HUE by Sarah Davidson

09/14/2022

BIG NEWS ALERT!

I am excited to share with you all today the next big step I am taking in my professional career, in this big, beautiful, creative world of weddings and events.

I have accepted a brand-new role as Director of Special Events with FPC Live, a renowned Wisconsin-based live entertainment promoter and venue operator. FPC Live currently owns/operates four venues in Madison, WI (The Sylvee, Orpheum Madison, Majestic Madison, and High Noon Saloon), two venues in Charleston, SC (Charleston Music Hall and Music Farm), and two venues in Columbia, MO (The Blue Note and Rose Music Hall). They have also recently announced two new venues to be opened in Milwaukee in late 2023. My role will be to oversee the entire private rental division of all these owned and operated venues.

The second exciting part of this announcement is that the HUE brand will also be joining the Frank Productions family, the parent company of FPC Live. Thanks to all the hard work we’ve put in building unique visions with our clients over the years, they are excited to welcome our creative and strategic spirit in partnership with their special events program. We look forward to continuing to design and execute one-of-a-kind event experiences well into the future, now exclusively within our new home of FPC Live owned and operated venues.

The journey to here has been ongoing for the past year, as I began to explore what my next step might be after wedding planning. While I still loved working with all our couples and creatives in the industry, fatigue had set in. My life, which now includes two little girls, was in a different place than it was when I first started planning, and the grind of both the schedule and day-to-day business operations felt more prominent than it used to. Covid had taken its toll on our industry and gave my individual role as a wedding planner a different flavor than it used to have. And finally, after working with an amazing coach for a few months to re-find my north star, I came realize that I had accomplished everything I originally wanted out of this. It became a natural time to start looking for possibilities of what’s next.

The FPC Live venues in Madison have always held a special place in my heart. My first ever professional event was at the High Noon Saloon. I did a string of weddings at The Majestic in my second year where I gained both lifelong friendships and skills. I’ve hosted numerous photo shoots at The Orpheum, a venue I’ve always considered one of the most magical in our city. I also believe The Sylvee to be one of the best blank canvases an event creative can ask for. It feels natural for me to now be a part of these places and this team. I’ve come to know their people and leaders well through collaborative work and events over the past few years, and they are some of the most fun and innovative people you could ever ask to work for and with. I am also looking forward to the professional challenge of getting out of my comfort zone, taking on launching new venues and working in new markets for the first time.

So with all that, HUE will no longer be booking outside wedding planning services. Now as a part of the Frank family, we will take some time to explore our updated service offerings within these venues and share those as soon as we are ready. Current HUE couples with booked services will NOT see any changes or interruptions, and we will carry these weddings out as planned.

Thank you to every client, industry friend, team member, coach, service partner, cheerleader, family member, and all others who have made up my village and been there for the journey these past seven years. I could not have gotten to this point without you and would not have found the opportunity for this new path if not for where I’ve been. Cheers to the future!

(And if you want to continue to follow my journey, please help me out by throwing a like over at the newly created FPC Private Events page!)

Sincerely,
Sarah

08/15/2022

Margaret + Trevor + 🐶 + The Loft at 132 = the perfect July wedding day.

Take a look! ⚡️

Venue: The Loft at 132
Photography + Videography: Thrive Photography & Films
Coordination: Jessie w/ HUE by Sarah Davidson
Floral: Pocketful of Posies⁠ Pocketful Of Posies
Catering: ⁠ Stoddard's Market
DJ: Sound By Design
Beauty: Grand Noir Salon
Dessert: Clasen's European Bakery

08/15/2022

Hey-o Orlando! 👋 A few weeks ago I made my way down to the Sunshine State for my third NACE Experience Conference and it was a blast!!⁠ 🎉🎉
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Highlights include:⁠
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- A gorgeous Universal property resort⁠ 🌴
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- One-of-a-kind conference event experiences including an opening party at Hard Rock, Work + Play lunch, an inspirational Creative Design Playground, and the Tropic Like it’s Hot Awards gala!⁠
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- Sooo much great education including sessions from my favs Renee Dalo and Celebrations Entertainment
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- Visits to Universal Islands of Adventure (⚡️) and Disney (duh)⁠
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- Spending time with all my favorite industry people from across the country⁠
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- My mom coming with me!⁠ ❤️
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See ya next year in Dallas! ✈️

08/14/2022

Amy + Emiliano’s July wedding day at The Tinsmith was one for the books!⁠
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Stunning florals, a live band, and taco truck? 🌮👀 Say no more and peek for yourself!⁠
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DREAM TEAM:⁠
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Venue: The Tinsmith
Planning + Coordination: HUE by Sarah Davidson
Photography: Erika Diaz Photography
Videography: Tyler Grimh⁠
Floral: Alluring Blooms
Food Truck + Catering: Pancho's Tacos
Cake + Desserts: Miggy's Bakes
Decor Rentals: Vintique Rental- WI
Linen Rentals: Buckys Rentals
Beauty: Allure Artistry
DJ: DJ PAIN 1
Band: The Bad Philosophers⁠
Hotels: Hilton Madison Monona Terrace, AC Hotel by Marriott Madison Downtown, Hotel Indigo Madison Downtown

08/12/2022

A little BTS from Kelsey + Sam’s STUNNING jazzy brunch wedding at the beautiful Overture Center for the Arts!⁠ 🥂🎷
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Venue: Overture Center for the Arts
Photography: Bear Moose & Fox
Design, Planning + Coordination: HUE by Sarah Davidson
Floral: Atmospheric Floral
Catering; Catering a Fresco
Cake + Pastries: The Baked Lab
Rentals: Event Essentials
Chair + Couch Rentals: Chance Productions LLC
Band: All That Jazz Big Band and More in Dane County
Beauty: Allure Artistry
Hotel: AC Hotel by Marriott Madison Downtown
Transportation: Gallant Knight Limousine

08/12/2022

The afternoon of July 21st was a beautiful one, with Madison NACE and Egg Innovations 🥚 partnering together for the Sustainability Showcase, an intimate farm-to-table dinner and education experience.⁠ 🥗🍽
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What started as a spark of an idea early this year, transformed into an unforgettable event that featured a collaboration of over 20 different financial and in-kind sponsors and nearly 75 guests in attendance. Panelists traveled from across the country, and the hens and bees alike were not afraid to show off to guests their own important place in today’s ecosystem.⁠ 🐝
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It was an honor to oversee this event with fellow NACE Board Members and offer this unique opportunity to our members. Thank you to everyone involved and can’t wait to see where things go from here!⁠
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Vendor Dream Team:⁠
Property Host: Dutch Heritage Acres
Tent + Rentals: Event Essentials
Catering: Nadi Plates
Bar Service: Bucky's Services
Floral: Violets & Vintage: A Flower Shoppe where Repurposed Finds Beautiful Purpose
AV + Production: Celebrations Entertainment

07/27/2022

5 THINGS YOU NEED TO KNOW TO DELEGATE EFFECTIVELY (+ be completely satisfied with the results)

1️⃣ You need to know your goals + what you’re working towards

2️⃣ You need to know what your personal superpower is as the owner

3️⃣ You need to know what makes you the most money

4️⃣ You need to know the value of your time

5️⃣ You need to recognize what tasks someone else could do better than you

Struggling with burnout in your business + wondering how to delegate? Let’s chat down in the comments! 👇

Photography:

07/25/2022

Beth, Natasha, Tacos + The Tinsmith. Need I say more?⁠ 🌮👀
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Click for a little BTS from their dreamy boho June wedding day!⁠
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Venue: The Tinsmith
Photography: Erika Diaz Photography
Design, Planning + Coordination: HUE by Sarah Davidson
Floral: www.daffodilparker.com
Catering: Canteen Taco
Desserts: Greenbush Bakery
Hair + Makeup: Allure Makeup Artists
DJ: Polished Entertainment
Late-Night Snack: Curd Girl
Accommodations: Hotel Indigo Madison Downtown

Sarah Davidson, CPCE posted on Instagram: “Beth, Natasha, Tacos + The Tinsmith. Need I say more?⁠ 🌮👀 ⁠ Here’s a little BTS from their dreamy…” • See all of 's photos and videos on their profile.

07/18/2022

I’m headed to Orlando this upcoming weekend to attend the 2022 National Association for Catering and Events - NACE Experience to spend 3 amazing days filled with learning, networking + hopefully bringing home some awards from the NACE One Gala for both Madison NACE + HUE! 🎉⚡️

Here’s a mini photo dump from last year’s Experience in Las Vegas while I “impatiently* wait to hop on a plane in just a few days! ✈️

07/18/2022

Incredible events happen when incredible vendors use their strengths + expert knowledge to create some serious MAGIC!⁠ 😍⁠
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Thanks for trusting us + the rest of this rad vendor team with your wedding day, J + K!⁠ ⚡️⁠
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Couple: Jesselan Nehls + Kyle Piefer
Design, Planning + Coordination: HUE by Sarah Davidson
Photography: Caynay Photo
Videography: Chaviano Creative | Photo & Video
Venue + Catering: Park Hotel Madison
DJ: Polished Entertainment
Floral: Blooms by Brandi
Beauty: Allure Makeup Artists
Shuttle: Gallant Knight Limousine
Cake: Gigi's Cupcakes Madison, WI
Officiant: Wood Violet Events + Styling
First Dance Production: Celebrations Entertainment
Entertainment: Buckingham U. Badger

07/15/2022

To say that networking is important as an event professional would be the understatement of the year, am I right? 👀

I was honored to be published in a recent Goodshuffle article talking about the evolution of event networking in these recent times, why it’s a priority *especially* during busy season, and tips on strategizing your networking approach for maximum return.

Click the link o to take a read now! ⚡️ https://pro.goodshuffle.com/blog/evolution-of-event-networking

Photography: Complete Weddings + Events of Milwaukee

07/08/2022

So much can change in a year. So much growth can happen in a year. So many shifts can happen in a year.

As I enter my 34th trip around the sun, I look back on how much has changed both personally and professionally for me in this last year that I would not have predicted 365 days ago. And let me tell you, weddings are DEFINITELY back in full swing here in 2022!

Every year I learn more and more about my personal values and adjust my life accordingly, and with each new year, each new age, each new pivot, that will continue to be the case.

Thanks for being here along for the journey! Here’s to 34! 🎉

07/06/2022

Our Madison NACE Summer Sustainability Showcase is just around the corner! 🎉

Join us as we partner with Egg Innovations on July 21st for an exclusive farm-to-table event experience as we learn more on the concept of regenerative farming + see how a commercial regenerative farm balances nature to create harmony + sustainability for farm + flock! 🌿

Featuring…
Helpful Hens
Blue Sky Family Farms
Event Essentials
NadiPlate

we can’t wait to see you there!

Tickets can be purchased using the link below! 🎟
https://madisonnace.com/meetinginfo.php?id=95&ts=1656434201

07/05/2022

First, we spilled the tea, and then we did the dang thing! Kelsey + Sam are officially married!! ✨

One of the highest highs in my role as a wedding planner is seeing the end result, that you've worked tirelessly on for months, come together exactly as you envisioned it. I can't thank my vendor team below enough for this, as you are all truly world-class. K+S got the jazzy brunch of their dreams 🎷🍳 + their guests delighted in a wedding like they've never experienced before.

As I nibbled on my petit four from The Baked Lab, paired with a glass of champagne, gazing up at that beautiful Event Essentials chandelier, all I could do was smile. 🥂

Congrats, Kelsey + Sam!

Venue: Overture Center for the Arts / Overture Weddings
Photography: Bear Moose & Fox
Design, Planning + Coordination: HUE by Sarah Davidson
Floral: Atmospheric Floral
Catering; Catering a Fresco
Cake + Pastries: The Baked Lab
Rentals: Event Essentials
Chair + Couch Rentals: Chance Productions LLC
Band: All That Jazz Big Band
Beauty: Allure Artistry
Hotel: AC Hotel by Marriott Madison Downtown
Transportation: Gallant Knight Limousine

07/01/2022

Walking into July like… 🚶‍♀️⁠
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Heading into a new month can be a really great time to check in on, reevaluate + refresh your goals!⁠
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I’m entering July with these goals at the forefront of my mind:⁠
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1. Breathe easy + enjoy this sweet season of summer⁠
2. Successfully execute the Sustainability Showcase with Madison NACE⁠ (early bird pricing ends tomorrow!)
3. Come home with a few wins from the NACE One Awards!⁠ National Association for Catering and Events - NACE
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What are some of your goals for this upcoming month or summer season? ☀️ Comment down below!⁠
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P. S. this was such a great shot by Tara Draper Photography from Abbe Sommers + Kevin's gorgeous wedding day.

06/29/2022

The nominees are in for this year’s National Association for Catering and Events - NACE One Awards! Drumroll please… 🥁

🎉 Madison NACE is up for Chapter of the Year AND Program of the Year!

🎉 HUE by Sarah Davidson is up for Wedding of the Year!

It is an absolute honor to be nominated, and we can’t wait to gather with everyone, celebrate, and see who takes home these special awards at the 2022 NACE Experience Conference next month in Orlando, FL! Congrats to all the nominees! 🏆

Here’s a little throwback to when I had the privilege of accepting Wedding of The Year in 2019!

06/27/2022

The only rule when it comes to weddings and events these days is that there are NO RULES.⁠
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Whether you yourself are planning your wedding or are a vendor in the industry helping a couple plan their special day, here are some important things to note as we reimagine the world of events into the future!⁠
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Grab your notebook+ pen, and let’s dive in! ✏️

06/22/2022

For more information + to snag your tickets for next month’s incredible event, CLICK HERE: 🌿🥚 https://madisonnace.com/meetinginfo.php?id=95&ts=1651612050&utm_campaign=later-linkinbio-huebysd&utm_content=later-27257918&utm_medium=social&utm_source=linkin.bio



Event Partners:
Madison NACE
Egg Innovations
Helpful Hens
Blue Sky Heritage Eggs
Event Essentials

06/20/2022

J + K’s Madison wedding day went down like… 😍⁠
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It was an honor + pleasure working with this talented team of professionals.⁠
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THE DREAM TEAM⁠
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Couple: +
Design, Planning + Coordination: HUE by Sarah Davidson
Photography: Caynay Photo
Videography: Chaviano Creative | Photo & Video
Venue + Catering:
DJ: Polished Entertainment⁠
Floral: Blooms Flower Shop
Beauty: Allure Artistry
Shuttle:⁠ Gallant Knight Limousine
Cake: Gigi's Cupcakes Madison, WI
Officiant: Wood Violet Events + Styling
First Dance Production: Celebrations Entertainment
Entertainment: Buckingham U. Badger

06/17/2022

I’m going to tell you right now that if you want to grow your business in the Madison area, it is SO important to get your face out there + show up within the community.⁠ 🤝
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You can pay as much as you want for advertising or focus your attention on making your Instagram beautiful, but our Madison market especially thrives on organic connection.⁠ 📍
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Remember that you get out what you put in + if you’re looking for ways to network, collaborate + connect, comment below or shoot me a message! ⚡️

06/15/2022

2022 is looking a heck of a lot like 1984 in terms of both the volume of weddings AND trends.⁠ 👀⁠
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Recently, I was honored to be featured in The New York Times alongside other wedding experts talking about some of the aspects modern weddings mirror ones from back in the day.⁠
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A few commonalities we’re seeing?⁠ 👇⁠
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- a desire to go over-the-top + epic⁠
- lace, puff sleeves + full ballgowns⁠
- lavish cakes w/ big personalities⁠
- elaborate floral designs⁠
+ more!⁠
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Click the link to check out the article!⁠ 🎉⁠ https://www.nytimes.com/2022/03/23/style/80s-weddings-dresses-cakes.html
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P.S. comment down below which 80’s celebrity wedding stars you can spot!

06/13/2022

✌️ THINGS TO DO TO STAY AHEAD IN YOUR BUSINESS

1. Market even when you’re in busy seasons.

2. Set quarterly and yearly goals to drive your monthly, weekly, and daily tasks.

How do you stay ahead in your biz? 👇

Photo: Complete Weddings + Events of Milwaukee

06/08/2022

We did it! 🎉

After over 2 years of planning + 1 postponed wedding date, Jesselan + Kyle's glam-inspired, romantic wedding came to fruition downtown at The Park Hotel.

One of my favorite parts of this wedding was the simple honor of being on their vendor team. They were mindful from the start of working with women-owned businesses + every single one brought their A+ game to make this a day to remember!

From Caynay Photo + Chaviano Creative | Photo & Video allowing the group to feel like Hollywood stars, to Wood Violet Events + Styling delivering the couple's personally-written ceremony beautifully, to Polished Entertainment providing the perfect soundtrack to the day, no detail was missed.

My favorite memories include the Harry Potter + Disney references, lots of Taylor Swift, a show-stopping first dance + a personal photoshoot with Bucky Badger at dusk. 🦡

Thank you to J+K for the opportunity to create this magical day! ✨



THE DREAM TEAM
Design, Planning + Coordination: HUE by Sarah Davidson
Photography: Caynay Photo
Videography: Chaviano Creative | Photo & Video
Venue + Catering: https://parkhotelmadison.com/
DJ: Polished Entertainment
Floral: Blooms Flower Shop
Beauty: Allure Artistry
Shuttle: Gallant Knight Limousine
Cake: Gigi's Cupcakes Madison, WI
Officiant: Wood Violet Events + Styling
First Dance Production: Celebrations Entertainment
Entertainment: Buckingham U. Badger

06/03/2022

Check out some bts of me + mini-me transforming the The Tinsmith reception hall for Corey + Ross’ wedding round ✌️ style.⁠
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If only this process was that quick. 😅⁠
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Design, Planning + Coordination: HUE by Sarah Davidson
Cover Photo: Laura Zastrow Photography
Venue: The Tinsmith
Rentals: Event Essentials

06/01/2022

This July, please join Madison NACE + Egg Innovations for an exclusive farm-to-table event supporting bettering the planet for all creatures big and small.⁠ 🌎⁠
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The event will showcase how Egg Innovations' regenerative farm balances nature to create harmony and sustainability for farm + flock.⁠
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Set on the pastures of the Teunissen Farm, this special event celebrates how we all have the power to give back to the planet through the businesses we support.⁠
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It will ALSO feature an incredible multi-course feast crafted by local chefs and featuring Helpful Hens and Blue Sky Family Farms pasture-raised eggs.⁠ 🐓🥚⁠
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I also want to send a special shoutout to who is our exclusive provider for all of the Sustainability Showcase’s rental needs!⁠
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NACE members + non-members alike can click the link to grab their tickets to this incredible event now!⁠ 🎟 Hope to see you there! https://madisonnace.com/meetinginfo.php?id=95&ts=1654031050

06/01/2022

Almost a year later, and we still can’t stop drooling over Franki + Brock’s summer wedding at Camp Wandawega 😍

Design, Graphics + Stationery: Franki Morlan
Photography: Alisha Tova Photography
Planning + Coordination: HUE by Sarah Davidson
Venue: Camp Wandawega
Printing: Fiore Press Letterpress
Videography: The Quail & The Dove
Floral: Petals n' Bloom
Beauty: Hannah Elisabeth Beauty
Live Band: Unity The Band
DJ + Lighting: Sound By Design
Rentals: A La Crate * Vintage Rentals
Table Settings + Rentals: Dish & Decor Vintage Rental
Tent: Capital City Tent Rental
Bar Service: The Barmadillo
Catering: 31 North Banquets & Catering
Late Night Food:
Cake + Desserts: Alliance Bakery
Bridal Gown: Alice In Ivory (shop)/ Rue De Seine (designer)⁠⁠
Groom's Suit: BLVDier
Custom Bolo: The Mischief Collective
Wedding Poster: .tron