Dept Zero

10/12/2021

05/15/2020

CEO Paul Soseman spoke with Adweek about virtual proms and graduations, why these important rites of passage should be recognized, and how brands are helping to celebrate these milestones.

https://www.adweek.com/brand-marketing/2020-is-the-year-of-virtual-proms-and-graduations-with-help-from-brands/

Brands like Jack in the Box, Hennessy, Her Campus and Teen Vogue offer interactive, memorable alternatives to traditional events.

04/28/2020

What started as a social media campaign evolved into a digital platform where colleagues, peers, and event professionals from across the experience industry are invited to join and work together to share and develop new solutions that create the power of collective experiences in the era of social distancing.

We are thrilled to share that Department Zero, along with a growing coalition of more than 20 agencies, have joined the movement as a proud partner. Look out for conversations, innovative solutions, and incredible stories from our team at ExperienceGood.co.

https://www.experiencegood.co/content/experience-good-grows-agency-partners

03/11/2020

Our President, Sara Soseman, has published her perspective about Coronavirus and brand activations, over on our blog. Click for some rational perspective, actionable suggestions to continue engaging your target audiences, and links to read more from across the industry.
https://www.departmentzero.com/blog/rational-perspective-brand-activations-coronavirus

While we wait for life to resume normalcy, we do not need to freeze all marketing efforts. There are still many potential opportunities to reach consumers. We just need to make some adjustments. Here are several things to keep in mind:

03/05/2020

A rise in fitness and wellness enthusiasm has led to increased competition. Here’s how to use experiential marketing to reap industry success.

https://www.departmentzero.com/blog/2020/3/5/fitness-and-wellness-trends

A rise in fitness and wellness enthusiasm has led to increased competition. Here’s how to use experiential marketing to reap industry success.

02/17/2020

Brand new furry intern alert! Today was Zoey’s first day at Department Zero.

Thanks to Kristopher Saim for bringing such a sweet girl to our office!

01/16/2020

You say you want an activation in 2020, but have no idea how much budget to hold for your concept? We're here to help!
Click to read about the most popular types of brand activations, with timelines and budgets for each. Because setting expectations is key to success.
https://www.departmentzero.com/blog/2020/1/3/which-type-of-activation-is-right-for-your-brand

You Say You Want an Activation? Here Are The Most Popular Types of Brand Activations, with Timelines and Budgets for Each

01/13/2020

This swanky little Palms Springs pop up landed in the Lennox Square shopping center in Buckhead Dec 21-Jan 5, highlighting new direct flight from ATL to Palm Springs. The activation included mobile charging stations, activities for kids, and a complimentary vending machine dispensing wellness goodies. @ Lenox Square

01/09/2020

When you have a giant central floor space at a trade show, you can make a beautifully large visual impact. When you have a “standard booth” slot, you get creative!

01/07/2020

Coming up with the best creative experiential idea for your target audience isn’t easy, but there are a couple of best practices to keep in mind when you do.


https://www.departmentzero.com/blog/2019/12/3/6-best-practices-for-ideating-creative-experiential-marketing-concepts

Coming up with the best creative experiential idea for your target audience isn’t easy. Here are six best practices that can help.

12/10/2019

We created this free downloadable white paper for anyone that may be developing and launching their first experiential marketing campaign. Still, the content applies to those of us with 15+ years in the industry, as well. Click to follow the link to download straight from our site, DepartmentZero.com.

https://departmentzero.com/white-paper

12/04/2019

What are the FIRST 3 things you need to lock down, once your creative idea gets approved? Click to the blog for tips on getting the logistics right for your next brand activation.


https://www.departmentzero.com/blog/your-great-idea

Attention to detail can turn something good into something great. So it is with an experiential marketing activation. Keep these logistics in mind to ensure success.

12/03/2019

The Opal Fall Harvest program has wrapped! We visited Houston, Seattle, and San Francisco, connecting families with Opal thru partnerships with community children’s museums, bringing fun interactive activities, games, tasting stations, and photo ops at each event.

11/14/2019

11/14/2019

11/11/2019

Helpful tips on the blog: Budget Planning Considerations for Brand Activations


https://www.departmentzero.com/blog/2019/11/8/10-things-to-consider-when-planning-your-next-brand-activation-budget

77% of marketers employ experiential marketing plans as part of an integrated marketing strategy. But how much should a program cost? Here’s what you need to know.

11/07/2019

The most successful, engaging, and immersive experiential activations keep the audience's perspective as the top priority. Our 4 Points of Consumer Empowerment guide the process of designing a genuinely consumer-first activation. https://www.departmentzero.com/blog/2019/10/8/4-steps-to-success-the-journey-of-a-winning-experiential-marketing-campaign

A successful brand experience encompasses four points of consumer empowerment: discover, engage, experience, activate. Here’s why they matter.

09/12/2019

We have a thing for greenery. Plants clean the air, lift your spirits, and boost creativity, productivity and action. 🌱🌿 @ Dept Zero