Southern Floral Company

Southern Floral Company Southern Floral Company, Inc. is one of the Southwest United States leading distributors in florals.
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Valentine’s Open House Wednesday 01/08/25Supply Discounts, Vendors showcasing product for upcoming holiday. Contact your...
01/04/2025

Valentine’s Open House Wednesday 01/08/25
Supply Discounts, Vendors showcasing product for upcoming holiday. Contact your salesperson for Valentine’s Pre-Book Catalog.

12/25/2024

Merry Christmas from the Southern Floral Family to yours.🎄

All Christmas hardgoods on sale. 30% off.
12/17/2024

All Christmas hardgoods on sale. 30% off.

12/12/2024
12/05/2024

Clearly, the influence of Gen Z is rising across all industries, so let's reflect on the key insights we've gained from . 🌺✨ This trend showcased Gen Z's commitment to sustainability, authenticity, and personalized experiences. 🎥💻 Our microtrends, and , emphasized the importance of offering unique experiences and creating captivating digital content. By embracing , we can now harness these insights to build brands that Gen Z will love and trust. 💪💖



11/22/2024

🌐 Top 4 Ways to Activate 🌐

1️⃣ Kickstart a TikTok Flower Challenge 🎥: Engage Gen Z by launching a fun flower arrangement challenge on TikTok. It’s a creative way for them to showcase their skills while spreading your brand's creativity. Check out this guide by Sprout Social to master TikTok challenges! https://sproutsocial.com/insights/tiktok-challenges/

2️⃣ Collaborate with Gen Z Influencers 🌟: Partner with influencers who align with Gen Z values. Their authentic voice can help you connect with a wider and more engaged audience.

3️⃣ Share the Story Behind Your Flowers 🌷: Highlight your eco-friendly practices by sharing the journey of your blooms on Instagram Stories or TikTok Reels. Take your audience behind the scenes—from sustainable sourcing to waste reduction efforts.

4️⃣ Integrate QR Codes 📲: Add QR codes to your floral displays to link customers to behind-the-scenes videos, flower care tutorials, or stories about your sustainable practices. It’s an easy way to merge the physical and digital worlds, offering an interactive and personalized experience.

💻✨ Implement these strategies to connect with Gen Z through their favorite digital platforms!



11/15/2024

Did you know that 73% of Gen Z spend more than three hours daily on social platforms? 💻🌐 This generation is highly engaged online, making social media a powerful tool for connecting with them. 🌿✨ Discover effective strategies to promote your brand and capture the attention of Gen Z consumers!



11/12/2024

Did you know that 85% of Gen Z browse through different social media platforms to look for new products and services? 🌸💻From Instagram to TikTok, Gen Z craves brands that offer engaging, authentic, story-driven experiences. 🌐✨Embrace and let your online content capture the attention of this tech-savvy generation!



11/04/2024

🌸 Top 3 Ways to Activate 🌸

1️⃣ Create a 'Build Your Own Bouquet' In-Store Experience: Set up an in-store space where Gen Z customers can create their own bouquets, choosing flowers by color, type, and style. Offer guidance on flower meanings for a personalized touch.

2️⃣ Personalized Subscription Service: Offer a customizable floral subscription service where customers can choose seasonal flowers, color schemes, and special occasions. Make it easy to update preferences monthly.

3️⃣ Interactive Workshops and Social Media Campaigns: Host DIY workshops in-store or online, and encourage participants to share their creations on social media for a chance to win rewards or be featured.

🌷✨ Embrace these strategies to cater to Gen Z’s love for customization and personal expression!



10/30/2024

Did you know that 74% of Gen Z are willing to share their hobbies and interests with brands for better service? 🌿💻 As a florist, this opens up a world of opportunities! By tapping into their unique passions and offering personalized floral designs, you can create one-of-a-kind experiences that resonate deeply with this influential generation. 🎨💐 Explore how can help you connect with these trendsetters and grow your business by turning their creative hobbies into stunning, personalized florals that stand out and speak directly to them. 🌸✨



10/28/2024

Embrace the color palette of Gen Z with ! 🌈💖Gen Z is known for its love for eye-popping colors and boldly expressing themselves. 🌿🎨From nostalgic hues to dopamine brights, make your floral arrangements speak to this unique generation with !



Don’t miss our open house next week!
10/24/2024

Don’t miss our open house next week!

Southern Floral Winter Open House 10/29 & 10/30
10/15/2024

Southern Floral Winter Open House 10/29 & 10/30

Did you know 35% of people worldwide favor blue above all colors? 🌟 Explore these   tips and elevate your floral designs...
09/13/2024

Did you know 35% of people worldwide favor blue above all colors? 🌟 Explore these tips and elevate your floral designs with monochromatic magic! 🌈💐 By showcasing innovative monochromatic designs, encouraging your community to create their own monochrome arrangements, and sharing the knowledge of monochromatic bouquet crafting, you can take favorite colors to a new level with your floral offerings! 🌸✨ Follow The Flower Trends Forecast for more ideas!

- Explore monochromatic design with  ! 🌸✨ Monochromatic design uses varying shades, tints, and tones of a single hue to ...
09/07/2024

- Explore monochromatic design with ! 🌸✨ Monochromatic design uses varying shades, tints, and tones of a single hue to create depth, cohesion, and elegance in any space. 🌿🎨By focusing on one color, you can achieve a harmonious look that evokes specific emotions and moods, making your floral arrangements truly stand out. 🌈💖 Embrace the simplicity and sophistication of monochromatic design with !

09/04/2024

Did you know monochromatic designs are transforming the floral industry? 🌿✨By layering different shades, tints, and tones, designers add depth and dimension, enhancing visual interest. 🌸🔍 Embrace the power of monochromatic designs and discover how can elevate your floral creations to new heights!

🌈 Top 4 Ways to Activate   🌈1️⃣ Select Colors That Convey Your Desired Emotions 🎨: Choose specific colors to evoke the e...
08/27/2024

🌈 Top 4 Ways to Activate 🌈

1️⃣ Select Colors That Convey Your Desired Emotions 🎨: Choose specific colors to evoke the emotions you want your arrangements to convey. From passionate reds to calming blues, each color tells a story.
2️⃣ Craft Color-Themed Collections for Each Emotion 💖: Design special collections centered around different emotions. Create "Joyful Yellows," "Tranquil Greens," or "Romantic Reds" to cater to your customers' emotional needs.

3️⃣ Offer Personalized Color Palette Services 🎨: Provide a service where customers can personalize their color palettes. Help them select the perfect colors to express their feelings and suit their occasions.

4️⃣ Take a Color Theory Class: Join the "Color Theory Confidence" class with Amy Balsters, The Floral Coach to deepen your understanding and mastery of color in floral design. Amy's expertise will guide you through creating stunning palettes and mastering color theory in your work. 🌺✨Visit the link in our bio to learn more and sign up!
Follow us at The Flower Trends Forecast for more innovative strategies!



Don’t forget! Our open house starts tomorrow. Come in and receive 20% off supplies includes homecoming and holiday items...
08/05/2024

Don’t forget! Our open house starts tomorrow. Come in and receive 20% off supplies includes homecoming and holiday items! Excluding paint.

Address

1313 W. 20th Street
Houston, TX
77008

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm

Telephone

(713) 880-1300

Alerts

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