Brand Park Beautification Committee

Brand Park Beautification Committee An all volunteer organization that plans summer concerts and holiday events to be enjoyed for free

In 1976, local business owners Harold & Winnie Watts purchased and established their real estate business, Watts Real Estate at 352 Maple Avenue. Seeing the natural beauty and historical significance of the area, Harold and Winnie soon purchased and restored several properties on Maple Avenue that included the John Brand Jr. home at 351 Maple Avenue and promoted local business with specialty shops

Maple Avenue Antiques and The Side Porch. With their love for community, local business and history, Harold and Winnie embarked on a revitalization of Brand Park enlisting the help of their neighbors Mark and Julie Delgrosso (The Christmas House), Dan Hurley (Bradley Farms), Vicki Rachel (Antique Revival), Cy Haverly, numerous volunteers and home owners to bring the area back to prominence. Harold and Winnie’s tireless efforts would lead to the creation of the Maple Avenue Task Force in the 1990’s. This task force was instrumental, with the help of the city, Community Development and residents, the park bandstand was built. Riverside Elementary School, First Time Home Buyers and the Garden Club created a flower garden in the park and The Christmas House, Maple Avenue Antiques and Antique Revival have lined Maple Avenue with flower barrels to add a touch of beauty. Annual Activities have become a mainstay of Brand Park during the summer months, which include the
- Olde Tyme Summer Festival (est. 1994)
- Concert Series (est. 2002)
- Annual Halloween Celebration
- Annual Christmas Tree Lighting
- Annual Easter Egg Hunt

To ensure the maintenance and continued improvement of the hard work performed by the Maple Avenue Task Force, the Brand Park Beautification Committee was formed with Harold Watts as the Chairman. Since its inception, the Brand Park Beautification Committee has been significant in developing the park to include a brick path and pathway lanterns. Perennial flowers have been planted, and a pavilion has been constructed with handicap accessibility for the elderly. Harold and Winnie Watts have been the driving force in returning Brand Park to the prominent picturesque community park of the past.

12/10/2024

We will be there this Saturday also handing out gift bags...hope to see you there!

Send a message to learn more

Stop by Brand Park until 5pm for the End of Season Jamboree...lots of fun for the kids
08/25/2024

Stop by Brand Park until 5pm for the End of Season Jamboree...lots of fun for the kids

08/18/2024

The Dean Goble Band is set up and ready to entertain us. They are always a crowd favorite. Bring your lawn chair and we'll keep your toes tapping.

This years End of Season Jamboree (Formerly the Olde Tyme Summer Festival) is celebrating 30 years. Please help keep th...
08/14/2024

This years End of Season Jamboree (Formerly the Olde Tyme Summer Festival) is celebrating 30 years. Please help keep this community event free to the public by donating and/or share this fundraiser.

https://gofund.me/7603dd23

Hey there! We're raising funds for the Brand Park Summer Concert Series End of Season Jamboree, and every donation will help keep this beloved community event free and fun for everyone. Click the link below to donate or share the link if you can—every bit counts!

This fundraiser is to help raise money to pay for the annual Brand … Anthony Jason Popkin needs your support for Help Fund Brand Park's End of Season Jamboree

A fun day with Blue Eyed Soul...thanks to all the were patient with the electric issues today.
07/22/2024

A fun day with Blue Eyed Soul...thanks to all the were patient with the electric issues today.

A few shots to start off the concert series from today
06/30/2024

A few shots to start off the concert series from today

06/30/2024

Today kicks off the 22nd year of our annual Summer Concert Series at Brand Park from 3 to 5pm at the Band Stand. Bring a lawn chair and stop by for free music.

Today the White River Band will be visiting:

https://www.facebook.com/whiteriverbandpa/

The music was sponsored by Big Ink Tattoo & Piercing:

http://www.biginktattoos.com/

Also available is the Brand Park Beautification Committees Hot Dog Cart with a $5 combo that includes two beef hotdogs, chips and a drink.

White River is a six piece band playing a wide range of classic country, oldies and square dances.

Stop by we stil have bags and goodies
03/31/2024

Stop by we stil have bags and goodies

Dont forget to stop by Brand Park tomorrow from 2 to 4 pm free treat bags to the first 125 children, easter egg hunt and...
03/31/2024

Dont forget to stop by Brand Park tomorrow from 2 to 4 pm free treat bags to the first 125 children, easter egg hunt and the easter bunny!

Join us at Brand Park on March 31st for some Easter Fun. Free to the public, first 125 kids will get gift bags. Special appearance by the Easter Bunny. Please share!

Join us at Brand Park on March 31st for some Easter Fun. Free to the public, first 125 kids will get gift bags. Specia...
03/11/2024

Join us at Brand Park on March 31st for some Easter Fun. Free to the public, first 125 kids will get gift bags. Special appearance by the Easter Bunny. Please share!

Address

Brand Park, Maple Avenue
Elmira, NY
14904

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Our Story

The history of Brand Park is rich, dating back to the Revolutionary War. After the Battle of Newtown led by General John Sullivan in 1779, veteran Michael Sly moved from Pennsylvania with his wife and ten children and became one of the earliest and most prominent settlers of Elmira. In 1792, Sly purchase 162 acres of land, he would soon expand his property to nearly 975 acres after a second purchase in 1793. Though much of the Sly family would move back to Pennsylvania, his son John with wife Polly and thirteen children returned to Elmira and built a large Greek Revival home that remained on the corner of Madison and Sly street until 1961.

In 1856 one of John’s daughters, Catherine Sly inherited the home and would begin selling off much of the land that she inherited. Many streets around this area were named after descendants of the Sly family such as: Catherine St; (Catherine Sly), Spaulding St. (Kate S. Spaulding), Robinson St. (David C. Robinson, Mayor of Elmira), and Baldwin St. (John S. Baldwin).

Part of the land that was sold off was purchased by prominent Maple Avenue resident John Brand Senior, whom in the 1850’s began planting and harvesting to***co. By 1873 his success was well known, he established a to***co leaf business partnering with his son, John Brand Jr. A majority of what is now Brand Park was utilized for the growing of the to***co business and was call Riverside Park and “The Buttonwoods” after a large stand of buttonwood (sycamore) trees.