Behind The Veil: The Art of The Hustle
Behind The Veil: The Art of The Hustle
"The Art of the Hustle" often refers to the skill and finesse required to navigate the world of business and entrepreneurship successfully. It's about more than just hard work; it's about strategy, perseverance, adaptability, and sometimes a touch of charm. The "hustle" implies a relentless drive to achieve goals, overcome obstacles, and seize opportunities, even in the face of adversity.
Our guest: Terrica
Terrica has been creating exquisite weddings and events in the Golden Isles area for the past nineteen years. Her weddings and expertise have been in The Knot, Reader’s Digest, Martha Stewart Weddings, HLN tv, PeopleTV, and more.
A Speaker of the Year nominee for the National Association of Catering and Events ONE award and a popular educator for The Knot and Wedding Wire, she launched her new wedding industry education system, Wedding Pro University, and Wedding Pro Workshop, to provide niche and nuanced education that help wedding professionals implement and build their businesses quickly and efficiently.
Terrica also hosts the “She Doesn’t Even Go Here” podcast.
Personally - this is going to be one of my favorite conversations of all time! Terrica is going to bring it. If you haven't gotten a chance to see her speak, this episode is going to give you just a small taste of what it is like to see her in person.
Behind The Veil - The Founder & Shark Tank Winner, Sara Margulis
Behind The Veil - The Founder of Honey Fund and Shark Tank Winner, Sara Margulis!
Sara Margulis, Co-founder and CEO Honeyfund.com, Inc.
Sara is an enthusiastic champion of love and travel. As co-founder and CEO of the popular honeymoon registry Honeyfund, she is focused on a singular mission: helping all couples make their honeymoon happen. This is simply because research shows that couples who start their marriage with a honeymoon are more likely to be happily married 11+ years later.
Sara's winning appearance on Shark Tank in 2014 has propelled her into regional, national and international speakerships and media. She’s sought as an expert on a variety of topics including weddings, honeymoons, personal finance and empowerment, marketing and entrepreneurship, and women in business.
https://www.linkedin.com/in/saramargulis/
facebook.com/honeyfund
linkedin.com/company/honeyfund-com-inc-/
instagram.com/honeyfund
https://www.tiktok.com/@honeyfund
Behind The Veil: The Secret To Booking Athletes and Celebrities!
Behind The Veil: The secret to securing professional athletes and celebrities as your clients.
Finding and working with celebrities is an art, but be careful watch you wish for. Many times you may not be able to even say who your client is!
Our Guest: Randy Long
Randy Long is the owner of The Pix Squad, a professional event photography company specializing in corporate gatherings, golf outings and charity galas. The Pix Squad’s Mobile Pix Cart has turned golf photography upside down and is welcomed by PGA, LPGA and PGA Canada tournaments as well as hundreds of local tournaments. The Mobile Pix Cart led The Pix Squad to work with 24 pro sports figures such as Von Miller, Ron Jaworski, Patrick Williams and Darren Waller, further bolstering their fundraising galas and events coast to coast, creating a measurable increase in philanthropic donations through the heightened level of entertainment they provide. With a degree in theatre and extensive event management experience, Randy and his Squad leveraged that experience to produce jaw dropping photo experiences to increase sponsorship income and extend social reach.
Randy was first a small town newspaper reporter/photographer who translated his experience into opportunity when he took a side gig as a mall Santa to pay for his family's holiday spending. Frustrated with the experience, Randy created Santa Magic (shopping center Santa/Easter Photo) and later The Pix Squad. Huge corporate clients like Microsoft,
United Way, Bell Bank and Great Clips, have also used The Pix Squad to increase brand awareness, corporate goodwill or employee engagement at their events.
One of Randy’s proudest accomplishments as a business owner is his Squad Members who often get job offers from Pix Squad clients due to their enthusiasm and work ethic.
Behind The Veil: Luxury Lifestyle Concierge
Behind The Veil: Luxury Lifestyle Concierge
The most valuable asset we posses is time. When planning a wedding, a honeymoon, or any escape, having a someone to take care of every detail could be immeasurable!
Our Guest: Shauna Norton
Known for her attention to detail, she stands as the owner of a thriving Lifestyle Concierge service. With a proven track record in project management and a knack for strategic problem-solving, Shauna is a versatile entrepreneur who has honed her skills across various industries. Her expertise spans operations management, financial planning, and event execution.
Dolce Vita is the vision of founder Shauna Norton, a Jamaican native who grew up in the US. Possessing a lifelong love of travel and new experiences, Shauna has traveled extensively. Throughout her experiences, has forged an extensive network of contacts and sources that allows Dolce Vita Concierge to deliver a broad world of services to clients inside and outside the US.
Shauna Norton holds a Master’s in Business Administration from Nova Southeastern University and a Bachelor of Arts in Political Science from Florida International University. With licenses including SIE, Series 6, and 63, she combines academic excellence with financial expertise.
Behind The Veil: Being an Efficient Officiant!
Behind The Veil: Being an Efficient Officiant!
A wedding ceremony has a a central figure - the officiant. That one person can make the moment romantic, funny, or down right uncomfortable. Who better to ask than the hosts of another wedding podcast that both happen to be officiants?
About us:
Andrea and Celia are experienced professional NJ Wedding Officiants who host a popular local podcast called New Jersey Wedding Podcast where they give couples an insider's look at everything wedding in NJ!
Their guests, the top artists in the NJ wedding industry, will talk about trends, ideas, and tips to help you as you plan your wedding day.
Every episode will have you laughing, nodding in agreement and cheering when they talk about YOUR fabulous venue or wedding pro!
Whether you're already planning; or maybe just daydreaming, “New Jersey Wedding Podcast” welcomes you (and your questions and comments too!) Get ready to be inspired by heartwarming stories, to discover unique ideas, and gather all the essential details to create your perfect wedding day. With thousands of weddings between them, Andrea and Celia love to tell wedding stories; yours might be one of them!
Andrea is the creator of “For this Joyous Occasion”, her full time practice as a wedding officiant. Since 2011, she’s married over 1000 couples in all kinds of ways! From our state’s grandest venues to backyard BBQ’s; from intimate, elegant micro weddings to four people on the most beautiful beaches in NJ. Do you have a theme wedding in mind? She’s probably written it!
Celia is the lead officiant and ring leader at NJ Vows Now, a group of creative, accomplished officiants who have been entertaining guests and legally marrying couples since 2008. Their ceremonies are personal, uplifting and…short (everyone loves that part!)
We all welcome every couple; religious, non-religious and everyone in between. The LGBTQ+ community is embraced and welcomed. Multi
Behind The Veil: Being a wedding planner - The Good, The Bad and The Not so Pretty!y
Being a wedding planner - The good the bad and the not so pretty
When you tell someone that you are an event and wedding planner, most think they know what you do. In reality, there is so much more to, and the job is different for every client.
Our Guest: Marina Luri-Clark
Marina Luri-Clark is the owner and creative director at Marina Luri Events, an event planning & design company with offices in New York, Connecticut, and Italy. With over 20 years of international experience in the event industry, Marina has successfully and creatively executed events throughout the United States and Europe.
Some of her past accomplishments include a birthday celebration with a concert by Beyonce, a Polo tournament & gala on a private island, and several high-profile weddings - including a recent collaboration with Level by Toni Breiss for Tiffany Trump & Michael Boulos.
Continuously mercurial, Marina’s creative ideas, exceptional attention to detail, and calm demeanor make her one of the most sought-after event professionals. Her unparalleled work ethic, enthusiasm and passion are evident in every project she takes on. Her international upbringing, fashion experience and extensive travel have cultivated her love of unique locations, art and design which she graciously weaves into every event.
Couples love her ability to be cool under fire – and CEO’s admire the way she innovatively problem solves and negotiates. Both know that she will do whatever it takes to deliver a flawless event
Behind The Veil: Bringing Flair & Excitement to Your Wedding From Down Under
Bringing Flair & Excitement to Your Wedding From Down Under
Every couple always seems to look for something to make their wedding standout. Sometimes this can include going back to basics, such as having an MC guide your night.
Meet Nathan Cassar, Australia's Premier Award-Winning MC - specializing in truly unforgettable events that always leave a lasting impression.
Based in Sydney, Nathan Cassar MC has for over 10 years (and counting) proudly done what he is most passionate about – creating 1000s of lasting memories through the power of live entertainment and a flair for the extraordinary. Nathan is the standout go-to choice for smooth and exceptional weddings and corporate events and transforms every event, no matter the size, into a thrilling and unforgettable experience, never settling for anything less than perfection. Whether as a Cruise Director for Princess Cruises, at the helm of a wedding reception, or leading a major awards gala evening, Nathan knows how to bring energy and excitement to every gig he hosts. It's also no surprise that he's been hailed as a leader in the industry, earning accolades including:
• Two-Time Winner - Best Wedding MC - Wedding Industry Awards (Western Sydney) 2023 & 2022
• 2nd Overall Best Wedding MC - Australian Wedding Awards (National) 2022
• Winner - Best Wedding MC (NSW) - Lux-Life Global Wedding Awards 2023
• Winner - International Wedding Awards Best MC (Local & Country Round Awards) 2023
• Winner - Australian Achiever Awards 2023 - Remarkable Customer Service in Bridal & Wedding Services & Supplies (National Winner)
• 3rd Place - ABIA Wedding Awards - Master of Ceremonies (NSW) 2022
• Winner - Most Entertaining MC (NSW) - Lux-Life Global Excellence Awards 2022
From humble beginnings as a high school competitive public speaker and co-founder of the UOW Debating Society (SWORDS) to Cruise Director for Princess Cruises, Nathan's award-winning entertainment career has taken him all over Australia and th
Behind The Veil: The value of a wedding planner for DIY couples
Behind The Veil: The value of a wedding planner for DIY couples
Planning a wedding is no easy task, even for the best DIY couples. But if you are really Doing It Yourself, do you really need a wedding planner too? And for wedding planners, how do you explain your value to a DIY couple?
Our guest this week: Cassie LaMere
Blending a lifelong passion for exceptional event curation with a keen eye for detail, Cassie LaMere stands as a paragon in luxury event planning. As the Founder and Creative Director of Cassie LaMere Events, she has redefined the art of creating memorable experiences, merging meticulous design with a flair for the extraordinary.
From her early days, Cassie was destined to dazzle. Her innate desire to transform every occasion into a cherished memory has been the cornerstone of her 15-year career. This journey has seen her evolve from a zealous entertainer into a venerated architect of bespoke events, celebrated for her commitment to excellence and innovation.
The philosophy of personalization and authenticity is at the heart of Cassie LaMere Events. Each event is a tapestry of unique experiences woven with the threads of Cassie's diverse expertise across various sectors. This holistic approach ensures that every aspect of the event, from conception to execution, resonates with the client's vision and exceeds their expectations.
Cassie's leadership extends beyond the realm of event planning. Her firm, a namesake testament to her dedication, is a collective of skilled designers and coordinators who share her enthusiasm for crafting joyous moments. Their work transcends the ordinary, creating luxury experiences that not only meet but anticipate the discerning standards of their clientele.
Behind The Veil - What Does a Wedding Planner Do?
As a wedding planner, sometimes it is really difficult to put in writing what we actually do. From finding the venue, to hiring the vendors, and event a nod to being a physcologist, a good wedding planner can make it feel effortless...but a bad wedding planner can make it feel like a nightmare.
So what make a good wedding planner, and what questions should you be asking to ensure you are working with a true pro?
Our guest this week: Marley Majcher
Marley Majcher is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company. From understated elegance to rock star fabulous, Majcher is known for creating the most talked about parties of the year for a client list ranging from top-tier businesses to A-list celebrities such as Snoop Dogg, Sofia Vergara and Britney Spears.
As The Profit Goddess!, Marley is also quickly establishing herself as one of the best resources for small business owners and entrepreneurs out there. She is a top business coach in Los Angeles, and the author of But Are You Making Any Money?, a witty and lauded business guide praised by Forbes as "a great how-to book for any entrepreneur."
Majcher is the party planning and entrepreneurial expert people turn to for all things entertaining. Her popular savvy and business sense have earned her appearances on various outlets and shows including “Fox and Friends,” Fox Business, MSNBC, “Extra,” “Good Day LA,” Bravo, E!, MTV, HGTV, FOX, ABC, CBS, NBC and The Wedding Channel.
For a hands-free experience, ask Alexa to play the latest podcast episode of Behind The Veil with Keith Willard.
The BEHIND THE VEIL Show is the winner of the 2021, 2022 and 2023 Telly Award for best online unscripted series, and the NACE One Award for Innovator of The Year.
Behind The Veil: What Is A Masters Of Ceremonies and Do You Need It?
Everyone has heard the term Master Of Ceremonies. Visions of a Bob Barker on Price is Right may come to mind. But what is a Masters of Ceremonies? And as more and more weddings start redefining their own rules, do they really need one?
Our Guest: Artem Lomaz
Artem Lomaz: Wedding & Event MC. Artem Lomaz: Artem Lomaz has been continuously redefining the role of the wedding and event Master of Ceremonies. Whether accompanying a DJ or band, the award-winning MC - honored twice as "Entertainer of the Year'' in his career - is known to industry insiders as a meticulous performer with a refined presentation style and personalized methodology that captures the spirit and character of each of his clients’ events. Artem ultimately helps bring wedding and event storyboards to life, anywhere in the world!
Artem is strictly a Master of Ceremonies (MC), not to be confused with DJs and/or band leaders who take on the role. Artem is also a big hip-hop fan (specifically 90's and early 2000's).
For a hands-free experience, ask Alexa to play the latest podcast episode of Behind The Veil with Keith Willard.
The BEHIND THE VEIL Show is the winner of the 2021, 2022 and 2023 Telly Award for best online unscripted series, and the NACE One Award for Innovator of The Year.
Behind The Veil: Money Talk for The Newly Engaged and Newly Married
Having a conversation about budgets can be hugely stressful, especially when talking about budgets for a wedding. So how do you do that while keeping the joy in planning?
Our Guest today is Rachel Durci
Rachel Durci is a Financial Wellness Coach and the Founder of Effortless Budgeting. She is passionate about supporting individuals and couples on reaching their financial goals through coaching, education and encouragement. Her mission is to empower couples to feel comfortable having meaningful money conversations with each other, and to empower individuals to feel confident in their financial decisions.
She understands that talking about money is something that makes most of us anxious. She wants to empower others to share their money story, because sharing can lead to gaining the confidence needed to reach financial success. She offers individual and couples coaching sessions as well as corporate presentations.
For a hands-free experience, ask Alexa to play the latest podcast episode of Behind The Veil with Keith Willard.
The BEHIND THE VEIL Show is the winner of the 2021, 2022 and 2023 Telly Award for best online unscripted series, and the NACE One Award for Innovator of The Year.
Behind The Veil: Destination Weddings in the U.S. and Overseas
Planning a Destination wedding here and abroad
With Americans traveling overseas at record levels, so to are the weddings. Our guest today has planned events all over the world and will give you insight into what it takes.
Our Guest: Susan Southerland
As president of Just Events! Group, Inc., Susan Southerland leads one of the most highly regarded teams in the event industry today. After graduating from the University of Florida in 1992 and starting out as a sole proprietor, Susan has grown Just Events! Group, Inc. into a multimillion-dollar business. She achieved a long-time goal in 2018 when her company was named to Inc. Magazine’s Inc. 5000 list of the fastest growing private companies in America.
A driven businesswoman and talented event planner, Susan has worked with thousands of clients around the world hosting events throughout the United States, Italy, Mexico, and the Caribbean. She has authored several books related to the event industry and is a popular conference speaker.
Her business advice has appeared in The Wall Street Journal, The New York Times, USA Today, Inc. Magazine, and other periodicals around the world.
In addition to running her company, Susan has served as a consultant for world-renowned resorts, cruise lines, and small business owners who want to start or improve their event businesses.
As an entrepreneur, wife, and proud mom to four great kids, she strives to help other aspiring business owners learn how to find the right balance to achieve their goals.
Its back! Bigger and So Much Better! 10-17-23
The NACE/IKEA Tablescape Challenge
Had a great time speaking at the NAWP Education Conference on style!
Had a great time brainstorming, and the creating, this Twisted Tea Networking event at the Riverside Hotel
Thank you Rachel Greenfader for spearheading this - she’s also the Catering Sales Manger there in case you are looking for a venue.
Over The Top Rental Linens - you guys always support the community, and the linens were next level!
Blooms Social by Anna Hess - the tea cup floral centerpieces were fabulous.
flpastrylife did the most fabulous spread - no detail was left out.
Tap the picture to see the tags of who all attended. Excellent wedding pros!
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#plannerlife #luxuryweddings #keithwillardevents
#wedding #weddingplanner #eventplanner #luxurywedding #ideastoido #thisistheway #keithwillard #behindtheveil #behindtheveilshow #bringthejoyback #destinationplanner #destinationwedding #beachwedding #weddingwire #theknot #bridalguide
Keith Willard
@anaffairtorememberbymarci
WeddingWire
Bridal Guide Magazine
@NACE
OFD Consulting LLC
I just love these very simple, very fragile, but very beautiful curated table decor that were created for one of my wedding at the @conradftlbeach. @primroseflorals did a fantastic job of creating elegance without the need of the typical large centerpiece.
Creating a minimalist visual is no easy task when it’s done right!
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#plannerlife #luxuryweddings #keithwillardevents
#wedding #weddingplanner #eventplanner #luxurywedding #ideastoido #thisistheway #keithwillard #behindtheveil #behindtheveilshow #bringthejoyback #destinationplanner #destinationwedding #beachwedding #weddingwire #theknot #bridalguide
@weddingwire
@theknot
@theknotrealweddings
@bridalguide
OFD Consulting LLC
Behind The Veil - Jewelry for Rent!
Behin The Veil - Rent The Look
Want to have the look without having to buy them?
Verstolo Jewelry is the answer!
Every bride would love to have a Princess Dianna Tiara or a Queen of England necklace, but that is not something us in the normal world can afford. But what if you could rent them?
Our guest this week is a specialist in providing affordable real diamond looks for a variety of brides. Lauren Grunstein is the Vice President of Verstolo.
Lauran's ben with Verstolo for the last four years, and works directly with Verstolo's clients to help design their dream jewelry and style their bridal look. She also runs their social media so be sure to follow @verstolo for your daily diamond inspiration.
Verstolo is a fine jewelry company based in New Your City, and is known for their custom jewelry and diamond jewelry rentals for brides. Prior to Verstolo, Lauren worked in Fashion and Beauty PR.
To chime in during the live show, comment on our YouTube Chanel. We will be able to pull it up on the screen.
https://www.youtube.com/@BehindTheVeilPodcast
The Behind The Veil Podcast Version is available after 5:00pm EST on most major podcast players including iTunes, iHeart Radio, Spotify, Amazon Music, and Google Podcasts.
For a hands-free experience, ask Alexa to play the latest podcast episode of Behind The Veil with Keith Willard.
The BEHIND THE VEIL Show is the winner of the 2021 and 2022 Telly Awards for best online unscripted series, and the NACE One Award for Innovator of The Year.
Interested in sponsoring future episodes of Behind The Veil? Email the host at [email protected]
Behind The Veil - Bouquet Preservation
Behind The Veil - Bouquet Preservation
It's the latest trend... preserving the brides bouquet. But what goes into doing this? How do ensure your bouquet is able to get to her before it looks brown and sad?
Our guest this week is Annie Smith - The owner of Pressed Garden. A business totally focused on doing everything possible to preserve the bridal bouquet... forever!
Annie has always loved flowers, even as a small child, making flowers out of kleenex and making Hollyhock dolls in her grandmother's yard. As soon as she could, she was reading books about growing plants/flowers. After a bitter divorce, she pulled the book back out and found Cellestine online. Over the remainder of her life, she became a friend and mentor, answering questions and even gifting her with a library of book about floral preservation.
In 2005, It was time to make her passion a reality, and so Pressed Garden was born. Over the year she moved to several different states, but when she moved to Florida, she knew this was it! Flowers could be delivered easiiy over night from anywhere in the United States. Even with this accessibility she will only work on two bouquets a week because quality counts!
So much has gone into the bouquet. From creation, through photos, until the very end of the night. Those flowers have had a journey. With one last trip to her, so she will preserves everything she can.
To chime in during the live show, comment on our YouTube Chanel. We will be able to pull it up on the screen.
https://www.youtube.com/@BehindTheVeilPodcast
The Behind The Veil Podcast Version is available after 5:00pm EST on most major podcast players including iTunes, iHeart Radio, Spotify, Amazon Music, and Google Podcasts.
For a hands-free experience, ask Alexa to play the latest podcast episode of Behind The Veil with Keith Willard.
The BEHIND THE VEIL Show is the winner of the 2021 and 2022 Telly Awards for best online unscripted series, and the NACE One Award for Innovator of The
Behind The Veil: What to know before booking a hotel for your wedding.
This week we welcome Cindi George, Catering Sales Manager for the Kimpton Surfcomber in South Beach. We go into all the pieces and parts that you should be aware of before starting your search for the perfect wedding venue.
The Behind The Veil Podcast Version is available after 5:00pm EST on most major podcast players including iTunes, iHeart Radio, Spotify, Amazon Music, and Google Podcasts.
For a hands-free experience, ask Alexa to play the latest podcast episode of Behind The Veil with Keith Willard.
The BEHIND THE VEIL Show is the winner of the 2021 and 2022 Telly Awards for best online unscripted series, and the NACE One Award for Innovator of The Year.
Interested in sponsoring future episodes of Behind The Veil? Email the host at [email protected]
Support the show
Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard
Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci
