Interactive Entertainment Group

12/06/2024

🚀 2024 has been a landmark year for our team, packed with innovation and incredible growth.

From producing larger scale events than ever before to earning a coveted spot on the Inc. 5000 list of fastest-growing companies, we’ve pushed boundaries and embraced cutting-edge solutions like AI and personalization elevate every experience.

Here’s to raising the bar even higher in 2025. ✨

As we reflect on the past year, it's clear that it's been nothing short of extraordinary for Interactive Entertainment Group. Our journey through the year has been marked by remarkable milestones, innovative activations, and an expanding footprint across the United States. Here's a closer look at ou...

12/04/2024

Fan experiences aren’t just games—they’re strategy. 🎯

Jeff, our production manager, broke it down on the panel at BizBash's Sports Summit last month in Washington DC, sharing key insights on how tools like personalization and AI are transforming activations into unforgettable moments.

See what he had to say 👇

https://interactiveparty.com/home-page-loop/inside-the-bizbash-sports-summit-fan-experiences-101-panel/

When 250 leaders in the sports marketing industry convened at BizBash’s Sports Summit, the event buzzed with insights from some of the brightest minds in the business. Among the speakers on the Fan Experience 101 panel was Jeff Dick, production manager at Interactive Entertainment Group. Sharing h...

11/27/2024

✨ Earlier this week, team IEG gathered for our epic holiday party—a night of reconnection, laughter, and celebrating all we’ve accomplished together this year.

Team members flew in from near and far to celebrate, proving just how special this group is. While not everyone could make it, the spirit of collaboration and camaraderie we’ve built was felt by all. 💜

Here’s to the memories we’ve created and the exciting road ahead in the new year. 🥂

11/27/2024

❄️ Merry Match-Up Giveaway Winners Announced ❄️

This Thanksgiving season, we set out to spread cheer and make a difference with our Merry Match-Up Giveaway—and thanks to you, the spirit of giving is alive and well!

Congratulations to our two winners:
✨ Jan Hyneman chose to donate her $250 to the Humane Society International, supporting their mission to protect and care for animals.
✨ Airiana Smith donated $250 to Girls for A Change, helping empower young Black girls to become leaders and innovators.

A huge thank-you to everyone who entered and shared their favorite causes. Together, we’ve made the season a little brighter for people, animals, and communities who need it most.

Wishing everyone a happy and healthy holiday season!

This Thanksgiving season, we're doing more than just counting our blessings; we’re sharing them. At Interactive Entertainment Group, we’re launching the Merry Match-Up Giveaway to kick off the holiday spirit. Here’s your chance to win a $250 Amazon gift card for your holiday shopping list and ...

11/04/2024

In Event Marketer’s latest Q&A, our Founder + Visionary, Gregg Dukofsky, explores the future of event tech—where mixed reality, gamification, and robotics intersect to create experiences that redefine engagement. ⚡️

Explore Q&A: https://www.eventmarketer.com/article/event-tech-forecasters-qa-interactive-entertainment-group/

10/23/2024

Our Experiential Vending Machine at wasn’t just spitting out swag—it was collecting valuable attendee insights. 📊🚀

Check out our latest blog for the trends and tips you need to craft engaging, future-forward experiences in 2025.

Read Blog: https://interactiveparty.com/blog/2025-event-trends-revealed-insights-from-imex-america/

IMEX America serves as the go-to destination for event professionals worldwide. This year, we took our first leap into exhibiting, and while our booth was small, our impact was massive. Through our Experiential Vending Machine, we engaged attendees with unique swag and collected valuable data about....

09/19/2024

Heading to Las Vegas for ? So are we, and we’re thrilled to be exhibiting for the very first time at booth ! 📍

Our event genius, Kate, is ready to meet you and support your event goals. 🚀

Appointments are now open—don’t miss your chance to connect:
https://imexamerica.com/newfront/participant/149250

09/10/2024

At this year's in Milwaukee, we brought the future of experiential marketing to life with our interactive booth.

Designed to captivate and engage, the booth featured our cutting-edge hologram experience, nostalgic prize crane and insta-worthy mirror booth.

Let’s dive into the highlights that had everyone talking. 👇

This year at Connect Marketplace, Interactive Entertainment Group brought the future of experiential marketing to life with our interactive booth. Designed to captivate and engage, the booth featured our cutting-edge Proto Hologram, which served as more than just a futuristic display—it was the he...

09/10/2024

When it comes to events, size matters. 💥

Bigger events mean more engagement, more brand impact, and more connections—plus, they create buzz that keeps the conversation going long after the lights go out.

Uncover six reasons bigger is better in our latest blog:
https://interactiveparty.com/blog/big-ideas-for-big-impact-6-reasons-bigger-is-better-in-corporate-events/

08/13/2024

🚀 We’ve soared to No. 3071 on Inc. Magazine's 2024 list, marking our 4th time among America’s Fastest Growing Companies.

Endless appreciation for our phenomenal team and loyal clients for making this milestone our reality.

https://www.inc.com/inc5000/2024

07/18/2024

From AI-powered experiences to personalized storytelling, explore our latest blog to uncover how brands are turning passive attendees into enthusiastic participants. 💥

https://interactiveparty.com/blog/the-latest-trends-in-event-experiences-ai-personalization-and-shared-moments/

As the event industry evolves, the focus shifts towards creating experiences that are not only memorable but also innovative and engaging. Today's trends highlight the importance of AI, personalization, storytelling, and shared experiences, transforming events into immersive adventures. Let’s expl...

07/11/2024

Did you know we also specialize in campus events? 😎💜

Explore the university section of our website to learn more about the experiences shaping the next generation of students:
https://interactiveparty.com/events/universities/

We thank Interactive Entertainment Group for being our Institute Sponsor at our Programming Board Institute at Suffolk University (MA)! Interactive Entertainment Group

07/10/2024

🍿🍩🍭 Did you know incorporating interactive food experiences at your event can significantly drive engagement? This summer, elevate your gatherings with unique, entertaining food machines that do more than serve treats.

From AI-powered ice cream stands to mesmerizing cotton candy art, discover how making food an experience can captivate your audience and leave a lasting impression. Food isn't just for eating; it's for engaging.

https://interactiveparty.com/blog/drool-worthy-delights-6-interactive-food-trends-for-summer-events/

Incorporating interactive food experiences into your event doesn’t just satisfy hunger; it creates an immersive, multi-sensory experience that guests will remember. When food merges with entertainment, it captures attention, fosters engagement, and leaves a lasting impression. You’re just one cl...

05/21/2024

Uncover how used our to amp up NBC’s preview at the Fort Lauderdale Air Show.

It was nothing short of a heart-racing, adrenaline-packed experience. 🏁

https://interactiveparty.com/blog/revving-up-engagement-how-map360-helped-nbc-shine-at-the-fort-lauderdale-air-show/

Earlier this month, we had the fantastic opportunity to collaborate with Map360 on an exciting project for NBC at the Fort Lauderdale Air Show. The highlight of the event was the interactive Batak Pro challenge, which drew significant attention and engaged attendees in a unique and memorable way.

05/08/2024

Summer's on the horizon, and so is the perfect time to bring your team together. 🌞

Embrace the warmth and elevate your bond with six unconventional outdoor experiences designed to ignite collaboration. 🤝

https://interactiveparty.com/blog/beyond-the-boardroom-six-outdoor-team-experiences-to-ignite-collaboration/

As the sun stretches its rays and the days expand, it's a clear sign that summer is around the corner, inviting us to escape the office walls and embrace the wonders of the outdoors. With temperatures climbing, it's prime time to unlock your team's full potential. So, let's embark on a journey throu...

05/07/2024

Ready to power-up your events strategy?

Explore how tapping into the retro magic of Pac-Man can lead to new highs in corporate teamwork and engagement. 🕹️👾

https://interactiveparty.com/blog/from-pixels-to-productivity-pac-mans-impact-on-workplace-culture/

When it comes to spicing up corporate events, it's not just about thinking outside the box—it's about gaming outside the arcade. Enter Pac-Man, the quintessential maze navigator and dot devourer, whose pixel-powered prowess does more than just rewind the clock.

05/06/2024

From orientation to graduation, campus events are the heartbeat of university life. Dive into our latest blog to explore the standout events that engaged current students, attracted potential ones and defined the '23-'24 school year. 👩‍🎓 📓

https://interactiveparty.com/blog/semester-standouts-a-look-back-at-this-years-top-university-events/

As we wrap up another academic year, it’s time to dive into the most unforgettable university events that had us buzzing with excitement. From mind-blowing brand pop-ups to conference experiences that left us speechless, the 23-24 school year was a whirlwind of epic moments. So gather ’round as ...

04/25/2024

Curious what the sports world is like behind the scenes? 🎬

Step into the action with our VP, Patti Dukofsky, as she recaps the exhilarating Leadership Summit earlier this month in Las Vegas. 🏆 BizBash

BizBash Sports is a division dedicated to enriching the sports event industry by bringing together experts from across the field. As part of its mission, the advisory board, consisting of leaders from sports, media, and corporate brands, plays a pivotal role. The board's goal is to foster innovation...