Always & Forever

Always & Forever Find the dress that makes you look & feel your best at Always & Forever!!

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Mia Aymes. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Many of the wedding dresses found at Always & Forever are featured in major bridal publications including Modern Bride, BRIDES, The Knot, and The Bridal Guide. Always & Forever is a

n authorized retailer of Sherri Hill, Amarra, Mori Lee, Jovani, JVN by Jovani, and many others featured in Teen Prom, Your Prom, Seventeen Prom, Cosmogirl Prom magazine. Find the dress that makes you look and feel your best at Always & Forever. ; .

First Saturday of our “End of Season” Sale!!🤩ALL the dresses in this pic are 20% off, OR an ADDITIONAL 20% off of their ...
11/02/2024

First Saturday of our “End of Season” Sale!!🤩
ALL the dresses in this pic are 20% off, OR an ADDITIONAL 20% off of their current sale price! Hundreds of dresses are included in this sale all November long! No appointment is necessary to shop the sale, come find your perfect dress at an AMAZING price today from 9-3!

ALWAYS & FOREVER’S BLACK FRIDAY, WHITE DRESS SALE IS BACK!! ✨Select Bridal Gowns $499 - $999 ✨November 22 - 30th ONLY!✨1...
11/01/2024

ALWAYS & FOREVER’S BLACK FRIDAY, WHITE DRESS SALE IS BACK!!

✨Select Bridal Gowns $499 - $999
✨November 22 - 30th ONLY!
✨1 hour appointment w/ a bridal stylist
✨Take your dream wedding dress home with you that day!

This sale is by appointment only and will fill up QUICKLY! It’s our biggest of the year so book your appointments on our website ASAP and make sure to choose “Black Friday, White Dress Sale” as your appointment type if you know you are wanting to shop the sale!!!!!!

Questions? DM us! We can’t wait to help you find your wedding dress at an AMAZING price!

🎀END OF SEASON SALE ALL NOVEMBER🎀We’ve gotta make room for , so HUNDREDS of formalwear dresses (short & long!) are 20% ...
10/31/2024

🎀END OF SEASON SALE ALL NOVEMBER🎀

We’ve gotta make room for , so HUNDREDS of formalwear dresses (short & long!) are 20% off all November long!! AND if it was already on sale, it’s an ADDITIONAL 20% off its sale price! 🤩👗✨

Soooooo many gorgeous dresses are at an amazing price, you don’t want to miss out on this sale!!! No appointment necessary to shop in our formalwear department, stop in and find your perfect dress anytime we’re open!

guess what’s back…BACK AGAIN!! Always & Forever is SO excited to announce our 3rd Annual Sip N See will happen on Sunday...
10/29/2024

guess what’s back…BACK AGAIN!!

Always & Forever is SO excited to announce our 3rd Annual Sip N See will happen on Sunday, December 29th!🤩🥂Sip champagne, preview our 2025 bridal gown collection, and meet other wedding vendors from the area. It’s the PERFECT start to planning your dream wedding!! Tickets go on sale Sunday, Dec 1. We can’t wait to share more info with you, so stay tuned to our social media to be the first to know! & don’t forget to tag a you know has to attend!

P.S: If you are a WEDDING VENDOR interested in participating in this event, please DM us for more info. It’s a great way meet !

They say “third times the charm” and we feel this Sip N See will be our BEST YET. We can’t wait to do it again, see ya there!! 👰🏻‍♀️💍🤍✨

Pink with a Purpose 💖🌸💞In honor of Breast Cancer Awareness Month, we’re showcasing some of our favorite pink dresses to ...
10/24/2024

Pink with a Purpose 💖🌸💞

In honor of Breast Cancer Awareness Month, we’re showcasing some of our favorite pink dresses to celebrate the strength & resilience of those affected by breast cancer. Together, we can raise awareness, empower women, and support the fight for a cure🎀💪🏼

Just a few more days to get $100 off wedding gown preservation at Always & Forever!! Bring your bridal gown (from any dr...
10/24/2024

Just a few more days to get $100 off wedding gown preservation at Always & Forever!!

Bring your bridal gown (from any dress store!) and up to 5 accessories to A&F anytime we are open in the month of October and get wedding gown preservation for $250!!!

Wedding gown preservation includes the cleaning and preservation of a wedding dress and up to 5 accessories. When it’s ready it is shipped back to you in a sealed box with a viewing window! If you’ve wondered what to do with your bridal gown, or want to claim the preservation for your upcoming wedding at a special price, come to A&F before October ends!!!

hoco photo dump round 2!!!!! 🤩👑✨👗📸just when we think they can’t get any better, always BRING IT!! Anytime you wear a d...
10/22/2024

hoco photo dump round 2!!!!! 🤩👑✨👗📸

just when we think they can’t get any better, always BRING IT!!
Anytime you wear a dress from A&F, PLEASE tag us or send it to us. We love commenting and sharing and seeing how GORGEOUS you are!!

A Sunday kind of love that lasts…always & forever🤩👰🏼‍♀️: Madison Navarro 👗: Morilee📸: Jayla Jane Photography & Event Ren...
10/07/2024

A Sunday kind of love that lasts…always & forever🤩

👰🏼‍♀️: Madison Navarro
👗: Morilee
📸: Jayla Jane Photography & Event Rentals

A red dress is always the best kind of statement ❤️💃🏼DON’T FORGET to tag us in your pictures at homecoming if you bought...
10/04/2024

A red dress is always the best kind of statement ❤️💃🏼

DON’T FORGET to tag us in your pictures at homecoming if you bought your dress at Always & Forever! We want to see you ✨SHINE✨ at Homecoming 2024!!!

Wedding Dress Preservation is $100 OFF all throughout October! 🤩🤍💍👗Anyone who brings in a wedding dress (from any bridal...
10/02/2024

Wedding Dress Preservation is $100 OFF all throughout October! 🤩🤍💍👗

Anyone who brings in a wedding dress (from any bridal shoppe) to get cleaned & preserved before the end of October gets the preservation package for ONLY $250!! (Originally $350)

The kit includes our processing and shipping, a full cleaning and preservation of the gown and up to 5 accessories, and shipping back to you in a sealed box perfect for storing or to be put on display!

Bring your wedding dress to A&F anytime we’re open this month to get the wedding dress preservation at this special price. Questions? DM us or call 479-646-1997. If you’ve ever wondered what to do with your bridal gown after your wedding, this is the perfect solution!

🚨LAST SUNDAY TO SHOP HOCO STARTS IN 2 HOURS!🚨need a dress for the court or for the dance? A&F has hundreds of dresses pe...
09/29/2024

🚨LAST SUNDAY TO SHOP HOCO STARTS IN 2 HOURS!🚨

need a dress for the court or for the dance? A&F has hundreds of dresses perfect for homecoming, AND a great selection of sale dresses at 25-50% off their original price!

12:30 - 3:30 one last Sunday until prom season, come get your perfect homecoming dress from Always & Forever today!!!

Come shop at Always & Forever today from 9-3!No appointment necessary to shop for a homecoming dress! 🤩💖👗✨
09/28/2024

Come shop at Always & Forever today from 9-3!
No appointment necessary to shop for a homecoming dress! 🤩💖👗✨

Western Arkansas & Eastern Oklahoma's best source for all things Bridal & Prom.

shine in Sherri Hill, you know you wanna! 💖👗✨🤩Still on the hunt for the PERFECT homecoming dress? shop at Always & Forev...
09/28/2024

shine in Sherri Hill, you know you wanna! 💖👗✨🤩

Still on the hunt for the PERFECT homecoming dress? shop at Always & Forever this weekend in our LAST full homecoming weekend!! It’s our LAST SUNDAY open for homecoming dress shopping, you don’t want to miss it if you still need a dress!

Know when you’re coming? Book your fitting room at www.alwaysforeverbridal.com (which has a new look we really love btw🤩❤️)

Prefer to just stop in? Awesome! No appointment is necessary to homecoming dress shop!

See ya soon for all your dress needs!

grab your gals, the time to shop for hoco is NOW!! 👯‍♀️👗💖✨We’re open 12:30 - 3:30 TODAY for all your homecoming dress sh...
09/22/2024

grab your gals, the time to shop for hoco is NOW!!
👯‍♀️👗💖✨

We’re open 12:30 - 3:30 TODAY for all your homecoming dress shopping needs! Hundreds of homecoming dresses are in store now and ready to go! Prebook a fitting room if you know when you’re coming. If not, no problem! NO APPOINTMENT NECESSARY to shop homecoming at Always & Forever! We can’t wait to see ya soon!

Don’t forget!! No homecoming appointment is necessary to shop at Always & Forever! We’re open 9-3 today and 12:30-3:30 t...
09/21/2024

Don’t forget!! No homecoming appointment is necessary to shop at Always & Forever! We’re open 9-3 today and 12:30-3:30 tomorrow! Come find your perfect homecoming dress at Always & Forever!

Western Arkansas & Eastern Oklahoma's best source for all things Bridal & Prom.

DID YOU KNOW all of these dresses are ✨ON SALE!!✨Always & Forever has hundreds of dresses that are on sale right now for...
09/20/2024

DID YOU KNOW
all of these dresses are ✨ON SALE!!✨

Always & Forever has hundreds of dresses that are on sale right now for 25-50% off of their original price! And even better? They’re PERFECT for homecoming!!
No appointment necessary to shop homecoming, come in anytime we’re open and we’ll get you with a personal stylist and fitting room ASAP!

Weekend hours:
✨Saturday: 9AM - 3PM
✨Sunday: 12:30-3:30

We can’t wait to help you find the PERFECT dress for homecoming!

comin' in red hot for homecoming 2024! ❤️❤️❤️Don't forget to send us or tag us in your pictures from homecoming!!
09/18/2024

comin' in red hot for homecoming 2024! ❤️❤️❤️
Don't forget to send us or tag us in your pictures from homecoming!!

🤍BE A BRIDAL CONSULTANT AT ALWAYS & FOREVER!🤍Always & Forever is looking for bubbly, detailed oriented individuals to jo...
09/17/2024

🤍BE A BRIDAL CONSULTANT AT ALWAYS & FOREVER!🤍

Always & Forever is looking for bubbly, detailed oriented individuals to join our team as a Bridal Consultant!! Want to help brides say YES to their dream bridal gown? Here’s more deets about the job:

✨ Part Time: approximately 20-29 hours per week and does include Saturdays (that’s when most brides are wedding dress shopping!!)
✨MUST BE: Detail Oriented, Bubbly, Love Fashion, Tech Savvy, & an EXCELLENT communicator (you’ll be answering lots of phone calls and emails!!)
✨Previous Retail & Customer Service is a MAJOR plus, just sayin’!!!

Sound like something you’re interested in? Or know someone who would be? SEND THEM THIS POST!! When you’re ready to apply, head to www.alwaysforeverbridal.com/employment, download an app, then email it in to [email protected] !! We can’t wait to meet the newest members of our team! 🤩🤍💍

Always add a bow 🎀
09/16/2024

Always add a bow 🎀

It’s a Sunday in September which means WE’RE OPEN for homecoming dress shopping this afternoon! No appointment necessary...
09/15/2024

It’s a Sunday in September which means WE’RE OPEN for homecoming dress shopping this afternoon! No appointment necessary for homecoming dress shopping, but if you know when you’re coming and want to prebook a fitting room & stylist, use the link below!

https://www.alwaysforeverbridal.com/t8248/book-an-appointment.html

need extra time to find the best homecoming dress? Always & Forever is open 12:30 - 3:30 EVERY SUNDAY IN SEPTEMBER! No appointment necessary to homecoming shop, head to A&F and we will get you with a personal stylist & fitting room ASAP! Your homecoming dress is here and we can’t wait to help you pick it out! 💖✨👗

Homecoming 2024 is Here!! 🤩👗🎀💖Do you have your homecoming dress yet? Always & Forever is ready to homecoming dress shop ...
09/14/2024

Homecoming 2024 is Here!! 🤩👗🎀💖
Do you have your homecoming dress yet?

Always & Forever is ready to homecoming dress shop with you all weekend long! No appointment necessary for homecoming shopping, head to A&F and we will get you in a fitting room with a personal stylist ASAP!

Weekend Hours:
✨Saturday: 9AM - 3PM
✨Sunday: 12:30PM - 3:30PM

We can’t wait to help you find your perfect homecoming dress so soon!

If you're a bride getting married in the spring or summer of 2025, NOW is the time to wedding dress shop! Always & Forev...
09/12/2024

If you're a bride getting married in the spring or summer of 2025, NOW is the time to wedding dress shop! Always & Forever has bridal appointment availability for THIS Saturday, September 14th! Grab your bride tribe and come say yes to your perfect wedding dress!!

Know what appt time you want to book? Click this link here!
https://www.alwaysforeverbridal.com/t8248/book-an-appointment.html

Address

1200 S Waldron Road Ste 133
Fort Smith, AR
72903

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 9am - 3pm

Telephone

+14796461997

Website

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Limited 3:30 prom appointments available for this afternoon, click the link below to book!! It’s a beautiful day to find a beautiful prom dress!🤩💗👗 https://www.alwaysforeverbridal.com/t8248/book-an-appointment.html

✨ADDING TO OUR #DREAMTEAM✨Busy season is upon us so Always & Forever is NOW HIRING Bridal Consultants AND Prom Stylists!The details: ✨MUST be able to work Saturdays✨positive attitude ✨passion for customer service✨self-motivated ✨team player If you think you or someone you know would be the perfect addition to our A&F family, SHARE this! Then head to the link in our bio & click “JOIN OUR TEAM” to download an application and send it our way. Applications are DUE by Nov 7th. Questions? DM us or call 479-646-1997. We’re so excited to meet our newest team members!! 💖🤩#alwaysforeverbride #alwaysforevergirl #weddingdressshopping #promdressshopping #bride2024 #prom2024 #arkansasjobs #oklahomajobs #nowhiring

Find the #weddingdress deal of your DREAMS during Always & Forever’s Black Friday, White Dress Sale Nov 24 & 25th!✨select bridal gowns $499 - $1099!✨1 hour appointment w/ personal bridal stylist ✨up to 60% off designer bridal gowns!✨all gowns are same day take-home! This sale is BY APPOINTMENT ONLY and Spots will fill QUICKLY (as will the waitlist!) Book your spot at www.alwaysforeverbridal.com! #weddingdresssale #saleweddingdress #budgetwedding #samplesale #alwaysforeverbride #bridetobe #2023bride #2024bride #bridalgown #arkansasbride #oklahomabride #arkansaswedding #oklahomawedding #weddingdressshopping #brideinspo

✨JOIN OUR TEAM✨ NOW HIRING HOMECOMING STYLISTS! Always & Forever is looking for energetic, outgoing individuals to join our #dreamteam! If you love fashion and have a ❤️ for people, you don’t want to miss this AMAZING opportunity! Requirements: — ability to work Saturdays — positive attitude — self-motivated — team player If you think you or someone you know would be the perfect addition to our A&F family, SHARE this! Then head to the link in our bio, to download an application, and send it our way. Applications due Friday, July 8th. We’re so excited to meet our newest team members!💖🤩

🚨CALLING ALL 2022 BRIDES🚨You don’t want to miss Always & Forever’s TWO DAY BRIDAL SALE where select gowns are $100, $300, $500, & $700! Dec 17th & 18th by appointment only. Head to www.alwaysforeverbridal.com/appointments to book now!!

1, 3, 5, 7 BRIDAL SALE for TWO DAYS ONLY!
1, 3, 5, 7 BRIDAL SALE for TWO DAYS ONLY!

we’re already getting ready for our 1,3,5,7 BRIDAL SALE happening next weekend!😊✨ All 2022 brides don’t want to miss this amazing opportunity to find their perfect dress at an unbelievable price😱 Here are the deets: ⭐️TWO DAYS ONLY Dec 17 & 18 ⭐️Select Bridal Gowns are $100,$300,$500, or $700! ⭐️Sale is by appointment only. ⭐️Appointments are $15 and limited to the bride + 2 guests. ⭐️Ready to book? Click the link below! www.alwaysforeverbridal.com/appointments Tag all the newly engaged gals or 2022 brides in your life. They’ll thank you later we promise!😉

Find your dream dress at a dream price during our “Thanks & Giving” Bridal Sale happening all this month! Below are the details: ⭐️Select Bridal Gowns 50% off! ⭐️Select Bridesmaids Dresses $25! ⭐️We’re also hosting a canned food drive all throughout the month! ⭐️Every canned good brought in = an entry into our GIVEAWAY of over $200 in gift cards from local businesses! ⭐️If you purchase during your appointment, we will DOUBLE your entries into the GIVEAWAY! Appointments are filling up FAST (like only 3 left for Black Friday😱) Come say YES to your dream wedding dress and give back to the community💖 LINK BELOW to book your appointment! www.alwaysforeverbridal.com/appointments

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Our Story

Everyone has a story worth sharing. At Always & Forever, YOUR story is what we care about the most.

We look forward to listening to anything you would like to share – not only about what is most important to you for your wedding, but also about your fiancé, your family and your life. We hope you will visit our shoppe, and that we will have the opportunity to get to know you and your unique story. Until then, here is a brief summary of our story: who we are, how Always & Forever came to be, and what our core values are.

Who We Are:

What many people don’t know is that we (the owners) are a mother/daughter/sister team. Our personalities are so alike, yet so different! LaBeth (a.k.a. Momma Bird) is the glue that holds the shoppe together. She literally does and knows a little bit about everything. Shelly, (The Planner) strategically organizes all aspects of the shoppe – she’s all about the details! Shelly is the Bridal Manager and loves assisting brides in expressing their unique bridal style. Stacey (The Dreamer) is the creative visionary behind the whole company. She is the Formal Wear Manager and loves helping clients identify their inner and outer beauty.

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