Always & Forever

Always & Forever Find the dress that makes you look & feel your best at Always & Forever!!

Always & Forever is an authorized bridal retailer of Morilee, Allure Bridals, and Mia Aymes. We offer a curated collection of gowns from each of these designers in a range of styles, prices, and sizes with you in mind. Many of the wedding dresses found at Always & Forever are featured in major bridal publications including Modern Bride, BRIDES, The Knot, and The Bridal Guide. Always & Forever is a

n authorized retailer of Sherri Hill, Amarra, Mori Lee, Jovani, JVN by Jovani, and many others featured in Teen Prom, Your Prom, Seventeen Prom, Cosmogirl Prom magazine. Find the dress that makes you look and feel your best at Always & Forever. ; .

an A&F bride we will be obsessing over until further notice…Mrs. Greta Snider!! 🤍✨💍👰🏼‍♀️🤩
01/09/2025

an A&F bride we will be obsessing over until further notice…Mrs. Greta Snider!! 🤍✨💍👰🏼‍♀️🤩

when  names the prom dress “birthday cake”, ya gotta build the birthday photoshoot around it!🎂🥳Did you know Always & For...
01/08/2025

when names the prom dress “birthday cake”, ya gotta build the birthday photoshoot around it!🎂🥳

Did you know Always & Forever is celebrating 18 years in business this month? We’re celebrating all month long, so now is the BEST time to become an !! With thousands of prom dress styles and the best service, prom dress shopping is fun at A&F! Reserve your fitting room on our website or stop in anytime we’re open. No appointment required to prom dress shop, we’ll get you in a fitting room with a prom stylist ASAP!

reminiscing on the Sip N See, it really was the place to be!🤍If you’re a   wedding dress shopping NOW is the time to boo...
01/07/2025

reminiscing on the Sip N See, it really was the place to be!🤍

If you’re a wedding dress shopping NOW is the time to book your bridal appointment at Always & Forever! The best styles & service await, become an by booking your bridal appointment on our website. We can’t wait to help you say YES to your dream wedding dress!! 💍✨👰🏼‍♀️

📸: Jayla Jane Photography

Sunday shopping starts NEXT SUNDAY, January 12th!! Need extra time to pick out the perfect prom dress? We totally get it...
01/06/2025

Sunday shopping starts NEXT SUNDAY, January 12th!!

Need extra time to pick out the perfect prom dress? We totally get it. Always & Forever will be open Sunday afternoons starting next Sunday, January 12th🥳 Shop early & make sure you’re best dressed for !

Know when you’re prom dress shopping? Prebook a fitting room on our website linked below! If appointments aren’t your vibe come in whenever we’re open and we will get you with a stylist & fitting room asap!

We can’t wait to see what pretties every rocks at Prom this year!!! 💖👗

PREBOOK HERE: www.alwaysforeverbridal.com/pages/book-an-appointment

BE THE FIRST to prom dress shop on the first weekend of 2025 at A&F! Over 2000 dresses in stock and ready for prom, home...
01/04/2025

BE THE FIRST to prom dress shop on the first weekend of 2025 at A&F!

Over 2000 dresses in stock and ready for prom, homecoming, winter formal, etc🤩
No appointment necessary & we’re here until 3! See ya soon A&F girls! 🎀✨👗

Need a dress? Always & Forever’s here to help! Fitting rooms are available and open until 6pm today! Come shop and be be...
01/03/2025

Need a dress? Always & Forever’s here to help! Fitting rooms are available and open until 6pm today! Come shop and be best dressed!

ITS 🎉 OUR 🎉 BIRTHDAY!!!!🎉🎂🥳🎈18 years ago today, Always & Forever opened in a 1,000 square foot space with the dream of h...
01/03/2025

ITS 🎉 OUR 🎉 BIRTHDAY!!!!🎉🎂🥳🎈

18 years ago today, Always & Forever opened in a 1,000 square foot space with the dream of having the best selection & service. With the support of our FANTASTIC clients, we have turned that dream into a reality!!

It would not be possible without each and every and who has entrusted us over the past 18 years to help them find their perfect dress. Thank you, thank you, THANK YOU! It means more than we could EVER express!

Always & Forever’s had 18 amazing years and the best is yet to come! Our mission is to is to empower you to identify and embrace your one of a kind inner and outer beauty and to connect with you to find the most self expressive dress you will ever wear!✨👗

We cannot wait to help you find your very own, hands-down, without-a-doubt, I don’t want to take it off, absolutely GORGEOUS dress at Always & Forever! We have a feeling year 18 will be the best yet, so come join in on the fun. We’ll be celebrating our birthday ALL MONTH LONG!

happy new year, prom szn is officially here!The best styles, selection, and service await at Always & Forever. With over...
01/01/2025

happy new year, prom szn is officially here!

The best styles, selection, and service await at Always & Forever. With over 2000 prom dresses in store, your perfect prom dress is waiting on you at A&F!

We reopen tomorrow at 11am to kick 2025 off, pre book your fitting room at the link in our bio if you’re ready to prom dress shop! 🤩👗✨

https://www.alwaysforeverbridal.com/pages/book-an-appointment

Always & Forever is CLOSED today & tomorrow to celebrate the New Year! To book appointments, visit the link below. We re...
12/31/2024

Always & Forever is CLOSED today & tomorrow to celebrate the New Year!

To book appointments, visit the link below. We reopen Thursday, Jan 2nd at 11am and CANNOT WAIT to kick off another year full of helping our amazing clients find the perfect dress for whatever they are celebrating!! 🤩🥂👗💍✨

https://www.alwaysforeverbridal.com/pages/book-an-appointment

make 2025 all about making an entrance. these prom dresses can help!
12/31/2024

make 2025 all about making an entrance. these prom dresses can help!

last weekend of 2024, gotta celebrate in style! 🤩🤍🖤🎉
12/29/2024

last weekend of 2024, gotta celebrate in style! 🤩🤍🖤🎉

winter wedding dream👰🏼‍♀️❤️✨Come preview this wedding gown and the amazing hair and makeup from  artists at our Sip N Se...
12/28/2024

winter wedding dream👰🏼‍♀️❤️✨

Come preview this wedding gown and the amazing hair and makeup from artists at our Sip N See THIS SUNDAY!! Every bride who attends is entered into all of our fabulous giveaways (including a FREE wedding dress!) AND will receive $100 off their bridal gown purchase at Always & Forever! It’s the perfect way to start wedding planning and enter your bride era🤍💍

There’s a few tickets left at the link below, and don’t forget to use code MERRY for 10% off!! We can’t wait to meet new brides so soon!!!

🎟️: https://www.eventbrite.com/e/1099922781649?aff=oddtdtcreator

GIVEAWAYS GALORE happening at Always & Forever’s Sip N See in just THREE DAYS!! 🤩🎁💍✨Swipe thru the post to see all the f...
12/27/2024

GIVEAWAYS GALORE happening at Always & Forever’s Sip N See in just THREE DAYS!! 🤩🎁💍✨

Swipe thru the post to see all the fantastic giveaways and vendors that will be at our Sip N See this year! These are giveaways all do NOT want to miss!! And don’t forget that in addition to these giveaways, EACH BRIDE will receive $100 off their wedding dress purchase from Always & Forever, too!! 🤍

Limited tickets are still available at the link below (& code MERRY makes each ticket just $10!) we can’t wait to end 2024 by meeting and celebrating with 2025 brides. See ya SO SOON! 👰🏼‍♀️👰🏻‍♀️

https://www.eventbrite.com/e/1099922781649?aff=oddtdtcreator

3 DAYS UNTIL SIP N SEE!!🤩✨💍Know a newly engaged gal? Planning a 2025 wedding and want the perfect wedding dress?!? Atten...
12/26/2024

3 DAYS UNTIL SIP N SEE!!🤩✨💍

Know a newly engaged gal? Planning a 2025 wedding and want the perfect wedding dress?!? Attend Always & Forever’s Sip N See happening THIS SUNDAY December 29th at 2pm!!

Our Sip N See shows off our 2025 wedding dress collection to brides while also introducing them to awesome vendors AND giving away lots of prizes INCLUDING a FREE WEDDING DRESS from A&F! (dress valued at up to $1200)

AND EVERY BRIDE THAT ATTENDS will get $100 off their wedding dress purchase at A&F!!

Enter your bride era in the best way, limited tickets are left and are $10 when you use code MERRY at checkout. Link below!

Enter your bride era sipping champagne and enjoying Always & Forever's 2025 Wedding Dress Fashion Show!

wishing you a safe, fun, festive & Merry Christmas!! xoxo,Always & Forever 📸: .jpeg
12/25/2024

wishing you a safe, fun, festive & Merry Christmas!!

xoxo,
Always & Forever

📸: .jpeg

‘Twas the night before Christmas & all thru the store So many perfect dressesare waiting to become yours ❤️👗🎁(On Thursda...
12/25/2024

‘Twas the night before Christmas
& all thru the store
So many perfect dresses
are waiting to become yours ❤️👗🎁

(On Thursday tho, celebrating Christmas comes first!) 🤩

📸: .jpeg

Always & Forever is CLOSED today & tomorrow for Christmas. We reopen Thursday, Dec 26th at 11am. To book appointments, p...
12/24/2024

Always & Forever is CLOSED today & tomorrow for Christmas. We reopen Thursday, Dec 26th at 11am.
To book appointments, please visit our website.

For Sip N See tickets, visit the link below & use code MERRY to make them $10!

We hope you have a very Merry Christmas!❤️🎄🎁

SIP N SEE TICKETS: https://www.eventbrite.com/e/1099922781649?aff=oddtdtcreator

Address

1200 S Waldron Road Ste 133
Fort Smith, AR
72903

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 9am - 3pm
Sunday 12:30pm - 4:30pm

Telephone

+14796461997

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Our Story

Everyone has a story worth sharing. At Always & Forever, YOUR story is what we care about the most.

We look forward to listening to anything you would like to share – not only about what is most important to you for your wedding, but also about your fiancé, your family and your life. We hope you will visit our shoppe, and that we will have the opportunity to get to know you and your unique story. Until then, here is a brief summary of our story: who we are, how Always & Forever came to be, and what our core values are.

Who We Are:

What many people don’t know is that we (the owners) are a mother/daughter/sister team. Our personalities are so alike, yet so different! LaBeth (a.k.a. Momma Bird) is the glue that holds the shoppe together. She literally does and knows a little bit about everything. Shelly, (The Planner) strategically organizes all aspects of the shoppe – she’s all about the details! Shelly is the Bridal Manager and loves assisting brides in expressing their unique bridal style. Stacey (The Dreamer) is the creative visionary behind the whole company. She is the Formal Wear Manager and loves helping clients identify their inner and outer beauty.