Passage

Passage Your event. Your fans. Your mobile box office. Stop settling for one-size-fits-all generic ticketing. Get started for free in 60 seconds at https://gopassage.com

Get started with all-in-one ticketing and payments MADE for your event. Passage powers ticketing and payments for specialty events both online and at-the-door. Passage caters to niche event verticals with category-specific branding and features, creating the the top-of-mind brand in each category. One example is HauntPay, Passage’s ticketing and payment solution for the haunted attraction industry.

🧊Ice festivals. 🕯️Winter light shows. 🎀Holiday walks. 🎄Tree lightings. 🎊Year-end galas and corporate parties. There’s no...
12/17/2024

🧊Ice festivals. 🕯️Winter light shows. 🎀Holiday walks. 🎄Tree lightings. 🎊Year-end galas and corporate parties.

There’s no shortage of festive events you can host during the holiday season. But the pressure to come up with an idea that's unique among all the other events competing for space on our calendars can be a lot.

➡️ Get inspired with 101 ideas for event themes designed for this festive time of year: https://pass.ag/101ideas

Today, we have a lot to be thankful for 🧡As the holiday season approaches, we're reflecting on all the things we're grat...
11/28/2024

Today, we have a lot to be thankful for 🧡

As the holiday season approaches, we're reflecting on all the things we're grateful for here at Passage.

Our family and friends who support us in everything we do. Our team members who keep us laughing, even on the most difficult days. The happy memories we've made at events and attractions of all shapes and sizes this year.

And, of course, YOU! We love what we do here at Passage. But, without event organizers like you, none of this would be possible. As we celebrate all that we're thankful for, we wanted you to know how much your support means to everyone on our team.

From all your friends at Passage, Happy Thanksgiving!

Are you GUILTY of these? 👀Without even realizing it, many of us are committing serious crimes against organization and p...
10/16/2024

Are you GUILTY of these? 👀

Without even realizing it, many of us are committing serious crimes against organization and planning.

Swipe to see the most common cardinal sins of event planning ⬅️

🔗 Learn how to avoid these: https://pass.ag/7sins

“Do you have any gluten free options?” 🥐Questions like this are becoming more and more common at events of all shapes an...
10/07/2024

“Do you have any gluten free options?” 🥐

Questions like this are becoming more and more common at events of all shapes and sizes.

Here are some simple strategies you can follow to make sure as many guests as possible are able to enjoy the food and beverage offerings as your next event.

➡️ Read the full blog: https://pass.ag/allergies

There’s a lot at steak 😜 (see what we did there?) when planning the menu for your event. Whether it’s a food festival, a...
09/25/2024

There’s a lot at steak 😜 (see what we did there?) when planning the menu for your event.

Whether it’s a food festival, a comedy show, or anything in between, the dishes you serve guests leave a lasting impression about the overall quality of their experience. A menu that is on-theme and on-trend can take your event from dull to delish.

Swipe to see some of the hottest food & beverage trends for events in 2024 👀

➡️ Visit pass.ag/2024trends for the full list plus tips on implementing the trends at your next event!

Nearly 70% of all e-commerce carts are abandoned 🏃🛒Don't leave money on the table! Follow the tips in our blog post to p...
07/30/2024

Nearly 70% of all e-commerce carts are abandoned 🏃🛒

Don't leave money on the table! Follow the tips in our blog post to prevent the most common abandoned cart scenarios.

➡️ Check 'em out! https://pass.ag/cart

Have you ever had this experience? 👇️You spend hours painstakingly writing a press release for your event, describing ho...
07/23/2024

Have you ever had this experience? 👇️

You spend hours painstakingly writing a press release for your event, describing how great it’s going to be, then emailing it individually to dozens of local journalists.

But then…nothing. No news coverage. Not even a response. 😫

Stop getting ignored! Avoid common pitfalls and craft the perfect press release for your event that won’t get ignored by local media outlets.

➡️ Learn how: https://pass.ag/press

The perfect pitch can help your event gain news coverage in 🗞️newspapers,  🎧️podcasts, 💻️online publications, and even 🎥...
07/16/2024

The perfect pitch can help your event gain news coverage in 🗞️newspapers, 🎧️podcasts, 💻️online publications, and even 🎥TV.

But it's tricky to get right! Follow our top 20 Do's and Don't of Pitching Local Media to help your event get covered.

➡️ Check out the full story: https://pass.ag/PRdo

There are literally thousands of media outlets, from traditional mediums like newspapers and magazines to online directo...
07/09/2024

There are literally thousands of media outlets, from traditional mediums like newspapers and magazines to online directories, podcasts, streaming video, and even social media influencers.

Where do you even start? 😵‍💫

It doesn’t have to be complicated. Follow these 11 simple steps to attract the attention of local media outlets and gain the coverage you need for your next event ➡️ https://pass.ag/eventpr

☀️Bright sunshine. Warm temperatures. Vacation vibes. There's a lot to love about summertime events. But summer events c...
07/02/2024

☀️Bright sunshine. Warm temperatures. Vacation vibes.

There's a lot to love about summertime events.

But summer events come with their own set of challenges, too. 🥵Heat exhaustion, ⛈️sudden rainstorms, 🐝flying insects.

➡️ Avoid the most common summer event pitfalls with these 14 foolproof hacks: https://pass.ag/summerhacks

Let’s be real: promoting a small and medium-sized event comes with completely different challenges than marketing large,...
06/26/2024

Let’s be real: promoting a small and medium-sized event comes with completely different challenges than marketing large, stadium-style events.

We’re here to help! After helping thousands of event organizers sell millions of tickets to small and medium-sized events, we’ve compiled all our best tips into one blog, including:

🫰 Strategies that give you the biggest bang for your buck
💡 Ideas that are quick and simple to execute
🎉 How to get free promotion

➡️ Check them out! https://pass.ag/4cw6C1X

Need Fresh Ideas? 💡We have 57 of them! This is the only checklist you'll ever need to maximize ticket sales.➡️ Download ...
06/05/2024

Need Fresh Ideas? 💡

We have 57 of them! This is the only checklist you'll ever need to maximize ticket sales.

➡️ Download it for free: pass.ag/2024checklist

Get EARLY access to our ✨️NEW AI✨️ tool!⁠⁠The Passage AI Event Assistant can help with:⁠⁠📈 Analyzing your event data to ...
05/29/2024

Get EARLY access to our ✨️NEW AI✨️ tool!⁠

The Passage AI Event Assistant can help with:⁠

📈 Analyzing your event data to answer any question about your ticket sales or customers.⁠

🎟️ Comparing performance between events, ticket types, time periods, and more.⁠

📊 Generating visualizations to help understand your sales trends and data.⁠

📝 Creating on-the-fly guestlists or custom reports that you can download and share with your team.⁠

💡Marketing strategies and promotions to help you reach more fans and sell more tickets.⁠

No more staying late to sort through stacks of spreadsheets and create pages of Excel charts. The AI assistant will save you tons of time and headaches. ⁠

➡️ Sign up to join the beta at GoPassage.com/ai-events⁠

Variety is the 🌶️spice of life. And that’s especially true when we’re talking about food festivals. If you need a little...
05/29/2024

Variety is the 🌶️spice of life. And that’s especially true when we’re talking about food festivals.

If you need a little help deciding on a theme for your next summer food festival, draw inspiration from the 50 ideas on our blog. It goes way beyond the typical taco throw-downs and burger battles.

🔗 Check out all 50 ideas: https://pass.ag/4dZndws

➡️ Or swipe for tips on choosing the right theme for your next festival!

What makes a great food festival? 🥨Whether it's a 🌮taco fest, 🍔burger throwdown, or 🥓barbecue bash, it really comes down...
05/01/2024

What makes a great food festival? 🥨

Whether it's a 🌮taco fest, 🍔burger throwdown, or 🥓barbecue bash, it really comes down to the planning. But the hundreds of moving parts make these events particularly challenging to manage.

We've boiled it all down to 12 simple steps that will make your next festival a home run. View the full list at https://pass.ag/3QrN99I

➡️ What's your best tip for planning a food festival?

Gearing up for game-day? Don't forget these steps! 📋✅Tackle game-day like a pro with our ultimate planning checklist for...
01/30/2024

Gearing up for game-day? Don't forget these steps! 📋✅

Tackle game-day like a pro with our ultimate planning checklist for sports events. Swipe to preview the winning strategy to set your team and fans up for success. 🏆

Don't miss any of the action by hitting the 🔗 to read the full blog: pass.ag/gameday

The struggle is real. 🤦Does anyone else feel like the same problems happen over and over again? Let us know your biggest...
01/26/2024

The struggle is real. 🤦

Does anyone else feel like the same problems happen over and over again? Let us know your biggest headaches in the comments. 👇

Ready, set, search! 👀How many words were you able to find? Let us know in the comments. 🔎
01/14/2024

Ready, set, search! 👀

How many words were you able to find? Let us know in the comments. 🔎

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2200 Hunt Street, Ste 436
Detroit, MI
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Passage powers ticketing and payments, both online and at-the-door, for thousands of events around the world. With professional features (including an at-the-door point-of-sale system), integrations to over 1,000 web-apps you use every day, and world-class customer service, we handle the payments so you can focus on a great event experience.

Sign up for FREE today at GoPassage.com!