Patrician Company

Patrician Company Most executives see events are cocktails, handshakes, and wasted expenses.

But at Patrician Company, we design flawless events aimed at driving results so that our clients get a substantial return on their investment.

Happiest Christmas, Friends! 🎄♥️🍾Love,Patrician Co.
12/25/2024

Happiest Christmas, Friends! 🎄♥️🍾

Love,
Patrician Co.

Are you sick and tired of your fundraising gala being mistaken for all the other fundraising galas? Do you want your nex...
03/26/2024

Are you sick and tired of your fundraising gala being mistaken for all the other fundraising galas?

Do you want your next fundraiser to be attractive, compelling, and memorable?

Racking your brain for that one creative idea that’s not been ‘thought of’?

✅ If you want your next fundraising event to be called the ONLY ONE that’s done (fill in the blank)

✅ If you want it to be ultra memorable

✅ If you want the gala feeling to last more than a night

Then try The Von Restorff Effect.
—

Do you want to apply behavioral science on your next fundraising gala? Leave me your thoughts in the comments.

To our darling friends who are mailing invitations to donors, writing pitches to sponsors, asking for new introductions,...
03/11/2024

To our darling friends who are mailing invitations to donors, writing pitches to sponsors, asking for new introductions, and making moves to hit their fundraising goals this week …

Pour the world’s largest coffee
Dare to do wild and great things
Don’t overthink it, just do the thing you need to do

Have a GREAT Monday, too!

Love,
Your Favorite Gala Planners

Get up. Take that large coffee. Do brave things that makes your work and your life beautiful.Love, Your favorite gala pl...
02/26/2024

Get up.
Take that large coffee.
Do brave things that makes your work and your life beautiful.

Love,
Your favorite gala planner ♥️

… is good for everyone’s health.
02/24/2024

… is good for everyone’s health.


When gala planning starts there’s a false assumption that ‘if we build it, they will come.’ Sure. In the first month thi...
02/24/2024

When gala planning starts there’s a false assumption that ‘if we build it, they will come.’

Sure. In the first month this might be the case. The theme is novel and fun. The gala committee is still involved. The event planner is buzzed with activity. Everyone seems to rally around the fundraising goal.

Then month two happens.

Energy wanes. The gala committee exhausts their immediate circle. The development team has lost their appetite. The planner is just getting decorating to decorate.

Everyone is wondering what happened. And then wonder, what happens now?

Here’s what happened: marketing became an afterthought, not a priority.

Here’s what needs to happen next: everyone needs to understand that ‘A GALA’ is a function of marketing.

Galas market a nonprofit. They’re meant to do three things:

1st — increase a nonprofit’s influence.
2nd — inspire action.
3rd — make a nonprofit the talk of the town.

All three goals are done by marketing.

By marketing, I don’t mean a logo and a tagline, then you’re off to do more gala stuff.

By marketing, I mean, a strong strategy followed by a plan. A focused story delivered by the right design to create an extraordinary donor experience. A content calendar with a cadence for persuasion, sponsorship sales, guest nurturing, and all the revenue growth that happens the day AFTER the gala.

The gala might be where donors rendezvous with a nonprofit. But marketing is the path that gets them there.

Make marketing a big deal so your gala exceeds your fundraising goal.

It was true for Valentine’s 2023, it’s true for Valentine’s 2024. Our non-profit clients are out there changing lives, w...
02/15/2024

It was true for Valentine’s 2023, it’s true for Valentine’s 2024.

Our non-profit clients are out there changing lives, we’re in here planning galas that make a difference.

This Valentine’s Day, we want our beloved clients how head over heels in love we are with their missions.
That we’d go above and beyond, doing what most planners won’t do to write a true fundraising a love story. Our clients will raise so much, even their accountants will be smitten!

Xoxo
Patrician Co.

IYMI: An atmospheric river is passing through Souther California and wreaking havoc, leaving everything soaked, includin...
02/05/2024

IYMI: An atmospheric river is passing through Souther California and wreaking havoc, leaving everything soaked, including events.

Making sure ‘Atmospheric River’ makes it into our socal vocabulary. Giving a the real meaning to ‘Pineapple Express’ — turns out it’s a weather event and not just a movie.

Anyway, I digress.

Late last week, we had an event in the midst of this incredible downpour and here are five event solutions we used in to keep our guests feeling safe, warm, and welcomed.

Our approach is super simple: Rain or shine the event must go on. If our guests is going to brave this weather then why not give them more than they expect? 🌧️🌧️🌧️

Galas are a great way to raise money, expand awareness, and inspire action. But planning a successful gala is hard. Last...
02/01/2024

Galas are a great way to raise money, expand awareness, and inspire action. But planning a successful gala is hard.

Last year, we helped six nonprofits raise an average of $510,166 at their galas, with a team of 7 experts dedicating 1,245.25 hours to each event (that’s 8,716.75 hours in gala math).

Here’s the thing, most nonprofits are strapped — not just for cash — but more importantly for talent. So a majority of galas underperform because most don’t have the staff and an extra 1200+ hours laying around.

Seems unbelievable, right? Like we need a Netflix series docu-drama on nothing but galas.

This is why we’ve made it our business to perfect our 125-pt gala design and delivery process because we believe that galas should be surprisingly simple to plan, outrageously fun to host, and wildly profitable at the end.

Galas are a great way to raise money, expand awareness, and inspire action. But planning a successful gala is hard. Last...
02/01/2024

Galas are a great way to raise money, expand awareness, and inspire action. But planning a successful gala is hard.

Last year, we helped six nonprofits raise an average of $510,166 at their galas, by a team of seven experts dedicating 1,245.25 hours to each event (that’s 8,716.75 hours in gala math).

Here’s the thing. Most nonprofits are strapped — not just for cash — but more importantly for talent. So a majority of galas underperform because many don’t have the staff and an extra 1200+ hours laying around.

Seems unbelievable, right? Like we need a Netflix series docu-drama on nothing but galas.

This is why we’ve made it our business to perfect our 125-pt gala design and delivery process because we • - believe that galas should be:
- surprisingly simple to plan
- outrageously fun to host and wildly profitable at the end

Our clients deserve to have their missions well known and well funded.

Patrician Co continues to make a commitment to Unreasonable Hospitality (thanks for giving life to a game changing book...
10/16/2023

Patrician Co continues to make a commitment to Unreasonable Hospitality (thanks for giving life to a game changing book) by visiting institutions known for their uncommon care and hospitality.

We’re at The Cheese Shop at Beverly Hills and absolutely WOWed, WOWed, WOWed by the experience. Taking home sandwiches, gourmet lentils, and lessons for our next event — that we’re delivering in less than 2 weeks.

Tis the season for events, on galas, on grand unveilings. Good lunches need to go with good lessons on hospitality.

As a marketer, publicist, event planner, or nonprofit fundraiser — ever wondered how to keep up with the grueling demand...
07/20/2023

As a marketer, publicist, event planner, or nonprofit fundraiser — ever wondered how to keep up with the grueling demands of events’ social media? 

Does it feel like the rapid-fire reels and stories are too much?

It feels like whatever you do to prepare, you’re never prepared. 

It seems like your posts hardly ever reaches your audience, so why bother?

TODAY’s episode of This Week in Events, I have ‘s Founder and CEO, Amanda Samaan. She oversees PR initiatives for lifestyle clients Carrie Underwood, Paris Hilton Fragrances, Chicago Bears wide receiver Dante Pettis, retired Ravens running back Prince Daniels Jr., Minnesota Twins short stop Royce Lewis, Pittsburg Pirates Catcher Austin Hedges, and MLB “super-agent” Scott Boras. Amanda is an Orange County 40 Under 40 nominee.

Our guest is going to help make sense of the challenges while using social media for events — so your events look and feel compelling online, you can build FOMO before your event even starts, you can leverage this platform to grow your audience, brand recognition, sales, and fundraising. 

Catch This Week In Events at 9:30 am PT / 11:30 am CT on +

Make memories and make ‘em colorful.
06/28/2023

Make memories and make ‘em colorful.

We are grateful for Memorial Day. It’s a genuine blessing and a true privilege to gather with friends and family so we c...
05/30/2023

We are grateful for Memorial Day.

It’s a genuine blessing and a true privilege to gather with friends and family so we can honor those who’ve paid the ultimate price for the freedoms we get to enjoy not just today, but every day.

Event: Veterans’ Ceremony Dedication
Irvine, CA
October 2017

Memo to every brand out in the marketplace today: Seek Out Fame.
03/20/2023

Memo to every brand out in the marketplace today: Seek Out Fame.

He’s hitting snooze, that means winter in sticking around, friends. For us, that means staying indoors, turning up the t...
02/02/2023

He’s hitting snooze, that means winter in sticking around, friends. 

For us, that means staying indoors, turning up the thermostat to 72, and coordinating more events for clients. And in six weeks—as soon as that crisp spring air comes—our clients can enjoy amazing events that deliver results. 

The rest of winter isn’t just for our clients, we can be hard at work for you too! Who needs a press conference, offsite retreat, grand opening, or gala fundraiser? 

Book an appointment at [email protected] so you can get a event as soon as it’s nice you.

While it’s winter, we do all the work. When spring time comes, you can enjoy all the results.

If January is for dreamers, then February is doers. Lots of opportunities in February to gather and entertain your audie...
01/28/2023

If January is for dreamers, then February is doers.

Lots of opportunities in February to gather and entertain your audience.

Go beyond roses, chocolates, and romance.

Think outside the box when planning your gathering. Leadership, Black History, heart health, The Super Bowl and The Grammys are all happening in February and are great reasons to host events.

Gather your people and grow.

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It’s so easy to go overboard — overload your gala, and overrun your program time. It feels like your only shot in front of your audience. So you might … ✔️talk about your mission at length ✔️ extoll your accomplishments for no reason ✔️ give everyone a chance at mic ✔️ ask for donations repeatedly Resist the urge to do any or all of the above. Instead keep it short and have a single point of focus because the best programs… ✔️ are short ✔️ talk about a single problem that everyone can agree on ✔️ is timed ✔️ is scripted ✔️ goes through rounds and rounds of rehearsals ✔️ has a strong call to action It takes focus and discipline to produce a program that doesn’t just make your audience feel seen and hear — it makes everyone in the room feel considered. As gala planners and producers, the numbers on our spreadsheets mean nothing unless we can make our audience feel like they’re a part of a community. A program thoughtfully designed will do just that. #program #audience #experientialmarketing #gala #galaplanner #marketing #event #eventplanner #eventmarketing #eventdesign #design

It takes a team of eight — fundraising, marketing, and gala planning — experts 1,235 hours to get $500,000 in a single night. What’s more? It also takes the same eight experts 1,235 hours to get a million. #GalaMath PS: Next we release our guide to 7 Secrets to 7 Figure Galas. Our waitlist is now open. Leave your email in the comments and we’ll make sure you get your guide. #fundraising #event #gala #design #math #system #team #marketing

Happy Monday Gala Planners. If you’re staring at your gala checklist this morning wondering what you might be missing on that list, add this: buy venue wifi. Buy the wifi, make sure it’s password protected. Share this with your donors. Especially if you’re using mobile bidding. Why? Because you want to make sure you have the bandwidth you need for donors to make bids as quickly and as often as possible. The internet as your cash register. The internet being slow or crashes is like donors waiting in a long, long, long line to pay — and at some point they give up and dump the bid. Get your own wifi — so getting bids and donations is fast and easy. #fundraising #event #gala #technology #funny #monday #orangecounty #eventmarketing #eventplanner

04.29.23 ORANGEWOOD CHALLENGE Thank you to all our racers who faced a 15-obstacle agility course to raise over half a MILLION dollars for the care, protection, and housing of Orange County’s foster youth. Huge thanks to @webbtravispt of @turf_nb who lead 22 of Newport’s best health and wellness brands banded together for over three hours of fitness classes. Even more THANKS to @xanaduevents.co for early silent disco yoga @newportrunclub_ for hosting a Back Bay 5K @themomwalkco for hosting LIVE podcast interviews @earthbar for the free smoothies @restorehyperwellness for the compression stations @freelancecoffeeproject for the coffee pop-up @flyingembers for unexpectedly fun hard kombucha station @happydad for delivering your incredibly popular hard seltzer @veloz_pickleball for the pickle ball demo @californialovedrop for loving on our hardworking volunteers. For the GIANT cherry on top @tijuanadogs for the best dancing and high energy music serving over 750 of our racers and spectators. This isn’t another event; it’s a celebration. It’s a celebration of those who raced and raised money for foster and community youth — so the youth @orangewoodfoundation serves can thrive. @californialovedrop @caliviewfinders @earthbar @flyingembers @barcelonaonthego_ @thecoconuttruck @graze_burgers @nostimogreek @freelancecoffeeproject @happydad @atay_pollyp @newportrunclub_ @otfnewportbeach @orangewoodfoundation @patricianco @peak_performance_and_recovery @restorehyperwellness @roadrunnersports @xanaduevents.co @stretchlabnewportmesa @themomwalkco @tijuanadogs @turf_nb @veloz_pickleball Our partners here made this the biggest finish line parties of the year and PatricianCo is floored by your generosity.

Corporate retreats done right are planned with a purpose. We helped a client’s team take a break from the boardroom planning strategy to spend the day at @theecologycenter. Getting their hands dirty and planting vegetables for local families who face food insecurities. This team harvested more than just fresh produce; teamwork, unity, and corporate social responsibility were also on the menu. A day well spent! 🌱👨‍👩‍👧‍👦 #CorporateRetreat #TeamBuilding #CommunityService #EcologyCenter #CorporateSocialResponsibility #PlantingSeedsOfChange

When an most executive walks into an event, they see a bunch of handshakes, cocktails, and wasted expense. Why it’s so tough to get executives to invest in events. The key to pitching an event effectively is to show how your event is going to benefit the organization.  The five questions you have to address are: 1. Is this event going to make money 2. Is this event going to save money 3. Is this event going to get more customers  4. Is this event going to get your product first to market 5. Is this event going to help mitigate risk Nail two of these five things, and there’s a 99% chance your boss will say yes to your event.  #eventplanner #events #roi #marketing #sales #leadership

If you think planning and hosting events are only for the outgoing and extroverted. Think again. The shy and introverted types can also thieve planning and hosting events that move people. Watch this! #personalitytype #introverted #extroverted #eventplanner #magic

Whatever you do, don’t break this rule. The Empathy Rule. Never plan an event you wouldn’t want to go to yourself. Lead with The Empathy Rule and watch your event do amazing things like generate new leads, engage with customers, get you more sales, hit your fundraising goals, and make deeper more meaningful connections. All of these and more come from The Empathy Rule. #eventplanner #event #bestoftheday

Six things for a successful Lunar New Year Celebration this weekend. 1. Review your master event planning checklist, make sure everything is checked off before this weekend. 2. Create a vendor contact sheet. This document ensures your vendors know when to show up, where to show up, and how to show up 3. Track all the items you’ve order online like Amazon or Etsy are in your hands today 4. You’ll be posting on social media a bunch make sure you save your social media templates on your phone for convenient posting 5. Write a shot list for your photographer and videographer so they know exactly the kind of content you want captured 6. Call your vendors and confirm that they’ll be at your event this weekend, ensure all their payments are arranged, answer any last minute questions they might have. Doing these six things will help you enjoy a smooth event set up so you can enjoy the rest of the day celebrating the Year of the Rabbit #lunarnewyear #yearoftherabbit #eventplanning

Three books in six weeks to up this event planner’s storytelling, creativity, and marketing game. Book 1 — Winning the Story Wars by Jonah Sacks. For anyone who wants to be more compelling in today’s competitive marketplace. Book 2 — Creative Confidence by Tom Kelley and David Kelley. For anyone who wants to be creative at anytime for every scenario. Book 3 - The 1-Page Marketing Plan by Allen Dib. If you don’t want to make money, don’t buy this book. My clients all want me to make money for them so I had to have this book. Be back in six weeks with a report on all three titles. #Happyreading #marketing #creativity #storytelling #bookstagram #bookstagrammer #eventplanner #events

Most developers should stop treating their ground breakings as a photo-op. They should be newsworthy events to help sell the development faster. At least that’s what smart developers do. How do you go from a flat dirt-and-shovels photo-op to a buzz-generating newsworthy event? By using this strategy. This is how our team planned and delivered the West 202 Logistics Ground Breaking event for our clients: @caprock_partners @colliers_az , and @willmeng_construction . I. Tell a story Every event has a story, and this one is simple: Location. Location. Location. It’s the largest, most strategically positioned infill development in Phoenix, the 5th fastest-growing economy in the nation. From West 202, a manufacturer or distributor can put their products in the hands of 70% of the US population within three trucking days. II. Sell the dirt The no. 1 rule in sales – Show, don’t tell. Using StoryBoards and VR goggles guests could feel the magnitude, flexibility, and potential that 3.4 million square feet of industrial-commercial real estate bring. III. Make it interesting People never stay for boring. Moving beyond shovels and hard hats, we included elements like the TravisMatthew Experience, a par 3 pitching green (a nod to Phoenix Open week), PHX Suns Cheerleaders, even the tent looked like it came straight out of M*A*S*H. This team was smart in using their ground breaking to sell the development from the dirt. As a result, they built record momentum for their active sales and marketing season. Here’s the thing: any event with the right strategy can be a vastly profitable one. Videography by: Brightr -Media, LLC #events #newsworthy #groundbreaking #commercialrealestate

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Events done right.

Clients are afraid their events will go flat. Our team of expert event planners ensures events are unique and flawless so that our clients feel secure their reputations are protected.