The Parade Company

09/12/2025

Don't forget to take a second and enjoy the view this weekend. ✨

09/11/2025

🎉✨ Only 11 more Thursdays until our 2025 Grand Marshals, Detroit Mayor Mike Duggan and Award-Winning Television Journalist Devin Scillian, will be cruising down Woodward Ave. in the 99th America’s Thanksgiving Parade® presented by Gardner White Furniture! 🦃🎶

Devin Scillian is more than a familiar face on your TV; he’s an award-winning journalist, author of over 20 beloved children’s books (including the bestseller A is for America), and a talented musician who’s rocked stages all across Michigan with his band, Arizona Son. 🎤📖

Mike Duggan is a lifelong Michigander and was born in Detroit. Today, Mayor Duggan is Detroit’s second longest serving mayor in history and has led the city through tremendous growth and significant change since being elected in 2013. He’s a nationally renowned leader and began his career as the Deputy Wayne County Executive after graduating from Law School at the University of Michigan.

Join us in congratulating our 2025 Grand Marshals and get ready for a parade day to remember! 🥁🎈

09/10/2025

We are super excited to have Mayor Mike Duggan and Devin Scillian joining us for parade day!

"After nearly three decades of hosting the parade, it’s hard to describe the thrill of moving from the broadcast booth to the parade itself."

09/10/2025

The balloons are BIG, but the memories you'll make are even BIGGER because ! 🎈

Experience the magic of the 99th America’s Thanksgiving Parade® from the best seats on the route…the Grandstands!

From sky-high characters to street-level spectacle, there’s no better view of this holiday magic!

🎟️ Grab your Grandstand tickets online now through Monday, November 24, 2025, or before they fly away! Don’t miss your front-row seat to the fun!

🔗 https://usainmotion.events/races/PARADECO/gstnd/signup.php

09/09/2025

Ever wondered how the magic of comes to life? Step into ParadeLand! ✨ 🦃

Bring your group, big or small, to explore our 200,000 sq. ft. creative kingdom! Tours are available year-round.

Learn more: https://theparade.org/tours/

09/08/2025

It's the first Monday after Labor Day, which means fall is on the way...

But never fear! presented by Gardner White Furniture is just around the corner to save the day because ! 🍂

We're ready to make some unforgettable memories!

09/05/2025

We ❤️ our Big Head Corps!

These classic, larger-than-life characters bring extra smiles to every year. 🎭

What’s your favorite Big Head?

09/04/2025

We’re flipping with excitement because ! 🤸‍♂️

Grandstand seats for the 99th America’s Thanksgiving Parade® are on sale now! ✨

Tumble, twirl, or cartwheel your way over to our website for all the details and to snag your spot… it’s time to jump into the best seats on Woodward!

🎟️ https://theparade.org/americas-thanksgiving-parade/grandstand-tickets/

09/03/2025

Oh boy! Volunteering with The Parade Company? That sounds like a swell idea! 🐭🎀

Sign up today and help us make some serious magic this coming fall! Minnie ears optional.

Apply today: https://theparade.org/volunteer

09/01/2025

Wishing everyone a restful and fun-filled Labor Day! 🇺🇸

Whether you're barbecuing in the backyard or lounging at the pool, we hope you soak in those last rays of . 😎

08/29/2025

Catch all the action from the Grandstands and enjoy a front-row view as vibrant floats, towering balloons, and powerful marching bands parade down Woodward Avenue! ✨🎺

Grandstand seats are available for purchase online now through November 24, 2025, or until they sell out. Don’t miss your chance to be part of the excitement! 🎈

Get your ticket today: https://usainmotion.events/races/PARADECO/gstnd/signup.php

08/28/2025

We had a blast celebrating some of The Parade Company's most amazing volunteers at the 29th Annual Visit Detroit ROSE Awards. 🌹🏆

A huge shout-out to our incredible nominees: Timothy Reagan, Steven Spencer, Jennifer Tedder, and Linda Walter!

And a special round of applause for Yvonne Reed for being a top-three finalist in the Volunteer Category! Way to go! ✨

We truly have the best volunteers around! Thanks for everything you do!