away! 🎈🏙️ #MilesofSmiles #TheParadeCompany #DetroitParade #ThanksgivingParade #GardnerWhiteFurniture #DowntownDetroit

Our veteran 20-year clown, Dr. Luther Rosemond, knows a thing or two about clowning around on #ParadeDay! 🤡 Think you have what it takes to be a part of the #DistinguishedClownCorps? Learn how you can join the most *distinguished* club in town: https://theparade.org/americas-thanksgiving-parade/distinguished-clown-corps/ #TheParadeCompany #DetroitParade #TPC #GardnerWhite #Clowns #WoodwardAve

Shortcuts

Our Events

In an effort to expand the reach and impact of America’s Thanksgiving Parade® presented by Gardner-White, The Michigan Thanksgiving Parade Foundation also has produced a variety of auxiliary fundraising and community outreach events including Hob Nobble Gobble® presented by Ford, a spectacular black-tie fundraising event; Ford Fireworks, a Detroit Kick-off to summer; 1998, 1999 & 2002 Red Wings Victory Parades; The 1998 University of Michigan Rose Bowl Victory Parade; the 1999 Big Balloon Parade staged in Green Bay, Wisconsin; and The Parade Company assisted Australia with their Centenary of FederationParade on January 1, 2001.