08/17/2023
I know closing the shop seemed a bit out of no where, and a lot of people have asked me “what happened, we thought you were doing so good?”
It really wasn’t just one thing, it was honestly everything. I could go on and on about the reasons it didn’t work. My top answers are:
Covid: we were so new when Covid hit us, we opened in Oct 2018, and April 2020 took it’s toll just 1 1/2 years into business. While many businesses qualified for unemployment, loan forgiveness, grants, I was rejected. We hadn’t turned a profit yet, and I had not paid myself yet, and so whenever I put that on the applications, I was denied. The loss of that year trickled into the next, and then the next. I didn’t want to give up, and I thought things would get better.
But then,
Inflation: everyone thinks small businesses and restaurants are greedy raising their prices, but the truth is that they are not raising them enough because they are afraid people will stop buying and already feeling the effects of those who have left when prices raised a little.
A saturated market: we have so many florists around us, not just shops, but out of home florists, growers, and of course the grocery stores.
A predicted recession: people are struggling to pay for groceries and gas and would feel bad explaining that to me when telling me why they weren’t purchasing from me. I couldn’t blame them. I know buying flowers seems frivolous in these times (even though I assure you that you should, it’s so good for your mental health and self care.)
When you ask a business owner how they are doing, they are most likely going to say good, even when they are not. It’s not a good look for a business to be struggling, it makes them look like they aren’t good enough, and then there’s whispers around town about that business.
The truth is, we all need to do a better job at supporting local businesses. Accepting the beauty they offer, and trust that the price is accurate and fair. These other cheaper big businesses have terrible practices. Your small businesses deserve to make a livable wage, but many are not.
Support local, support small, and support your neighbors.