Wisconsin & Upper Michigan Florists Association

12/29/2024

You know our winters get cold up here ❄️

So your customers might appreciate arrangements that give off a warm vibe ☀️

Like this set from Ace Berry AIFD, TMF, CFD at last year's 💐

Sign-up for the 2025 Convention via our website 🌐

12/27/2024

✨WUMFA Member Feature: Forth Floral

Growing and prospering over the past 124 years, Forth Floral has become one of Rhinelander's oldest family-owned businesses 🤯

The success of their business has been possible due to the loyal support of the community and the hard work of their dedicated employees. They are looking forward to a second century of business serving your floral and garden needs ❤️

12/24/2024

The annual MSU tradition continues.
Go Green! 💚🎄🎅

The MSU Department of Horticulture's annual poinsettia tree is 16 feet tall and contains 350 poinsettias.

12/24/2024

A plant in a basket with a bow no more!

Join Samantha Bates AIFD, CF, CFD as she reinvents the classic plant arrangement, moving beyond the standard basket and bow to create captivating, profitable designs through thoughtful up-selling with both natural and crafted elements.

Sponsored by: sign-up on the WUMFA website

Discover strategies to elevate:

🌱Plant offerings in your shop with natural accents
🍯Creative containers
🎨Unique man-made additions

All designed to increase sales and delight customers 🤩

12/22/2024

Start 2025 by becoming a 🎓 https://loom.ly/_q0G-9w

This course takes place right before the C.F Exam, giving you the best chance to pass 🙌

Becoming a Certified Florist shows your knowledge of floral design and how to operate a shop. This helps establish you as an expert with your customers, staff and colleagues!

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12/19/2024

You might want to save this material saving tip for later 🙌

By creating front-facing designs you can save on your materials without compromising too much on the quality of your designs ✨obviously, this is not recommended for centerpieces 🌹

12/18/2024

💐Build Better Bouquets - Hands-on Design Workshop
⏰12:45pm – 2:45pm, Saturday, March 22, 2025
👤Presented by: Amy Balsters

This in-depth learning experience is perfect for all levels, from beginners to pros. Come learn Amy's unique approach to creating loose and airy, hand-tied bouquets using the spiral method. You'll practice terracing, framing, and grouping your materials.

You'll also discover how to:

🔍Examine floral materials using flower categories
🎨Utilize color theory to create impactful designs
🌟Walk away with a step-by-step process to make stunning, on-trend bouquets your clients will love

Seats are limited, so head to the WUMFA Website to register now!

12/16/2024

As AI and chatbots seem to be everywhere, they also make real customer service is more important than ever 🤖

In this Derek Myers CPA, CFP will help you learn to:

🌟Deliver exceptional customer experiences
💪Build strong customer relationships
🌷Handle challenges gracefully
🤝Foster a customer-centric culture

Join us for this session at to transform your customers into loyal advocates!

12/14/2024

We are kicking off "Back To The Future" with a session from two of the best in the industry 🙌

Join Doug Bates AIFD, CF, CFD and Kelsey Thompson AIFD fora full-day workshop to boost your floral business 💸

Sponsored by Flower Shop Network 💐

Learn how to streamline operations, create stunning displays, and master store layout. Enjoy a Flower Shop tour to see real-world examples. Leave with practical tips and digital resources to elevate your business 📈

This session runs 9am – 4:30pm; a computer or tablet is optional, floral tools required.

12/12/2024

Creative containers can make a world of difference 🤯

Last time at the WUMFA Convention, Jackie Lacey led this session "Maintain to Sustain" and showed how to creatively reuse containers without repeating designs ♻️

12/12/2024

Felly's Flowers has been proudly serving Madison for over 75 years 🙌

In that time, they have been voted Madison's Best Florist - Madison Magazine and Readers Choice - Wisconsin State Journal. People's Choice Award for Best of Madison and Best of Monona and Cottage Grove by Herald-Independent/McFarland Thistle 💐

Their four flower shops offer fabulous floral designs, great selection and quick delivery. They have a large selection of green plants from our 35,000 sq. ft. garden center and deliver six days a week to Madison and the surrounding areas 🚚

12/09/2024

- renew your membership before the end of the year if you haven't already ⏰

Follow these for easy steps to do so, you also can send in your renewal form via mail 📫

12/05/2024

Consider supporting the Wisconsin Floral Foundation if you are able to this 🎄
www.wumfa.org/about-wumfa/wisconsin-floral-foundation/

Wisconsin Florists Foundation (WFF) while independent of WUMFA is an important partner in education. It provides individuals and organizations with a tax deductible way to contribute to the future of the industry we’ve all grown to love ❤️

The industry has been a challenging and changing landscape over the past few years and we are lucky to have such great support in our region 🙌

12/03/2024

Fall colors are always in 💐

While Thanksgiving and fall are over, Derek Woodruff AIFD, CF, PFCI reminds us that those burnt oranges are still wanted to brighten up the house ✨️

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12/01/2024

✨️ WUMFA Member Feature on : Draeger's Floral is a locally owned and operated flower shop, proudly serving the Watertown Area 💐

They are committed to offering only the finest floral arrangements, backed by service that is friendly and prompt 😁

11/27/2024

Get a taste of the WUMFA Convention sessions and learn from one the industry's best - Ann Jordan AIFD 🙌

Head over to our YouTube Channel to watch the full session 📺

Make sure to hold the date March 21 - 23, 2025 for our next convention: Back To The Future 💐

11/25/2024

📩 Send this on to your favorite supplier, wholesaler or gift producer and help Back To The Future 2025 the best WUMFA convention yet 🙌

Register via WUMFA.org

Cant wait to see you there 👋