What are the opening hours?

Monday 9am - 4:30pm Tuesday 9am - 4:30pm Wednesday 9am - 4:30pm Thursday 9am - 4:30pm Friday 9am - 4:30pm

The Parade Company

Name: The Parade Company
Address: 9500 Mount Elliott Street, Detroit, MI, 48211, US
Telephone: (313) 923-7400
Price range: $
Rating: 4.8

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The Parade Company

The Parade Company Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning in Detroit!
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01/31/2025

It's not easy being green. And it's also not easy having to a wait another 300 days until ! 🐸

We love watching Kermit walk with us down Woodward year after after year. Which is your favorite Parade balloon? 🎈

01/30/2025

Did you know each of the Clowns in our put together their own individual outfit––or clownfit? 🤡

We're curious, if you had the chance to style your own clownfit, what would it be? 👇💭

01/29/2025

Did you know that our Big Head collection is the largest papier-mache head collection in the world? ✨

Not only that, but our is reaching its historic 17th year in the ! Take a look at this video from 2022 to learn more about some of our most iconic Big Heads to walk the Parade. 🤡

01/28/2025

There's nothing like summer in the D...
..and we're only 146 days out until the 2025 Ford Motor Company Fireworks! 🎆

01/24/2025

We're all smiles for Friday! ✨😀

Have a great weekend, Detroit! 🏙️

01/23/2025

Pumpkins may no longer be in season, but a fun throwback is!

Check out 's "Peter, Peter Pumpkin Eater" float from the 1950s! 🎃

If you could create a float based on a classic nursery rhyme, which would you choose? 📖💭

01/22/2025

School's back in session for the year, and we have the perfect field trip for your students: a Studio Tour! 🍎🤡

Bring your group, big or small, to see the most unique tour in all of Detroit. Parade Studio Tours accommodate large school and bus tours and offer tours for work outings, Girl Scouts, Boy Scouts, after-school activities, and many more.

Get in contact with us to learn more: https://theparade.org/tours/

01/21/2025

Do you or your business have a creative idea that you need help bringing to life? ✨

We create spectacular props for companies around the country––all year round! Our talented artists not only design, but also construct all of our props with absolute attention to detail. 🤡

Learn more: https://theparade.org/prop-production/

01/17/2025

! We're riding straight into the weekend in style––just like Clownie on . 🤡

01/16/2025

We had so many beautiful, handcrafted floats drive down our during this year's ! 🤡

Which one was your favorite? 👇💭

01/14/2025

Do you know what America's Thanksgiving Parade® presented by Gardner White Furniture was originally called?

Gives us your guess in the comments! 🤔

01/13/2025

On frigid winter mornings like this, we all need some sunshine to brighten up our day! ❄️

Happy Monday, Detroit! ☀️

01/10/2025

Missing the already?! 🤡

Plan ahead to apply to volunteer with us! Applications open up in July, but if you are interested in being notified via email of various other Volunteer opportunities leading up to the Parade, please send an email to [email protected].

Learn more: https://theparade.org/volunteer/

01/09/2025

Here's one from the archives! 📸

Can you guess what decade this photo might have been taken? 🤔💭

01/08/2025

Ever wonder what goes into America's Thanksgiving Parade® presented by Gardner White Furniture every year? 🤡

Join us on a Studio Tour to discover the magic of our iconic Big Heads, fantastic floats, and much, much more! 🎈

Call us at (313) 432-7833 to purchase a gift certificate or to book your tour.

Learn more: https://theparade.org/tours/

01/07/2025

We're already a week into 2025 and can't wait for what's in store this year. 🎈✨

What are you most looking forward to this new year?

#2025

01/03/2025

Enough time has passed...
..Is it 2025 yet? 🤡

01/01/2025

Happy New Year one and all! ✨

Here's to a fun-filled year of Detroit magic ahead. 🎆

Address

9500 Mount Elliott Street
Detroit, MI
48211

Opening Hours

Monday	9am - 4:30pm
Tuesday	9am - 4:30pm
Wednesday	9am - 4:30pm
Thursday	9am - 4:30pm
Friday	9am - 4:30pm

Telephone

(313) 923-7400

Website

http://www.theparade.org/

Alerts

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Videos

The energy was electric up and down #WoodwardAve on #ParadeDay and we're still dreaming about it! Just take it from veteran clown Brian, who walks in our #DistinguishedClownCorps! 🤡🎈 It's the FINAL day to vote for us in USA TODAY’s Best Holiday Parade! 🐤🎈 ✅ Cast your vote here: https://10best.usatoday.com/awards/travel/best-holiday-parade-2024/americas-thanksgiving-parade-detroit-michigan/ #TheParadeCompany #TPC #GardnerWhite #DetroitParade #Clowns

🥁 Can’t wait to march down Woodward! Drop a 🎈 if you’re as excited as we are! #DetroitParade #GardnerWhite #Thanksgiving #AmericasThanksgivingParade #TheParadeCompany #TPC

:star2: It's Parade Day! Follow along as we bring you all the excitement from America's Thanksgiving Parade® presented by Gardner White! From the larger-than-life floats to the incredible marching bands, we'll be live throughout the day sharing every magical moment. :balloon::sparkles: #ThanksgivingParade #DetroitTradition #DetroitParade #GardnerWhite

✨ ONE. MORE. DAY. ✨ #DetroitParade #GardnerWhite #Thanksgiving #AmericasThanksgivingParade #TheParadeCompany #TPC

For Lena, one of our very own #DistinguishedClowns, there's nothing better than passing out beads on #ParadeDay. Learn more about our clowns and their very *distinguished* history: https://theparade.org/americas-thanksgiving-parade/distinguished-clown-corps/ #TheParadeCompany #TPC #DetroitParade #GardnerWhite #DistinguishedClownCorps

✨ 🤡 TEN DAYS until we get to clown around on #WoodwardAve! 🤡 ✨ And don't forget to vote for #TPC for USA TODAY's 10Best Readers’ Choice Awards: https://10best.usatoday.com/awards/travel/best-holiday-parade-2024/americas-thanksgiving-parade-detroit-michigan/ #TheParadeCompany #TPC #ParadeDay #GardnerWhite #DetroitParade #Detroit #MilesOfSmiles

BIG news! The Parade is 25 days away! 🎈🏙️ #MilesofSmiles #TheParadeCompany #DetroitParade #ThanksgivingParade #GardnerWhiteFurniture #DowntownDetroit

Our veteran 20-year clown, Dr. Luther Rosemond, knows a thing or two about clowning around on #ParadeDay! 🤡 Think you have what it takes to be a part of the #DistinguishedClownCorps? Learn how you can join the most *distinguished* club in town: https://theparade.org/americas-thanksgiving-parade/distinguished-clown-corps/ #TheParadeCompany #DetroitParade #TPC #GardnerWhite #Clowns #WoodwardAve

Send in the clowns...and their one-of-a-kind costumes! 🤡✨ Each clown designs their individual costumes and accessories with the amazing costuming team! Watch for these inspiring creations Parade Day! We're curious, if you were a #DistinguishedClown, what would your costume look like? 🤔👇 #TheParadeCompany #TPC #DetroitParade #GardnerWhite #Clowns

We're crazy for clowns! 🤡 Rebecca, our first female Grand Jester in 2012, says that walking with our Distinguished Clown Corps is closest she'll ever be to feeling like a rockstar! ✨ Interested in becoming a Distinguished Clown for America's Thanksgiving Parade® presented by Gardner White Furniture? Learn more at: https://theparade.org/americas-thanksgiving-parade/distinguished-clown-corps/ #TheParadeCompany #TPC #DistinguishedClownCorps #DetroitParade #Detroit

Hip hip hooray! The Parade's in 50 days! 🎉🦃 📸 featuring: Tina Marie School of Dance #MilesofSmiles #DetroitParade #GardnerWhiteFurniture #WoodwardAvenue #Detroit #DowntownDetroit #ThanksgivingParade

Are you looking to spread some joy in the #Detroit community? ☀️ Volunteer with #TPC! Volunteers like Lysa are at the heart of what we do and we want you to join us! ✨😍 Apply to volunteer with us today: https://www.hugheswarevolunteersystem.com/become_a_volunteer/2024-thanksgiving-parade #TPC #TheParadeCompany #Community #Volunteering #VolunteerOpportunity #SpreadJoy

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Our Events

In an effort to expand the reach and impact of America’s Thanksgiving Parade® presented by Gardner-White, The Michigan Thanksgiving Parade Foundation also has produced a variety of auxiliary fundraising and community outreach events including Hob Nobble Gobble® presented by Ford, a spectacular black-tie fundraising event; Ford Fireworks, a Detroit Kick-off to summer; 1998, 1999 & 2002 Red Wings Victory Parades; The 1998 University of Michigan Rose Bowl Victory Parade; the 1999 Big Balloon Parade staged in Green Bay, Wisconsin; and The Parade Company assisted Australia with their Centenary of FederationParade on January 1, 2001.