The Citrus Live

The Citrus Live The Citrus Theater is being redesigned to host a variety of entertainment events as The Citrus Live.
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Stay tuned, Edinburg- The best is yet to come!
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Opened with a "Black Tie Affair" on Jan. 17, 1941, The Citrus Theater was a staple of entertainment and nightlife in Downtown Edinburg for roughly 50 years. Not only did it bring cinematic classics to Edinburg residents, but it also highlighted worldwide events and news such as the Attack on Pearl Harbor, Battle of The Bulge, The Cuban Missile C

risis, Vietnam, and The Civil Rights Movement. Though it has sat empty for decades, reinventing the historic space as a live event venue, the reinvented The Citrus Live will once again bring entertainment and nightlife to a revitalized Downtown Edinburg. As a live event venue, the overall goal is to provide the space for live music, conferences, and other private events for the surrounding community.

We are so positively overwhelmed with the amount of applications we received the last week. 🤩Thank you everyone for appl...
02/18/2025

We are so positively overwhelmed with the amount of applications we received the last week. 🤩

Thank you everyone for applying to our available Part Time Front of House positions. Our team appreciates your patience as we work to go through the over 500 applications submitted. 🙏🏻 We will begin scheduling interviews for those selected candidates starting the first week of March.

These are exciting times, and we're thrilled that so many of you want to be part of Her history. 🍊

A message from our Citrus Historian:Hello everyone.I’ve recently joined the team bringing Edinburg’s Citrus Theater back...
02/16/2025

A message from our Citrus Historian:

Hello everyone.

I’ve recently joined the team bringing Edinburg’s Citrus Theater back to life as their official Historian. 84 years of community history is a LOT to uncover so I could definitely use your help.

If you have any photos or memorabilia regarding The Citrus, I would love to hear from you! Please feel free to comment below, send us a private message, or email us at [email protected].

Together… we can give her life again…🍊

Flashback Friday - Valentine's Day Edition 🧡Who remembers date nights at the Citrus Theater? 🍊 Sitting with their signif...
02/14/2025

Flashback Friday - Valentine's Day Edition 🧡

Who remembers date nights at the Citrus Theater? 🍊 Sitting with their significant other on the Mezzanine, holding hands, sharing a popcorn and a soda.

Any brave souls want to admit they made out there, too? 😉 Your secret is safe with us. 🤫😎

The Citrus Live, a new live entertainment venue in Downtown Edinburg in the historic Citrus Theater, is seeking a variet...
02/10/2025

The Citrus Live, a new live entertainment venue in Downtown Edinburg in the historic Citrus Theater, is seeking a variety of enthusiastic and dedicated Front of House Staff to join our team in delivering exceptional service in a dynamic and fast-paced environment.

The ideal candidates will play a crucial role in ensuring a positive experience for our guests, contributing to the overall success of our establishment. These positions require a passion for customer service, a dedication to enhancing an experience, and a strong understanding of the hospitality industry.

Prospective candidates are encouraged to apply via - https://bit.ly/CitrusLiveJobs

Throwing it back to 1993 when The Citrus Theater stood quietly, doors open for her last big show - Groundhog Day. The ma...
02/07/2025

Throwing it back to 1993 when The Citrus Theater stood quietly, doors open for her last big show - Groundhog Day.

The marquee may have been empty, but the nostalgia is full volume. Who remembers catching a movie here back in the day? Which movie stood out to you?

Spent yesterday afternoon showing off our nearly completed project to local community leaders and businesses where we di...
01/30/2025

Spent yesterday afternoon showing off our nearly completed project to local community leaders and businesses where we discussed our Vision, Mission Statement, and our Strategic Partnership Program. 🍊

We're excited about Her future! We hope that you are, too! 🧡

Winner Winner! 🏆Congratulations to who was our Re-Imagined & Transformed giveaway winner 🧡She stopped by to pick up her...
01/24/2025

Winner Winner! 🏆

Congratulations to who was our Re-Imagined & Transformed giveaway winner 🧡

She stopped by to pick up her one-of-a-kind handmade Citrus Live Plaque and some additional goodies! 🍊

As we inch ever closer to reopening, we're so excited for all the buzz from our community! Thanks for the support. 🥰

On Friday, January 17th, 1941, the "ultra-modern show house" known as The Citrus Theatre opened her grand doors to the p...
01/17/2025

On Friday, January 17th, 1941, the "ultra-modern show house" known as The Citrus Theatre opened her grand doors to the public. 🍊

"The patrons pronounced the theater of the finest in all respects, and the beautiful, modern structure, both inside and out, was a perfect setting for an opening night crowd and for a hundred years to come, it was pointed out."

84 years later, our team is working hard to make that a reality. 🧡

Happy birthday, sweet Citrus. We cannot wait to throw open your doors to celebrate you in all your luxurious glory once more. ✨

Bringing Back the Days Where Experiential Entertainment Blends with Timeless Luxury. 🍊The Citrus Live - The Best is Yet ...
01/06/2025

Bringing Back the Days Where Experiential Entertainment Blends with Timeless Luxury. 🍊

The Citrus Live - The Best is Yet to Come 🧡

Those up front views. 🍊🧡
12/23/2024

Those up front views. 🍊🧡

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12/13/2024

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Amongst the old movie posters, the decaying velvet walls, and the long-used payphone, we came across some other really u...
12/05/2024

Amongst the old movie posters, the decaying velvet walls, and the long-used payphone, we came across some other really unique pieces during the course of the remodel like this children's rocking horse. 🐴

And while we don't think this was part of the original aspects of the theater, some of our other finds throughout the project most assuredly were. 🍊

Any guesses what they were? 🤔

Excerpt From "Marquee Makeover" in The Monitor on April 17, 2022:"He (Nick) said he first began thinking about buying th...
12/04/2024

Excerpt From "Marquee Makeover" in The Monitor on April 17, 2022:

"He (Nick) said he first began thinking about buying the historic theater in June 2021, after hosting a forum with city and county officials as well as developers and property owners to discuss the revitalization of the city’s downtown area.

It was during that discussion that Francisco Guajardo, the CEO of the Museum of South Texas History, talked about the importance of preserving the city’s history, including the Citrus Theater.

“That’s what got my attention,” Cantu said."
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And, as they say, the rest is history. 🍊

We were honored to invite our neighbors from MOST History to see the progress we've made on the remodel and restoration of the historic Citrus Theater last Monday.

And because of Dr. Guajardo's impassioned speech kick-starting this amazing journey our team has been on, we were honored to gift him a set of our historic Citrus seats.

Thank you, Dr. Guajardo and the entire team at MOST History for all that you do to preserve the stories of the and for helping our team with all the history of this beloved community icon along the way. 🧡

We're so Thankful, Grateful, & Blessed. 🧡Thank you for all your support. 🙏Happy Thanksgiving from The Citrus Live team. ...
11/28/2024

We're so Thankful, Grateful, & Blessed. 🧡

Thank you for all your support. 🙏

Happy Thanksgiving from The Citrus Live team. 🍊

11/28/2024

Looking for an intimate, outdoor venue in Downtown Edinburg? Our sister location Society Social has a few dates in December still available.

Trying to decide if a set of one-of-a-kind Citrus Theater 🍊 seats is right for you? For a friend or family member? 🤔 Sto...
11/26/2024

Trying to decide if a set of one-of-a-kind Citrus Theater 🍊 seats is right for you? For a friend or family member? 🤔 Stop by our Admin offices located inside Society 204 at 204 E. Cano St. to check it out in person. 🤩

➡️ There's still a few sets left of both our Standard Leg Sets and our Ornate Leg Sets. (Pictured is our Ornate Leg Set)

Feel free to call us at 956-595-1152 for more information. One of our team members will be happy to assist you. 🧡

S- O-O-N 🍊
11/20/2024

S- O-O-N 🍊

Own a piece of cinematic history! 🎬 We have a limited number of our iconic, vintage theater seats for purchase. These se...
11/18/2024

Own a piece of cinematic history! 🎬

We have a limited number of our iconic, vintage theater seats for purchase. These seats have been part of countless movie nights and unforgettable moments here in our beloved Downtown Edinburg. 🧡 And now they can create

Don’t miss your chance to bring a piece of the magic home. ✨
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Interested in taking home a part of history? Send us a message, email us at [email protected], or give us a call at 956-595-1152.

Thank you for all your support. 🍊

Address

108 N. 12th Avenue
Edinburg, TX
78539

Telephone

+19565951152

Website

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Videos

The 📽️ Projection Room ➡️ Did You Know: The most dangerous room inside the Citrus Theater was the Projection Room. This room high above the theater housed the movie projectors that showed the films featured on the big screen. And while, today, we might think of a movie projector as a small and compact item we can easily fit in our pocket, back in 1941, these mighty and massive machines were powered through 🔥 combustion! 😳 One mishap...and well...😬🙈 Thank goodness that NEVER happened at our beloved 🍊 Citrus! 🙏🏻 But the remnants of the safety features of the day still remain- a fire tight door that sealed automatically in case something went awry, a pulley system to close the projection holes to keep any flames and 💨 smoke away from the patrons, and the precariously delicate holder for a "fire extinguisher 💣 bomb" that not only removed all the oxygen in the room so as to 😵 kill the fire, but, well, the person in the room, too. 🙈 Our team has been continuously 💪🏻 hard at work to preserve the historical integrity of some of these unique features inside The Citrus Live. 🤗 We look forward to the day when we can unveil Her in her new glory- a blending of Her 20th Century charm with the comforts of 21st Century amenities. Thank you, Edinburg, for all your support and patience. 🧡

#ThrowbackThursday Marquee signs rose to prominence in the 1930s when they were used outside theaters. The rise of the automobile directly impacted the design of marquee letters. No longer was the only traffic via foot, and as a result, signage needed to be seen from a moving car on a road. Marquee signs are a significant part of theater architecture and history. Through the course of our cleaning and working on the revitalization project, we came across the original marquee letters used to announce the films being shown at the Citrus Theater! 🤩 You may have seen our messages over the last months during our project. The years had not been kind to their condition previously, but this endeavor has put us in touch with many local experts within the film, restoration, construction, and history industries. 🤗 THANK YOU once again to 🎨 artist 🎞️ film enthusiast and local historian, Laura Sofrito, for her encouragement and for being one of the first supporters of the restoration efforts to help us put this amazing piece of Citrus Theater history back together for others to admire. 🙌🏻

#MemoryMonday It's been one whole year since we last opened the doors to the Citrus Theater and welcomed our community to see her one last time during The Farewell Tour. 🥰 We loved seeing your reactions, listening to your stories, and reminiscing down memory lane with you. Thank you for being part of Her amazing history. 🍊 Our team has been hard at work behind-the-scenes ever since getting everything ready for our Grand Reveal event and to open Her doors to the public once again. We appreciate you being patient with us. 🙏 Not every day is a good day when you're in construction, but every day is worth it because of the love and support we get from you all. 🫶 We're doing our absolute best to revitalize our beloved Downtown Edinburg, and working diligently to bring entertainment and nightlife back to the area we love and believe in. 🧡 We promise it'll be worth the wait. 🙌 Stay Tuned, Edinburg! The Best is Yet to Come! 😎

We're sorry about the 💨 dust over here in Downtown Edinburg. 🙈 We promise, though, it'll be worth the wait. 🧡 Our "Spring Cleaning" is in full force! 🍊

Merry Christmas! 🎄🍊 We hope you enjoy the holidays surrounded by all your loved ones. 🧡

Throwing it back to The Farewell Tour We can't wait to create many more memories with all of you! The Best is Yet to Come🧡

Which items are your favorite from our merch? 🍊 Comment below! The Best is Yet to Come!🍊

Throwback Thursday🧡 We love The Citrus theater memories and we're excited to continue making many more. The Best is Yet to Come! 🍊 #tbt #thebestisyettocome #thecitrus

Citrus Merch 🍊🍊🍊 Head over to our website to check it out!

Don't miss the opportunity to be part of The Citrus Event Committee. APPLY TODAY!🧡

APPLICATIONS OPEN TODAY!🍊 For more information, contact us at 956-595-1152 or [email protected].

Cheers to the weekend! Get your commemorative Citrus kozzie 🍊🧡

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