The Citrus Live

12/05/2024

Amongst the old movie posters, the decaying velvet walls, and the long-used payphone, we came across some other really unique pieces during the course of the remodel like this children's rocking horse. 🐴

And while we don't think this was part of the original aspects of the theater, some of our other finds throughout the project most assuredly were. 🍊

Any guesses what they were? 🤔

12/04/2024

Excerpt From "Marquee Makeover" in The Monitor on April 17, 2022:

"He (Nick) said he first began thinking about buying the historic theater in June 2021, after hosting a forum with city and county officials as well as developers and property owners to discuss the revitalization of the city’s downtown area.

It was during that discussion that Francisco Guajardo, the CEO of the Museum of South Texas History, talked about the importance of preserving the city’s history, including the Citrus Theater.

“That’s what got my attention,” Cantu said."
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And, as they say, the rest is history. 🍊

We were honored to invite our neighbors from MOST History to see the progress we've made on the remodel and restoration of the historic Citrus Theater last Monday.

And because of Dr. Guajardo's impassioned speech kick-starting this amazing journey our team has been on, we were honored to gift him a set of our historic Citrus seats.

Thank you, Dr. Guajardo and the entire team at MOST History for all that you do to preserve the stories of the and for helping our team with all the history of this beloved community icon along the way. 🧡

11/28/2024

We're so Thankful, Grateful, & Blessed. 🧡

Thank you for all your support. 🙏

Happy Thanksgiving from The Citrus Live team. 🍊

11/28/2024

Looking for an intimate, outdoor venue in Downtown Edinburg? Our sister location Society Social has a few dates in December still available.

11/26/2024

Trying to decide if a set of one-of-a-kind Citrus Theater 🍊 seats is right for you? For a friend or family member? 🤔 Stop by our Admin offices located inside Society 204 at 204 E. Cano St. to check it out in person. 🤩

➡️ There's still a few sets left of both our Standard Leg Sets and our Ornate Leg Sets. (Pictured is our Ornate Leg Set)

Feel free to call us at 956-595-1152 for more information. One of our team members will be happy to assist you. 🧡

11/20/2024

S- O-O-N 🍊

11/18/2024

Own a piece of cinematic history! 🎬

We have a limited number of our iconic, vintage theater seats for purchase. These seats have been part of countless movie nights and unforgettable moments here in our beloved Downtown Edinburg. 🧡 And now they can create

Don’t miss your chance to bring a piece of the magic home. ✨
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Interested in taking home a part of history? Send us a message, email us at [email protected], or give us a call at 956-595-1152.

Thank you for all your support. 🍊

10/28/2024

Growth is like planting a seed — you won’t see the bloom right away, but with patience, a little sunlight, and steady care, something incredible starts to take root. 🍊

10/25/2024

💥GIVEAWAY ALERT!💥

One lucky winner will get the following:
🍊 A One-of-a-Kind Citrus Live Plaque from Re-Imagined & Transformed
🍊 ...and maybe some other goodies 😉

GIVEAWAY RULES:
-Follow us & Re-imagined and Transformed: From That to This by Karen Sánchez
-Tag your friends (each name is an entry)
-*Share this post and tag us for a bonus entry!!

Good luck everyone!!

🏆 Winner will be picked next Friday, November 1st.

10/24/2024

Over 2 years ago, a dedicated group of people secured a piece of history by purchasing their one-of-a-kind Citrus Theater seats during our Farewell Tour. Their support from the very beginning of this project has meant the world to us. 🧡

And last night, we were able to deliver their seats during an exclusive evening at the Citrus filled with awe, amazement, wonder, hope and joy. 🤩

We don't mean to sound like a broken record, but it truly is something special when we can feel the immense support from the community. It was indescribable, though, to hear it in person from our special guests. 🥰

If you're interested in purchasing your piece of Citrus history, we still have a few seats available. Send us a DM or purchase via the website to secure your's. 🍊

10/23/2024

🧡 Thank you to Re-imagined and Transformed: From That to This by Karen Sánchez for the lovely and unique gift. As we've been told, this used to be an old clock that was ♻️ saved from ending up in the landfill; it now has a new home and purpose. 🤩

We appreciate all the support and love 🤗 we've received over the course of this project from the community. 🥰 From your tokens, your photos, your memories, your gifts, and your 🙏🏻 prayers, they continuously motivate the team each and every day. 💪🏻 Thank you!

We're so eternally grateful. 🍊

10/15/2024

Take a seat and roll the reel! 🎥 This showing is definitely deserving of a 5-Star Review! ⭐⭐⭐⭐⭐

The historic theater seats at the Citrus Theater have been here for decades, witnessing countless movie nights and classic films in our beloved Downtown Edinburg. 🎞️

We're proud to preserve this piece of local history and cannot wait to invite the public to experience the new chapter firsthand. ✨

It is our hope that you'll join us as we continue this wonderful and storied legacy. 🍊 Stay tuned, Edinburg. 🧡

10/01/2024

🍊 NOW ACCEPTING BOOKING APPLICATIONS FOR 2025 🍊
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Due to the overwhelming response we've received over the course of this project from the community, we're now taking applications from those interested in booking their events within the Citrus Theater.

While we promise to do our best to accommodate everyone who sends in an application, please note that some dates might not be available. Those who submit an application will be contacted individually to coordinate Event Exploration Meetings with our team regarding availability, pricing, and the booking process. For those interested in booking multiple events, we ask that you please submit a Booking Application for each proposed event.

On behalf of the team at The Citrus Live, THANK YOU for your continued support and for your interest in our historic venue for your upcoming events. 🧡
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*Please Note An application submittal is NOT a confirmation of availability of your requested date. Event dates are NOT confirmed until a signed Service Rental Agreement is on file and the deposit to hold your date has been received.

The application can be found at- https://forms.gle/DZ3ELEL6gpzRwMmN6

09/13/2024

What an honor to coordinate with the Edinburg Chamber and Explore Edinburg to host several attendees of this year's South Texas International Film Festival during a morning cruise around Edinburg highlighting several important film, theater, & art locations. 📽️

Our team loves to talk about the history and legacy of the Citrus Theater with all who are eager to hear it, and to share what our soon-to-come-alive vision is for her new iteration as The Citrus Live. 🍊

Thank you to all the guests in attendance this morning 🤗 for their questions, their intrigue, and their secrecy. 😉

We cannot wait to announce the Grand Re-Opening & Reveal of The Citrus Live...very soon. 😎

Stay tuned! 🧡

07/29/2024

We know it's been a while since you've seen the exterior entrance of The Citrus Live...but with good reason! 🙈

So on this , we wanted to share a reminder of what the facade last looked like before the remodel process started. 🚧🔨

Our team has been hard at work to bring the interior back to life before we focus our efforts on the exterior! 🤩 We cannot wait to open the doors and show Her off in all Her glory. 🍊

06/25/2024

Back in 1941, there weren't high tech spreadsheets or software dedicated to figuring out the statistics of reels, shorts, and feature films back in the day. 🎞

Through the course of this project, we've unearthed some really unique and interesting discoveries! One of those was a Manager's Ledger recording the shorts, news reels, and feature films shown on a particular day, such as the one here from March 1, 1947. 📽

What's your guess as to what the numbers correspond to? 🍊

06/03/2024

We're excited to be part of this amazing organization. And we look forward to partnering together for a ribbon cutting in the near future. 😉 🧡🍊

Help us extend a warm welcome to our latest members! Your membership is valued and we're committed to providing invaluable resources, networking opportunities, and support to help you succeed.
Explore our complete member directory at www.edinburg.com.
Thank you for being part of the Edinburg Chamber of Commerce! 🥳


College Scholarship Leadership Access Program - CSLAP
Financial Advantage Consultants @ Member Construction, Auto Servicio El Viejon, G&G Liquor Play Street Museum Mail It TX The Citrus Live, The Good & The Bad Food Truck, The Dirty Bird

05/27/2024

A Letter From 🍊The Citrus Theater:

I debuted in January 1941. War was raging in Europe. I was here in December 1941 when Japan bombed Pearl Harbor. This began a hard four years of war for our families.

I was the main source of visual news for you in the time before Television. At that time, and through the 1960’s, Theaters like myself showed you newsreels of current national and world events in “News Reels”. At the end of every movie showing I showed you world news- both the good and the bad. Unfortunately, our boys were sent to war in Korea in 1951. You saw that news here, too. I showed you the ugly pictures of war in Vietnam, but by this time in the mid 1960’s you got a lot of your news from T.V., but I still showed news reels. As the times changed, and news reels were no longer necessary, we continued to lose our fine boys in war as we did in Afghanistan and Iraq.

We've lost many boys; all were heroes. Our boys have always answered their call to duty and distinguished themselves doing so. I hereby respectfully list all Edinburg boys lost in war beginning with WWI. I consider them all my boys too, as all their families continued visiting me.

Thank you for your service and your sacrifice. ❤️🤍💙