It’s so easy to go overboard — overload your gala, and overrun your program time. It feels like your only shot in front of your audience. So you might …
✔️talk about your mission at length
✔️ extoll your accomplishments for no reason
✔️ give everyone a chance at mic
✔️ ask for donations repeatedly
Resist the urge to do any or all of the above.
Instead keep it short and have a single point of focus because the best programs…
✔️ are short
✔️ talk about a single problem that everyone can agree on
✔️ is timed
✔️ is scripted
✔️ goes through rounds and rounds of rehearsals
✔️ has a strong call to action
It takes focus and discipline to produce a program that doesn’t just make your audience feel seen and hear — it makes everyone in the room feel considered.
As gala planners and producers, the numbers on our spreadsheets mean nothing unless we can make our audience feel like they’re a part of a community. A program thoughtfully designed will do just that.
#program #audience #experientialmarketing #gala #galaplanner #marketing #event #eventplanner #eventmarketing #eventdesign #design
It takes a team of eight — fundraising, marketing, and gala planning — experts 1,235 hours to get $500,000 in a single night.
What’s more?
It also takes the same eight experts 1,235 hours to get a million.
#GalaMath
PS: Next we release our guide to 7 Secrets to 7 Figure Galas. Our waitlist is now open. Leave your email in the comments and we’ll make sure you get your guide.
#fundraising #event #gala #design #math #system #team #marketing