Always & Forever

Always & Forever Find the dress that makes you look & feel your best at Always & Forever!!

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Mia Aymes. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Many of the wedding dresses found at Always & Forever are featured in major bridal publications including Modern Bride, BRIDES, The Knot, and The Bridal Guide. Always & Forever is a

n authorized retailer of Sherri Hill, Amarra, Mori Lee, Jovani, JVN by Jovani, and many others featured in Teen Prom, Your Prom, Seventeen Prom, Cosmogirl Prom magazine. Find the dress that makes you look and feel your best at Always & Forever. ; .

SUNDAY SHOPPING DAY!!🤩✨💖👗🛍️Now is the time to prom dress shop to get the best selection and ensure you’re best dressed f...
01/26/2025

SUNDAY SHOPPING DAY!!🤩✨💖👗🛍️

Now is the time to prom dress shop to get the best selection and ensure you’re best dressed for Prom 2025! Extra fitting rooms are available on our website or by calling 479-646-1997. Want to just come in? That works perfect too!! See ya soon for all your prom dress shopping needs!!!

mood going into another weekend filled with helping gals find their perfect dress! 🤩🤩We’ve opened up more fitting rooms ...
01/25/2025

mood going into another weekend filled with helping gals find their perfect dress! 🤩🤩

We’ve opened up more fitting rooms for today and tomorrow! Stop in or pre book by calling 479-646-1997. Come find your perfect prom dress at Always & Forever this weekend!!

A pop of color can be the perfect way to stand out at prom this year. And every   deserves to stand out at prom in the B...
01/24/2025

A pop of color can be the perfect way to stand out at prom this year. And every deserves to stand out at prom in the BEST WAY!!

 by Justin Alexander has officially arrived at Always & Forever and obsessed is an understatement when it comes to how w...
01/23/2025

by Justin Alexander has officially arrived at Always & Forever and obsessed is an understatement when it comes to how we feel about these wedding dresses!! ✨🤍

They’re chic & stunning. This is just a few of the new bridal gowns that have arrived at Always & Forever for brides to fall in love with! If you’re wedding dress shopping you have to come try these on in your bridal appointment, one could very well be your perfect bridal gown! 🤩

Bridal appointments at Always & Forever are limited for the rest of the month (especially this weekend — there’s only 3 left!!) Book your bridal appointment thru our website or by calling 479-646-1997 during business hours, we can’t wait to see what Sincerity wedding dress an says YES to next!!! 👰🏼‍♀️

the sweetest start to 2025 celebrating every newest   !!! Dare we say that 2025 just might be our best bridal year yet? ...
01/21/2025

the sweetest start to 2025 celebrating every newest !!!

Dare we say that 2025 just might be our best bridal year yet? The wedding dresses in store are 🤩🤩🤩, the brides are 😍😍😍, and our dedicated team of bridal stylists are 👏🏻👏🏻👏🏻 & so ready to help every find their perfect bridal gown!!!

Are you an engaged gal wedding dress shopping? Book your bridal appointment on our website or by calling 479-646-1997 anytime we’re open. January appointments are very limited for the rest of the month (especially this weekend!) We can’t wait to celebrate your love story and help you say YES to your dream wedding dress!!✨🤍💍

PROM SHOP ALL DAY AT A&F!! Prom fitting rooms are available from 11-6 today! Shop for prom early for the best selection ...
01/20/2025

PROM SHOP ALL DAY AT A&F!!

Prom fitting rooms are available from 11-6 today! Shop for prom early for the best selection of dresses. Know when you’re coming? Reserve a fitting room at the link below. Want to just come in? That’s totally okay, we will get you in a fitting room ASAP!
We can’t wait to see what pretties go home with our A&F gals today!!

APPT LINK: https://www.alwaysforeverbridal.com/pages/book-an-appointment

basketball homecoming has entered the chat, and our   are GORGEOUS on homecoming court!! 🤩💖Don’t forget to tag us in you...
01/20/2025

basketball homecoming has entered the chat, and our are GORGEOUS on homecoming court!! 🤩💖

Don’t forget to tag us in your pictures when you wear a dress from A&F, we wanna see and show you off!!

is officially up next and NOW is the time to prom dress shop! Over 2000 prom dresses in store, and no appointment necessary to prom dress shop at A&F! Come join the fun!!

✨ Big news, brides-to-be! ✨ It’s wedding dress shopping season, and Always & Forever added an extra day to SAY YES! 💍For...
01/19/2025

✨ Big news, brides-to-be! ✨ It’s wedding dress shopping season, and Always & Forever added an extra day to SAY YES! 💍

For a limited time only, Always & Forever is offering Sunday bridal appointments—perfect for busy schedules and that magical weekend vibe. 🌟

Don’t miss your chance to find the one with a personalized shopping experience, your own consultant, and hundreds of gowns waiting for you.

💌 Spots are filling fast! Book your Sunday appointment now and start your happily-ever-after in style. Tap the link below to secure yours today!

bridal appts: https://www.alwaysforeverbridal.com/pages/book-an-appointment

16 boxes of new dresses arrived at A&F between yesterday & today. Here’s a preview of what was in them and hitting the f...
01/17/2025

16 boxes of new dresses arrived at A&F between yesterday & today. Here’s a preview of what was in them and hitting the floor tomorrow for a full MLK weekend of prom dress shopping!!

If you know when you’re prom dress shopping this weekend, make sure you reserve your fitting room at the link below. We’re filling up fast!

MLK WEEKEND HOURS:
✨Saturday: 9am - 3pm
✨Sunday: 12:30pm - 4:30pm
✨Monday: 11am - 6pm

An appointment is NOT required to prom dress shop, but we recommend booking one if you when you’re coming to reduce the wait time and ensure a personal stylist & fitting room.

We can’t wait for another packed weekend full of prom dress shopping with our gorgeous clients!

PREBOOK LINK: https://www.alwaysforeverbridal.com/pages/book-an-appointment

It’s the busiest time of year at Always & Forever! Our store is full of brides to be and high school gals searching for ...
01/16/2025

It’s the busiest time of year at Always & Forever! Our store is full of brides to be and high school gals searching for their perfect dress🤩 So we wanted to make sure we shared a Shopping Guide so you can know what to expect when you come to A&F! Whether you’re prom dress shopping or wedding dress shopping, we want your experience at Always & Forever to be fun, exciting and memorable!

Have a question we didn’t answer? DM us or call 479-646-1997 during business hours. We cant wait to meet our next and !! ✨👗

pink or white? Which prom dress trio is more your vibe?!? (vote in the poll below!!) whatever your prom dress vibe — Alw...
01/15/2025

pink or white? Which prom dress trio is more your vibe?!?
(vote in the poll below!!)

whatever your prom dress vibe — Always & Forever has the perfect options for you! Over 2000 prom dresses in every size and style are in store now. Now is THE BEST TIME to prom dress shop, don’t miss out!

Know when you want to prom dress shop? Reserve your fitting room on our website now. We’re filling up fast for MLK Weekend (it’s our biggest prom weekend of the YEAR🤩) We can’t wait to see which pretties our pick for prom!

just few of our favorite wedding dresses that were featured in our Sip N See 🤩🤍💍✨HUGE shoutout to our gal .jane.photogra...
01/14/2025

just few of our favorite wedding dresses that were featured in our Sip N See 🤩🤍💍✨

HUGE shoutout to our gal .jane.photography for photographing this event for us for the 2nd year in a row!! We adore you Jayla!!

Also PSA to every NOW is the time to wedding dress shop! Bridal gowns can take an average of 4-6 months to come in once you’ve ordered. On a shorter timeline? We have an option for every bride, SO MANY wedding dresses in store can be taken home same day as your appointment when you say YES!

Always & Forever has over 400 bridal gowns in store waiting for their perfect bride to say YES to. January bridal appointments are booking up FAST, book your bridal appointment thru the link in our bio now! We can’t wait to meet our next ! 👰🏼‍♀️

SUNDAY SHOPPING STARTS TODAY!! Come prom dress shop today at Always & Forever from 12:30-4:30! We opened up extra fittin...
01/12/2025

SUNDAY SHOPPING STARTS TODAY!!
Come prom dress shop today at Always & Forever from 12:30-4:30! We opened up extra fitting rooms just for you🤩 If you know when you’re coming, reserve a fitting room ⬇️

APPT LINK: https://www.alwaysforeverbridal.com/pages/book-an-appointment

Sunday shopping starts NEXT SUNDAY, January 12th!!

Need extra time to pick out the perfect prom dress? We totally get it. Always & Forever will be open Sunday afternoons starting next Sunday, January 12th🥳 Shop early & make sure you’re best dressed for !

Know when you’re prom dress shopping? Prebook a fitting room on our website linked below! If appointments aren’t your vibe come in whenever we’re open and we will get you with a stylist & fitting room asap!

We can’t wait to see what pretties every rocks at Prom this year!!! 💖👗

PREBOOK HERE: www.alwaysforeverbridal.com/pages/book-an-appointment

prom dresses that fit the snow day vibe ❄️☃️🌨️💙👗don’t forget that A&F will have MODIFIED SATURDAY HOURS of 11am - 4pm fo...
01/11/2025

prom dresses that fit the snow day vibe ❄️☃️🌨️💙👗

don’t forget that A&F will have MODIFIED SATURDAY HOURS of 11am - 4pm for tomorrow! If your roads are clear and you need a dress, come see us. Prom dress shopping early ensures you’re best dressed!

❄️MODIFIED SATURDAY SHOPPING HOURS!!❄️Always & Forever will be open 11am - 4pm TOMORROW for all your dress shopping need...
01/10/2025

❄️MODIFIED SATURDAY SHOPPING HOURS!!❄️

Always & Forever will be open 11am - 4pm TOMORROW for all your dress shopping needs!! If you know you want to shop, reserve your fitting room at the link below. Both bridal & prom appointments are available! 🤩👗💙❄️

APPT LINK: https://www.alwaysforeverbridal.com/pages/book-an-appointment

too much snow to dress shop today!! ❄️☃️🌨️Always & Forever is CLOSED today, January 10th. We will be available via DM or...
01/10/2025

too much snow to dress shop today!! ❄️☃️🌨️

Always & Forever is CLOSED today, January 10th. We will be available via DM or by email at [email protected] to answer any questions.

The weekend looks warmer and it’s our first Sunday open this weekend, if you know you want to dress shop, book on our website to reserve a fitting room first. Bridal and prom appointments are still available for Saturday & Sunday!

an A&F bride we will be obsessing over until further notice…Mrs. Greta Snider!! 🤍✨💍👰🏼‍♀️🤩
01/09/2025

an A&F bride we will be obsessing over until further notice…Mrs. Greta Snider!! 🤍✨💍👰🏼‍♀️🤩

when  names the prom dress “birthday cake”, ya gotta build the birthday photoshoot around it!🎂🥳Did you know Always & For...
01/08/2025

when names the prom dress “birthday cake”, ya gotta build the birthday photoshoot around it!🎂🥳

Did you know Always & Forever is celebrating 18 years in business this month? We’re celebrating all month long, so now is the BEST time to become an !! With thousands of prom dress styles and the best service, prom dress shopping is fun at A&F! Reserve your fitting room on our website or stop in anytime we’re open. No appointment required to prom dress shop, we’ll get you in a fitting room with a prom stylist ASAP!

Address

1200 S Waldron Road Ste 133
Fort Smith, AR
72903

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 9am - 3pm
Sunday 12:30pm - 4:30pm

Telephone

+14796461997

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Our Story

Everyone has a story worth sharing. At Always & Forever, YOUR story is what we care about the most.

We look forward to listening to anything you would like to share – not only about what is most important to you for your wedding, but also about your fiancé, your family and your life. We hope you will visit our shoppe, and that we will have the opportunity to get to know you and your unique story. Until then, here is a brief summary of our story: who we are, how Always & Forever came to be, and what our core values are.

Who We Are:

What many people don’t know is that we (the owners) are a mother/daughter/sister team. Our personalities are so alike, yet so different! LaBeth (a.k.a. Momma Bird) is the glue that holds the shoppe together. She literally does and knows a little bit about everything. Shelly, (The Planner) strategically organizes all aspects of the shoppe – she’s all about the details! Shelly is the Bridal Manager and loves assisting brides in expressing their unique bridal style. Stacey (The Dreamer) is the creative visionary behind the whole company. She is the Formal Wear Manager and loves helping clients identify their inner and outer beauty.