Golden Afternoon

06/14/2025

We are so pleased to take part in the 1st Highland Arts Walk of 2025. Today, Saturday, June 14th, we will be hosting the talented Andrea Williams, a multimedia local artist who you can visit with from 11 until 3 at our store. Check out her work at her website artdria.com and !

05/27/2025

Several months ago, when we threw our hat in the ring for The Best of The Region NWI Times reader poll, we did so with optimism and good faith, but as a startup not even a year old, we didn't know if we stood much of a chance this soon into the game.

In the meantime, as the votes accrued, we continued to do what we do best...we built up our name by crafting floral work of exemplary beauty, and made every customer feel welcomed and appreciated with the service we provide.
So imagine our surprise when we were phoned a few months ago by a Times representative telling us that we had placed in not only one, not only two, but ALL THREE categories in the 2025 poll.

Here is a breakdown of how we placed, as voted by the NWI public.

We placed 2nd for Best Gift Shop,
coming in only behind the inestimable Shrine of Christ's Passion in Saint John. For a business like ours, only 10 months old at the time of the voting, to come in so closely behind such a well-established and well loved establishment as SoCP is a HUGE feather in our cap... especially because we love that place, too!

We came in at 2nd Place for BEST FLOWER SHOP. We can't tell you how flattered we are that the floral work we've provided for less than a year is so impressive that we only lost 1st place to a major corporate Region grocery chain....and one we have great respect for, at that.

Lastly, I'd also like to mention that we placed 2nd for Best New Business.
Coming in just ahead of us was Willow Blooms, who is carrying on the legacy of Brumm's Bloomin' Barn, the Region-famous florist and gift shop that was opened in 1970 and lasted for 50 years, until Jerry and Nancy Brumm retired. We tip our caps to the Willow Blooms folks for rebranding such a dynamic legacy as that of The Brumms'.

As a startup that just opened this past Summer, going up against so many long- time established businesses, we couldn't have begun to imagine that we would even place!

We are flattered at the recognition placed in us by The Times readers and the clientele who have pushed our Google reviews to the highest in the area, but we have to say, our real joy comes from seeing the warm smiles and welcomed voices of the customers who, with every visit through our door or every ring on our phone, we come to think of as friends.

Sincerely and with extreme gratitude,
Cammi Friederichs (Golden Afternoon owner, founder, and lead floral designer) and A.S.(our hardworking manager)

05/22/2025

Cheers to one year! 🥂
.With this month being small business month, we think there is no better time than now to announce our biggest celebration of the year. You are all invited to Golden Afternoon's first anniversary party! ✨️🎉🥂🌷

Our store is turning 1 on June 1, which makes this our "golden" birthday.

We would not be here without our customers, friends, and the town of Highland, having made us feel so welcomed and wanted these lovely past 365 days. We truly cannot thank you all enough.

With that being said, we hope that you will stop by and celebrate with us next Sunday. There will be complimentary cake, cookies, snacks, and refreshments, as well as free balloons for the kiddos!

Our first 5 guests in the door will receive a free mini bouquet, and the first 5 purchases over $35 will receive a goodie bag with a mix of some of our favorite giftables! We will also be running storewide sales, next weekend only!

Starting tomorrow, up until our anniversary, all purchases will be eligible for our raffle,
We are giving away a custom fresh floral centerpiece ($70 value, redeemable until the end of the year) and a gift basket ($50 value) more details to come!

See you there!

05/12/2025

A huge thank you to all of you who trusted Golden Afternoon for gorgeous flowers and fine gifts this Mother's Day.

Words can't express how much we appreciate our customers for shopping small and making our first Mother's Day open to the public- our most successful holiday yet!
Ofcourse, we couldn't imagine getting though the holiday weekend without our hardworking team! With their help, creating florals for prom, a 70-centerpiece banquet, a wedding, a baby shower, and hundreds of Mother's Day orders was a breeze.

We hope all of the lovely moms across NWI are enjoying their beautiful flowers, we are honored to be mom-approved. 🌷💕

05/10/2025

Hello Highland, Hello Munster, Hello Griffith. Hello, and happy Mothers' Day weekend to moms all over The Region! 🌷💛

Tomorrow, we will be happily hosting ! So when you stop by to pick up some flowers from our store, you can pick up some delicious, freshly baked french macarons! Magnolia Bloom will have a table set up from 10-1 and so many different flavors to choose from!

We are still accepting Mothers' Day orders, but get them in soon. We are also open for pick-ups and walk-ins today until 5 and tomorrow until 3.

Let that special mom know how much you love her by ordering flowers from the top-rated florist in Highland!

05/08/2025

Mother's Day Social 💛✨️

Tonight, we have a pop-up shop set up at Winfield!
Take a second to stop and smell the roses (and the candles!) and pick some flowers for Mom!

We have a display of our Capri Blue Candles, as well as our Voluspa Candles, in many different scents and sizes!

We're here from 4-8:30pm, along with so many other wonderful local vendors! Stop by, say hi, Sip, and Shop!

🌷🌼🌈

05/06/2025

Just gonna leave this here.. Mother's Day is Sunday, May 11th.

Hundreds of Mom-approved gifts and the Highest-rated flowers in Highland!


We have lots of new things in store!
Huge re-stock on our Old Whaling Co body butters- and a new tester station, where you can try every scent before you buy!

A new brand!
We are so excited to welcome Corkcicle! These are triple-insulated, stainless steel travel tumblers and mugs that keep your drinks hot for up to 4 hours, or cold up to 12 hours!
The designs on these new tumblers are prints of the beautiful paintings from , with gorgeous metallic gold accents.

Another re-stock of a customer favorite- !
We welcome Voluspa's newest scent- Mountain Lavender & Chamomile,
a new size of our best-selling Santal Vanille scent, a re-stock of Goji Tarocco Orange, Panjore Lychee, California Summers, French Cade Lavender, Mediterranean Lemon, Blackberry Rose Oud & Cherry Gloss.

05/02/2025

TOMORROW is Downtown Highland's retail crawl, and we are so happy to be a part of it!

Whether you're specifically seeking out a Mother's Day gift, or just looking for something to do, we hope that you stop by Downtown Highland and shop with us this weekend.
Every Golden Afternoon purchase over $45 (including floral) will recieve a free petite Aromatique glass candle!

More information on how to participate in the retail crawl & raffle on the Highland Main Street page!

Come out and show your love for local!

04/30/2025

Get your Mother's Day orders in!
Whether you're looking for a unique gift or a beautiful bouquet, shop local and make Golden Afternoon your one-stop shop for all of your Mother's Day gifts!

We're getting new things in at the shop all the time, and we recently re-stocked some of our bestselling fine gifts -

Our favorite fragrances from and , as well as our body butters!

Hurry in! Mother's Day is NEXT WEEK!

04/28/2025

Join us for Highland's Retail Crawl!

Our Downtown Retail Crawl is just under a week away! Visit any of these businesses on May 3 between 10am-3pm to be part of the excitement.

How it works:
- Pick up a list of participating businesses at Tasty Olive or Miles Books on the day of the event.
- Visit participating businesses to get your sheet signed by a representative at that shop. Select businesses will offer a special deal to customers who present their crawl sheet at checkout.
- Sheets will be collected at the Community Garden on Highway Avenue (next to the Fire Station) and can be traded in for one raffle ticket per signature.
- Receipts from purchases at participating businesses can be presented to earn additional raffle tickets.
- Raffle drawing will commence at 3:15pm. Winners must be present.

See you downtown!

04/27/2025

To close out Earth Week 2025, we wanted to make a statement on our values here at Golden Afternoon. 🌎✨️

Our little team here consists of a wonderful group of artists, including but not limited to; a makeup and multimedia artist, a poet, a multimedia artist and website writer, a musician.. even our bookkeeper has worked in illustration and design! And of course, our owner is a graphic designer and multimedia artist.
As a small business that thrives on the hard work and unique talents of our staff, we deeply value creativity and believe in top-tier care throughout the entire customer experience.

On top of its incredibly harmful impact on the environment, one thing that we feel is antithetical to these values is the use of "AI."

The use of AI is quickly contributing to a surge of electronic waste and water waste, and a recent study conducted by researchers at the University of Massachusetts found that training popular AI models can produce around 626,000 pounds of carbon dioxide- roughly equivalent to five times the lifetime emissions of the average American car.. including the manufacturing of the car itself.

With that being said, we do what we can when we can.

Whether you are browsing our website or our social media, you can be sure that all of our arrangements are real, made here in Highland, and photographed in-house. All of our writing for social media, advertising, and graphics are also done by real people.

Our artists bring the magic to our little shop, and Golden Afternoon would not be what it is without them.

Swipe to see some of my favorite arrangements and advertising brought to life by our staff, as well as some peeks behind the scenes! I love the charm of our hand-drawn signs! 💛✨️

Happy Earth Week everyone!